Hayat Abdulmoula has announced her new role as PR Account Executive at NNC, marking a key step in her growing career in communications and public relations.Sharing the news on LinkedIn, Hayat wrote, “Thrilled to announce that I’ve joined NNC as a PR Account Executive! Stepping into this role feels like the perfect next step, a chance to dive deeper into the world of PR, creativity, and storytelling.” She added that she looks forward to “taking on new challenges, collaborating with amazing minds, and pushing ideas that make a difference.”Before joining NNC, Hayat worked as a Campaign Coordinator at TEAM LEWIS in Dubai, where she managed PR campaigns across sectors including energy, oil, tech, and education. Her responsibilities ranged from drafting and translating press releases and media alerts (Arabic ? English) to securing brand partnerships and influencer collaborations. She also handled communications for clients such as Schneider, John Crane, Lavoya Group, Ideacrate, University of Manchester, Turnitin, and Sprinklr, among others.Earlier in her career, Hayat gained experience through internships at Ajman University’s Office of Sustainability and noon, focusing on social media strategy, content creation, and community engagement.With this new role at NNC, Hayat steps further into the PR industry, continuing to build on her strong foundation in media relations, content writing, and client servicing.

Bold and Beyond, a new-age PR and integrated marketing agency, announces strategic leadership appointments as it enters an accelerated phase of growth. With Rashmil Dheer joining as Chief Strategy Officer and Nupur Kothari as Public Relations Director, the agency fortifies its leadership to drive holistic brand-building and deliver unified, insight-led marketing solutions across PR, influencer marketing, branding, content, and digital.These appointments come at a defining moment in Bold & Beyond’s evolution. Over the past four years, the agency has emerged as one of India’s fastest-growing integrated firms — expanding its footprint across major metros, broadening its client portfolio, and consistently setting benchmarks for strategy-led creative excellence. With its renewed leadership structure, Bold & Beyond is charting an ambitious course to deepen its integrated capabilities, strengthen its strategic backbone, and deliver measurable impact for brands across categories.Sonalika Pawar, CEO and Founder of Bold & Beyond, said, "Rashmil and Nupur bring invaluable experience and perspectives that perfectly align with our vision of delivering seamless, insight-led brand solutions. Their leadership will further enhance our integrated approach, ensuring clients benefit from a cohesive strategy across PR, influencer marketing, branding, content, and digital."Rashmil Dheer, Chief Strategy Officer, added, "Bold & Beyond is built on the belief that strategy and creativity aren’t opposites — they’re partners in progress. Today, brands need more than just creative ideas — they need strategic clarity and design thinking that drive real resonance and impact. I’m excited to help push that vision forward, empowering brands to think bigger, move faster, and make a lasting mark."Nupur Kothari, Public Relations Director, commented, "At Bold and Beyond, my focus will be on scaling the agency’s vision by seamlessly blending the fundamentals of classic PR with the dynamism of modern-day influencer marketing. With experience spanning lifestyle and corporate brands, I aim to steer strategies that are insight-led, culturally relevant, and designed to help brands build enduring influence in an ever-evolving communications landscape.These appointments reflect Bold & Beyond’s long-term commitment to building a resilient, innovation-led organization. By fortifying its leadership across strategy and communications, the agency is advancing its mission to deliver meaningful brand experiences that connect creativity with business performance. As Bold & Beyond continues to scale nationally and expand its international footprint, it remains driven by one core belief — that bold ideas, when grounded in insight and executed with purpose, have the power to move brands and shape culture.

Independent communications agency In The Media PR has reinforced its leadership team with the appointment of Erin Maher — an award-winning journalist and former National News Director at Nine Radio — as Campaign Director.The appointment comes as the agency, which operates across Sydney, Melbourne, and the Gold Coast, enters a strong growth phase, having recently added Dulux, Yates, OzHarvest, The Bills Crews Foundation, and Randstad to its client roster.To support this expansion, the agency has made several senior hires over the past six months, including Andrew Arthur, who brings over 20 years of media experience with leadership roles at ABC Gold Coast and across regional Queensland, joining as Senior Campaign Manager. Further additions to the team are expected in early 2026.Maher joins an accomplished group of campaign directors that includes Laura Tunstall, who spent more than two decades as a senior reporter and producer at Channel 9 on programs such as A Current Affair, Today Show, and Nine News; and Amie Meehan, a three-time ACRA award-winning newsreader with extensive experience in radio journalism, most recently on 2GB’s Breakfast News with Ben Fordham.With a broadcast journalism career spanning over 30 years, Maher has covered four federal elections, three state elections, and five Olympic Games. She has reported from Jakarta following the 2004 embassy bombing and managed 2GB’s newsroom coverage of major events including the Christchurch earthquake, Cyclone Yasi, and the Black Summer bushfires.Speaking about her new role, Maher said, “I have a passion for storytelling and breaking down complex issues so they’re easy to understand. I’m excited to bring that experience to our clients at In The Media PR. It’s inspiring to join an agency of former journalists who truly understand the media landscape and how it keeps evolving.” Janyne Moore, Co-Founding Director of In The Media PR, said Maher’s appointment strengthens the agency’s leadership bench. “Erin has spent decades shaping narratives within the national news cycle. Her insight and experience are invaluable to our team and clients as we continue to grow.” Co-Founding Director Oryana Angel added, “Our agency is built on newsroom expertise, and that gives us a real edge in crafting campaigns that cut through. Erin’s addition, along with the strength of our wider team, reflects our commitment to delivering powerful results for our clients.”Founded in 2016, In The Media PR has established a strong and diverse client base, representing organizations such as The Prostate Cancer Foundation, Heart Research Australia, Adora Fertility, Your Future Strategy, Teleperformance, VoltX, Experience Gold Coast, Paul Bennet Airshows, MOSH, and Katherine Outback Experience.