Trishnala Vijayakar has joined Tourism New Zealand as India PR Manager, where she will lead communications and public relations efforts to bring the spirit, stories, and warmth of Aotearoa closer to Indian travellers.Announcing her new role, Trishnala shared, “Travel is where I’ve found perspective, joy, and connection over the years. I’m grateful to now channel that love into my work, as I join Tourism New Zealand’s global wh?nau and lead market efforts as its India PR Manager. Excited to bring the spirit, stories, and warmth of Aotearoa closer to Indian travelers!”Based in Mumbai, Trishnala brings over a decade of experience in communications, brand strategy, and storytelling across media and entertainment. Before joining Tourism New Zealand, she was Corporate Communications Manager at Viacom18, leading external communications for its Youth, Music, and English Entertainment cluster — including MTV, Vh1, Colors Infinity, and Comedy Central — along with Viacom18 Consumer Products and internal communications.During her three-year tenure at Viacom18, she built and launched several high-impact initiatives, including a UGC-centric digital consumer connect program, and led partnerships with government bodies such as Tele-MANAS, Mumbai Traffic Police, and Maharashtra Highway Traffic Police. She also conceptualized and drove youth-focused campaigns around road safety and mental health awareness, and worked on IPs like MTV Hustle and KaanPhod Music.Before Viacom18, she spent over four years with WarnerMedia, where she handled communications for brands like Cartoon Network, POGO, HBO India, and Warner Bros. She launched award-winning campaigns such as The POWfect Girls List celebrating 20 years of The Powerpuff Girls, and the large-scale child safety initiative #BachchePoliceBulayenge with the Mumbai Police.Her earlier experience includes roles at Edelman and MSLGROUP India, where she managed mandates for clients such as LinkedIn, PayPal, Diageo, Huggies, Marriott International Hotels, and History TV18.