HP Telecom India Limited (HPTL) has awarded its integrated communications mandate to Psykie Creative Strategies, as the company looks to strengthen its corporate narrative and communication strategy as it enters its next phase of growth. Listed on the NSE Emerge platform in February 2025, the company has evolved since its establishment in 2011 from a telecom products distributor into a diversified technology and distribution business. HPTL has built associations with leading technology brands, including Apple and Nothing, while continuing to expand its presence across markets.Under the mandate, Psykie will work with HPTL across public relations, corporate communications, thought leadership, and digital communications. The partnership will focus on bringing greater visibility to HPTL’s business journey, leadership, partnerships and evolving role in India’s technology and distribution ecosystem. Commenting on the partnership, Mr. Vijay Lalsingh Yadav, Managing Director, HV group, said, “As we enter the next phase of our growth, our focus is not only on expanding our business but also on building a stronger technology and distribution ecosystem with greater digitalisation, transparency and scale. We want our communication to reflect this vision and the evolution of HPTL as a business. Our partnership with Psykie is aimed at bringing greater clarity and consistency to our corporate narrative, strengthening our leadership positioning and ensuring that our journey, capabilities and ambitions are communicated effectively to our stakeholders.” Ravindra Samant, Co-founder, Psykie, said, “HPTL has built a strong business over the years, with an impressive journey across technology, distribution and retail. As the company enters its next phase, there is a significant opportunity to build a stronger corporate narrative around its growth, leadership and ambitions. Psykie’s focus will be on bringing these stories to the forefront and building sustained relevance for HPTL across media, industry and key stakeholder communities.” The mandate will see Psykie develop an integrated communications approach for HPTL, with a focus on strengthening its corporate visibility and positioning its leadership and business journey across relevant media and stakeholder platforms.

International SOS has appointed Eastwest Public Relations to strengthen its strategic communications across Singapore and the wider Asia-Pacific region, expanding the organisation’s efforts to raise awareness of workplace health, security and resilience.The appointment followed a competitive pitch and took effect on 1 October 2026. Eastwest PR will work with the company’s regional and global communications teams, providing strategic counsel, media relations and press office support.The partnership comes as businesses across Asia-Pacific contend with increasing geopolitical uncertainty, health threats and climate-related disruptions that affect employee safety and organisational resilience. International SOS aims to use the engagement to strengthen discussions around employers’ duty of care and the measures needed to protect their workforces.Founded in Southeast Asia in 1985, International SOS provides health and security risk management services to organisations worldwide. The company is headquartered in London and Singapore, with Asia-Pacific remaining a key region for its operations.Raymond Lau, partner at Eastwest Public Relations, said organisations could no longer rely on traditional assumptions about business continuity amid geopolitical tensions, economic uncertainty and more frequent disruptions.He noted that communication had become a strategic function, influencing how employees, clients and regulators assess an organisation’s preparedness during a crisis.Lau added that the agency would work to increase the visibility of International SOS’s expertise among regional journalists and decision-makers, ensuring its insights reach relevant audiences accurately and at the right time.Syazlina Haniff, head of marketing and communications, Singapore, at International SOS, said the Asia-Pacific region had remained central to the company’s work for more than four decades.As employers face increasingly complex challenges, including geopolitical instability, extreme weather and evolving health risks, clear and credible communication is essential to helping business leaders understand their duty of care responsibilities and access appropriate guidance, she said.The appointment adds Eastwest PR to International SOS’s broader communications network, with the agency expected to work alongside the global team to strengthen the company’s regional profile and communicate its expertise to key stakeholders.

