Amidst the ever-evolving digital advertising landscape, Concept Group, India's largest independent agency network, has partnered with Numb3r Impact Agency, led by Rishi Kishnani and Tanmay Bahulekar, to revolutionise traditional advertising paradigms and introduce a new era of creativity and innovation. Concept Group's industry expertise, combined with Numb3r Impact Agency's proficiency in audio and video solutions, creates a potent combination poised to deliver highly effective campaigns.By pooling their resources, knowledge, and creative capabilities, both Concept Group and Numb3r Impact Agency aim to push the boundaries of traditional advertising models and introduce fresh, impactful approaches to engage audiences. Together, they seek to establish new standards for creativity, effectiveness, and impact in the digital advertising landscape.This collaboration benefits clients by offering access to a comprehensive suite of cutting-edge advertising services that integrate creativity, technology, and data-driven insights. Clients can expect campaigns that capture attention and drive tangible results, including increased brand visibility, enhanced audience engagement, and higher conversion rates.Vivek Suchanti, Chairman of Concept PR, expressed his enthusiasm about the partnership, stating, "I'm thrilled to partner with Numb3r, an agency that resonates with my belief in adaptable creative video solutions. It's refreshing to be part of a fluid, new-age agency where learning and the development of AI tools are at the core of our innovative approach."Tanmay Bahulekar, Founder-Partner of Numb3r Impact Agency, also shared his vision for the partnership, "As a keen observer of the evolving video solutions landscape, our aim at Numb3r is to create tangible impact for our clients. Staying ahead of the learning curve and collaborating with passionate minds fuel our journey towards redefining industry standards."Rishi Kishnani, Co-Founder and Partner at Numb3r, reflected on the new alliance, "Joining forces with Concept Advertising marks an exciting new chapter for Numb3r. Their trust not only validates our innovative approach to digital advertising but also propels us towards greater heights. We're thrilled to collaborate with Vivek Suchanti and his team, leveraging their expertise and resources to drive even more impactful campaigns. Together, we're poised to redefine the digital advertising landscape and deliver unparalleled results for our clients."Beyond a mere business alliance, the partnership represents a convergence of shared values and a relentless pursuit of excellence. With a focus on innovation, creativity, and client-centric solutions, both Concept Group and Numb3r Impact Agency are poised to deliver measurable results that drive business success.

The Asian Infrastructure Investment Bank (AIIB) has appointed Jeffrey Hiday as its new Global Chief of Communications. Hiday brings a wealth of experience and expertise to his new role, succeeding Bob Pickard, who departed last June.In his capacity as Global Chief of Communications, Hiday will spearhead efforts to enhance awareness and comprehension of AIIB's mission, operations, and impact among both internal and external stakeholders. He will serve as the official spokesperson for AIIB and offer strategic counsel to senior management on matters pertaining to public relations, communications, and brand management.Hiday joins AIIB from RAND, where he served as the Director of Media Relations, overseeing global media relations strategy and providing media training and guidance. Prior to his tenure at RAND, Hiday held the position of Director General for External Relations at the Asian Development Bank in Manila. He also brings valuable experience from his time at the European Bank for Reconstruction and Development in London, where he served in various capacities including advisor to the president, speechwriter, and head of media relations.The appointment of Hiday fills a crucial position left vacant since Bob Pickard's departure last June. Pickard, upon resigning from his role as AIIB's Global Chief of Communications, cited personal reasons for his decision. However, in a tweet, Pickard made allegations regarding AIIB's governance and culture, which the bank has refuted in a statement, denouncing them as baseless and disappointing.AIIB is confident that Jeffrey Hiday's extensive experience and proven track record in communications and public relations will contribute significantly to advancing the bank's goals and objectives on the global stage.

Advent Public Relations Pvt. Ltd., an established communication consulting firm in Delhi, has announced a significant addition to its leadership team, with the appointment of Dr. Divya Saksena as the Director of Content Strategy. In her new role, Dr. Saksena will oversee brainstorming, research, and competition mapping with a view to implementing innovative ideas and storylines, that synchronize with client company goals. She will spearhead the team in creating international-level content, aligned with global benchmarks as well as client objectives. Dr. Saksena brings with her over thirty years of expertise, both national and international, having worked in the USA, Canada, and India. With a Ph.D. from the USA, she has held fellowships and key positions at prestigious institutions such as George Washington University (GWU), Middle Tennessee State University (MTSU), Delhi University, and Shiv Nadar University, where she made significant contributions to the fields of research, business communication and professional writing. Her wide experience across modern and traditional platforms and technologies means that her strength lies in synergizing intellectual creativity with hi-tech digital platforms. With such a stimulating combination of non-formal approaches and established communication strategies, she aims to accomplish cutting-edge PR targets for our clients.Brimming with enthusiasm, Dr. Divya Saksena stated, “I’m excited at the prospect of working with the Advent team to bring together technology, research, and creativity. By applying ultra-modern, international and multicultural approaches, we aim to create memorable content across a variety of projects in our pursuit of excellence. We will focus on wide-spectrum brand-building for our clients while also reinforcing traditional strategies in our work.”Sharing the same dynamism, Kheman Kumar, Director, Advent Public Relations Pvt. Ltd. said, “We are thrilled to welcome Dr. Divya Saksena onboard with us. Her expertise of keeping pace with key industry trends ensures that our content is always relevant and innovative, helping our clients to carve a niche within their industry. Her extensive international experience and proven track record of innovation in communication strategies and professional writing at all levels make her an invaluable asset to our organization. We are confident that, with her guidance and intellectual maturity, our creative endeavors will reach new heights”Advent Public Relations Pvt. Ltd., is an award-winning image consulting PR firm, with cumulative management experience of over a decade, providing solutions in Public Relations, Investor Relations, Crisis Management, Reputation Management, Digital Marketing, Influencer Marketing, Content Management, and Awards & Recognition. Backed by professionals with over two decades of experience in the field, Advent PR keeps up with the market trend, hence bringing the best for its clients. With a collective vision to build a brand rather than just creating visibility, Advent PR believes in providing its clients with a competitive edge, ensuring long-term results.

XLRI Delhi-NCR today announced its association with Mavcomm Consulting, a well-known communication consulting firm, to strengthen its integrated communication activities. XLRI Delhi-NCR upholds the tradition of excellence in education, facilitated by seasoned faculty and flagship programs like the celebrated XLRI PGDM-BM. Building upon the distinguished XLRI, Jamshedpur, XLRI-Delhi NCR continues a rich heritage of scholarly distinction, pioneering thought, and effective administration. With a rich legacy of providing strategic communication solutions to various sectors, Mavcomm brings a wealth of experience and expertise to XLRI for addressing its communications needs.Dr Fr K.S. Casimir, Director, XLRI Delhi-NCR expressed his optimism and enthusiasm and remarked, "We are happy to welcome Mavcomm Consulting on board as our integrated communication agency. As XLRI Delhi-NCR continues to expand its presence and influence in the education sector, effective communication and digital engagement have become imperative. We believe that Mavcomm’s expertise and innovative approach will play a pivotal role in amplifying our institutional voice, enhancing our visibility, and fostering stronger connections with our stakeholders. We look forward to a fruitful partnership that will further elevate our reputation and support our mission of nurturing future leaders as XLRI strongly believes in the greater good and shaping the management education sector and the community at large”.This collaboration marks a significant milestone for Mavcomm in expanding its reach and impact in the education sector. By assisting XLRI with its communication strategies, Mavcomm aims to elevate XLRI's brand visibility and stakeholder engagement.In response to being chosen as the agency for XLRI Delhi-NCR, Anand Mahesh Talari, the Founder & Managing Director of Mavcomm Consulting Pvt Ltd, expressed his gratitude and excitement. He stated, "We are honoured and thrilled to have been selected as the integrated agency for XLRI Delhi-NCR. XLRI Delhi-NCR is renowned for its commitment to academic excellence and leadership development, and we are excited to collaborate with such a prestigious institution. At Mavcomm we are passionate about leveraging strategic communication and digital marketing to drive impactful results. We look forward to working with XLRI Delhi- NCR to enhance its brand visibility, engage with its stakeholders effectively, and support its mission of shaping the leaders of tomorrow."Commenting on the occasion Noopurr R Chablani, Vice President- Business, Mavcomm Consulting Pvt Ltd said, “Winning the mandate for XLRI Delhi-NCR's signifies a noteworthy achievement for us. This win not only showcases our capabilities in strategic communications but also highlights our expertise in navigating the digital landscape. We are excited about the opportunity to collaborate with XLRI Delhi-NCR and look forward to delivering outstanding results.”

Dementia, a serious mental health condition affecting millions worldwide, has emerged as a pressing concern in India. With approximately 8.8 million individuals grappling with dementia, India stands as the second-largest hub of dementia cases globally, particularly among adults over the age of 60. As this demographic continues to expand, the need for proactive measures to address dementia has become increasingly important.  Amidst this backdrop, a unique opportunity arose to harness the power of public relations (PR) to catalyze awareness and action. Recognizing the gravitas of the situation, we embarked on a mission to spread awareness on the early symptoms of dementia and ways to delay the symptoms among the affected population.  Research has unveiled intriguing insights into unconventional avenues for combating cognitive decline. Gaming, in particular, has emerged as a promising tool in this endeavor. Studies suggest that gaming could significantly benefit individuals at risk of cognitive impairment, offering a stimulating environment that fosters cognitive agility and resilience. This revelation paved the way for innovative approaches to dementia awareness and intervention. 'Gamers for Dementia Awareness,' is a unique initiative that was launched, revolutionizing how we perceive and address dementia in India. Unveiled on World Alzheimer's Day, September 21st, this initiative mobilized a plethora of gamers across the nation to champion the cause of dementia awareness. India's gaming community, boasting a staggering 421 million gamers, presented an incredible opportunity to harness the power of gaming for social impact. Recognizing this potential, MPL, through its foundation, joined forces with Dementia India Alliance (DIA), Vridhcare, Kaha Mind, EPWA (Egamers and Players Welfare Association), and ElderAid to launch this initiative. At the heart of 'Gamers for Dementia Awareness' lay a multifaceted strategy aimed at leveraging PR to effect tangible change. A robust campaign that combined the power of digital media and on ground events helped us start conversations, dispel myths, and foster a culture of empathy and understanding surrounding dementia. In tandem with our digital campaign, a dedicated website was launched as a hub of resources on dementia.. Along with this, by leveraging the reach of the MPL app, we reached an extensive user base of 100 million individuals, underscoring our commitment to democratizing access to vital information and support services. In the course of the campaign we also realized , that unlike the west where there are specialized centers for elder care, the situation is very grim in India where the old age homes not only lack proper infrastructure but many times also lack apathy in the way the elders are treated. Together with our campaign partner Vridh Care which runs a network of close to 100 old age homes across the country, we touched base with thousands of elderly population and not only shared crucial information on dementia but also conducted on ground events to engage with them and highlight the importance of maintaining a healthy and active lifestyle. Through these concerted efforts, we not only raised awareness but also empowered communities to take proactive steps in combating dementia. We also partnered with some of the top gaming influencers and encouraged them to take a 5 point pledge that they would spend more quality time with their parents and elderly and encourage them to maintain an active and healthy lifestyle that can help delay the symptoms of dementia. This engagement helped us spread the word among their millions of followers and make them aware of the signs of dementia , something that is not widely discussed by this segment of the youth. As the campaign concluded, we reflected on the transformative journey undertaken and celebrated the collective impact achieved. The collaborative efforts of 'Gamers for Dementia Awareness' has not only raised critical awareness but have also sparked a movement of compassion and solidarity across India. By uniting the gaming community with leading organizations in the fight against dementia, we have demonstrated the profound impact that collective action can achieve.  As we look to the future, we hope to continue to leverage innovative approaches and strategic partnerships to address the growing challenge of dementia, ensuring a brighter and more supportive environment for those affected by this condition. Together, we can make a difference—one game at a time. Sharmistha Roy - Corporate Communications, Mobile Premier League

