Dubai-based creative marketing agency hrmny has launched a new PR department, appointing Dana Oraibi as Director – Communications and Growth to spearhead its expansion into integrated communications.The new department will unify strategy, storytelling, and earned impact, bringing together PR, influencer marketing, and experiential activations within hrmny’s creative ecosystem.“We started as a music label that became a movement,” said Ayham Homsi, Managing Partner – Creative & Growth at hrmny. “Today, we are scaling that spirit into communications and events, and our goal is to sync creativity with PR and experiential so brands can connect with audiences in ways that feel authentic and relevant.”Dana Oraibi brings nearly a decade of experience spanning luxury, fashion, beauty, lifestyle, and sports. She has a track record of creating campaigns that integrate brand strategy with PR, influencer marketing, and events, and is known for her culturally fluent approach to communications and building community-driven brand experiences.“PR has been treated as transactional for too long,” Oraibi said. “At hrmny, we’re building a department where communication feels as culture-first as the creative work itself,” she added.The department will ensure all efforts—from PR and influencer campaigns to events—move in sync with culture and community. Oraibi noted, “From PR, influencer marketing, and events, everything we do will move in sync with culture and community. We’re already collaborating with leading brands, and this is just the beginning.”With offices in Dubai and Riyadh, hrmny’s PR division aims to amplify the agency’s creative rhythm into stories and cultural moments that resonate. The agency has built its reputation on the belief that every brand has its rhythm and is now extending this philosophy to full-stack communication services.“This isn’t just about adding another service – it’s about evolving how communications work in the region,” Homsi concluded.

Hayat Abdulmoula has announced her new role as PR Account Executive at NNC, marking a key step in her growing career in communications and public relations.Sharing the news on LinkedIn, Hayat wrote, “Thrilled to announce that I’ve joined NNC as a PR Account Executive! Stepping into this role feels like the perfect next step, a chance to dive deeper into the world of PR, creativity, and storytelling.” She added that she looks forward to “taking on new challenges, collaborating with amazing minds, and pushing ideas that make a difference.”Before joining NNC, Hayat worked as a Campaign Coordinator at TEAM LEWIS in Dubai, where she managed PR campaigns across sectors including energy, oil, tech, and education. Her responsibilities ranged from drafting and translating press releases and media alerts (Arabic ? English) to securing brand partnerships and influencer collaborations. She also handled communications for clients such as Schneider, John Crane, Lavoya Group, Ideacrate, University of Manchester, Turnitin, and Sprinklr, among others.Earlier in her career, Hayat gained experience through internships at Ajman University’s Office of Sustainability and noon, focusing on social media strategy, content creation, and community engagement.With this new role at NNC, Hayat steps further into the PR industry, continuing to build on her strong foundation in media relations, content writing, and client servicing.

Bold and Beyond, a new-age PR and integrated marketing agency, announces strategic leadership appointments as it enters an accelerated phase of growth. With Rashmil Dheer joining as Chief Strategy Officer and Nupur Kothari as Public Relations Director, the agency fortifies its leadership to drive holistic brand-building and deliver unified, insight-led marketing solutions across PR, influencer marketing, branding, content, and digital.These appointments come at a defining moment in Bold & Beyond’s evolution. Over the past four years, the agency has emerged as one of India’s fastest-growing integrated firms — expanding its footprint across major metros, broadening its client portfolio, and consistently setting benchmarks for strategy-led creative excellence. With its renewed leadership structure, Bold & Beyond is charting an ambitious course to deepen its integrated capabilities, strengthen its strategic backbone, and deliver measurable impact for brands across categories.Sonalika Pawar, CEO and Founder of Bold & Beyond, said, "Rashmil and Nupur bring invaluable experience and perspectives that perfectly align with our vision of delivering seamless, insight-led brand solutions. Their leadership will further enhance our integrated approach, ensuring clients benefit from a cohesive strategy across PR, influencer marketing, branding, content, and digital."Rashmil Dheer, Chief Strategy Officer, added, "Bold & Beyond is built on the belief that strategy and creativity aren’t opposites — they’re partners in progress. Today, brands need more than just creative ideas — they need strategic clarity and design thinking that drive real resonance and impact. I’m excited to help push that vision forward, empowering brands to think bigger, move faster, and make a lasting mark."Nupur Kothari, Public Relations Director, commented, "At Bold and Beyond, my focus will be on scaling the agency’s vision by seamlessly blending the fundamentals of classic PR with the dynamism of modern-day influencer marketing. With experience spanning lifestyle and corporate brands, I aim to steer strategies that are insight-led, culturally relevant, and designed to help brands build enduring influence in an ever-evolving communications landscape.These appointments reflect Bold & Beyond’s long-term commitment to building a resilient, innovation-led organization. By fortifying its leadership across strategy and communications, the agency is advancing its mission to deliver meaningful brand experiences that connect creativity with business performance. As Bold & Beyond continues to scale nationally and expand its international footprint, it remains driven by one core belief — that bold ideas, when grounded in insight and executed with purpose, have the power to move brands and shape culture.

