Zed Mobility, the ride-hailing app developed by Al Ghurair, has named POP Communications as its public relations agency of record. The appointment marks a strategic step in Zed Mobility’s efforts to strengthen its brand positioning and expand its influence in the rapidly evolving mobility sector across the Middle East.Under the mandate, POP Communications will lead public relations and influencer marketing initiatives to enhance Zed Mobility’s visibility, highlight its innovation-driven approach, and support its mission to redefine urban transportation in the region.The collaboration will focus on building meaningful engagement with consumers and stakeholders while amplifying Zed Mobility’s role in shaping the future of mobility in the Middle East.