Bridgers, India’s leading integrated communications agency, today announced that the company has signed a strategic Memorandum of Understanding (MoU) with IIT Kanpur’s Entrepreneurship Cell for the 2025 edition of UpStart, its flagship pitching event focused on empowering startups and entrepreneurs across India. The partnership will see Bridgers assist the IIT Kanpur E-Cell with end-to-end communications solutions, highlighting the impact of UpStart 2025 across India. The event is set to begin with its Nationals edition in Delhi (October 11th), Bengaluru (November 8th) ,Hyderabad (November 1st) and Mumbai (December 6th) ahead of the Finals at IIT Kanpur in January 23-25, 2025.The partnership will also see Bridgers work closely with the IIT Kanpur E-Cell, helping them to amplify the brand voice of UpStart 2025 with strategic campaigns and community-first storytelling. Bridgers will also work on establishing an authentic narrative that uniquely positions IIT Kanpur and its E-Cell as growth-focused entities in both national and regional media. As part of the MoU, Bridgers will also be integrating reputation management as a service for the event and IIT Kanpur E-Cell in general, bolstering its positioning across the country.Speaking on the MoU, Anubhav Singh, Founder of Bridgers, said, “It is a delight to collaborate with a premier institution of IIT Kanpur’s stature, and its Entrepreneurship Cell for us. Startup Communication has been one of our fortes over the years, and to assist the next generation of Indian entrepreneurs by contributing to IIT Kanpur’s vision through the E-Cell, we feel that it is the perfect combination of services and responsibility. As media partners of IIT Kanpur E-Cell’s UpStart 2025, we will look forward to positioning our stakeholders to the pinnacle of success and contribute to the country’s Viksit Bharat vision by 2047.”Laksh Bansal of IIT Kanpur E-Cell, also shared his insights on the collaboration, saying, “We are delighted to welcome Bridgers as the official Media Partner for IIT Kanpur Entrepreneurship Cell’s flagship pitching event, UpStart 2025. At IIT Kanpur, our goal is to contribute to the country’s emerging startup ecosystem by assisting entrepreneurs with crucial and relevant support, and with Bridgers, highlighting the impact of this event has become more streamlined than ever. We are looking forward to a fruitful partnership ahead, contributing to our shared vision of empowering tomorrow’s founders and unicorns.”The partnership between Bridgers and IIT Kanpur E-Cell will see the former assisting across all targeted cities for the Nationals, i.e., Delhi, Bengaluru, Hyderabad, and Mumbai, along with the Finals at IIT Kanpur in January 23-25, 2025. The impact of the collaboration will extend beyond enhancing media presence, but also establishing a robust relationship with the selected startups and the national & regional media, along with the strategic stakeholders. This proactive relationship will include operational agility through both traditional and new-age media verticals, establishing brand recalls for IIT Kanpur E-Cell, UpStart 2025, along with the selected startups nationwide.