EMOMEE, the fast-growing children’s entertainment brand helping young audiences build essential life skills through its beloved characters E, Mo & Mee, has appointed Maars Communicates, a leading integrated communications and digital marketing agency, as its strategic communications partner in India.The mandate comes at an important phase in EMOMEE’s growth journey, following the brand’s debut on Netflix with EMOMEE: Big Skills for Little Ones, Minis. The first Netflix series features 20 curated 11-minute episodes centred around life skills including confidence, kindness, curiosity, emotional intelligence, resilience and problem-solving.The appointment will see Maars Communicates lead EMOMEE’s communications and PR strategy, while also leveraging its expertise in social media and digital marketing to strengthen the brand’s visibility across business, entertainment, lifestyle, parenting, education and digital media.Through the mandate, Maars Communicates, co-founded by sibling duo Mausam Shah and Aayush Shah, will work closely with the EMOMEE team to build the brand’s narrative as it expands beyond content into streaming, consumer products, licensing, live experiences and international markets. The communications strategy will also spotlight the entrepreneurial journey of founders Pooja Jauhari and Varun Duggirala, while highlighting EMOMEE’s larger vision of building an Indian-origin children’s IP with global relevance.Speaking about the mandate, Mausam Shah, Founder & Director- PR, Maars Communicates, said, “EMOMEE is an exciting example of how an Indian-origin IP can think globally from day one. We’re delighted to partner with the team to build a strong and differentiated narrative around its growth and global ambitions.”Aayush Shah, Co-Founder & Director- Digital & Business Development, Maars Communicates, added, “EMOMEE’s unique blend of entertainment, life-skill learning and global ambition makes it a compelling homegrown IP with tremendous potential. We’re excited to bring its story to wider audiences and support its growth across markets and formats.”Pooja Jauhari, Founder & CEO, EMOMEE, said, “As EMOMEE enters its next phase of growth, communications will play an important role in helping us articulate our vision of building a global children's franchise from India. Maars Communicates brings strong experience across entertainment, consumer and kids’ brands, and we look forward to working together to tell the EMOMEE story to audiences, partners and the larger ecosystem.”For Maars Communicates, the mandate further strengthens its growing portfolio across entertainment, children’s brands, consumer businesses and social-impact-led organisations. With over a decade of experience, the agency has spearheaded communications for leading brands and platforms including MX Player, EPIC Channel and IVM Podcasts, India’s podcasting pioneer, and has also handled the PR mandate for the launch of Billboard India. Its portfolio further includes marquee IPs such as the Lux Golden Rose Awards and Event Capital’s properties including WindMill Festival and PetFed.Alongside its PR and strategic communications expertise, the agency has a strong focus on social media and digital marketing, developing digital-first narratives, content strategies and audience engagement campaigns for brands across categories.Its consumer and social-impact experience includes communications for leading kids and parenting brands such as R for Rabbit and BabyOrgano, as well as social-impact initiatives of the Aditya Birla Group, including Mpower, Ujaas by Neerja Birla and Aditya Birla Education Trust. The agency has also worked on Project Naveli by Navya Naveli Nanda, which focuses on promoting gender equality and empowering women across India.The EMOMEE mandate adds another high-growth children’s entertainment brand to Maars Communicates’ portfolio and reinforces the agency’s focus on building integrated communications and digital strategies for brands at significant stages of growth, expansion and transformation.

