Dubai Watch Week , one of the UAE’s most anticipated biennial events celebrating the luxury watch industry, has appointed Ruder Finn Atteline as its communications consultancy for the upcoming milestone 2025 edition. The integrated agency’s latest win illustrates continued growth in one of its fastest-growing verticals of luxury.Taking place from the 19th to the 23rd of November, Ruder Finn Atteline will help augment the marque event’s reputation as a leader in horology, design, and innovation by deploying an integrated strategy and managing key relationships with media, brands, and collectors. With Dubai serving as a global cultural hub, Ruder Finn Atteline are well-positioned to highlight DWW’s creative confluence and undercurrents of the luxury watch industry in what is set to be an event to remember.Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA, commented: “Having the opportunity to amplify Dubai Watch Week’s 10th anniversary feels incredibly special, not just for what it represents in the world of watchmaking, but for the way it brings people together. As an agency that has always believed in meaningful collaboration resulting in the best work, joining hands with DWW and telling their story to the world is something we’re excited to be part of; for its community of collectors, brands, and curious minds who are as passionate about the art of watchmaking.”The 2025 edition of Dubai Watch Week promises to be a landmark celebration, offering exceptional experiences, collaborations, and insights that make it a must-attend event for collectors, brands, and watch enthusiasts alike.