In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital during the pandemic period. At the same time, the industry has been facing stiff challenges; moreover client expectations have also increased, with more emphasis being given to digital and online reputation management. The industry has undergone a radical shift and the current times have pushed the industry to change gears.In an exclusive interview with Adgully, Sujit Patil, VP & Head, Corporate Brand and Communications, Godrej Industries Ltd and Associated Companies, speaks at length about building the corporate brand and reputation, creating engaging experiences through the company’s homegrown property - Godrej L’Affaire, creating a positive digital safety net, and much more.How does Godrej L’Affaire serve as a strategic tool for Godrej Industries in enhancing its corporate brand image and reputation?Godrej L’Affaire has been a strategic tool for building our corporate brand and reputation. It is a brand-agnostic owned media platform of Godrej Industries Limited & Associated Companies (GILAC) that brings together brands in the lifestyle space to provide immersive experiences. It was conceptualized to celebrate nuances of lifestyle through experiential engagement with key opinion leaders, content creators, business partners, customers and people from the industry who matter. Through Godrej L’Affaire, we strive to craft experiential engagement, build a community of lifestyle aficionados, and weave a robust digital safety net for all the participating brands through authentic content. For instance, this year, our theme is ‘Goodness’. Hence, we would be creating experiential experiences around ‘All Things Goodness’, which, in a way, is conducive to our group’s reputation.Could you elaborate on how Godrej L’Affaire aligns with the overarching corporate communication goals and messaging of Godrej Industries?Our communication goals entail engaging with multiple internal and external stakeholders – employees, media, key opinion leaders, investors, business partners and consumers. Godrej L’Affaire is attended by a curated list of our stakeholders and provides them with an opportunity to experientially engage with our brands. A large participation by non-competing brands in the lifestyle space adds an element of lifestyle quotient to our brands. Celebrating lifestyle with like-minded brands helps us beautifully position ourselves in the lifestyle space. Because it is a multitude of brands, engagements & conversations and cross-pollination of ideas all put together and amplified using various media platforms, the impact is high. We believe these sort of engagements help build trust and a good reputation for us.How does Godrej L’Affaire contribute to fostering stronger relationships with stakeholders, including customers, partners, and the general public?We strongly believe that engaging with customers, partners, and the general public should be experiential. Our owned media property, L’Affaire, was launched to create meaningful conversations with stakeholders. When these stakeholders visit the Godrej campus and witness the magic of our products in terms of their purpose and the goodness they bring to people’s lives, it fosters strong relationships. Being on the ground enables them to meet our CEOs, brand managers, and the people behind the brands, thereby further strengthening the bonds.How does Godrej Industries utilize the platform Godrej L’Affaire as part of its crisis management strategy, particularly in terms of maintaining transparency, addressing concerns, and rebuilding trust in stakeholders during challenging times?We believe in the concept of creating a positive digital safety net. This means that we want to generate a lot of authentic, positive content for our corporate and brands based on experiences. This, we believe, helps build larger trust and positive disposition towards our brands. This certainly helps during any unfortunate adverse situation. This proactive approach is designed to mitigate any potential negative effects that might arise from a crisis. For all the activations at Godrej L’Affaire, we choose a transparent and meaningful approach for showcasing our products. We don’t make false claims or engage in ‘greenwashing’. Instead, we let people experience our products for themselves. This helps us to create an authentic and positive digital safety net.In what ways does Godrej L’Affaire facilitate the communication of Godrej Industries’ values, mission, and commitment to sustainability and social responsibility?When you arrive at the venue and explore the experiential zones of each brand, including external brands, the aim is not to have stalls where products are sold. Instead, the focus is on showcasing the real values and purpose of each brand. And this year’s overarching theme of ‘Goodness’ allows us to communicate our values, mission, and commitment to sustainability and social responsibility in a very effective way through an experiential engagement.Could you discuss the role of Godrej L’Affaire in strengthening internal communication within Godrej Industries and fostering employee engagement?This is an amazing opportunity where cross functional teams collaborate together. This is not only a passion project for the corporate brand and communications team, but also for the representatives of each of the brands involved. Each brand has around five to six representatives and their business heads and CEOs also get involved in creating the showcase of Godrej L’Affaire. This collaboration results in cross-learning, understanding, and empathy towards each other, which is very powerful. At the end, all this translates into an employer brand that fosters communication, collaboration, partnerships, and a positive environment within the organization.How does Godrej L’Affaire leverage digital platforms and social media channels to amplify its corporate communication efforts and reach a wider audience?For Godrej L’Affaire, almost 70% of our amplification is through digital platforms and social media channels. Therefore, we utilize almost every possible channel available. This includes content creators and their channels, as well as social media platforms such as Instagram, Facebook, LinkedIn, Twitter, hybrid and dark media, and everything in the realms of digital platforms that can be used as a medium to communicate an authentic story of all the participating brands. We are expecting about 30-plus brands, which will be showcasing experiential engagements at Godrej L’Affaire, thereby creating a blast of authentic content. This has always resulted in huge engagement and reach on social media.Could you share any specific corporate communication strategies or tactics employed during Godrej L’Affaire events to effectively engage attendees and promote brand awareness?The whole pretext of Godrej L’Affaire event is about engaging attendees and promoting brand awareness. Engagement takes place at multiple levels. Starting with teaser campaigns featuring the logos of all participants and what attendees can expect at the event, there are also numerous social media posts and PR activities, including a pre-event press release designed to create buzz and generate interest. There are three main ways to create buzz: pre, which includes a variety of media, digital media, shout-outs by participants, and shout-outs by participating brands. Radio is also leveraged to announce the event.Although it is invite-only, we create curiosity around what participants are going to see on-ground. Even the participating brands come and talk about their expectations from the evening soiree. The biggest amplification happens during the event, with live-tweeted content, Instagram stories, and Reels. There are also opportunities for people to take pictures and learn about the brand propositions.Each brand has a content creator assigned to them to create discerning stories and meaningful content. After the event, a lot of content is generated, including films and videos, that are packaged in a variety of formats, such as snackable videos, Instagram or bite-sized videos, and larger videos for YouTube. The communication strategy is designed to amplify the event using all types of communication modes available. This helps us create a buzz and brings out brand awareness. And it has been our experience that if brand nuances come out based on experiential engagement by content creators on-ground, that’s when real brand awareness happens, and meaningful conversation starts.How does Godrej L’Affaire integrate feedback and insights gathered from attendees and participants into its corporate communication strategy for future events?We generate a complete report that includes both qualitative and quantitative data. The report consists of various efficiency parameters that help us understand the experiences of the people attending the event. We gather feedback on what people liked and what they didn’t like, feedback from participating brands and our internal learning system. The best practices from all of this input and insight are collectively selected and then used to improve future events. We should keep in mind that our homegrown property, Godrej L’Affaire, did not have a benchmark six years ago when it was launched. However, with the continuous improvement process, the event has grown in size and value every year. This is because we use all the insights, we gather to understand what needs to be done and what needs to be avoided to make the event successful.What role does storytelling play in the corporate communication initiatives surrounding Godrej L’Affaire, and how does it contribute to building brand affinity and loyalty?As I mentioned earlier, storytelling is just a base. Through engaging experiences at Godrej L’Affaire, we are trying to tell a story. All the brands would be engaging in some manner.For instance, for one of our flagship brands – Good Knight, we are creating a ‘Circle of Protection’. It is a mosquito museum, wherein people can see different kind of mosquitoes, their life cycle, their impacts, and what actions we as an entity are taking to combat malaria and dengue in villages through our program EMBED (Elimination of Mosquito Borne Endemic Diseases). We are doing this through an informative and experiential zone, where guests can enjoy an artistic depiction of vector varietals, their life cycles and experience the mosquito menace in a lifestyle space. While a mosquito might not be a glamorous protagonist, the zone promises to be both educational and captivating.It is all about creating lasting impact in people’s minds as they visit zones across the venue. This, in turn, helps create brand affinity by providing personal experiences and filling gaps in knowledge.We will also be showcasing other products such as perfumes and automobiles, demonstrating their value and how they contribute to sustainability. Through an authentic approach and experiential engagement, we hope to create brand loyalty and affinity.

Global crisis management and resilience consultancy, CS&A International, enters India with its full portfolio of services and digital solutions spanning Risk, Issues & Crisis Management, Crisis Communication, Business Continuity Management, Emergency Response and, Crisis Training, Coaching, Auditing, Assessment and Simulation. With presence in North America, Europe and Asia, the company is marking its entry in India as a key addition to its growing global strategic network. With its integrated resilience framework, CS&A International’s team of experts provide strategic counsel and offer bespoke sustainable and practical solutions tailored to organizations seeking to reinforce their crisis readiness. CS&A has developed a suite of unique digital solutions to help prevent, prepare for and manage crises more effectively. CS&A International’s customers include multinational corporations across wide ranging sectors such as aviation, automotive, finance, food & beverage, hospitality, manufacturing, oil & gas, pharma, real estate, shipping, technology and more. “Crisis management is our business and our experts bring in-depth expertise to bolster our clients’ resilience to adverse events,” said Caroline Sapriel, Managing Partner, CS&A International. “India is a large and unique market and we want to offer our internationally recognised services and solutions by partnering with the best talent in the industry. We are thrilled to bring on-board Arati Mukerji, a communications and brand veteran to our panel of experts as our Associate on-ground in India.” Arati Mukerji is a seasoned specialist in crisis communications and corporate reputation management, brand transformations and turnarounds. She brings an experience of 32 years in leadership roles managing global communications, brand, public affairs and sustainability as a business strategy across various industries such as telecom, IT, automotive, manufacturing, media & entertainment, to name a few. “As the world’s fastest-growing economy, it is imperative for Indian businesses to be resilient for sustaining agility and growth,” said Arati Mukerji, Associate, CS&A International. “In addition to preparedness, leaders must invest in periodic training and tools to ensure a crisis is managed in realtime with clarity, discipline and empathy. It is in crises that organizations build trust. I am glad to be joining forces with CS&A International to help ensure companies are well equipped and empowered to manage stakeholders in every eventuality.”

Authored by Anindita Gupta, Founder, Scenic CommunicationIn today's interconnected world, reputation is everything. Whether you're an individual or a business, your reputation can make or break you. In the digital age, where information travels at the speed of light, managing your reputation has never been more critical. This is where public relations (PR) comes into play. The reputation economy refers to a system where the value of individuals, organizations, or brands is largely determined by their reputation and how they are perceived by others. In this economy, reputation serves as a form of currency, influencing decisions, relationships, and opportunities. With the rise of social media and online platforms, information about people and businesses is more accessible than ever before, making reputation management increasingly important. In the reputation economy, trust, credibility, and goodwill are highly prized assets that can impact everything from consumer behavior and business partnerships to career advancement and social standing. As a result, individuals and organizations must actively cultivate and protect their reputations to thrive in this competitive environment.Public relations is all about managing the relationship between an individual, organization, or brand and its publics. It involves crafting and disseminating the right messages to the right audience at the right time to shape perceptions and maintain a positive reputation.In the reputation economy, where trust is currency, PR plays a crucial role in building and safeguarding reputations. Here's how:1. Building Trust: Trust is the foundation of any relationship, be it personal or professional. PR professionals work tirelessly to build trust with stakeholders by communicating transparently, authentically, and consistently. Through strategic communication efforts, they showcase the values, integrity, and credibility of their clients, earning the trust and confidence of their audiences.2. Managing Crises: In today's 24/7 news cycle and social media-driven world, a crisis can escalate within minutes, wreaking havoc on a brand's reputation. PR practitioners are trained to handle crises swiftly and effectively, implementing crisis communication plans to mitigate damage, restore trust, and protect the brand's reputation. By responding promptly, taking responsibility, and communicating openly, PR professionals can help organizations weather the storm and emerge stronger.3. Enhancing Visibility: In a crowded marketplace, standing out from the competition is essential. PR helps clients cut through the noise and capture the attention of their target audience. Through media relations, social media management, influencer partnerships, and thought leadership initiatives, PR professionals increase visibility, amplify brand messaging, and position their clients as industry leaders and trusted authorities.4. Engaging Stakeholders: In today's interconnected world, stakeholders have more power and influence than ever before. PR practitioners understand the importance of engaging with stakeholders regularly, listening to their feedback, addressing their concerns, and involving them in decision-making processes. By fostering meaningful relationships with stakeholders, PR professionals can build loyalty, advocacy, and support for their clients, strengthening their reputation in the long run.5. Measuring Impact: In the reputation economy, readership and total visit are the king. PR professionals help to create brand awareness and brand value. We plan thew media strategy considering total visit and readership of particular media so that the information can reach the large number of audiences and the demographic. PR practitioners use these insights to assess the effectiveness of their strategies, identify areas for improvement, and demonstrate the value they bring to their clients.In conclusion, in the reputation economy, where trust and credibility are paramount, public relations play a pivotal role in shaping perceptions, managing reputations, and driving success. By investing in strategic PR efforts, individuals, organizations, and brands can build strong relationships with their stakeholders, enhance their visibility, and maintain a positive reputation in today's competitive landscape.

Wing Communications, a digital marketing agency specializing in comprehensive brand strategies and innovative marketing solutions, has renewed its PR mandate with Advait Infratech. This renewal is a testament to the successful collaboration between the two organizations and highlights Wing Communications' proficiency in delivering results-driven PR and marketing strategies.Shiva Bhavani, Founder and CEO of Wing Communications, commented on the renewal, saying, "Our ongoing partnership with Advait Infratech is a significant achievement for us. It reflects not only our capability to deliver comprehensive and effective PR solutions but also our commitment to nurturing long-term relationships with our clients. We are excited to continue our work with Advait Infratech, driving their brand forward and highlighting their vital role in the infrastructure sector."Wing Communications has been instrumental in enhancing Advait Infratech's brand visibility and market presence. Through targeted PR campaigns, effective social media management, and engaging content creation, Wing Communications has successfully positioned Advait Infratech as a leader in its field. These efforts have led to increased brand awareness, better customer engagement, and strengthened stakeholder relationships for Advait Infratech.Rutvi Sheth, Chief Marketing Officer at Advait Infratech, commented on the impact of this partnership: "The strategic PR initiatives by Wing Communications have been reflective, absorbent and to-the-point. The team is extremely supportive and understands the briefs, absolutely perfectly. It is a pleasure to be working with them."Advait Infratech, renowned for its innovative solutions in the power transmission and telecommunications sectors, continues to benefit from the strategic PR and marketing initiatives led by Wing Communications. The partnership has facilitated Advait Infratech in reaching broader audiences and effectively communicating their commitment to sustainable and efficient energy solutions.As Wing Communications and Advait Infratech move forward in their partnership, the focus remains on leveraging cutting-edge marketing techniques and creative storytelling to showcase Advait Infratech's commitment to excellence and innovation in the infrastructure industry.

