KidZania India, the global indoor theme park designed for kids and families, has appointed Bloomingdale Public Relations as its influencer marketing partner to strengthen the brand’s digital storytelling and creator-led engagement strategy across India.Through this mandate, Bloomingdale PR will drive influencer collaborations, creator experiences, and digital-first campaigns focused on connecting KidZania with modern families, young audiences, and parenting communities.The partnership will spotlight KidZania’s immersive learning experiences through creator-led content that resonates with modern families.As experiential entertainment continues to evolve in the digital era, influencer marketing has emerged as a powerful medium for brands to create meaningful audience connections. For destinations like KidZania, creator-led storytelling enables real-time engagement, relatability, and community-driven conversations that resonate strongly with today’s millennial parents and Gen Alpha audiences. The collaboration aims to amplify awareness around the KidZania experience through engaging creator-led content that highlights its interactive learning and entertainment offerings. Vikita Chaudhary, Head of Marketing, KidZania India, said, “At KidZania, we are constantly looking at innovative ways to engage with modern families and young audiences in spaces where they actively consume content and discover experiences. Influencer marketing today goes far beyond visibility; it has become an important extension of storytelling and community engagement. Through our partnership with Bloomingdale PR, we aim to create authentic creator-led narratives that bring the KidZania experience to life in a more relatable, immersive, and culturally relevant way.”Vikram Kharvi, (pictured), CEO, Bloomingdale Public Relations, added, “KidZania is a brand that naturally lends itself to experiential storytelling and meaningful digital engagement. Our focus will be on crafting creator-first narratives that capture the excitement, learning, and imagination that define the KidZania experience. Through strategic influencer collaborations and community-driven content, we aim to build conversations that resonate strongly with families, parents, and young audiences across digital platforms.”As part of the mandate, upcoming initiatives will include influencer walkthroughs, creator experiences, parenting community engagement, community-led digital campaigns, and collaborative storytelling formats designed to amplify KidZania India’s visibility and audience engagement across digital platforms.With expertise spanning lifestyle, hospitality, technology, startups, entertainment, real estate, D2C Brand communication and experiential comms, Bloomingdale PR brings a strong understanding of digital culture, influencer ecosystems, and strategic storytelling. The agency’s approach will focus on building impactful creator partnerships that align with KidZania’s positioning as an engaging, educational, and family-first destination.

Bloomingdale Public Relations, one of the fastest-growing boutique PR firms in Asia, recognized for its strategic brand-building expertise and impactful storytelling across diverse markets, has announced the appointment of Sanya Jain, as Strategic Communications Lead - North, underscoring its commitment to strengthening its presence in the capital through strong leadership. In her new role, Sanya will lead business expansion, amplify client partnerships, and build team culture in Delhi, advancing the firm’s vision of pioneering future-ready reputation strategies.Sanya brings extensive experience in the PR and communications industry, with expertise in consumer, corporate, crisis, and internal communications. Over the years, she has partnered with Fortune 500 companies including HP, Google, Microsoft, and TikTok, among others. With a proven ability to craft narratives, Sanya has successfully led initiatives ranging from product launches and brand reinventions to high-impact reputation management.Based in New Delhi, Sanya will report directly to Vikram Kharvi, CEO of Bloomingdale PR.“We’re thrilled to welcome Sanya to lead our Delhi operations. Her diverse experience across consumer and corporate communications, coupled with her strategic thinking and forward-looking approach, will be crucial in strengthening our presence in one of the most dynamic markets of the country”, said Vikram Kharvi, CEO, Bloomingdale PR. Commenting on her appointment and new role, Sanya Jain, Strategic Communications Lead - North, Bloomingdale PR said, “I’m excited to take on this new role and grateful for the trust placed in me. Bloomingdale has built a great reputation for its creative and strategic approach, and I’m looking forward to working with our amazing clients and teams to do meaningful, impactful work in Delhi and beyond.”With this appointment, Bloomingdale PR continues to reinforce its commitment to strengthening its footprint in Delhi, a priority market in its nationwide expansion strategy. 

Bloomingdale Public Relations Pte Ltd., one of the fastest-growing PR firms in Asia, wins the PR mandate for Bel Group in the dynamic markets of Southeast Asia. Following a successful collaboration with the Company in India, where Bloomingdale played a pivotal role in creating and elevating the brand image, the firm will now take charge of all public relations activities for Bel Group in Singapore, Indonesia, and Malaysia. With a strong brand-building legacy and a reputation for delivering impactful PR campaigns, Bloomingdale PR is poised to bring its PR expertise to the forefront in this region, managing all earned corporate and consumer media relations for Bel Group in Indonesia, Malaysia, and Singapore. The collaboration showcases a robust Southeast Asia focus for Bloomingdale PR, thereby establishing a solid foothold in the Southeast Asia region and leveraging Bloomingdale PR's extensive experience in public relations and influencer marketing.One of the recent milestones of this partnership was Bloomingdale's role in announcing Bel's innovative brand initiative- the launch of Indonesia's first cheese factory for kids ?Çô the Belcube Cheese Factory at Youreka Kids Farm, Jakarta. The successful event witnessed many influencer and PR activities meticulously orchestrated by Bloomingdale, showcasing the firm's prowess in creating compelling narratives and impactful brand experiences across the APAC region.Sharing her thoughts on the announcement, Diana Fernandes, Founder and CEO of Bloomingdale PR, said, "We are thrilled to continue our journey with Bel Group in Singapore, Indonesia, and Malaysia. Our previous collaboration in India was a testament to the synergy between our teams, and we are confident that our strategic approach and creativity will further enhance the brand's presence. Our shared commitment to innovation and excellence positions us to deliver unparalleled PR services in Southeast Asia."Alamjit Singh Sekhon, General Manager, Bel Group- South East Asia, remarked, "We are excited to collaborate with Bloomingdale PR yet again as we expand our presence in the Southeast Asia region. Bloomingdale played a pivotal role in the growth of The Laughing Cow brand in India, contributing to the brand's success and establishing a strong presence. We are confident in their ability to build and strengthen our brand's awareness across Singapore, Indonesia, and Malaysia. Bel Group is committed to providing healthy snacking products that are accessible, delicious, and nutritious products in line with the philosophy of 'for all for good.' This partnership signifies a new chapter of growth and engagement for us."As Bloomingdale PR continues to grow its footprint in Singapore, the firm remains dedicated to crafting compelling brand stories and building lasting connections between clients and their audiences. Over the last decade, Bloomingdale PR has catered to over 100 clients across industry verticals such as hospitality, lifestyle, startups, technology, and real estate.