Outlook PR, a strategic communications agency based in Delhi NCR, has renewed its PR and growth visibility mandate with the Child Heart Foundation (CHF). Under the renewed partnership, Outlook PR will continue to drive integrated communications, strategic storytelling, and thought leadership to amplify CHF’s mission of tackling paediatric and congenital heart disease across India.The renewed partnership builds on the communications momentum created over the past engagement, during which Outlook PR worked closely with Child Heart Foundation to amplify its mission, strengthen media visibility and position its leadership and medical expertise across relevant healthcare and business platforms.As part of the renewed mandate, Outlook PR will continue to drive a comprehensive communications programme encompassing media relations, thought leadership, expert commentary, authored content, interviews, profiling opportunities and awareness-led storytelling around critical issues related to children's heart health.Child Heart Foundation is working towards creating greater awareness and access around congenital heart disease, with a focus on supporting children and families who require timely diagnosis, treatment and care. Through its communications initiatives, the organisation aims to bring greater attention to the importance of early detection, medical intervention and access to specialised paediatric cardiac care.Sunita Harkar Shalla, CEO, Child Heart Foundation, said, “Our continued association with Outlook PR reflects the value of having a strategic communications partner who understands our mission and can translate complex healthcare conversations into meaningful public narratives. We look forward to building on the work done so far and taking our message to wider audiences, particularly around awareness, early diagnosis and access to care for children with heart conditions.”Pooja Mishra, (pictured), Founder & Director, Outlook PR, said: “We are delighted to continue our partnership with Child Heart Foundation. The renewal is a reflection of the shared commitment and the strong communications foundation we have built together. Healthcare communication carries a responsibility beyond visibility—it is about taking credible information to the right audiences and creating conversations that can make a meaningful difference. We look forward to further strengthening CHF's voice, leadership and impact through strategic storytelling and sustained media engagement.”With the continuation of the partnership, Outlook PR aims to further build CHF's positioning as a credible voice in the paediatric healthcare ecosystem and support its broader mission through strategic, consistent and impact-led communications.

Strategic communications agency Prose Integrated has been awarded the PR and communications mandate for online travel platform EaseMyTrip.Under the new partnership, Prose Integrated will drive EaseMyTrip’s end-to-end public relations strategy, covering corporate communications, media relations, leadership profiling, thought leadership, and reputation management. The agency will focus on crafting targeted narratives across business, consumer, travel, and technology media to highlight EaseMyTrip’s business growth, technological innovation, and expansion across travel categories and international markets.Shweta Srivastava, Account Director at Prose Integrated, said: “EaseMyTrip has built a strong position in India’s travel ecosystem, presenting a compelling opportunity to create differentiated conversations around its business evolution, technology, and expanding offerings. We are delighted to partner with EaseMyTrip and look forward to building credible, consistent, and impactful media narratives that strengthen the brand’s visibility and reputation during its next phase of growth.”EaseMyTrip spokesperson said: “As EaseMyTrip continues to evolve as a broader travel ecosystem, strategic communication plays a vital role in strengthening our brand narrative and stakeholder engagement. We are pleased to partner with Prose Integrated, whose deep understanding of the communications landscape and strategic approach will help us build meaningful conversations around our growth and innovation journey across key media platforms.”

Dubai-based independent communications agency Tales & Heads has been appointed as the PR and communications partner for MG Motor Middle East following a competitive pitch.Under the new mandate, Tales & Heads will lead an integrated communications programme across the GCC, Levant, and Morocco, focusing on elevated brand storytelling, media strategy, and leadership profiling. Moving beyond traditional automotive narrative, the agency will drive brand engagements across lifestyle, culture, and strategic partnerships, while showcasing MG’s investments in automotive technology, innovation, and future mobility.The appointment comes as MG Motor—backed by SAIC Motor's tech-driven innovation and a 100-year automotive heritage—accelerates its footprint and product portfolio across the region.Joanna Agnew, Managing Director of Tales & Heads, said: “MG has a remarkable story: more than a century of heritage combined with a rapidly evolving business. The opportunity here is to bring the full breadth of that story to life in fresh, meaningful ways across regional communities. It is precisely the kind of brief where communications play a genuine role in shaping how a brand is understood and experienced.”Khail Dagher, PR & Social Media Manager at MG Motor Middle East, said: “As MG enters an exciting period of growth across the Middle East, the way we tell our story must evolve alongside our expanding product and tech portfolio. In Tales & Heads, we’ve found a regional partner that deeply understands our vision and shares our ambition to bring MG’s next chapter to life in fresh, engaging ways.”

