Subway has expanded its partnership with Tonic Communications, appointing the agency as its public relations agency of record in Australia following four years of collaboration in New Zealand.Under the expanded remit, Tonic Communications will lead earned media, strategic communications and experiential campaigns for Subway Australia, extending a relationship that began in New Zealand in 2022.The appointment marks another milestone in Tonic's Australian growth strategy, following the recent launch of its Brisbane office and the appointment of Amelia Oberhardt as Media and Communications Director. Oberhardt, who previously served as Public Relations and Corporate Social Responsibility Manager for Subway Australia and New Zealand, will oversee the day-to-day management of the account alongside Tonic's trans-Tasman team.Georgia Coleman, Managing Director of Tonic Communications Australia and New Zealand, said the agency's longstanding relationship with the brand positions it well to support Subway's communications ambitions in Australia."We're incredibly proud to be expanding our partnership with Subway into Australia," Coleman said. "Over the past several years we've developed a deep understanding of the brand, its franchise network and the customers at the heart of the business. That foundation allows us to hit the ground running in Australia and create moments that deliver impact from day one."Coleman added that the expanded remit reflects the strength of the partnership the agency has built with Subway over the past four years.Tonic Communications has worked with Subway New Zealand since 2022, delivering a range of integrated campaigns and brand activations, including the quick service restaurant chain's 60th anniversary celebrations last year.Kerrie Hockless, Head of Brand Marketing for Subway Australia and New Zealand, said Tonic had become an integral extension of the brand's marketing team through its work across the New Zealand business."Their expertise and deep understanding of both the Australian and New Zealand markets made expanding the partnership an easy decision," Hockless said. "Tonic continue to deliver fresh thinking and strong results, and we're excited about what's next."The expanded appointment comes as brands increasingly seek agency partners capable of delivering integrated communications strategies across multiple markets. Tonic's trans-Tasman model is expected to provide Subway with greater alignment across its Australian and New Zealand operations while leveraging the agency's growing capabilities in earned media, strategic communications and experiential marketing.Tonic Communications is part of marketing services group Attivo, whose portfolio includes agencies 303, Mediahub, Farrimond, DNY and Hill Holliday across Australia, New Zealand and the United States.

Tonic Communications has been appointed as the strategic public relations and communications partner for Housing Foundation NZ, supporting the not-for-profit organisation's efforts to expand awareness of its affordable home ownership initiatives across New Zealand.Under the partnership, Tonic Communications will deliver strategic communications, media relations, content development and integrated campaign support. The agency will work closely with Housing Foundation NZ's marketing team to strengthen brand visibility, deepen stakeholder engagement and improve public understanding of the organisation's alternative home ownership model.The appointment comes as housing affordability remains a key social and economic issue in New Zealand, with growing focus on pathways that help first-home buyers transition into home ownership through shared equity and other innovative housing models.Georgia Coleman, Managing Director of Tonic Communications, said the agency is looking forward to helping the organisation amplify its impact."Housing Foundation is an organisation with a strong purpose, but also a significant opportunity to further build awareness and understanding of its model."Our role is to help sharpen the organisation's profile, connect with the right audiences and ensure its story is told clearly and consistently across multiple channels."There is a growing need for communications that build trust, simplify complexity and create meaningful engagement as conversations around housing accessibility continue across New Zealand."Housing Foundation NZ works with government agencies, community housing providers and private sector partners to help individuals and families achieve affordable home ownership through alternative financing and shared ownership programmes. Through the new partnership, Tonic Communications will support the organisation in communicating its mission and engaging with policymakers, communities and prospective homeowners as demand for affordable housing solutions continues to grow.

Tonic Communications is expanding its presence in Australia with the launch of operations in Brisbane, appointing Amelia Oberhardt as Media and Communications Director.Based in Brisbane, Oberhardt will work across the agency’s client portfolio, including accounts in Queensland. The move marks Tonic Communications’ first dedicated presence in the state, adding to its existing operations in Sydney and Auckland.Oberhardt joins from Subway, where she served as Public Relations and Corporate Social Responsibility Manager for Australia and New Zealand. She brings experience across radio, television, podcasting, public relations and events.Tonic Communications Managing Director Georgia Coleman said the appointment reflects the agency’s continued growth.Oberhardt noted that the agency’s approach to earned media influenced her decision to join.The expansion comes as Tonic Communications continues to grow its footprint across Australia and New Zealand.

Tonic Communications has announced the promotion of Georgia Coleman from general manager to managing director, a move that takes effect immediately. In her new role, Coleman will lead the agency’s recently launched hubs in Australia and New Zealand, driving innovation across its communications services and expanding the team.Expanding Across Markets Sue Squillace, CEO of parent company Attivo ANZ, praised Coleman’s contributions: “Georgia has done an amazing job growing Tonic’s business in both markets, building capabilities, scope and footprint. She spearheaded the expansion into Australia, drawing on her experience in both regions and collaborating with Attivo’s brand and media agencies on projects for RSPCA, Bosch, Arla Foods, and the Women’s Asian Cup 2026. We are incredibly proud of the new business growth she has delivered and confident she will continue to lead Tonic to greater success as MD.”Continuing the Agency’s Momentum Coleman expressed enthusiasm about her new responsibilities, highlighting the team’s achievements since Tonic’s launch. “I’m incredibly proud of the team we’ve built and the partnerships we’ve formed. From day one, our focus has been on delivering work that earns attention and creates lasting impact. Stepping into the MD role is about continuing that momentum – growing our people, strengthening our trans-Tasman footprint, and ensuring Tonic remains a trusted agency for strategic thinking, innovative ideas, and genuine heart,” she said.