Udit Pathak, Founder Director , Media Mantra Group - India's leading independent PR and integrated communications conglomerate, announces the launch of his much-anticipated podcast series, 'Pure Reality With Udit'. With an unwavering commitment to authenticity, the video podcast series delves into the untold narratives of entrepreneurship, spotlighting the trials, tribulations, and triumphs of industry leaders in their pursuit of success. Officially launched on YouTube, Instagram, 'Pure Reality With Udit' aims to provide listeners with an intimate glimpse into the behind-the-scenes struggles encountered by entrepreneurs across various industries. By sharing these powerful narratives, the podcast promises to offer invaluable insights and inspiration to aspiring business leaders navigating their own entrepreneurial journeys. The episodes are also available on Spotify, Amazon Music, and Apple Music. Reflecting on his own journey and success, Mr. Udit Pathak, Founder Director of Media Mantra Group, said, "Success is often portrayed as a glamorous destination, but the road to get there is rarely discussed. Having started working at the tender age of 16, I understand first-hand the challenges and obstacles that entrepreneurs encounter along the way. While everyone knows me as a successful entrepreneur, few are aware of the hardships and sacrifices that paved the way for my achievements. With this podcast, I want to give back to the community by shedding light on the realities of entrepreneurship and empowering others to persevere in the face of adversity."The podcast will feature candid conversations with accomplished entrepreneurs from various industries who will share their personal accounts of overcoming adversity, making tough decisions, and persevering through setbacks. By offering a raw and authentic perspective, 'Pure Reality With Udit' aims to demystify the entrepreneurial experience and provide valuable insights for those embarking on their own business ventures.Excited about her association with the series, the show’s Co-Host,  Ms. Mamtaa. Dhingra, Founder, Lateral Sutraa and Award Winning Podcaster of Unbound with Mamtaa, added,” This is a golden-era of content creation and India with its 57.6 million monthly listeners is already the third-largest podcast listening market in the world. This is my third podcast series in less than two-years and I am thrilled at the sheer promise of the series ‘Pure Reality With Udit’. Udit with his sharp business acumen and an inherent curious nature brings to the show a refreshing approach as he digs insights from the realstories and lessons of those who have navigated familiar territories and negated challenges. This series is a much-needed initiative to sheds light on the authentic stories of entrepreneurial grit and perseverance. For me personally this is a true extension and growth of my podcasting journey. "With its compelling storytelling and emphasis on authenticity, 'Pure Reality With Udit' is poised to become a must-listen for aspiring entrepreneurs, business students, and anyone seeking inspiration from the trials and triumphs of those who have walked the path before them.

PR Professionals, flagship of the PRP Group has recently clinched the digital media mandate for Housing and Urban Development Corporation Limited (HUDCO), India’s top public sector company specializing in housing finance and infrastructure project finance. The scope of the mandate encompasses the strategic management and expansion of HUDCO's digital media presence across platforms.The mandate reinforces PR Professionals as the country’s leading communications agency for the infrastructure segment. Known for its client-centric approach and value-driven strategies, the agency boasts an impressive portfolio, serving notable clients for public relations and digital media such as National Capital Region Transport Corporation (NCRTC), Rail Land Development Authority (RLDA), Indian Railway Stations Development Corporation (IRSDC), and Delhi Metro Rail Corporation (DMRC), Uttar Metro Rail Corporation (UPMRCL), Patna Metro, Rodic Consultants, Systra, RAILTECH, CIDCO, Rapid Metro, Gurgaon, among others.Expressing his happiness about the new partnership, Dr Sarvesh Tiwari, Founder & Managing Director of PR Professionals, said, “We are thrilled to collaborate with HUDCO and extend our expertise in enhancing their digital footprint. HUDCO’s contribution towards infrastructure development in the country has been phenomenal, and we are proud and equally honored to become a part of their journey.”PR Professionals is an integrated communications firm that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities.

Weber Shandwick West is making a power move to expand its regional presence, promoting two industry veterans to key leadership roles.Cheryl Cook takes the helm as Los Angeles market leader, leveraging her 30-year career, including eight years at Edelman, to drive growth in the LA market.Lee Anderson-Brooke steps up as the first-ever West Coast tech lead, drawing on his experience as senior principal at Weber's management consultancy and former Weber Shandwick executive VP to spearhead the agency's tech focus across the West Coast.These strategic hires, as President Jordan Rittenberry emphasizes, are part of Weber Shandwick West's commitment to becoming a "serious player" in the western US tech sector."We see significant opportunities," says Rittenberry, "and we're building the team to ensure we can scale and grow our business."This growth strategy also includes a focus on corporate affairs and C-suite advisory. Last year, Christian Brown was appointed as both Seattle market leader and the firm's regional corporate affairs lead, demonstrating the agency's commitment to comprehensive client service.Promoting Cook and Anderson-Brooke reflects a broader leadership shift under Jim O'Leary, who joined Weber Shandwick in 2023 as North America CEO. O'Leary's focus on strategic growth has included key hires like Rittenberry and Central region president Sheila Mulligan, both veterans from Edelman.Weber Shandwick West is clearly positioning itself as a major force in the western US market, with a strong emphasis on both regional expansion and specialized expertise in tech and corporate communications.

Chris Torrens, a veteran risk and compliance expert with more than two decades of experience providing strategic advice for multinational clients across industries, joined APCO as the managing director of Greater China, Chairman of the Asia Region Masayo Nagai announced today.“With decades of experience and a proven track record of helping global clients navigate risks, enter new markets and seize critical opportunities, Chris brings deep knowledge of crucial geopolitical and regulatory considerations for businesses operating across China, as well as in emerging markets in the Middle East, sub-Saharan Africa and Southeast Asia,” Nagai said.Prior to joining APCO, Torrens was a partner at Control Risks, where he led the geopolitical risk and compliance teams in EMEA and Greater China for 18 years. Prior to Control Risks, Torrens served as a Shanghai-based associate director in PricewaterhouseCoopers’ advisory practice and as the Hong Kong-based head of research at Batey Burn, a UK government relations and public affairs consultancy, which was acquired by APCO in 1999.“I have always loved working in China, especially helping companies to understand and succeed in this complex market. To have the opportunity to join APCO’s hugely experienced local team and be a part of one of the most reputable advisory and advocacy firms worldwide is a privilege: I look forward to serving as a trusted advisor to our clients during this fast-changing period in global geopolitical and trade relations.”Torrens has lived in Greater China for nearly 25 years. He holds an MBA from the China-Europe International Business School and a BA Honours degree in Modern Chinese Studies from Leeds University. His book, “Doing Business in China,” was published by The Economist in 2010.Torrens joins APCO during a milestone moment for the firm. In celebration of its 40th anniversary, APCO recently launched a new brand identity, looking to the future built on its continued effort to provide advisory and advocacy services that help clients navigate global complexities through building un/common ground? to achieve progress. APCO began as a single-person operation with the idea that clients need to have the freedom to look across the spectrum and not have the solution be defined by the kind of firm they approached. Now, with over 1,200 employees in more than 30 offices worldwide, APCO’s global team works together across borders and functions to help clients face the unknown.

NewsGuard, the leading provider of news reliability data and machine-readable false narratives for reputation management, public relations, and media monitoring companies, has announced a “Custom Brand Misinformation Monitoring” service for brands that protects them beyond traditional media monitoring capabilities.NewsGuard’s Custom Brand Misinformation Monitoring service provides early warnings and tracking of provably false narratives related to a brand, with analysis culminating in a NewsGuard report providing brands with a detailed assessment of the claim by an independent, accountable journalism organization that can be used publicly to debunk a false narrative. NewsGuard’s independent research debunks provably false information and provides stakeholders with accurate, transparent, and evidence-backed insights to defend brand reputation.“It’s no longer enough for communications executives to have media monitoring tools summarize sentiment and coverage of their brands online,” said Steven Brill, (pictured above), co-CEO at NewsGuard. “They also need the ability to track new threats from across the open web and have access to an independent rebuttal done with the highest journalistic standards and full transparency. NewsGuard’s Custom Misinformation Monitoring Service gives communications executives early warnings about potential misinformation, provides real-time reports of emerging harmful narratives, and delivers transparent and accountable debunkings of false claims designed to be cited including publicly as part of communications responses.”NewsGuard provides PR teams with independent, factual information when brand misinformation spreads onlineBrill added that the new service should not be confused with more conventional public relations advocacy. “NewsGuard will not be relevant,” he explained, “in a situation where a company believes, even rightfully, that it has been the subject of public criticism that is a matter of opinion or policy debate. In these situations, the company may have good reason to seek help in challenging the legitimacy of such arguments or the credentials of its advocates. But that is not a service NewsGuard provides. Rather, this service is limited to addressing the new and increasingly widespread phenomenon of provably false narratives attacking companies and brands and to providing up to the minute warnings and information about the disinformation campaigns behind them.”“One well-known example from the early days of the COVID-19 pandemic is the totally unfounded attacks on telecommunications companies in the U.S. and Europe, claiming that 5G technology was the cause of the virus,” added NewsGuard co-CEO Gordon Crovitz. “We determined that these fabricated claims, which led to violent attacks against telecommunications employees, were pushed by Kremlin propagandists because Russia was behind in developing the technology and wanted to discredit it. Today, that kind of one-off attack on a commercial product is becoming a near-daily occurrence, plaguing retailers, packaged goods companies, healthcare providers, financial services firms, and all other varieties of brands, undermining them and reducing the trust required for the smooth functioning of free markets.”Round-the-Clock Protection“Using NewsGuard’s proprietary and ever-expanding list of known bad actors and our unique misinformation expertise, NewsGuard’s Custom Brand Misinformation Monitoring service monitors and detects when mentions of a brand spike among known bad actors on social media and the open web, yielding instant alerts and then detailed debunks,” said Sarah Brandt, EVP Partnerships at NewsGuard. “This service provides brands with round-the-clock alerts, adding a new level of protection for brands as well as providing detailed explanations and debunks of false claims made in targeted misinformation attacks.”

Allison Cirullo, formerly Edelman's COO of global brand for nearly 17 years, has joined Burson to lead their consumer and brand division. She will also serve as global chair of consumer and brand, launching July 1 with the merger of WPP agencies BCW and Hill & Knowlton. Cirullo will additionally hold the position of North America chair of consumer and brand, starting April 15 until Burson's official launch.In her previous role, Cirullo oversaw the growth and operations of Edelman's global brand practice. Her extensive experience includes roles such as managing director of US brand and managing director of Chicago brand. BCW's global CEO, Corey duBrowa, who will lead Burson as CEO, praised Cirullo's expertise in building brands and enhancing reputation across various industries.Cirullo's move follows a series of senior departures from Edelman, including Jim O'Leary, who left after 15 years to join Weber Shandwick as North America CEO.

Digital jukebox leader TouchTunes has chosen SourceCode Communications as its new US public relations agency of record. This strategic partnership aims to propel TouchTunes' brand image directly to consumers.SourceCode will craft a multi-faceted marketing strategy to achieve this goal. Creative campaigns, digital initiatives, and data-driven tactics will all be employed to amplify brand awareness among target audiences. SourceCode has already provided support for TouchTunes' acquisition of Arachnid 36, known for their BullShooter electric dartboards stationed in approximately 30,000 locations worldwide.Previously, TouchTunes, whose jukeboxes grace over 65,000 bars and restaurants, relied on Bolt PR for their US public relations needs.“It’s been more than 20 years since we invented the commercial jukebox and over the decades, we have continually reinvented the experience in a way that drives innovation and pushes design boundaries. As we enter this next phase of our evolution and put a more direct focus on directly engaging with consumers, we were impressed with SourceCode’s creative approach and overall enthusiasm when it comes to helping brands stand out and connect with their desired audiences in an authentic, memorable way,” said TouchTunes CMO Robert Tomkinson.

The MENA chapter of Global Women in PR (GWPR), a global membership organisation connecting women in senior PR and communications roles, is welcoming Radwa Allabban, Founder and Managing Director, Place Communications and Purti Simon, Vice President, Teneo as board members this Women’s History Month.Radwa brings 20+ years of experience to her position, and invaluable knowledge from her time setting up and running her own agency, which she launched in 2011. Purti is a multidisciplinary communications professional with over 10 years in the Middle East, Asia and Europe. She was listed as one of India’s top 30 PR professionals under 30 and led the APACMEA delegation for the International Women’s Forum to Boston.Purti said: “I am delighted to be formally appointed as a Board Member for the regional chapter following my involvement with the organisation for many years. GWPR MENA is steadfast in delivering its promise of an equitable PR industry where women are seen and valued. I am grateful to join the league of committed Board Members, each trailblazers in their own right, to advocate and equip female leaders at a time when companies are losing them in droves for a variety of systemic reasons. Looking ahead, I hope to bring more impetus to building a healthy pipeline of women leaders and providing them opportunities that help them thrive in the workplace.”Radwa said: “In a region experiencing constant change, the role of PR and Communications has never been more important. Global Women in PR MENA is not just another networking group - it's the only platform in the region for senior female communicators to come together and have honest conversations about the challenges and opportunities we face, and most importantly to take concrete actions to address them. We don't just talk, we act. We exist to support, showcase and lift up current and future female leaders in our industry.”Rachel Dunn, GWPR MENA Co-Chair and Communications Director at Microsoft Central & Eastern Europe, Middle East & Africa, said: “Radwa and Purti are two of the most well-respected female leaders in the communications industry here in the region and we are absolutely thrilled to be welcoming them as GWPR MENA Board Members. Their combined knowledge, insights and experience will be invaluable in offering guidance and shaping the experiences of women in the industry. Their arrival at a time when women around the globe are marking Women’s History Month is particularly fitting, and we look forward to getting straight to work.”GWPR MENA is currently celebrating its largest ever membership of female senior communications professionals in the UAE, at 80 members. The six-strong board members also includes Co-Chair, Loretta Ahmed, Founder and CEO of Houbara Communications, Naamat Baradhy, Regional Communication Advisor at First Abu Dhabi Bank, and Louise Jacobson, Managing Partner of Brazen MENA.In its latest step to strengthen its commitment to connecting senior female communicators, GWPR MENA recently launched ‘The Conversation Series,’ a platform to have honest conversations about the challenges and issues faced by women in the industry, and discuss ways to overcome them. The series is the latest addition to GWPR MENA’s robust calendar of monthly events, webinars, and community platforms including an active and supportive messaging group.GWPR MENA continues to connect and attract women in leadership within the communications industry across the region, offering membership to those in senior leadership positions within the PR and Communications industry, both agency and ‘in-house’ or who are freelance consultants with significant PR experience of 10 years and above.