Bold & Beyond, an integrated communications agency, has been appointed to lead the integrated communications and branding mandate for Manas Developers, one of Goa's leading premium real estate developers. As part of the mandate, Bold & Beyond will work across brand communications, public relations and social media for Manas Developers. The engagement will focus on bringing greater coherence to how the brand communicates its projects, philosophy and approach to development, while building on the experience and relationships it has established over the years. It will also support the company as it looks to build on its existing presence and take its next steps as a real estate business.Founded in 2000 by first-generation entrepreneur Tanmay Kholkar, Manas Developers has developed and delivered over 4 lakh sq. ft. across Goa, with a portfolio spanning premium residences, villas, plotted developments, commercial spaces and mixed-use projects. Its developments span locations including Miramar, Panaji, Moira, Salvador do Mundo and Bambolim, among others. Over three decades, the company has grown through a focus on project delivery, customer relationships and a close understanding of the Goa market. Speaking about the partnership, Sonalika Pawar, Founder and CEO, Bold & Beyond, said: “Manas Developers has built its reputation organically through the work it has delivered, the relationships it has nurtured and the trust it has earned in the market. As the business enters its next phase of growth, there is a clear opportunity to bring that experience and perspective into a sharper, more defined brand narrative, one that reflects not just what Manas has built, but where it sees the future of real estate in Goa heading.” She added, “Our focus will be on strengthening Manas’ presence and establishing the brand as a credible and influential voice in Goa’s evolving real estate landscape, while creating meaningful platforms for Tanmay to contribute to and shape the larger industry conversation nationally. We’re delighted to partner with the Manas Developers team at this important stage of their journey and look forward to building on the strong foundation they have created."Tanmay Kholkar, Founder, Manas Developers, added: "We have always believed that the best way to build a real estate business is to focus on the work and let the projects speak for themselves. Over the years, that approach has helped us build strong relationships with our customers and grow steadily in Goa. As we look ahead, we want Manas to reflect not just what we have built, but also what we stand for as a company and where we want to go next. This partnership with Bold & Beyond is an important step in bringing that vision together and building the next chapter for Manas."

PR Professionals (PRP), an integrated communications firm and the flagship company of PRP Group, has been awarded the public relations mandate for Spark Minda Group, an automotive integrated systems and solutions provider and a partner to global automotive OEMs.With over six decades of legacy, Spark Minda is a technology-focused mobility solutions provider, offering a diverse range of products across the automobile sector and components for leading passenger vehicle, commercial vehicle, two-wheeler, and off-road vehicles, which are manufacturers in India and international markets. Under this mandate, PRP will manage Spark Minda’s comprehensive PR strategy, including media relations, leadership profiling, thought leadership initiatives, corporate communications, and strategic stakeholder engagement. The focus will be on strengthening visibility, amplifying the brand’s leadership in the automotive and mobility sector, and highlighting its differentiated offerings as a trusted partner for premium services, convenience, and flexible mobility solutions.Nidhi Khanna, Head - Group Communication & Branding, Spark Minda Group, said: "Laser focus on innovation, technology, and customer experience remain at the core of everything we do at Spark Minda. As the automotive industry experiences a rapid transformation caused by electric vehicles, connected mobility, and advanced technologies, effective communication becomes increasingly important, we are delighted to partner with PRP Group and look forward to strengthening our engagement with stakeholders while sharing our growth journey and vision for the future."Dr Sarvesh Kumar Tiwari, Founder and Managing Director of PRP Group, said: "Spark Minda Group is amongst India's most valued automotive integrated system solutions provider with a strong foundation in innovation, manufacturing quality, and customer trust. The company has played a major role in supporting the growth of the automotive sector with its advanced technology solutions and strong commitment to quality, and we are honoured to be a part of the vision and the journey."As the automotive sector continues to evolve through electric vehicles, latest technologies, and smart mobility solutions, Spark Minda remains focused on developing future-ready products and solutions that address the changing needs of customers and the industry. This cooperation further strengthens the PR Professionals' growing portfolio in the automotive, manufacturing and technology sectors, where strategic communications play an important role in building credibility, strengthening stakeholder engagement, and encouraging business growth.

