Freedom24 has promoted Bulat Latypov to Chief Communications Officer (CCO), marking nearly five years with the company.In his new role, Latypov will lead Freedom24’s communications, branding, and stakeholder engagement strategy across Europe, while also contributing to the wider global communications agenda of parent company Freedom Holding Corp.According to the company, the position is central to shaping how the Freedom brand is perceived—driving its voice of innovation, trust, and responsibility, and ensuring alignment with global business objectives. As part of the leadership team, the CCO will advise senior management on strategic communications, brand positioning, and stakeholder relations, while overseeing external and internal communications, media relations, sponsorships, and public affairs.Latypov, who began working in Cyprus in 2018, joined Freedom24 in 2021 as Head of PR for Europe and later served as PR & Communications Director.Earlier this month, Freedom Holding Corp. marked six years since its Nasdaq listing. The financial services and technology group now operates across 22 countries, recently expanding its presence in Limassol with the opening of Freedom Tower II on Christaki Kranou Street.Announcing his new role on LinkedIn, Latypov shared a quote from U.S. financial journalist Bob Pisani: “The most valuable sources are those who both know what they are talking about and who can provide an honest opinion.”

Dubai-based creative marketing agency hrmny has launched a new PR department, appointing Dana Oraibi as Director – Communications and Growth to spearhead its expansion into integrated communications.The new department will unify strategy, storytelling, and earned impact, bringing together PR, influencer marketing, and experiential activations within hrmny’s creative ecosystem.“We started as a music label that became a movement,” said Ayham Homsi, Managing Partner – Creative & Growth at hrmny. “Today, we are scaling that spirit into communications and events, and our goal is to sync creativity with PR and experiential so brands can connect with audiences in ways that feel authentic and relevant.”Dana Oraibi brings nearly a decade of experience spanning luxury, fashion, beauty, lifestyle, and sports. She has a track record of creating campaigns that integrate brand strategy with PR, influencer marketing, and events, and is known for her culturally fluent approach to communications and building community-driven brand experiences.“PR has been treated as transactional for too long,” Oraibi said. “At hrmny, we’re building a department where communication feels as culture-first as the creative work itself,” she added.The department will ensure all efforts—from PR and influencer campaigns to events—move in sync with culture and community. Oraibi noted, “From PR, influencer marketing, and events, everything we do will move in sync with culture and community. We’re already collaborating with leading brands, and this is just the beginning.”With offices in Dubai and Riyadh, hrmny’s PR division aims to amplify the agency’s creative rhythm into stories and cultural moments that resonate. The agency has built its reputation on the belief that every brand has its rhythm and is now extending this philosophy to full-stack communication services.“This isn’t just about adding another service – it’s about evolving how communications work in the region,” Homsi concluded.