Dentons Global Advisory (DGA) has strengthened its global reach by acquiring 9.9 Insights, a longstanding New Delhi partner of DGA firm Albright Stonebridge Group (ASG). This strategic move establishes DGA's first Indian office and bolsters its public affairs capabilities in the region.The acquisition brings on board 9.9 Insights' experienced 15-person team, led by Anuradha Das Mathur and Bipul Kiran Singh, who become DGA partners.This marks a natural progression in the existing partnership between 9.9 Insights and ASG, fostering a seamless integration.DGA's entry into the Indian market aligns with the rising need for public affairs counsel in the region, mirroring global trends.This move coincides with recent developments in the Indian communications landscape, with other PR agencies expanding their public affairs offerings.DGA's Indian office will offer a robust suite of services, including geopolitical advisory, business intelligence, stakeholder engagement, issues and crisis management, and public affairs."India's growing stature as a technology and economic powerhouse presents exciting opportunities," says Atman M. Trivedi, DGA-ASG partner leading the South Asia practice."Our combined team, with its deep understanding of the Indian landscape, will be invaluable to clients navigating this dynamic market."With the addition of India, DGA now boasts 12 offices worldwide, with an extensive network of experts and affiliates across 40+ markets.This acquisition signifies DGA's commitment to providing clients with comprehensive public affairs support across critical global markets.

Ideosphere has announced that they have been selected to support Magnite, the largest independent omnichannel sell-side advertising company, with its public relations needs in India. Ideosphere will support Magnite’s India communication programme and elevate Magnite’s share of voice as the company’s presence in India expands. Speaking on their ambitions for India, Gavin Buxton, Managing Director of Asia at Magnite said, "With programmatic adoption in India forecasted to increase steadily over the next several years, our presence in India allows us to more easily help our clients navigate the quickly changing landscape. The competitive nature of the market requires consistent and impactful messaging, and we are confident in Ideosphere’s ability to deliver this. Their understanding of our business and strong team will be of immense value in amplifying the exciting work we are doing in market through impactful PR and communications." Magnite is the world’s largest independent omnichannel sell-side advertising company and a leading, scaled alternative to the walled gardens that dominate advertising. Magnite recently announced the opening of a new office in Mumbai, indicating the company's commitment to providing support for publishers and buyers in India, one of the fastest-growing digital advertising markets in the world. The India digital advertising market has grown substantially in recent years as India’s population spends more time than ever online and global marketing technology platforms have elevated India to a priority market as a result. Commenting on the partnership, Minal D’Rozario, Co-Founder Ideosphere, said, "Indian brands and agencies are experiencing a seismic shift due to large-scale digital technology advancement in the programmatic advertising and OTT space. Magnite brings yet another world-class technology offering to the Indian advertising market. We are leveraging our team’s insights and strategy capabilities to ensure Magnite is well positioned in the Indian market. The mandate would require us to focus across multiple industry personas to drive custom narratives with an intention of education, behavioral change and brand advocacy.”

Journalist-turned-communications strategist Boby Kurian and reputation industry veterans Madan Bahal and Rajesh Chaturvedi have formed a joint venture company, StratInk Consulting, offering CEOs and leading investors bespoke communications solutions for complex business environments.Bahal and Chaturvedi, founders of South Asia’s leading public relations firm, Adfactors PR, are partnering in their personal capacities. Kurian will lead and drive the management as Co-Founder and Managing Director. StratInk Consulting will deliver communication-led corporate advisory services to India Inc. on the strength of business and industry understanding. The firm will engage with principal stakeholders and their teams on conceiving and supporting value-enhancing and ring-fencing strategies.StratInk will offer counsel on risk intelligence, merger and acquisition, public advocacy, people advisory, investment cycles, and geopolitical and economic trends. The consultancy’s specialist team will be drawn from newsrooms, communications, law firms, capital markets and public policy platforms. The firm will have India offices in Bengaluru, New Delhi, and Mumbai. StratInk will draw on Kurian’s strengths in founder, CEO and boardroom advisory. As a newsroom expert, he played an essential role in mainstreaming conversations on private capital and the start-up economy in the last decade.Bahal and Chaturvedi have spearheaded the four-decade-old Adfactors Group, a leading communications conglomerate in the country, comprising Adfactors PR, Adfactors Advertising and chlorophyll, besides ownership interests in research companies such as IndiaStat and Projects Today.Kurian previously held senior editorial functions at The Times of India and The Economic Times, among other media. He advises the world's largest tech investor and multiple business leaders on growth opportunities and business risks.

In an era where diversity and inclusivity are paramount, women leaders are revolutionising the landscape of Public Relations (PR) and Corporate Communication. With their unique strengths and perspectives, they prioritise empathy and understanding, particularly in crisis management when navigating sensitive issues.Even as most industries are now upping their DEI game, the PR industry has for long been promoting women in leadership roles, in fact, the PR industry has a large percentage of women founders and has a strong gender sensitive strategy.Tanmana Rath, Lead Communications and Stakeholder Management at TERI, believes that women leaders in PR and corporate communications tend to bring a collaborative and inclusive approach to the boardroom. Their diverse experiences and leadership styles foster relationship-building, leading to more authentic and impactful communication strategies. Moreover, their emphasis on nurturing talent, empathy, and promoting diversity contributes to a dynamic and forward-thinking industry landscape.On an affirmative note, Jyotsna Dash Nanda, AVP - Corporate Communications, Dharampal Satyapal Group (DS Group), points out that women leaders are reshaping the landscape of PR and corporate communications by bringing a multitude of strengths to the table. These include:Diverse Consumer Understanding: Women represent a significant and growing consumer demographic, ensuring campaigns resonate with a wider audience and avoid traditional gender biases in messaging.Collaborative Communication: Studies suggest women tend towards a more collaborative communication style, fostering teamwork and inclusivity within communication teams, leading to richer brainstorming sessions and more well-rounded strategies.“Women have higher emotional intelligence and hence, are able to build a balanced environment for employees. This, in turn, helps to build a cohesive team that can drive better results. It also enables an environment where employees are more confident to share their ideas, in turn driving innovation,” opines Akanksha Jain, Head - Public Relations & Corporate Communications, BharatPe.She further says, “Women are often skilled at fostering inclusive and participatory decision-making processes, valuing diverse perspectives, and seeking input from all stakeholders. This collaborative mindset can lead to more innovative solutions, stronger team cohesion, and better outcomes for organisations as a whole.”Jain also notes that women have a different way of looking at things as compared to men. This ensures that they bring a different perspective to a situation or a problem at hand. Additionally, their eye for detail can help add a new dimension when evaluating a problem at hand.Addressing the role of empathy and understanding in crisis management, Tanmana Rath emphasises, “As a professional, I believe in active listening, acknowledging concerns, and showing genuine care for those affected. Compassion and a commitment to resolving issues establish trust, strengthen relationships, aligning with our values of empathy and understanding. Women leaders like Mary Barra, Chair and CEO of the General Motors Company, or Jacinda Arden, former Prime Minister of New Zealand, are inspiring examples who have turned around situations with their remarkable leadership.”Jain emphasises that when dealing with sensitive issues or stakeholders, it is important to keep a cool head and hear out the issue, before responding or reacting. “The response should be well-measured and factual in nature. Empathy is important and as a leader, one should be mindful of the trust that an employee has on him/ her to solve an issue. It is recommended to bring the issue to its logical conclusion and extend all possible support (sometimes only listening and guiding helps) to the concerned employee,” she adds.Jyotsna Dash Nanda stresses that diversity and inclusion are strategic imperatives, adding “Women leaders often excel at building strong relationships with stakeholders, fostering trust and understanding. This is crucial in crisis management and reputation management.”According to her, in crisis management, empathy is paramount. Here’s how to prioritise it:Active Listening: Acknowledge stakeholders' concerns, emotions, and validate their perspectives.Transparency and Authenticity: Communicate transparently, taking ownership of mistakes, and outlining a clear path forward.Humanise the Response: Showcase the company's commitment to resolving the situation with genuine care.Enhanced Creativity: Diverse teams bring a wider range of perspectives, leading to more creative and impactful communication strategies.Brand Authenticity: A commitment to diversity enhances brand authenticity and resonates with a broader audience.Improved Talent Acquisition: Diverse workplaces attract top talent from all backgrounds, leading to a more competitive and innovative workforce.TERI’s Tanmana Rath adds here, “We prioritise inclusivity and diversity by ensuring our messaging reflects varied perspectives and engage with a range of stakeholders. We have enhanced our brand reputation, increased engagement, and built stronger relationships with stakeholders, ultimately leading to business gains through improved trust, innovation, and market relevance.”As far as mentoring and nurturing the next generation of leaders in PR and corporate communications is concerned, Akanksha Jain says that she prefers to advise and guide numerous young professionals on how to further advance in their career. “I guide them from time-to-time on dealing with daily issues, skills that they need to add to their kitty, and on people management. I have always advised all young professionals to invest a lot of time in reading about their industry and be well-aware of the latest developments. This adds to the confidence levels and helps position them as well in front of their senior leaders. Also, I advise next generation of leaders to have the confidence to speak their mind in a meeting and not get bogged down by what others have to say.”Regarding mentoring the next generation, Tanmana Rath says, “I believe in mentoring the next generation by sharing experiences and nurturing their strengths. Leading with empathy, providing opportunities for growth, giving a platform to learn, and offering constructive feedback. By fostering confidence and emphasizing continuous learning, I strive to empower the younger generation of communicators to excel in their careers and make meaningful contributions to the industry.”Data from Forbes highlights the correlation between diversity and financial performance, stating that companies with diverse leadership teams have a 19.1% higher chance of exceeding industry-level profitability.By embracing these fresh perspectives and innovative approaches, women leaders are driving a new era of effective and impactful PR and corporate communication.

Confectionery giant Mars, Incorporated has appointed Stephen Hogan as vice president of public affairs for Europe. Hogan will oversee the company's EU Government Relations Service Center in Brussels and play a key role in shaping Mars' engagement with European policymakers.Previously, Hogan served as deputy communications director for the COP28 Climate Campaign Leadership Team. He brings a wealth of experience to Mars, having spent seven years at SC Johnson, most recently as executive director of global corporate communications. Prior to that, he held the position of EMEA director of government affairs and policy at Johnson & Johnson for five years.Hogan's background also includes agency-side experience, where he led the European transport practice at APCO. In his new role, he will report directly to Anders Bering, Mars' vice president of global public affairs and external communications.Bering enthusiastically welcomed Hogan to the team, highlighting his extensive public affairs experience within and beyond Brussels. Bering expressed confidence that Hogan's expertise will be instrumental in promoting Mars' interests and policy positions within the European Union, fostering strong collaboration with partners and legislators.

Authored by Mr. Rahul Ranjan, Director at Mrig Sight MediaAs the world is moving fast, the landscape of the Communication Sector (PR) is looking at a great transformation. Gone are the days of relying solely on traditional media outlets to disseminate messages; instead, digitalization has opened up a multitude of new avenues for PR professionals to connect with audiences. We all can witness firsthand how digitalization is revolutionizing the PR world, empowering us to reach wider audiences and engage with them in more meaningful ways than ever before.The democratization of information distribution is one of the biggest effects of digitalization on public relations. Social media platforms have made it possible for Every Individual with an internet connection to create content and share their ideas with an Audience. Public relations specialists are pushed by this change to modify their tactics, switching from hierarchical communication models to more interactive and participative ones.  The company always welcomes the shift and makes the most of it by using social media platforms and Branding to encourage interaction with our audience in both directions, ask for input, and promptly handle issues.The amount of data at the service is another way that digitalization is changing the PR sector. The Industry is now able to follow and evaluate the results of our PR Planning and Strategies with previously unheard-of accuracy because of analytics tools and algorithms. The PR Sector can adjust our tactics in real-time and optimize content for optimal reach and engagement because of the data-driven strategy and also ensure the impact of our message with the right audience at the right time by using data to personalize our messaging to certain demographics. Digitalization has also created fresh possibilities for content development and Brand Presence. The Huge range of multimedia formats, including podcasts, Graphics, and videos, has given PR Professionals additional resources to create attention-grabbing or Industry Trend stories that interest audiences. Use of multimedia strategy for public relations, producing interactive material that works on a range of platforms and technologies. Providing informational, entertaining, and inspirational content, whether it's an engaging video series or an interactive infographic.The digital age has made it possible for PR Professionals to build relationships with stakeholders that are more transparent and Clear. By revealing offset details of their Programs on digital platforms like blogs and forums, companies can humanize their brand and cultivate brand trust. We may develop good relations with clients, staff, and the community at large by being open and honest about our procedures and core principlesDigitalization is revolutionizing the PR world in profound ways, empowering professionals to connect with audiences in more meaningful and impactful ways. By embracing new technologies, leveraging data insights, and adopting a multimedia approach to storytelling, organizations can navigate the evolving media landscape with confidence and creativity. At Mrig Sight Media, we are excited to continue pushing the boundaries of digital PR, harnessing the power of technology to drive positive change and engagement in the communities we serve.

