PR Newswire has appointed former Indian Express journalist Gairika Mitra to head its newly launched Managed Services division — a strategic initiative designed to help brands amplify their communication in a smarter, more data-driven way.In her new role, Mitra will oversee efforts to help organisations go beyond just issuing press releases, focusing instead on building content that performs better across search engines, answer engines, and AI-powered discovery platforms.This enhanced approach will be powered by PR Newswire Amplify, a distribution solution built on Google’s Gemini framework, aimed at optimising how brand stories surface online.Before this, Mitra worked with The Indian Express and began her career interning with Network18’s CNN-IBN.