After almost a decade of being a part of the leadership team of the Mullen Lowe Lintas group’s digital first creative led PR agency - Lintas Live, Nicky Singh, a luxury lifestyle specialist and a communication strategist, has been appointed as Associate Director – Marketing at Vianaar, a leading luxury real estate brand known for its design-led, sustainable properties across Goa, Kasauli and Sri Lanka.Nicky makes the transition after a distinguished tenure at Lintas Live, where she served as Senior Vice President, leading integrated communication, events and marketing mandates for some of India’s most iconic brands like Cinepolis, Valvoline Cummins, Vadilal International, Turkish Airlines, Porsche, H&M and many others. Over her tenure, she worked closely with the top management of Lintas Live to be tasked with leading the northern operations for the agency. Across her 23-year career spanning both agency and brand roles, she has worked extensively across the luxury lifestyle, real estate, hospitality, travel, aviation, automobile, development, education, and destination marketing sectors. Before joining Lintas Live, Nicky was leading the Marketing and Communication Mandate for DLF Luxury Malls.Nicky's move to Vianaar marks her strategic pivot to her mainstay which is luxury brand marketing. Her deep sectoral expertise, brand building stratagems and passion for storytelling will power the company’s next chapter of growth. She is tasked to lead Vianaar’s communication strategy and creative branding efforts, bringing a sharper focus to customer engagement, high-value experience curation, and brand distinctiveness. “Vianaar is a brand I have long admired for its strong design ethos, seamless ownership experience, and commitment to sustainable living,” said Nicky Singh. “I’m excited to contribute to its evolution as a global luxury lifestyle brand, building narratives that speak to a discerning, experience-driven audience.”Nicky's core expertise and passion lies in the luxury space, with a proven track record of crafting B2C curations for HNIs, UHNIs, and C-suite audiences. Known for her ability to conceptualize and deliver white-glove experiences, she blends sharp communication strategy with blue-sky thinking, creating compelling brand experiences that resonate. Her strengths also include content development, relationship management, and integrated campaign execution — making her uniquely suited to steer Vianaar’s marketing direction.Varun Napal, Founder of Vianaar, welcomed Ms. Singh and said, “We are delighted to welcome Nicky into the Vianaar family. Her strategic mindset, creativity, and in-depth understanding of the luxury consumer make her a valuable addition to our leadership team. As we grow across geographies, her vision will play a vital role in shaping how the world experiences both Vianaar and The Blue Kite brand.”Nicky’s appointment signals a strategic brand pivot towards elevated brand reputation building, experiential marketing, and stronger consumer resonance in the evolving luxury real estate market.