Leading communications and marketing consultancy, Ruder Finn, has acqured Flightpath, an award-winning New York-based digital marketing agency. This acquisition further builds on Ruder Finn's expansion of the agency's Digital Integration Group and AI-powered RF Studio53.Flightpath Founder & CEO, Jon Fox, will report to Kathy Bloomgarden, Global CEO of Ruder Finn. The deal will add a team of 25 creative and digital marketing experts. There will be no layoffs or redundancies as a result of this acquisition. "As communications channels continue to diversify and consumers become more advertising averse, engaging existing and new customers requires smarter, intent-driven targeting through personalized dialogue and experiences," said Kathy Bloomgarden, CEO of Ruder Finn. "Flightpath brings the expertise and tools to help us continue to enhance how we shape interactions and drive marketing impact for our clients."Flightpath works with clients including Goya Foods and AkzoNobel. Flightpath's work targets consumer and B2B audiences to build awareness, generate leads, acquire new customers, and build purchase continuity. The agency's strategic digital marketing services include Website Design & Development, Online Advertising, Social Media, Content Marketing, Search Engine Marketing, CRM & Targeted Mail, Online Video and more. Flightpath specializes in Healthcare, Petcare, Consumer, CPG, Business and Financial Services and Non-Profit industries."Flightpath has always been an independent agency, so joining Ruder Finn aligns with our values and is a great fit," said Jon Fox, Founder of Flightpath. "As we think about our next chapter, we are excited to be able to further expand our global work with Ruder Finn, as well as the ways in which we will be able to utilize the resources of a larger agency as we continue to work on innovative new programs with new and noteworthy clients."

Authored by Anindita Gupta, Founder, Scenic CommunicationIn today's fast-paced world of public relations, keeping track of what content to share and when is crucial. Writing interesting stories isn't just about the words anymore—it's about making content that really grabs people's attention. New PR techniques mean companies can tell stories in better ways than ever, making stronger connections with their customers. To do this well, it's important to keep telling your story in a way that makes sense across different demography. By using modern PR strategies and planning when to share content, you can make sure your message stays clear and powerful. This means your story will flow smoothly wherever people find it, making your brand more visible and memorable. So, good planning and consistent storytelling are key to success in today's PR world. The importance of Editorial Content CalendarsEditorial content calendars serve as the pillar of any successful communications strategy. It helps in planning out the content in advance and keeping the messaging on track with consistent, timely, and relevant. These calendars help individuals strategically plan when to release press releases, blog posts, social media updates, and other communications to maximize their impact and to stay organized. This approach allows for better organization and coordination within the team and in the end, it leads to a more effective PR strategy. How to use compelling narratives to capture audience attentionIt is essential to incorporate compelling narratives into the PR 2.0 strategy for capturing and keeping audience attention. People are naturally attracted to stories that connect with them emotionally and make them feel empathy, excitement, or curiosity. Storytelling is a powerful weapon for grabbing and holding onto attention when you're sharing a personal anecdote, highlighting a customer success story, or painting a picture of a future world with your product or service. By telling stories that are authentic, relatable, and memorable, you can build lasting connections with your target audience.The art of storytelling in PR 2.0: engaging the readerEffective storytelling in PR 2.0 goes beyond simply conveying information; it's about engaging the reader on a personal level. In today's digital age, stories should be informative, entertaining, and relatable. By incorporating elements such as emotion, authenticity, and visual content, PR professionals can create stories that connect with their target audience on a deeper level. Whether it's through social media posts, press releases, or blog articles, every piece of content should aim to use the active voice, rhetorical questions, and analogies or metaphors. Eventually, it leaves a lasting impression on the readers and makes them until the very end. This interactive approach captures attention as well as encourages active participation and dialogue with the target audience.In conclusion, drafting compelling narratives through strategic editorial content calendars is an impactful way to modern PR 2.0 practice. Brands can create impactful connections with their audience, and ultimately achieve their communication goals. This means that by planning what stories to tell and when to tell them, companies can really make a strong impression on their customers and get their message across effectively.

Vigor Media Worldwide, a renowned global media agency, has secured the Public Relations (PR) mandate for Star Estate, a prominent real estate services company. The contract comes as another acknowledgement of Vigor Media Worldwide’s exceptional expertise in PR and communication.Vigor Media Worldwide won the prestigious account after an aggressive multi-agency pitch followed by a competitive bidding process. The role of Vigor Media Worldwide will be to build a strategic communication framework for Star Estate and further strengthen its indomitable leadership positioning in the industry.Vijay Jain, Director, Star Estate said, “We are pleased to welcome on board Vigor Media Worldwide which possesses all the required zeal and enthusiasm to help us enhance our brand's visibility and reach. Our goal is to provide our customers with a comprehensive and flawless experience in buying or investing in residential and commercial properties."Star Estate has earned the distinction for offering best-in-class real estate and property-related solutions for over a decade. Through extensive market research and scientific data analysis, Star Estate provides hassle-free property investment solutions for home buyers and strategic planning for developers, earning acclaim from its clients and customers. Star Estate is associated with India’s best-in-class real estate developers who have a legacy of making outstanding real estate properties.Expressing his enthusiasm about winning the PR mandate of Star Estate, Nikhil Singhal, Founder of Vigor Media Worldwide said, “It’s our privilege to partner with Star Estate, known for its excellence and trust in the real estate industry. Our aim is to enhance Star Estate's brand visibility and reputation through strategic PR initiatives.”Vigor Media Worldwide has cross-sectoral expertise spanning Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting, and a host of other sectors of the economy. Its client portfolio includes top-of-the-line brands in the industry with recurring association over the years.

APCO Worldwide, a global consulting firm specialising in strategic communications, advocacy, and public affairs, has announced that Tristan Lemonnier has been promoted to Managing Director of APCO in France. Lemonnier has been with APCO since 2021, serving as Deputy Managing Director. He brings extensive experience in strategic communications, advocacy, public policy, and crisis management to his new role.Lemonnier succeeds Arnaud Pochebonne, who has been appointed as Chair of APCO's French operation and Regional Chief Client Officer for Corporate Reputation in Europe. In his new role, Pochebonne will focus on business development for key opportunities in the region.Lemonnier joined APCO from a start-up company specializing in AI for the agro-ecological transition, where he served as Director of Development and Operations. Prior to that, he was Chief of Staff to the Deputy CEO of European digital transformation company Econocom.Pochebonne has been with APCO for five years and has played a crucial role in the firm's growth and success in France. He will continue to be based in France and will work closely with Lemonnier to ensure a smooth transition.Lemonnier and Pochebonne have developed a strategic approach that has led to consistent growth and success for APCO in France. They are both excited about the opportunities ahead and are committed to building on APCO's strong foundation in the market.APCO recently marked its 40-year anniversary with a new brand identity, reflecting its commitment to delivering exceptional service and value to its clients. The firm's new brand identity is a testament to its rich history and its vision for the future.

Rud Pedersen Group, a European strategic communications firm, has appointed Alexandria Hicks as Director and Head of European Client Relations. Based in the company's Stockholm office, Hicks will support multi-market clients and bring her extensive experience in public affairs and communications to the team.With a background in Australian domestic politics and experience working for the UK Labour Party and various consultancies in Europe and Australia, Hicks is well-equipped to advise clients on multi-market approaches to public affairs and communications. Her expertise will help strengthen Rud Pedersen Group's position as a leading European consultancy.Morten Rud Pedersen, founder and CEO of Rud Pedersen Group, expressed his excitement about Hicks joining the team. He highlighted her experience in international consultancies and her ability to align strategic approaches across the company's 17 offices.Hicks is equally enthusiastic about joining Rud Pedersen Group, citing the company's unique footprint in Europe and its ability to offer a truly coordinated approach to client support. She looks forward to working with the company's talented consultants and senior management team to support the business' continued growth.Hicks' appointment is a strategic move by Rud Pedersen Group to enhance its client support and strengthen its position in the European market. Her expertise and experience will undoubtedly benefit the company and its clients as they navigate the complex and rapidly evolving global arena.

Key Communications, one of Delhi/NCR’s fast growing public relations and storytelling company has today released a list of 50 most influential women storytellers of the New Bharat. Since the beginning of human civilisation storytellers have always existed in some form or the other. As India is fast emerging as a global superpower, modern storytellers have a vital role to play. Key Communications initiative is aimed at recognizing the modern storytellers from the world of media and content creators who are shaping conversations leading to economic, social, and political transformation in the country. This initiative reflects Key Communications' commitment to diversity and innovation in India’s promising storytelling segment.Under the banner of Trailblazing Women Changing the Narrative, the Key Communications social media campaign has also gained the wide attention of national and international storytellers. The campaign not only celebrated their accomplishments but also underscored the importance of gender equality and diversity in media and influencer spaces."We believe in the power of diverse storytelling narratives and the impact they have on shaping perceptions and fostering inclusivity. Through such initiatives, Key Communications intends to contribute to a more inclusive media and influencer landscape that champions diversity and recognizes the invaluable contributions of women across industries.” said, Gurvinder Kaur, Co-founder & Director, Key Communications.After evaluating women storytellers on various parameters including unique style, innovative content, audience engagement, emotions and expressions, message consistency and effectiveness, impact etc., team Key Communications compiled a list of 50 remarkable women influencers and journalists from diverse backgrounds, spanning industries such as lifestyle, art, luxury, travel, and journalism. These trailblazers’ inspiring stories have impacted millions of lives addressing social, cultural, economic, and political issues.

Mars Wrigley India is known for its iconic brands like Snickers, Bounty, Twix, Mars, Galaxy, and many others. On the occasion of Women’s Day, Adgully spoke to Sunita Patnaik, Director - Corporate Affairs, Mars Wrigley India, where she candidly shared her views about what Women’s Day means to her as a woman leader, bringing equality and inclusivity in the work place, the challenges and biases that she has faced in her professional journey, and much more.What does Women’s Day mean to you personally, and how do you believe it impacts the global conversation on gender equality?While there are a lot of causes that deserve equal attention, having a dedicated day to double click on matters directly relating to women enables wider global attention. Personally, it serves as a moment of reflection to check-in with where I started from and where I am, and how I can strive towards excellence on a daily basis. It also serves as a day where I, along with my female tribe, get to recognise, celebrate and commit to lift each other so that we can have more of us out there as equal stakeholders with our male counterparts.How do you view the significant role that women have played in shaping the field of public relations?Women have played a significant role in shaping the evolution of public relations over the years, as is evident from the fact that women make up 75% of the public relations industry globally. This is also reflected in the Indian PR industry, which comprises almost 70% women, as per various reports. I feel so proud of how this fraternity has transformed over time to elevate the profession, connect and engage with a changing audience, in shaping narratives and breaking many stereotypes.Please share your personal insights from your journey as a woman leader in corporate affairs.My journey as a Corporate Affairs professional over the past two decades has been empowering. I have witnessed the evolution of many things, especially the “positioning” of Corporate Affairs and the thought processes. From being brand reputation drivers to being curators of narratives in service of the eco-system, from working to serve a cause for short term to a larger purpose for long term impact, to making and shaping conversations where they matter, the journey has been long and transformational. From being a journalist to a Corporate Communications professional and now heading Corporate Affairs where I contribute to policy advocacy, my professional journey has been marked by several milestones. I owe a lot of this to my mentors and exemplary CEOs of brands, that I have been part, for being allies and constantly pushing to raise the bar.Today, I have a seat at the table, and am a member of a gender balanced leadership team at Mars Wrigley India. While I feel proud of how women are leading the PR industry from the front, I would like to see more and more women breaking the traditional moulds to find their voice in public affairs and policy dialogues.How have you navigated biases and gender stereotypes?Navigating and challenging gender biases and stereotypes has been an ongoing journey filled with trials and triumphs. From the early days of my career as a journalist, facing denials of prime beats and night shifts solely based on my gender, to being pigeonholed as merely an English content writer in my role in Corporate Communications and later facing the notion that Public Affairs or Government relations belong predominantly to the male domain within Corporate Affairs – I have encountered these biases at every turn. The softer aspects of a woman’s personality, her vulnerability, are often misconstrued as lack of strength, capability and confidence to take on higher responsibilities. Overcoming these external stereotypes and simultaneously battling my internal barriers, including the infamous imposter syndrome, have been formidable challenges. I try my best to find my voice amidst the noise, using it not only to counter prevailing perceptions but also to raise awareness levels, educating and enlightening those around me. The journey hasn’t been easy, but every obstacle has only fueled my determination to break down barriers and pave the way for future women leaders.What role do you see men playing in advancing gender equality, and how can they be allies in this cause?A culture of equality and inclusiveness can only become a reality when everyone in a room is willing to understand, listen and be empathetic. Though there has been improvement in recent past on increasing women in the workforce, there is still a lot to be done. I think the responsibility of inclusiveness lies on both men and women with individual accountability and intent to envision and realise this. This isn’t just a woman’s problem, this is everyone’s problem.Mars Wrigley has been dominating the markets all over with its many brands like M&M, Snickers, Bounty, etc. How does the success of Mars Wrigley feel, being the Director - Corporate Affairs?When I am part of an organisation that makes iconic brands Snickers, Galaxy, Boomer, that inspire moments of everyday happiness, I feel a sense of pride. We’re not just committed to our consumers, we’re focused on positively impacting the planet and the communities.How does Mars balance consumer demands for innovative products with sustainability goals and ethical sourcing practices?We are a global business of people and brands with a clear purpose. We believe the world we want tomorrow starts with how we do business today. We are transforming the way we work – from how we source raw materials like cocoa, to how we fish the oceans for our pet food ingredients – to ensure every part of our operations and extended supply chains help people and the planet. From the cocoa in our chocolate treats to sourcing fish for our feline friends, we’re ensuring we source through responsible, sustainable, and transparent programs.From the factories that make our iconic chocolate and GMFC, food and pet nutrition products, to the veterinary hospitals and clinics that care for animals, our global Net Zero Roadmap outlines how it’s possible to cut emissions by 50% by 2030. As Poul Weihrauch, CEO, Mars, says, “As I have said before, profit and purpose are not enemies. Investment in climate is not a trade-off between planet and productivity, or between environment and employment. Consumers and our Associates clearly want both – and so do we. Investing in emissions reductions is sound business policy, it is achievable, affordable, and it is absolutely necessary.”