EMOMEE, the fast-growing children’s entertainment brand helping young audiences build essential life skills through its beloved characters E, Mo & Mee, has appointed Maars Communicates, a leading integrated communications and digital marketing agency, as its strategic communications partner in India.The mandate comes at an important phase in EMOMEE’s growth journey, following the brand’s debut on Netflix with EMOMEE: Big Skills for Little Ones, Minis. The first Netflix series features 20 curated 11-minute episodes centred around life skills including confidence, kindness, curiosity, emotional intelligence, resilience and problem-solving.The appointment will see Maars Communicates lead EMOMEE’s communications and PR strategy, while also leveraging its expertise in social media and digital marketing to strengthen the brand’s visibility across business, entertainment, lifestyle, parenting, education and digital media.Through the mandate, Maars Communicates, co-founded by sibling duo Mausam Shah and Aayush Shah, will work closely with the EMOMEE team to build the brand’s narrative as it expands beyond content into streaming, consumer products, licensing, live experiences and international markets. The communications strategy will also spotlight the entrepreneurial journey of founders Pooja Jauhari and Varun Duggirala, while highlighting EMOMEE’s larger vision of building an Indian-origin children’s IP with global relevance.Speaking about the mandate, Mausam Shah, Founder & Director- PR, Maars Communicates, said, “EMOMEE is an exciting example of how an Indian-origin IP can think globally from day one. We’re delighted to partner with the team to build a strong and differentiated narrative around its growth and global ambitions.”Aayush Shah, Co-Founder & Director- Digital & Business Development, Maars Communicates, added, “EMOMEE’s unique blend of entertainment, life-skill learning and global ambition makes it a compelling homegrown IP with tremendous potential. We’re excited to bring its story to wider audiences and support its growth across markets and formats.”Pooja Jauhari, Founder & CEO, EMOMEE, said, “As EMOMEE enters its next phase of growth, communications will play an important role in helping us articulate our vision of building a global children's franchise from India. Maars Communicates brings strong experience across entertainment, consumer and kids’ brands, and we look forward to working together to tell the EMOMEE story to audiences, partners and the larger ecosystem.”For Maars Communicates, the mandate further strengthens its growing portfolio across entertainment, children’s brands, consumer businesses and social-impact-led organisations. With over a decade of experience, the agency has spearheaded communications for leading brands and platforms including MX Player, EPIC Channel and IVM Podcasts, India’s podcasting pioneer, and has also handled the PR mandate for the launch of Billboard India. Its portfolio further includes marquee IPs such as the Lux Golden Rose Awards and Event Capital’s properties including WindMill Festival and PetFed.Alongside its PR and strategic communications expertise, the agency has a strong focus on social media and digital marketing, developing digital-first narratives, content strategies and audience engagement campaigns for brands across categories.Its consumer and social-impact experience includes communications for leading kids and parenting brands such as R for Rabbit and BabyOrgano, as well as social-impact initiatives of the Aditya Birla Group, including Mpower, Ujaas by Neerja Birla and Aditya Birla Education Trust. The agency has also worked on Project Naveli by Navya Naveli Nanda, which focuses on promoting gender equality and empowering women across India.The EMOMEE mandate adds another high-growth children’s entertainment brand to Maars Communicates’ portfolio and reinforces the agency’s focus on building integrated communications and digital strategies for brands at significant stages of growth, expansion and transformation.

