Neo Kavach, India’s first Rider Wearable Airbag Technology brand redefining motorcycle safety through Indo-French innovation, has awarded its communications and public relations mandate to CPR Global.Under this partnership, CPR Global will lead media relations, strategic storytelling, and stakeholder engagement for Neo Kavach across India, supporting the brand’s mission to make advanced, CE-certified wearable airbag protection more visible and accessible to riders nationwide.Founded as an Indo-French joint venture between Helite (France) and India’s Aum Group, Neo Kavach combines globally patented airbag technology with state-of-the-art Indian manufacturing to deliver high-performance rider safety gear designed specifically for Indian riding conditions. Its product portfolio includes airbag-equipped Vest and Backpacks such as the Neo Kavach Air Vest and Tech Pack range, offering sub-100 millisecond inflation, patented TURTLE technology offering best in class back protection, comprehensive upper-body coverage, and reusable cartridge-based deployment without the need for charging or subscriptions.Neo Kavach operates from a modern manufacturing and assembly facility in the Delhi NCR region, enabling efficient pan-India distribution and stringent quality control. Positioned as India’s most advanced rider safety companion, the brand is focused on making next-generation airbag protection as essential and mainstream as helmets for motorcyclists and touring communities.Commenting on the association, Rajat Bhandari, Managing Director, Neo Kavach, said, “Neo Kavach was created to address a critical gap in rider safety on Indian roads. As we build awareness around wearable airbag technology, we were looking for a communications partner that understands how to introduce a completely new category, educate audiences, and build long-term credibility. CPR Global’s experience in shaping narratives for innovation-led brands made them a natural choice as we enter our next phase of growth.”Chaitali Pishay Roy, Founder of CPR Global, added, “We’re excited to partner with brands that are fundamentally rethinking how things are done. Neo Kavach is bringing a level of rider-safety innovation to India that has largely existed only in global markets until now. Representing India’s first and only wearable airbag technology brand for riders — and working with it from its launch phase through to scale — is a rare opportunity. We’re truly thrilled to be part of this journey and to help build a category-defining brand from India.”CPR Global is a strategic communications consultancy specialising in brand narratives, strategic storytelling, stakeholder engagement, media relations, influencer marketing, and personal branding. The firm works with leading brands across AI, technology, healthcare, healthcare technology, venture capital, retail, and D2C sectors, including KisanKraft and str8bat, helping organisations build visibility, credibility, and long-term reputation.The partnership between Neo Kavach and CPR Global brings together safety innovation and communications expertise, setting the stage for stronger brand visibility and engagement within India’s rapidly growing motorcycling and rider-safety ecosystem.

str8bat, India’s leading sports technology innovator transforming how cricketers measure and improve performance through data-driven insights, has awarded its communications and public relations mandate to CPR Global.Under this partnership, CPR Global will lead media relations and stakeholder engagement for str8bat across India, supporting the company’s growth and visibility within the rapidly expanding sports technology ecosystem.Founded in 2018 by Gagan Daga, Rahul Nagar, and Madhusudan R, str8bat is a sports technology company providing real-time data analytics for athletes. Its flagship innovation — a smart bat sensor (str8bat Classic) and the newly launched AI-powered str8bat Pro — enables players to access real-time insights on bat speed, bat path, impact zones, and more, helping them refine their technique with precision.str8bat has partnered with top institutions, including Cricket Australia, Rajasthan Royals, and elite academies across India. The company was the Official Skilling Partner for Rajasthan Royals during the 2025 IPL season, integrating its technology into the team’s scouting and development systems. The brand is endorsed by legendary cricketers Kiran More and Greg Chappell, reinforcing its credibility within the global cricketing community. str8bat recently announced its official expansion into 10 countries, including India, Canada, New Zealand, the United States, Australia, South Africa, the UK, and Trinidad & Tobago, among others. Through this expansion, str8bat aims to empower young athletes worldwide.Backed by Exfinity Venture Partners, TRTL Ventures, Sadev Ventures, Techstars, and SucSEED Indovation Fund, str8bat stands as one of India’s most promising and well-funded sports tech ventures.Commenting on the association, Gagan Daga, Co-founder and CEO of str8bat, said, “At str8bat, we’re building technology that’s transforming how cricketers understand and enhance their game. As we scale our impact and global presence, we’re excited to partner with CPR Global to strengthen our communication strategy and share our vision with a wider audience.”Chaitali Pishay Roy, Founder of CPR Global, added, “It’s inspiring to witness such game-changing innovation emerging from India. By bringing advanced technology and AI into cricket, str8bat is not just enhancing the sport — it’s creating an entirely new category within the sportstech landscape. Being part of this journey and helping take a breakthrough product from India to consumers across the world is a remarkable opportunity. I’m genuinely excited that CPR Global gets to work alongside str8bat, because the chance to help build a new global category from India is something few are fortunate to experience.”CPR Global is a strategic communications consultancy that specialises in building brand narratives, strategic storytelling, stakeholder engagement, media relations, influencer marketing, and personal branding. The firm works with leading brands across AI, drone technology, healthcare, healthcare technology, venture capital, retail, and D2C sectors, helping them build visibility, credibility, and long-term reputation.The partnership between str8bat and CPR Global brings together sports innovation and communication excellence, setting the stage for enhanced brand visibility and engagement across India.

CPR Global, a leading reputation management and brand communications firm has won the communications and public relations mandate for KisanKraft, India’s leading player in the small-farm machinery segment with a strong focus on mechanization for small and marginal farmers. CPR Global will spearhead KisanKraft’s PR initiatives pan India, focusing on strengthening the brand’s presence across key national and regional markets. The partnership will encompass strong media relations, strategic storytelling, and communication campaigns aimed at deepening KisanKraft’s engagement with farmers and stakeholders nationwide.KisanKraft is a pioneering brand dedicated to empowering India’s farming community through affordable, innovative, and high-quality agricultural solutions. With an extensive portfolio of farm machinery, tools, and equipment, KisanKraft plays a vital role in driving efficiency and sustainability across the agricultural landscape. Trusted by over 50 lakh farmers nationwide, the brand has earned a reputation for its farmer-first approach and continuous innovation.“We are absolutely thrilled to partner with KisanKraft, a brand that is deeply ingrained in India’s agricultural landscape and has been empowering farmers for decades,” said Chaitali Pishay Roy, Founder of CPR Global. “KisanKraft’s legacy and reach across rural India make it a truly unique brand. At CPR Global, we look forward to driving impactful communication that strengthens their presence and builds brand resonance across even the remotest parts of the country.” “At KisanKraft, we believe in meaningful engagement with our customers and stakeholders,” said Ravindra Agrawal, Chairman of KisanKraft.. “We are confident that CPR Global’s expertise in communications and an understanding of rural economy, especially agriculture, will help us strengthen our brand presence and connect more deeply with farmers across India.”Over the years, CPR Global has partnered with a diverse portfolio of brands across AI, drone technology, healthtech, venture capital, retail, and D2C helping them drive brand visibility, credibility, and build long-term reputation. The firm crafts compelling brand narratives through strategic storytelling, stakeholder engagement, media relations, influencer partnerships, and personal branding.