 IAN backed Wizikey, the AI-Powered Media Intelligence Platform for PR & Comms Teams, today announced the release of its highly anticipated Top 100 Newsmaker Women Leaders list, showcasing remarkable women from diverse fields who have made significant contributions to their respective industries.This year's list features an impressive array of talent across various sectors, highlighting the exceptional achievements and influence of women in shaping the narrative and driving change. With representation from sports, media and entertainment, business, government, social activism, and more, these women exemplify excellence and leadership in their fields.We are thrilled to honor these 100 exceptional women who have demonstrated outstanding leadership, innovation, and impact in their respective fields,This data-driven approach ensures we recognize the most impactful women leaders across diverse fields, like business, which contributes 31%, followed by media and entertainment at 25% of the list, and sports at 22%." said Aakriti Bhargava, Co-founder of Wizikey. "Their achievements serve as a testament to the power of diversity and female leadership in driving progress and shaping the future." The Top 100 Newsmaker Women Leaders list is compiled based on a rigorous evaluation process that considers various factors, including news score, industry influence, and societal impact.

Dubai-based PR agency Katch International has opened its first office in Saudi Arabia, marking a significant milestone in the company's expansion into the region. The new office in Riyadh opened its doors on March 1.Katch International said in a press release that it recognises the immense potential within the hospitality sector in KSA, exemplified by the stunning Al Ula and the increasing presence of luxury hospitality brands in the region. Katch aims to become a cornerstone in shaping the narrative of these transformative developments, offering expertise to clients who seek a dynamic PR partner to navigate the evolving landscape. With a team comprising around 30 individuals, the company is continuously growing, fostering a diverse and skilled workforce to meet the unique demands of the Saudi market. Katch’s portfolio expanded significantly in 2023 and has continued on the same trend in 2024, including landmark events and collaborations, making the opening of the Riyadh office the next logical step for the agency. Katch International, which also has its office in London, has successfully managed a series of high-profile events and campaigns in KSA in the past. Notable among Katch's current endeavours is the management of PR for Address Jabal Omar Makkah, which holds the record for the world’s highest prayer room, while the agency also took the reins of the communications for the Global Restaurant Investment Forum 2023 in Riyadh. Additionally, Katch has helped orchestrate iconic events such as iLuminate, a pioneering event under the entertainment authority, and handled the integrated communications for BTS' historic concert in Saudi Arabia, making them the first foreign act to perform a solo concert in the country.Throughout Katch’s years of operation in KSA to date without a physical office, the agency’s collaboration efforts and strategic approach have played a pivotal role. Even for recent milestones, like handling the PR for BLACKPINK’s first concert in the country, the team seamlessly coordinated with all relevant parties. In the absence of a central office, team members have frequently travelled to meet KSA journalists, fostering strong relationships and ensuring effective communication for the numerous high-profile events and campaigns spearheaded by Katch in the region.Georgie Woollams, Founder of Katch International, expressed her pride in the company's expansion, stating: “Opening our new office in Saudi Arabia is a momentous occasion for Katch International. As we take this significant step and expand our reach into the region, we look forward to building on our past successes and establish even stronger relationships with clients in Saudi Arabia. This expansion reflects our commitment to delivering exceptional PR services and contributing to the dynamic growth of the Middle East.”Katch International's current client portfolio is bursting with renowned names across such diverse industries as hospitality, live entertainment, F&B, real estate, and more. Katch continues to collaborate with industry giants such as Rove Hotels, Live Nation Middle East, Brag, Al Seef Heritage Hotel, Grand Millennium Hotel, Palace Downtown, Rixos The Palm Dubai Hotel & Suites, Rixos Premium Dubai, The H Dubai, Berkeley Group, Centara Mirage Beach Resort Dubai, Centara Ras Fushi Resort & Spa Maldives, Centara Grand Island Resort & Spa Maldives, among many others. These partnerships exemplify Katch's ability to navigate and excel in varied markets, reinforcing its position as a trusted partner for clients seeking innovative and impactful PR solutions.In addition to showcasing its ongoing successes, Katch International is excited to announce a whole host of new client partnerships and renewals for the year 2024. Notable among these are the resigning of the entire Address Hotels & Resorts and Vida Hotels portfolios. The agency has recently completed PR for the 2024 edition of Break The Block, UNTOLD Dubai – Dubai’s 1st Mega Music Festival at Expo City - and is set to manage the PR for the 2024 edition of Dubai Comedy Festival as well. New clients who have joined Katch's roster for 2024 include Banyan Tree Dubai, Zieda Beauty Lounge, Veo Gym, Jones Social, Trader Vics, and InterContinental Maldives Maamunagau Resort, alongside the agency taking charge of the PR for Cirque du Soleil Crystal and Scorpions’ concert in Etihad Arena, both presented by Live Nation Middle East.

MHP Group, a London-headquartered integrated communications consultancy, has acquired Studio La Plage, the award-winning multidisciplinary creative agency.The move builds on the success of its existing Studio team and creates a market-leading creative content capability as part of a full-service communications offer.Studio La Plage began as a Shoreditch gallery, before launching as a Studio that combines art and data science to deliver outstanding creative work.The team specialise in four sectors, which are highly complementary to MHP Group’s client portfolio, including Health, Financial Services, Technology and Luxury. Their clients include Johnson & Johnson, AstraZeneca, BlackRock and Pottermore Publishing.The acquisition is part of MHP Group’s accelerated growth strategy, which last year saw the agency invest in new specialist capabilities, including Change and Employee Engagement and Brand Strategy team ‘Reverb’.The combined Group will have annual revenues of approximately £40million and a portfolio of 220 clients. The teams have already worked successfully together on projects including the national recruitment campaign “Destination Nuclear”, which launched last month.The agency will rebrand as ‘La Plage, part of MHP Group’. The 30-strong team will relocate to MHP Group’s Great Portland Street offices.Commenting on the deal, MHP Group CEO Alex Bigg said: “I’m excited to welcome the La Plage team to MHP Group. They are an exceptionally talented group of people, and share our belief in craft, collaboration and client focus.“Creativity has been at the heart of our growth story in recent years, and this deal accelerates our evolution as a business. By combining our expertise in earned, brand strategy, digital strategy and behavioural science with their world-class creative storytelling capabilities and data-led planning approach, we can offer clients something truly unique.”Head of La Plage, Matthew Francis, added: “For over a decade, La Plage has grown in recognition as a creative partner to some of the world’s most forward-thinking organisations. It’s now time to take La Plage to the next level and MHP Group’s focus on behavioural science and creative execution makes them the perfect home for us.“Joining MHP Group enables us to offer clients even greater depth, scale and creative diversity. MHP has industry-leading specialists in our key verticals, including Health and Finance, while the Mischief team’s reputation for connecting brands with passionate communities will enhance our work in luxury, tech and the creative industries.”

PR Professionals, the flagship of the PRP Group announced the appointment of Nishant Singhal as President - Strategy. In his new role, Nishant will spearhead the business expansion and strategy development, driving the company's growth trajectory to new heights.A postgraduate in management from the coveted IIT Delhi, Nishant is a mechanical engineer from the prestigious M.I.T. Manipal. With over 25 years of multifaceted experience and brings a wealth of knowledge and expertise to PR Professionals. He has held leadership positions in several esteemed multinational corporations including General Motors, Honda, Nissan, Piaggio, as well as prominent Indian companies like Napino Auto, Hindustan Motors, and PeopleStrong HR Services. Nishant's core competencies lie in Strategic Planning, Marketing, Business Development, Finance, and Team Management. He is a certified leader from GM University, Detroit, and holds professional certifications from Lioacheng University, China. Dr. Sarvesh Tiwari, Founder & Managing Director, PR Professionals said “We are delighted to welcome Nishant to our team as President of strategy. His extensive experience and proven track record in strategic planning and business development will be instrumental in driving our company's growth agenda forward. We look forward to his leadership and vast experience of the automobile sector in expanding our services to the automobile sector”Nishant Singhal expressed his enthusiasm upon joining PR Professionals, stating, "I am thrilled to be a part of PR Professionals, a dynamic and forward-thinking organization with a reputation for excellence in the industry. I look forward to collaborating with the talented team here and contributing to the company's continued success”PR Professionals is expanding its senior leadership team, further bolstering its ranks with seasoned professionals. Most recently, the company welcomed Sanjay Gupta as its Chief Executive Officer (CEO). Sanjay's appointment marks a significant milestone in the company's journey towards excellence and growth.Furthermore, in the preceding year, PR Professionals made strategic appointments to enhance its leadership cadre. Varun Aggarwal was appointed as Assistant Vice President (AVP) for Business Development, bringing his wealth of experience and expertise to drive business expansion initiatives forward. Additionally, the company added Sanjay Singh to its team, a distinguished media and PR veteran, who assumed the role of Vice President.PR Professionals is an integrated communications agency that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities. 

Ram Madhvani Films, a renowned production house known for its award-winning works like Neerja and Aarya in Hindi cinema and the OTT space, has appointed Pitchfork Partners Strategic Consulting, a leading Mumbai-based agency specializing in strategic communications, as its communication partner. Pitchfork Partners' mandate also includes Equinox Films, the award-winning ad-production house known for iconic ads such as Humara Bajaj anthem and Happydent White along with Equinox Virtual, their gaming vertical.With this collaboration, Pitchfork Partners will lead corporate communications efforts for the three verticals, focusing on enhancing brand awareness and market engagement. Their proven track record of successful partnerships with diverse clients positions them as a valuable ally in Equinox Films, Ram Madhvani Films and Equinox Virtual’s journey towards expanding their footprint in the media and entertainment, advertising and gaming industry.Expressing his optimism, Ram Madhvani, award winning filmmaker, visionary producer and Founder of Equinox Films, Equinox Virtual and Ram Madhvani Films, stated, "We are delighted to welcome Pitchfork Partners on board as our strategic communications partner. Their tactical insights and industry know-how will play a crucial role in amplifying our brand narrative and fostering greater engagement with our audiences. We look forward to collaborating with them to achieve our communication objectives."Amita Madhvani Co-producer, Ram Madhvani Films, Equinox Films and Equinox Virtual, says, "Ram Madhvani films, Equinox Films & Equinox Virtual represents the forefront of our creative vision, pushing the boundaries of storytelling through immersive experiences. Furthermore, we are committed to harnessing cutting-edge technologies to transport audiences into captivating virtual worlds. Our partnership with Pitchfork Partners signifies our dedication to sharing these innovative narratives with the world. Together, we look forward to shaping the future of entertainment and inspiring the Indian audiences."Commenting on the partnership, Jaideep Shergill, Co-Founder,Pitchfork Partners, remarked, "Ram Madhvani Films and Equinox Films have carved a niche for themselves in the media and entertainment and advertising industry, and we are honoured to be entrusted with the responsibility of enhancing their communication efforts. Through strategic messaging and targeted outreach, we aim to amplify their brand impact and reach new heights of success in the ever-evolving entertainment landscape."This collaboration between Pitchfork Partners and the three ventures helmed by Ram Madhvani marks a significant step towards reinforcing their position as leaders in Indian cinema, the advertising landscape, and the rapidly growing realm of gaming.