PR agency AMPR has been appointed by international architecture and design practice Plus Studio to lead its communications strategy.Under the new mandate, AMPR will oversee strategic communications, media relations, brand partnerships and events for Plus Studio.The agency’s brief will focus on strengthening Plus Studio’s profile nationally while building its thought leadership across architecture, urban design and placemaking. It will also seek to deepen the practice’s engagement with industry, media and cultural audiences.Jannah Flockhart, managing director of AMPR, said the partnership reflected the agency’s focus on working with architecture and design practices that combine creative thinking with practical delivery.The appointment comes as AMPR expands its expertise across architecture, design, property and placemaking, with the agency set to work with Plus Studio on communications around its projects, people and ideas shaping future cities and communities.(Source: telummedia)

Federal Express Corporation (FedEx) Indonesia has renewed its partnership with PRecious Communications, extending the agency's role as its public relations agency of record through December 2028.Under the renewed agreement, PRecious Communications will continue to support FedEx Indonesia across corporate communications, media relations, executive profiling, trade communications and community engagement initiatives.The extension builds on an existing relationship during which the agency provided strategic communications support for FedEx Indonesia across multiple sectors and business priorities."This renewal reflects the confidence we have in PRecious Communications as a partner who understands our operations and the local landscape," said Garrick Thompson, Managing Director, FedEx Indonesia."Indonesia's trade landscape is diverse and constantly evolving, and having a communications partner that understands both the market and our business is important. We look forward to continuing this partnership as we support Indonesian businesses in an increasingly dynamic global trade environment."Commenting on the renewal, Lars Voedisch, Founder and Group CEO of PRecious Communications, said the extended mandate highlights the agency's expertise in navigating complex business and trade narratives."Our clients operate in an environment shaped by geopolitical developments, regulatory changes and shifting trade dynamics. Securing a long-term commitment from a global logistics leader such as FedEx reflects the strength of our corporate communications capabilities," he said.Voedisch added that the agency will continue to develop insight-led communications strategies that strengthen FedEx's market positioning and highlight its logistics and innovation capabilities across the region.

Adgcraft, has secured the PR mandate for the 2nd edition of “Kalidas ka Kathaalok”, the Great Indian Storytelling Festival by Samay Yaan in collaboration with Indira Gandhi National Centre of Art. The event will take place at the historic Purana Qila, New Delhi, on the 7th and 8th February 2026. This two-day cultural event is themed as a time travel into the literary world of Mahakavi Kalidasa, exploring India’s civilisational imagination through storytelling, theatre, music, and art.Adgcraft Communications comes on board as the PR Partner for this event, overseeing and managing its strategic and creative media communications, amplifying the event’s cultural narrative across media platforms. The partnership aligns with the festival’s core theme, bringing India’s literary heritage to the forefront and encouraging classical storytelling through the concept of time-travelling as a living, breathing art form that continues to shape identity, imagination, and dialogue.Commenting on the partnership, Abhinay Kumar Singh said, “Kalidas ka Kathaalok is a beautiful concept as Kalidasa remains one of the greatest literary geniuses in our history, experiencing his world through storytelling, music, and performance makes that legacy accessible in a deeply meaningful way. For today’s young generation, which is already drawn to creativity, art, and expression, this festival offers an opportunity to engage closely with Sanskrit, tradition, and the spirit of Bharat. We are excited to be part of such a thoughtful cultural journey and  partner with Kathaalok in bringing these stories to life.”Talking about it, Bharti Dhingra, Project Head of Katha Lok, said, “This festival is built around listening to stories, to places, and to the questions ancient India explored around love, power, nature, and society. Kalidas ka Kathaalok does not instruct audiences on how to view the past; it creates an atmosphere that encourages reflection and dialogue. By situating these experiences within Purana Qila, we invite visitors to move through history both physically and emotionally, allowing the past to feel present rather than distant. With Adgcraft Communications joining us as our PR partner, we are confident and assured that this vision of art, storytelling, and cultural engagement will reach wider audiences and deepen its impact.”Kalidas ka Kathaalok is an immersive cultural festival that draws inspiration from the works and world of the legendary Sanskrit poet Kalidasa. This festival is themed over “Let’s time-travel to a Bharat, 2000 Years Ago” and reimagines ancient Indian thought for contemporary audiences. Set within historically significant spaces, it encourages visitors to experience literature as a living tradition. There would be a grand stage, experience zones, ancient attars, brahmi scripts, Sur Samay Yaan, creating a reflective environment where art becomes a medium to explore timeless themes of love, nature, power, and society. The festival bridges classical heritage with modern sensibilities, making the past feel immediate and deeply relevant.

