8x8 has appointed SourceCode Communications as its new PR Agency of Record, marking a focused push to boost the company’s brand visibility and presence in key markets. The announcement was made in October 2025.Headquartered in New York, SourceCode Communications has built a reputation for strong storytelling, media relations, and data-backed campaigns. Founded in 2017, the agency takes a human-centered approach to technology communications. Its SourceCode StoryHub™ framework helps companies shape messages that connect with audiences in a real and memorable way. The agency also champions diversity through initiatives that support women and minority-owned businesses.As part of the new partnership, SourceCode will drive strategic communications efforts for 8x8. The goal is to strengthen the company’s leadership voice and sharpen its positioning in the highly competitive cloud communications and contact center space. SourceCode’s experience working with technology brands, along with its focus on measurable outcomes, is expected to help 8x8 engage more effectively with customers, partners, and the wider industry.