Adgcraft, has secured the PR mandate for the 2nd edition of “Kalidas ka Kathaalok”, the Great Indian Storytelling Festival by Samay Yaan in collaboration with Indira Gandhi National Centre of Art. The event will take place at the historic Purana Qila, New Delhi, on the 7th and 8th February 2026. This two-day cultural event is themed as a time travel into the literary world of Mahakavi Kalidasa, exploring India’s civilisational imagination through storytelling, theatre, music, and art.Adgcraft Communications comes on board as the PR Partner for this event, overseeing and managing its strategic and creative media communications, amplifying the event’s cultural narrative across media platforms. The partnership aligns with the festival’s core theme, bringing India’s literary heritage to the forefront and encouraging classical storytelling through the concept of time-travelling as a living, breathing art form that continues to shape identity, imagination, and dialogue.Commenting on the partnership, Abhinay Kumar Singh said, “Kalidas ka Kathaalok is a beautiful concept as Kalidasa remains one of the greatest literary geniuses in our history, experiencing his world through storytelling, music, and performance makes that legacy accessible in a deeply meaningful way. For today’s young generation, which is already drawn to creativity, art, and expression, this festival offers an opportunity to engage closely with Sanskrit, tradition, and the spirit of Bharat. We are excited to be part of such a thoughtful cultural journey and  partner with Kathaalok in bringing these stories to life.”Talking about it, Bharti Dhingra, Project Head of Katha Lok, said, “This festival is built around listening to stories, to places, and to the questions ancient India explored around love, power, nature, and society. Kalidas ka Kathaalok does not instruct audiences on how to view the past; it creates an atmosphere that encourages reflection and dialogue. By situating these experiences within Purana Qila, we invite visitors to move through history both physically and emotionally, allowing the past to feel present rather than distant. With Adgcraft Communications joining us as our PR partner, we are confident and assured that this vision of art, storytelling, and cultural engagement will reach wider audiences and deepen its impact.”Kalidas ka Kathaalok is an immersive cultural festival that draws inspiration from the works and world of the legendary Sanskrit poet Kalidasa. This festival is themed over “Let’s time-travel to a Bharat, 2000 Years Ago” and reimagines ancient Indian thought for contemporary audiences. Set within historically significant spaces, it encourages visitors to experience literature as a living tradition. There would be a grand stage, experience zones, ancient attars, brahmi scripts, Sur Samay Yaan, creating a reflective environment where art becomes a medium to explore timeless themes of love, nature, power, and society. The festival bridges classical heritage with modern sensibilities, making the past feel immediate and deeply relevant.

Adgcraft, one of India’s most trusted PR agencies, has secured the PR Mandate for Edgistify, the country’s leading warehousing and fulfillment network. Through this collaboration, Adgcraft will lead Edgistify’s strategic communication, media outreach, and brand positioning, strengthening its reputation as a logistics and fulfillment leader in India’s rapidly evolving supply chain ecosystem. With a robust presence in Noida, Lucknow, Mumbai, and Gujarat, Adgcraft has recently announced its expansion to Tech City, Bengaluru, to deliver innovative and impactful PR solutions tailored to India’s fast-evolving communication landscape. The agency is known for providing highly recognised Public Relations services across India and globally, and has successfully partnered with over 200 brands since its inception.  With this collaboration, Adgcraft will craft narratives that will help communicate Edgistify’s innovation-led growth story, its technology platform EdgeOS, and its mission to simplify and modernize India’s complex logistics landscape. The agency will further enhance Edgistify’s communication strategy, digital media presence, and stakeholder engagement to strengthen its position as a leader in new-age logistics solutions.Speaking about the collaboration, Abhinay Kumar Singh, Founder and Managing Director, Adgcraft, said, “We are thrilled to collaborate with Edgistify, as it stands at the forefront of developing India’s warehousing and logistics space. Adgcraft’s team is excited to bring Edgistify’s journey, insights, and achievements to the forefront through strategic media communications. We will focus on showcasing how their innovation and operational excellence are transforming supply chains across the country. Together, we at Adgcraft aim to position Edgistify as not just a service provider but as a visionary force building the infrastructure backbone for India’s commerce sector.”Reflecting on this, Kamal Kishore Kumawat, Co-founder of Edgistify, added, “Our mission at Edgistify is to empower brands to run their supply chains with unmatched speed, efficiency, and reliability. Whether it's pan-India fulfillment, multi-channel execution, appointment-based deliveries, or same-day deliveries — we help brands reach their customers faster, smarter, and more predictably. We aim to be their trusted partner for scale and consistency. Partnering with Adgcraft will help us strengthen our narrative and communicate our growth story to a wider audience. We believe that Adgcraft’s experience and strategic communication expertise will play a pivotal role in shaping how Edgistify continues to lead in this dynamic market.”Founded in 2017, Edgistify has built a robust pan-India fulfillment network, supporting the growth of 70+ leading brands across diverse sectors. With operational capabilities across 150+ cities, Edgistify has demonstrated rapid scalability — including the successful launch of 200+ dark stores in just 6–7 months.The company has delivered on complex, large-scale projects like Reliance Jio’s GigaFiber and JioMart, completing end-to-end warehouse setup and activation across the country in record time.At the heart of this ecosystem is EdgeOS — Edgistify’s proprietary, AI-powered platform that drives warehouse management, inventory control, and real-time supply chain visibility. Together, this powers the company’s mission to build India’s next-generation logistics and warehousing backbone.