Adgcraft, one of India’s most trusted PR agencies, has secured the PR Mandate for Edgistify, the country’s leading warehousing and fulfillment network. Through this collaboration, Adgcraft will lead Edgistify’s strategic communication, media outreach, and brand positioning, strengthening its reputation as a logistics and fulfillment leader in India’s rapidly evolving supply chain ecosystem. With a robust presence in Noida, Lucknow, Mumbai, and Gujarat, Adgcraft has recently announced its expansion to Tech City, Bengaluru, to deliver innovative and impactful PR solutions tailored to India’s fast-evolving communication landscape. The agency is known for providing highly recognised Public Relations services across India and globally, and has successfully partnered with over 200 brands since its inception.  With this collaboration, Adgcraft will craft narratives that will help communicate Edgistify’s innovation-led growth story, its technology platform EdgeOS, and its mission to simplify and modernize India’s complex logistics landscape. The agency will further enhance Edgistify’s communication strategy, digital media presence, and stakeholder engagement to strengthen its position as a leader in new-age logistics solutions.Speaking about the collaboration, Abhinay Kumar Singh, Founder and Managing Director, Adgcraft, said, “We are thrilled to collaborate with Edgistify, as it stands at the forefront of developing India’s warehousing and logistics space. Adgcraft’s team is excited to bring Edgistify’s journey, insights, and achievements to the forefront through strategic media communications. We will focus on showcasing how their innovation and operational excellence are transforming supply chains across the country. Together, we at Adgcraft aim to position Edgistify as not just a service provider but as a visionary force building the infrastructure backbone for India’s commerce sector.”Reflecting on this, Kamal Kishore Kumawat, Co-founder of Edgistify, added, “Our mission at Edgistify is to empower brands to run their supply chains with unmatched speed, efficiency, and reliability. Whether it's pan-India fulfillment, multi-channel execution, appointment-based deliveries, or same-day deliveries — we help brands reach their customers faster, smarter, and more predictably. We aim to be their trusted partner for scale and consistency. Partnering with Adgcraft will help us strengthen our narrative and communicate our growth story to a wider audience. We believe that Adgcraft’s experience and strategic communication expertise will play a pivotal role in shaping how Edgistify continues to lead in this dynamic market.”Founded in 2017, Edgistify has built a robust pan-India fulfillment network, supporting the growth of 70+ leading brands across diverse sectors. With operational capabilities across 150+ cities, Edgistify has demonstrated rapid scalability — including the successful launch of 200+ dark stores in just 6–7 months.The company has delivered on complex, large-scale projects like Reliance Jio’s GigaFiber and JioMart, completing end-to-end warehouse setup and activation across the country in record time.At the heart of this ecosystem is EdgeOS — Edgistify’s proprietary, AI-powered platform that drives warehouse management, inventory control, and real-time supply chain visibility. Together, this powers the company’s mission to build India’s next-generation logistics and warehousing backbone.