Independent communications agency In The Media PR has reinforced its leadership team with the appointment of Erin Maher — an award-winning journalist and former National News Director at Nine Radio — as Campaign Director.The appointment comes as the agency, which operates across Sydney, Melbourne, and the Gold Coast, enters a strong growth phase, having recently added Dulux, Yates, OzHarvest, The Bills Crews Foundation, and Randstad to its client roster.To support this expansion, the agency has made several senior hires over the past six months, including Andrew Arthur, who brings over 20 years of media experience with leadership roles at ABC Gold Coast and across regional Queensland, joining as Senior Campaign Manager. Further additions to the team are expected in early 2026.Maher joins an accomplished group of campaign directors that includes Laura Tunstall, who spent more than two decades as a senior reporter and producer at Channel 9 on programs such as A Current Affair, Today Show, and Nine News; and Amie Meehan, a three-time ACRA award-winning newsreader with extensive experience in radio journalism, most recently on 2GB’s Breakfast News with Ben Fordham.With a broadcast journalism career spanning over 30 years, Maher has covered four federal elections, three state elections, and five Olympic Games. She has reported from Jakarta following the 2004 embassy bombing and managed 2GB’s newsroom coverage of major events including the Christchurch earthquake, Cyclone Yasi, and the Black Summer bushfires.Speaking about her new role, Maher said, “I have a passion for storytelling and breaking down complex issues so they’re easy to understand. I’m excited to bring that experience to our clients at In The Media PR. It’s inspiring to join an agency of former journalists who truly understand the media landscape and how it keeps evolving.” Janyne Moore, Co-Founding Director of In The Media PR, said Maher’s appointment strengthens the agency’s leadership bench. “Erin has spent decades shaping narratives within the national news cycle. Her insight and experience are invaluable to our team and clients as we continue to grow.” Co-Founding Director Oryana Angel added, “Our agency is built on newsroom expertise, and that gives us a real edge in crafting campaigns that cut through. Erin’s addition, along with the strength of our wider team, reflects our commitment to delivering powerful results for our clients.”Founded in 2016, In The Media PR has established a strong and diverse client base, representing organizations such as The Prostate Cancer Foundation, Heart Research Australia, Adora Fertility, Your Future Strategy, Teleperformance, VoltX, Experience Gold Coast, Paul Bennet Airshows, MOSH, and Katherine Outback Experience.

PR agency Brazen MENA is embarking on a new phase of growth, marked by strategic senior appointments, several internal promotions, and continued expansion across the UAE, Saudi Arabia, and Qatar.As part of its regional growth plans, the award-winning PR agency has reinforced its leadership team with the appointment of Alexandria Hall as Group Account Director. With over 15 years of global PR and communications experience — including nine years in the Middle East — Hall brings deep strategic expertise and a proven track record of delivering results for leading brands such as Amazon MENA, OSN+, W Dubai – The Palm, Saudi Entertainment Ventures (SEVEN), and Bujairi Terrace, Diriyah. Her experience spans integrated strategy, media relations, and large-scale multi-market campaigns across lifestyle, hospitality, and entertainment sectors.The agency has also expanded its team with two new hires: Pulkit Vyas joins as Finance Executive, and Micah Aguilar as Account Executive, bolstering both operational efficiency and client servicing capabilities.In recognition of outstanding performance and contribution, five team members have been promoted across the agency:Philippa Kennedy, from Account Director to Senior Account DirectorAmina Ehsan, from Account Manager to Senior Account ManagerSalma Elsaadany, from Account Manager to Senior Account ManagerKristina Fernandes, from Junior Account Manager to Account ManagerDevi Prakash, from Senior Account Executive to Junior Account ManagerCommenting on the agency’s latest developments, Louise Jacobson, Managing Partner at Brazen MENA, said: “We’ve always believed that our people and culture are our superpower, and that belief continues to shape everything we do. These strategic appointments and internal promotions mark a significant step in our journey as we scale across the region and internationally. With our strongest team yet, we’re perfectly placed to help our clients stand out and lead in an increasingly competitive and complex media environment.”The latest appointments and promotions underline Brazen MENA’s commitment to nurturing talent from within, celebrating excellence, and strengthening its team as it continues to grow its regional presence and deliver impactful work for clients.