In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital during the pandemic period. At the same time, the industry has been facing stiff challenges; moreover client expectations have also increased, with more emphasis being given to digital and online reputation management. The industry has undergone a radical shift and the current times have pushed the industry to change gears.In an exclusive interview with Adgully, Sonam Shah, Founder and CEO, Treize Communications, speaks at length about effective leadership within the PR industry, how to prioritise diversity and inclusion within one’s team and client base, insights on how women leaders in PR can effectively negotiate for themselves and their teams, and more.How do you define effective leadership within the PR industry, particularly as a woman in a leadership role?Effective leadership comes with setting an example by the path you take. And this goes across any sector or leader. To lead means to carve a path. Thus, there are a lot of leaders who are entrepreneurs.Entrepreneurs, over the decades, are known to bring in solutions for new market challenges and growth, and today as the PR industry gets highly challenging and evolving, leadership and entrepreneurial skillset come into place.Being an effective leader in the PR industry would mean teaching and helping the new entrants understand what they are doing. Build a work atmosphere which is open and transparent, allowing everyone a comfort area to share views. It would also include being in sync with adapting readership patterns and new trends, to stay in place and offer timely and impactful solutions to clients.Coming to defining leadership as a women entrepreneur, I do not see any gender-based role definition here. Women, in general, have a strong sense of empathy, which plays an important role in Public Relations. Also, women are great multi-taskers, which works for them to keep a balance between work and personal life.How do you prioritise diversity and inclusion within your team and client base?We are a relatively small team, so we either hire based on talent or on one’s keenness to learn something new. We look to recruit talent from different backgrounds, as it helps bring new perspectives and freshness to the team. Also, having a young bunch of people around keeps the mood all fun.As for our client base, we focus on adding clients who work in sync with our ideologies and/or clients that have the scope to offer something new and interesting to the media. I do not think inclusion and diversity will be a point of focus in onboarding new clients.How do you balance work and personal life as a woman entrepreneur in a demanding industry like PR?Balancing work and personal life is not as easy as it is made to sound, and neither is it as difficult as it is being spoken about. For me, the key is to-do lists. I make multiple to-do lists daily and ensure they are followed. This is for both at work and personal end.Another thing that I do is segregate my time during the day for things to be done around work and things to be done at a personal level. Being an entrepreneur, I do not have fixed time slots for each, so my to-do list keeps shuffling during the day, as per priorities.Unwind time is also very essential to keep the balance going. I have moved from striving to keep a balance to juggle and maintain balance. There is a vast difference here. To keep a balance, you end up trying to control, but juggling to maintain a balance means you are emphasising what holds more importance and value and attending that task. In a highly demanding industry of Public Relations, where timely output is important, prioritising what you want is the key.Could you share insights on how women leaders in PR can effectively negotiate for themselves and their teams?Today, women are present in every sector and field, not just in PR. Women are good communicators; all they need is a little confidence and the skill to be assertive. Women in PR need to be quick, agile, and smart-working to bring efficacy to the workplace. Today, people know what women can bring to the table, and there is quite high acceptance also, at least in the Advertising and PR industry.Women today have a lot of scope and growth opportunities to reach a decision-making level. Once they reach here, that is where the negotiation comes into place. Till then, it is all about learning and unlearning and adapting to the curve.Events like yours, Adgully’s Women Disruptors, are very important as not only do they recognise the work and acknowledge it, but also allow women a platform to share their experiences and be themselves. Young women in the industry should be more open to attending these workshops and learning on the go.I think women in India are still not getting a fair chance to showcase themselves, and this needs to be addressed. Once given a chance, women themselves will find a path for themselves and their team.

Authored by Ritika Garg, Founder & CEO of Avance PRIn an era where brand visibility and corporate reputation are the basic need for success, Public Relations (PR) stands as a beacon for startups and corporates alike. Let’s understand the indispensable need for PR in shaping the narratives of emerging and established businesses. In the competitive theater of business, the spotlight often lands on those who tell the most compelling stories. PR is the art and science of crafting and disseminating these narratives, ensuring they resonate with the intended audience. For startups and corporations, it's not just about making noise; it's about making a difference.Building Brand Awareness and CredibilityFor startups, PR is the golden ticket to introducing themselves to the market. It's about creating a buzz, yes, but also about establishing a foothold of credibility in a sea of competition. For corporates, PR serves as a tool to reinforce their position, navigate through crises, and maintain a favorable public image.Attracting Investments and OpportunitiesA well-orchestrated PR strategy can open doors to new investments and business opportunities. Investors flock to brands that not only show potential but also command a positive presence in the public eye. It's about creating a narrative of success and innovation that investors can believe in and want to be a part of.Engaging with the Community and StakeholdersPR is not a one-way street; it's a dynamic dialogue between a business and its community. Engaging content, thought leadership articles, and participation in relevant discussions can foster a sense of belonging and loyalty among customers and stakeholders alike.ConclusionIn conclusion, the need for PR in the business fabric of both startups and corporates cannot be overstated. It's a strategic imperative that goes beyond mere visibility, embedding itself into the very essence of brand identity and corporate reputation. As we navigate through the complexities of the modern business landscape, let us not underestimate the power of a well-told story and the role of PR in telling it.Authored by Ritika Garg, Founder & CEO of Avance PR

IAN backed Wizikey, the AI-powered media intelligence platform for PR & Comms teams, announced the launch of Spotlight. Spotlight revolutionizes media planning by introducing a marketplace concept, allowing corporate communication teams to effortlessly discover media opportunities, plan spends and reach a broader audience across 35 countries. This innovative platform not only broadens the horizons but also catalyzes the market for promotional content, via facets of modern marketing, like Native Content, Advertorials, Podcast Features, Caselet Opps, Localized Campaigns, Press Release Distribution Services (newswires) etc all that have distinct merits. By introducing Spotlight, Wizikey aims to bring efficiency to media discovery and visibility, reducing time spent by up to 90%. The global content marketing market size was valued at $413.2 billion in 2022, and is projected to reach $2 trillion by 2032, growing at a CAGR of 16.9% from 2023 to 2032.Aakriti Bhargava, Co-Founder of Wizikey said, "Around the world, brands are diving headfirst into the realm of promotional content. The landscape is shifting as digital media takes center stage, with publishers paving the way for brands to connect with vast audiences within trusted spaces. Discovery of such opportunities is fractured and unorganized. Our users urged us to bring this mainstream through a platform to enable and empower companies to navigate their promotional content spending with clarity and confidence. Spotlight, our initiative, is poised to create a transparent platform, simplifying research and facilitating discovery for all involved.”Spotlight on Wizikey includes several key listings of Paid Content, Native Content, Advertorials, News Wires across Geos. They serve as powerful tools for enhancing brand visibility and credibility, reaching potential customers in trusted environments. - Wizikey Local: Empowering companies to connect with any city in India seamlessly.- News Wires: Curated listings of News Wires for comprehensive media coverage.- Media Opportunity Listings: Detailed insights into top publications by region and industry, facilitating strategic media planning.Additionally, Wizikey will introduce new sections on events and awards in May and June, further enhancing its value proposition for PR and communication professionals. Wizikey also plans to introduce AI capabilities that will auto - suggest the right opportunities in context of the content as well as the markets. 

RHI Magnesita, the provider of refractory products, solutions, and services, has appointed Abhijit Kashyap Borah as the Head of Global Communications and Public Affairs.With over two decades of experience, Abhijit Kashyap Borah brings a wealth of expertise to his new role, having spent 15 years in corporate communication functions and five years in reporting and editorial roles across national and regional media platforms. His extensive background includes leadership positions in communications and public affairs.Abhijit posted in LinkedIN: "I’m happy to share that I’m starting a new position as head of global communications and public affairs at RHI Magnesita based out of our headquarters in Vienna. Looking forward to the support and guidance from all my colleagues, peers and business partners."Abhijit Kashyap Borah's appointment underscores RHI Magnesita's commitment to advancing excellence in communications and public affairs. As the company continues to pioneer innovation and extend its footprint in the global refractory industry, his leadership will play a pivotal role in shaping its strategic direction.

The Saudi Minister of Tourism, His Excellency Ahmed Al-Khateeb unveiled a program that will significantly boost the country’s fast-growing tourism sector. The ambitious Tourism Investment Enabler Program (TIEP) aims to make it easier and more cost-effective to do business in Saudi tourism for international and local investors to prosper in one of the most competitive tourism investment environments in the world with multiple initiatives. The flagship Hospitality Investment Enablers, part of the wider TIEP, is designed by the Ministry of Tourism in collaboration with the Ministry of Investment. This initiative will facilitate and increase the supply of accommodation capacity in targeted tourism destinations, enhancing the diversity of the Kingdom’s offering, and marking a pivotal move to position Saudi Arabia as a leading global tourism destination. This comprehensive initiative will aim to catalyze private investments in key tourism sites across the Kingdom by up to SAR 42 billion ($11 billion) and drive projected annual GDP increase of SAR 16 billion ($4 billion) by 2030. The flagship initiative includes a range of strategic enablers designed to improve business operations and project viability. Key enablers include facilitating access to government-owned land under favorable terms, streamlining project development processes, and reducing barriers to market entry. Multiple regulatory adjustments are part of the effort to lower operational costs and encourage industry growth. A notable aspect of the initiative is its focus on benefiting local communities across tourism destinations. By localizing services such as contracting, design, and consulting, the program aims to create a direct positive impact on various sectors. This approach, coupled with over $800 billion invested to transform the tourism landscape, underscores Saudi Arabia's commitment to enhancing industry standards and providing lucrative opportunities for investors. Saudi Arabia expects the initiative to significantly impact the socio-economic landscape, creating 42,000 new room keys and approximately 120,000 job opportunities, furthering talent development and supporting Saudization efforts. The wider TIEP includes regulatory reforms across tourism licensing for multiple types and scales of operations now available to better fit the specific needs of investors. The Ministry of Tourism has worked with partners across government to achieve a more streamlined investment pathway, pushing annual government fees down bynearly 22% with a goal to reduce further in the near future. Another key initiative of TIEP is the Tourism Investment One Stop Shop, which will be launched later this year in collaboration with the Saudi Business Center. The One Stop Shop will offer all Tourism ecosystem services under one roof, and support investors through their full investment journey in addition to online integration and digital experiences. His Excellency Ahmed Al-Khateeb, Minister for Tourism said: “Saudi Arabia offers the world a rich diversity of culture and experiences. Vision 2030 has put Saudi Arabia on the pathway to become a global tourism powerhouse with the tourism sector in Saudi being a key driver of economic diversification. “In 2023, we saw a 390% increase in demand for tourism activity licenses and this is just the beginning. Over the next 10 years, Saudi Arabia will be the world’s top investor in this sector as we continue to unlock our country’s potential.”  One of Vision 2030’s key targets of welcoming 100 million tourists has already been achieved seven years ahead of schedule, and the Tourism Investment Enablers Program is a key catalyst to achieving an even more ambitious target of 150 million annual tourists. 

Wing Communications will be responsible for creating and executing innovative PR strategies for the AI-powered sales platform.Wing Communications, the Hyderabad-based digital, PR and social media agency has won the PR mandate for DaveAI, a platform that uses artificial intelligence to bridge the product discovery gap for consumers while purchasing products, leveraging real-time data. Wing Communications will be responsible for creating and executing innovative PR strategies for DaveAI. The objective of the collaboration is to showcase DaveAI as the leading provider of immersive and personalised product discovery experiences powered by AI sales avatars.Commenting on the partnership, Sriram P H, Co-founder & Chief Evangelist of DaveAI said, “We are delighted to partner with Wing Communications. They have an understanding of the AI and digital space and a proven track record of delivering impactful PR campaigns. We believe that they will play a crucial role in amplifying our brand story and positioning us as the best customer preferred AI solution provider in the market. Together, we aim to create a strong brand recall and awareness for DaveAI among our target audience and stakeholders.”Speaking of the association, Shiva Bhavani, CEO & Co-founder of Wing Communications said, “We are thrilled to work with DaveAI, one of the most innovative and disruptive AI platforms in the country. They have a unique value proposition and a vision to transform the sales experience for both brands and consumers. We are confident that with our PR expertise and creative approach, we will be able to position DaveAI as the game-changer in the AI and digital domain. In this collaboration, we will be crafting and executing cutting-edge PR campaigns that will help in driving more engagement, conversions and loyalty for DaveAI.”

As per the mandate, Trivium PR will take forward public relations, media relations, brand strategy, influencer marketing, and content creation for Afforest Green Beauty. 5th March 2024Pune, Maharashtra Trivium PR, a division of Trivium Media Group, a PAN India agency headquartered in Mumbai, has secured the PR responsibilities for the organic skincare brand 'Afforest Green Beauty', based out of Bangalore. Trivium will manage their PR from Trivium’s Bangalore office. Under this agreement, Trivium PR will handle public relations, media relations, brand strategy, influencer marketing, and content creation for Afforest Green Beauty. Afforest Green Beauty's collaboration with Trivium PR marks a significant milestone in their journey towards promoting sustainable and conscious beauty and skincare products. This alliance is set to unfold a new chapter in the brand's narrative, with a strong focus on advocating for Afforestation and promoting the 'forest to skin' concept. Moreover, this recent acquisition of the PR mandate and the synergy between the two entities, driven by shared values and a passion for environmental sustainability, is not only for the brand but also is poised to redefine the beauty industry landscape. Afforest Green Beauty, founded by Yukta Raghu, is dedicated to promoting sustainable and conscious beauty and skincare products. Afforest Green Beauty's product range includes a variety of skincare essentials crafted from organic and ethically sourced ingredients. From nourishing facial oils infused with botanical extracts to gentle cleansers and rejuvenating masks, each product is formulated to deliver effective results while upholding environmental responsibility. Yukta Raghu, CEO and co-founder of Afforest Green Beauty, expressed, "AFFOREST Green Beauty has partnered with Trivium Public Relations for our PR/Media Relations. We value individuals who resonate with our brand narrative. Working alongside Rangers who advocate for Afforestation & AFFOREST is crucial to us. The entire Trivium team has demonstrated dedication akin to Rangers for AFFOREST. At Trivium, and their team of PR Specialist Elsa Paul & Rainita Kamble have been exceptionally supportive. A special acknowledgment to Elsa for nurturing relationships with media professionals as we stride forward with AFFOREST." Yukta Raghu's appreciation for Trivium PR's dedication and commitment to the cause, mirrors the ethos of collaboration and mutual respect. The decision to entrust Trivium PR with their public relations, media relations, brand strategy, influencer marketing, and content creation reflects Afforest Green Beauty's confidence in Trivium's expertise and track record in the industry. Trivium's reputation as a leading PAN India agency, headquartered in Mumbai, underscores their capability to drive impactful PR campaigns and elevate brand visibility. Moreover, Trivium's CEO, Khan, has expressed full faith in Afforest Green Beauty's product range and vision, further solidifying the partnership's foundation. Khan, Group CEO of Trivium Public Relations, aims to foster mutual growth through this partnership. "We have full faith in their product range and their vision of advocating for sustainable and conscious consumption of beauty and skincare products. Their concept of 'forest to skin' resonated with me. Leveraging our team's proficiency in public relations and communication strategies, we are committed to propelling the growth of Afforest Green Beauty," he emphasized. Together, Afforest Green Beauty and Trivium PR are set to introduce innovative products and amplify the brand's social presence, showcasing a blend of creativity, strategy, and environmental consciousness. This partnership not only establishes Trivium as a powerhouse in PR but also underscores Afforest Green Beauty's position as a frontrunner in the green beauty movement. By aligning themselves with Trivium PR, Afforest Green Beauty reaffirms their dedication to advocating for afforestation and sustainable consumption, setting a new standard for conscious beauty brands worldwide. Hence, with a blend of creativity, strategy, and expertise, they are poised to make a lasting impact in the realm of green beauty and beyond.

