PR Professionals (PRP), India’s leading integrated communications agency and the flagship of the PRP Group, has secured the public relations mandate for SVC Bank, one of India’s oldest and most progressive cooperative banking institutions. This strategic partnership aims to amplify SVC Bank’s brand narrative, strengthen stakeholder communication, and further elevate its position as a customer-centric leader in the banking and financial services sector. The mandate further deepens PRP’s growing BFSI portfolio, which includes marquee clients such as IDFC First Bank, Bajaj Finserv, Power Finance Corporation (PFC), Axis Bank, E&Y, Goods and Services Tax Network (GSTN) and the Pension Fund Regulatory and Development Authority (PFRDA), among others.Established in 1906, SVC Bank (formerly The Shamrao Vithal Co-operative Bank Ltd.) is a 119-year-old multi-state scheduled cooperative bank headquartered in Mumbai, with a strong pan-India presence. With over 200 branches across 11 states, the Bank has built a legacy of trust, innovation, and community-focused banking. SVC Bank offers a comprehensive suite of retail and corporate banking products, including savings and current accounts, loans, digital banking services, and priority sector lending.Dr. Sarvesh Tiwari, Founder & Managing Director, PR Professionals, said, “We are delighted to partner with SVC Bank, an institution with over a century of excellence in cooperative banking. In an era of rapid digital transformation and evolving customer expectations, SVC Bank stands out for its unique blend of tradition and innovation. We look forward to crafting impactful communication strategies that highlight the Bank’s customer-first approach, technological advancements, and its significant contribution to India’s financial ecosystem.”With the addition of SVC Bank, PR Professionals further consolidates its leadership in the banking and financial services communications space. The agency’s expanding BFSI portfolio spans leading public and private sector banks, NBFCs, fintech players, and cooperative financial institutions.PR Professionals continues to strengthen its pan-India leadership as part of its strategic expansion roadmap. Over the past year, the firm has onboarded senior industry professionals across key markets, including Delhi NCR, Mumbai, Lucknow, Patna, and Vijayawada, significantly enhancing its capabilities across public relations, digital communications, and video production. In 2025 alone, PR Professionals added nearly 60 professionals nationwide, taking their total team strength to 250. During the year, the firm also partnered with 75 new brands across sectors.