Maars Communicates, a leading integrated communications and digital marketing agency, has been appointed as the strategic communications partner for Studio Blo, India’s AI-native content studio.The partnership comes at a time when artificial intelligence is rapidly transforming the entertainment and content landscape, with Studio Blo building at the forefront of this shift. The studio explores how AI can become an integral part of the creative process from ideation and world-building to character creation, visual development and large-scale content production.Studio Blo’s work includes Warlord, an AI-driven sci-fi series created with filmmaker Shekhar Kapur, AI-powered celebrity cloning for Hardik Pandya, and cinematic campaigns including the Mumbai Indians Women’s Premier League film. With collaborators such as Shekhar Kapur, Rajkumar Hirani, Atlee and Rohit Shetty, Studio Blo is bringing AI deeper into mainstream entertainment and storytelling.The mandate further builds on Maars Communicates’ growing expertise in AI-led storytelling and entertainment. The agency has worked on pioneering projects exploring the use of AI in Indian mythology and popular culture, including AI Mahabharat and Hanuman: Chiranjeevi, alongside its work with emerging AI studios and technology-led content platforms.Founded by siblings Mausam Shah and Aayush Shah, Maars Communicates is a pan-India integrated communications and PR agency with expertise across entertainment, corporate, lifestyle, technology, AI and the creator economy. The agency manages communications for 50+ brands and businesses, with a growing focus on shaping narratives around emerging technologies and new-age businesses.Dipankar Mukherjee, Co-Founder & CEO, Studio Blo, said, “AI is fundamentally changing the way stories can be imagined, created and experienced. At Studio Blo, we are looking beyond AI as simply a production tool, we are exploring it as a new creative medium. From building characters and worlds to developing large-scale entertainment IP, our focus is on understanding what becomes possible when technology and human creativity work together. Partnering with Maars Communicates will help us take these conversations beyond the technology itself and build a larger narrative around the future of storytelling.”Mausam Shah, Founder & Director, PR, Maars Communicates, said, “AI is no longer just a technology story; it is becoming a creative and cultural story. At Maars Communicates, we have been closely involved with some of India’s early AI-led entertainment projects, and we see enormous potential in how this technology can reshape storytelling. Studio Blo is pushing that conversation forward by actually building and experimenting at the intersection of AI and entertainment. We are excited to partner with them and bring their work, vision and global ambitions to a wider audience.”Aayush Shah, Co-Founder & Director, Digital & Business Development, Maars Communicates, said, “Studio Blo represents a new generation of content creators who are using AI not simply as a production tool, but as part of the creative language itself. Our role will be to build a strong narrative around this evolution and create meaningful conversations across media, digital platforms and the wider creator ecosystem.”Through the partnership, Maars Communicates will lead Studio Blo’s strategic communications, media relations, thought leadership and digital storytelling, with a focus on positioning the studio as one of the key voices shaping the future of AI-powered entertainment in India and globally.

Maars Communicates, one of India’s fastest-growing PR and strategic communications agencies, has been appointed as the official communications partner for Rose Audio Visuals, the creative studio helmed by acclaimed filmmaker and producer Goldie Behl.With a career spanning over 25 years, Goldie Behl has been at the forefront of India’s evolving entertainment landscape. As the founder of Rose Audio Visuals Pvt. Ltd., Behl has built a legacy defined by creative reinvention from feature films and television to OTT, branded content, podcasts, and short-form storytelling. His work reflects a deep commitment to nurturing talent, experimenting with new formats, and creating narratives that resonate across audiences.Rose Audio Visuals debuted with the Akshay Kumar–Nagarjuna starrer Angaaray. The banner went on to deliver notable films such as Bas Itna Sa Khwaab Hai, Drona, London Paris New York, and I Me Aur Main. Now under the sole leadership of Goldie Behl, the company continues to expand its presence across entertainment and advertising, including its thriving audio division RosePod, which recently launched Season 2 of The Happy Pawdcast.Maars Communicates: A New-Age Communications PowerhouseFounded by sibling duo Mausam Shah and Aayush Shah, Maars Communicates has emerged as a leading force in strategic storytelling, brand reputation management, and media relations. A PR agency with a strong, diverse team, Maars manages communications for 50+ retainer clients across entertainment, technology, lifestyle, corporate, and the