Mumbai-based marketing professional Khyati Shah has taken on the role of Vice President - Marketing Head at 1Point1, beginning October 2025. Shah brings over 16 years of experience in marketing and communications across various industries and geographies.Prior to joining 1Point1, Shah spent over four years at Adfactors PR. She most recently served as Senior Group Head Digital from April 2024 to October 2025, leading digital reputation management and integrated marketing campaigns. She also held the role of Group Head from July 2021 to March 2024, where she managed large teams and drove marketing initiatives across consumer, mobility, and fintech sectors.Shah’s earlier experience includes a significant tenure at YES BANK, where she was Senior Vice President for Digital, NRI Marketing, and YES Invest from July 2013 to February 2018. During this period, she conceptualized and executed social media marketing, paid campaigns, and website revamps, achieving notable milestones such as YES BANK becoming the most followed Indian bank on Twitter and the fastest growing on Facebook for two consecutive years. She also managed large-scale NRI marketing campaigns, including events and branding in Dubai, Singapore, New York, Australia, and across India.Earlier roles include Vice President and Assistant Vice President positions at YES BANK, Manager - Internet Marketing at HDFC Bank, and Assistant Manager at ICICI Bank, where she handled digital marketing, online acquisitions, brand campaigns, and product marketing.Shah holds an MBA in Marketing & E-commerce from MET Institute of Management and a Bachelor of Commerce in Economics, Statistics, Export, and Accounts from Mithibai College. Her key skills include online reputation management and crisis communications.