creator ecosystem.The agency brings an impressive repertoire of work across some of India’s most respected brands and content platforms, including:- Some of the most prominent directors and writers naming Neeraj Pandey, Siddharth P Malhotra, Aditya Sarpotdar, Sneha Desai and many more- IVM Podcasts : supporting one of India’s largest and most pioneering podcast networks with some of the massive launches like What The Hell Navya, Chithiyaan by Gajraj Rao, Serving It Up With Sania hosted by Sania Mirza- Birla Social Impact Initiatives: including work on Mpower (mental health initiative by Neerja Birla), Ujaas (women’s health and hygiene initiative), and Adveaitesha, strengthening purpose-led communication outreachIn addition, Mausam Shah’s decade-long experience spans launching MX Player, spearheading campaigns for Lux Golden Rose Awards, and executing major IPs for Event Capital including WindMill Festival and PetFed. She has also led communication mandates for leading kids’ brand R for Rabbit and multiple fast-growing AI-driven companies.Commenting on this Mausam Shah, Founder & Director – PR, Maars Communicates says, “Rose Audio Visuals has been a pioneer in shaping modern Indian storytelling across formats. Their vision aligns closely with the kind of purposeful, future-facing narratives we believe in at Maars Communicates. We are excited to craft compelling communication strategies that strengthen the brand’s voice and deepen its cultural relevance.”Sharing his thoughts on working for one the most renowned production house,Aayush Shah, Founder & Director – Digital & Business Development, Maars Communicates says, “This partnership is an opportunity to contribute to a content powerhouse that is constantly evolving and experimenting with new formats. At Maars Communicates, our goal is to build impactful storytelling and brand resonance, and we look forward to driving integrated communication that supports the studio’s ambitious creative roadmap.”

Maars Communicates, one of India’s fastest-growing PR and communications agencies, has been appointed as the official communications partner for BabyOrgano, a leading Ayurvedic wellness brand for children. This announcement comes on the heels of BabyOrgano raising ?20 crore ($2.4 million) in a pre-Series A funding round led by RPSG Capital Ventures with participation from Sauce.vc.The fresh capital will fuel BabyOrgano’s expansion plans across product development, marketing, and scaling operations, with the brand targeting ?100 crore in revenue by FY27. With a community of over one million parents and an impressive 40% repeat purchase rate, BabyOrgano continues to strengthen its position as one of India’s most trusted names in holistic child wellness.Maars Communicates, a fast-rising communications powerhouse founded by siblings Mausam Shah and Aayush Shah. Maars Communicates has rapidly established itself as a dynamic force in strategic storytelling and brand reputation building.Mausam, a seasoned communications strategist, leads the agency’s narrative direction, while actor-entrepreneur Aayush Shah drives digital strategy and business growth. A PR agency with a robust and diverse team, Maars today manages communications for 50+ retainer clients across real estate, corporate, lifestyle, entertainment, and leading AI Studios and the creator economy platforms.With over a decade of experience, Mausam has spearheaded PR for leading brands and platforms, including:- MX Player (launch team)- EPIC Channel (Rebranding of the channel and their shows)- Major marquee IPs such as Lux Golden Rose Awards- Event Capital’s on-ground IPs including WindMill Festival, PetFed, and more- Social impact verticals of the Birla Group such as Mpower and Ujaas by Neerja Birla & Aditya Birla Education Trust- Communications for top kids’ consumer brand R for Rabbit, among othersMausam Shah, Founder & Director – PR, Maars Communicates, said, “BabyOrgano stands at the intersection of trust, tradition, and innovation. Their mission aligns perfectly with the purpose-driven brands we champion at Maars Communicates. We are excited to shape their narrative, amplify their vision, and elevate Ayurveda-led child wellness into mainstream conversations.”Aayush Shah, Co- Founder & Director – Digital & Business Development, Maars Communicates, says, “At Maars, we prioritise brands that create meaningful impact. BabyOrgano’s growth reflects strong values and deep consumer trust. We look forward to strengthening their reputation and leading high-impact storytelling as they expand across India.”Speaking about the partnership, Ripul Sharma, COO of Natureovedic Consumers Pvt Ltd said “As BabyOrgano makes strides in the kids’ care space, the strategic expertise of Maars Communicates will be an immense asset. BabyOrgano is a leading kids’ D2C health, wellness and personal care brand built on innovative, science-backed Ayurvedic products. Partnering with Maars Communicates enables us to leverage their deep experience and strong industry relationships, creating a powerful synergy that aligns with our vision for accelerated and impactful growth.”