Authored By Vidhi Shah Co-Founder, Synapse PRIn today's fast-paced world, where information travels at the speed of a click, the importance of Public Relations (PR) cannot be overstated. One of the critical facets of PR is crisis management—a strategic approach to handling sudden and potentially damaging events that can threaten the reputation and stability of an organisation. In the realm of crisis management, a set of golden rules can be instrumental in navigating tumultuous times, salvaging a reputation, and emerging stronger. Let's delve into these rules and notable Indian case studies highlighting their significance.Firstly, maintaining transparency and honesty is paramount. An organisation's credibility hinges on its ability to communicate openly during the crisis. In 2017, Maggi, the famous noodle brand in India, faced a significant crisis when its products were alleged to contain higher than permissible lead levels. Nestlé, Maggi's parent company, swiftly recalled the product, engaged with stakeholders transparently, and provided detailed information. By embracing transparency and authenticity, Nestlé regained consumer trust, reinstating Maggi's market position.Secondly, acting swiftly and decisively is imperative. The case of the Tanishq advertisement controversy in 2020, stands as a testament to the importance of quick and decisive action. Tanishq, a renowned jewellery brand, faced backlash due to a promotional advertisement. The company swiftly withdrew the ad and issued a statement, effectively mitigating the situation before it escalated further. This prompt response helped quell the controversy and limit potential damage to the brand's image.Furthermore, empathy and sensitivity towards stakeholders play a pivotal role. When the Apollo Hospitals in Chennai faced a crisis in 2016 due to the illness of former Tamil Nadu Chief Minister Jayalalithaa, the hospital exhibited compassion and sensitivity. The hospital management maintained a delicate balance between transparency and respecting the patient's privacy, demonstrating empathy towards concerned citizens while handling media queries with discretion.Another golden rule revolves around being proactive rather than reactive. The 2020 incident involving the unfortunate death of a pregnant elephant in Kerala due to consumption of a fruit stuffed with firecrackers drew widespread condemnation. The Kerala Forest Department promptly responded by initiating awareness campaigns and taking preventive measures to protect wildlife. The authorities managed the crisis effectively by taking proactive steps and collaborating with stakeholders, preventing further environmental harm and curbing negative sentiments.Moreover, consistent and coherent messaging across all communication channels is vital. When the Indian Premier League (IPL) faced match-fixing allegations in 2013, the Board of Control for Cricket in India (BCCI) responded by maintaining a unified voice across all platforms. The BCCI officials communicated consistently, assuring stakeholders of their commitment to fair play and initiating stringent measures to address the issue. This uniform messaging helped in preserving the credibility of the tournament.The stories etched in India's PR history validate the potency of these rules, reaffirming their indispensability in the realm of crisis management within PR. In a world where trust and reputation are fragile, these golden rules stand as guardians, guiding organizations to emerge stronger and more resilient from the depths of crisis.

In recent times, the communication landscape has undergone a significant transformation. The emergence of digital and social media has revolutionized how we interact and convey messages. This shift has also impacted the way presentations are conducted and the importance placed on personal styling, especially within the realms of business and professional engagements. In today's fast-paced world, where data is abundant, the internet is omnipresent, and smartphones have become ubiquitous, effective communication goes beyond just words. It encompasses various channels and mediums, with social and digital platforms playing a pivotal role in reaching wider audiences and disseminating information.However, amidst these advancements, the significance of presentation, both in terms of content delivery and personal appearance, cannot be overstated. As professionals, how we present ourselves speaks volumes about our confidence, credibility, and attention to detail. Fashion or styling, often deemed subjective, extends beyond mere clothing choices. It encompasses a spectrum of elements, including hair styling, makeup, accessories, footwear, and even tattoos and piercings. These facets collectively reflect our personal style and serve as a means of self-expression.Consider the scenario of attending a crucial business meeting or receiving an esteemed award. In both instances, how we present ourselves holds significant sway over how we are perceived by others. Dressing appropriately for the occasion not only showcases professionalism but also underscores our respect for the setting and the individuals involved. For C-suite executives, senior management, and mid-level professionals alike, personal styling has become an integral aspect of their professional repertoire. It is no longer just about adhering to a dress code but about curating a distinct image that aligns with their role, values, and aspirations.The concept of personal branding further emphasizes the importance of styling in communication. Just as companies craft their brand identities to resonate with their target audience, individuals too must cultivate a cohesive and authentic personal brand. This involves careful consideration of wardrobe choices, grooming habits, and accessory selection to convey a consistent message of professionalism and competence.In an era where visual storytelling reigns supreme, the way we present ourselves has a profound impact on how we are perceived in both professional and social spheres. Whether it's a meticulously tailored suit exuding confidence and authority or a stylish ensemble exuding creativity and flair, every detail contributes to the narrative we wish to convey.In essence, personal look and styling have transcended the realms of vanity to become indispensable tools for effective communication and self-presentation. They serve as outward manifestations of our inner persona, shaping perceptions, forging connections, and leaving a lasting impression on those we encounter. Styling in public gatherings serves multiple purposes beyond mere aesthetics; it indeed functions as a form of communication and plays a significant role in defining one's persona.Firstly, styling communicates messages about individual identity, social status, cultural affiliations, and personal tastes. The clothes we wear, the accessories we choose, and even our grooming reflect aspects of our personality and beliefs. For example, someone dressed in formal business attire may convey professionalism and authority, while someone wearing casual attire may project a laid-back and approachable demeanor. Styling facilitates social interactions by signaling belongingness to specific groups or communities. Through fashion choices, individuals can express solidarity with certain ideologies, subcultures, or fashion movements, fostering connections with like-minded individuals. Styling in public appearances indeed makes a powerful statement about an individual's personality and persona, and this awareness is increasingly recognized both globally and in India. Professionals understand that their outward presentation reflects their competence, confidence, and attention to detail. In the global arena, the significance of styling has long been acknowledged, with leaders and public figures carefully curating their appearances to convey authority and credibility.In India, this trend is gaining momentum as well, with professionals across various fields recognizing the impact of styling on their personal brand and professional reputation. As the importance of personal branding continues to grow, more individuals in India are embracing styling as a means of communicating their unique identities and making a memorable impression in public settings.Furthermore, styling can enhance self-confidence and self-expression. When individuals feel comfortable and confident in their appearance, they are more likely to engage actively in social interactions, express their opinions, and assert their identities.In essence, styling serves as a visual language that communicates various aspects of one's persona, including personality traits, social affiliations, and cultural values. By carefully selecting clothing, accessories, and grooming techniques, individuals can craft and communicate their desired image to the world, making styling an essential component of public gatherings and social interactions.As we navigate the evolving landscape of communication and professional engagement, let us remember that our appearance is not merely superficial but a powerful means of articulating our identity and values to the world. By embracing the art of personal styling, we can elevate our communication prowess and assert our presence with confidence and authenticity.

Hanover Communications, a leading strategic communications firm, strengthens its presence in the Middle East with the opening of its third regional office in Riyadh, Saudi Arabia. This expansion builds upon their existing offices in Dubai and Abu Dhabi.Mohammed Al Maskati joins Hanover as Managing Director of Saudi operations, bringing five years of experience leading Asda'a BCW's Saudi branch and prior work with BLJ Worldwide in Qatar.Hanover CEO Gavin Megaw shares the strategic importance of the expansion: "Being in Saudi Arabia allows us to better serve existing clients and fulfill international companies' needs in the region. We're committed to building a strong local team, and Mohammed's appointment is the first step."Jonty Summers, Hanover's Middle East Managing Director, highlights the dynamic Saudi market: "With a young population and significant government investments under Vision 2030, Saudi Arabia presents a thrilling opportunity. We're excited to contribute our expertise in supporting large-scale projects and transformations."Hanover entered the Middle East in 2017 with its Dubai office and has been active in Saudi Arabia since 2019. Summers emphasizes their unique experience: "We have extensive experience supporting mega-projects, from ensuring ethical treatment of workers on the Neom giga-city project to assisting with Saudi Airlines' business transformation."Mohammed Al Maskati expresses his enthusiasm: "I'm thrilled to join Hanover and contribute to their growth in this exciting and dynamic market. Saudi Arabia offers immense potential as its economy diversifies, and I'm eager to help clients navigate this environment."Hanover now boasts a team of nearly 30 across its Middle East offices, offering strategic communications, crisis management, digital, and corporate communications across various sectors. Their global network includes offices in London, Brussels, Dublin, Dubai, Abu Dhabi, and now Riyadh, serving clients in healthcare, finance, technology, media, and more.

SociallKnot, an Integrated New Age Marketing, Social Media & PR Company headquartered in Gurgaon, is thrilled to announce its acquisition of the prestigious Public Relations mandate for OneStep Global. This collaboration marks a significant milestone for both entities as they join forces to propel OneStep Global's mission of facilitating the growth of universities and colleges across India and Asia. Founded in 2021, SociallKnot has distinguished itself as a dynamic force in marketing and PR solutions, specialising in tackling the diverse challenges hindering business growth. With a comprehensive suite of services spanning marketing, social media management, and public relations, the agency is dedicated to empowering OneStep Global’s vision, overcoming obstacles, and achieving sustainable growth. OneStep Global, driven by a vision to revolutionise the market entry landscape for international education, embodies values of performance, accountability, and transparency. With a core mission to offer global universities and companies a transparent and accountable market entry model, OneStep Global strives to establish itself as a goal-oriented and sustainable partner for its clients."Our partnership with OneStep Global exemplifies our commitment to empowering organisations with comprehensive marketing solutions," remarked Mrs. Shweta Tanwar Mukherjee, Partner/Head - Social Media, Content & PR. "We are excited to collaborate with a visionary company like OneStep Global, and together, we aim to amplify their impact in international education." As part of this strategic alliance, SociallKnot will leverage its expertise in social media marketing, content creation, and marketing strategy development to enhance OneStep Global's brand visibility and integrity. By crafting compelling narratives and utilising cutting-edge marketing tools, SocialKnot endeavours to support OneStep Global in achieving its goal of becoming the world's most trusted growth partner for educational institutions worldwide."We are delighted to embark on this journey with SociallKnot," said Aritra Ghosal, Founder and Director at OneStep Global. "Their proven track record of delivering innovative marketing solutions aligns seamlessly with our mission, and we are confident that this collaboration will yield remarkable outcomes for both our organisations."With a shared vision for driving positive change in the education sector, SociallKnot and OneStep Global are poised to revolutionise the market entry landscape and create lasting impact on a global scale.

The tech industry, once a seemingly unshakeable force driving economic growth, has entered a period of turbulence. Gone are the days of unchecked expansion fueled by cheap money and unbridled optimism. Instead, companies grapple with layoffs, slowed investments, and increased scrutiny from regulators and the public. In this challenging landscape, communication emerges as a critical weapon in the arsenal of any tech company vying for survival and success.Headland, a leading communications consultancy, recently released a report titled "We Are So Back? Tech Comms in Turbulent Times." Based on interviews with industry leaders and journalists during the last 18 months, the report sheds light on the unique challenges and opportunities faced by tech companies and their communication teams navigating this unprecedented environment.Challenges and Opportunities: One of the report's key findings is the heightened pressure on tech comms professionals. They are tasked with navigating a complex landscape where maintaining a positive image, communicating difficult decisions like layoffs, and adapting messaging to a skeptical audience are crucial for building trust. Additionally, understanding and explaining the often-complexities of new technologies, such as generative AI, requires clear communication to avoid misunderstandings and potential ethical concerns.However, amidst the challenges lie opportunities. The report highlights the crucial role communication plays in establishing companies as strategic leaders and ethical innovators. By fostering collaboration across departments, promoting a company's long-term vision, and demonstrating its commitment to responsible technology development, tech comms teams can become invaluable assets in navigating the current storm.The Way Forward: Building Trust in Uncharted WatersThe report underscores the importance of authenticity, transparency, and proactive communication as key tenets for navigating these turbulent times. By embracing these principles, tech companies can build trust with stakeholders both internally and externally, laying the foundation for sustainable growth and success even amidst the uncertainty.The report also emphasizes the need for continuous learning and adaptation. Staying abreast of evolving regulations, public sentiment, and technological advancements is crucial for tech comms professionals to effectively communicate the value proposition of their companies and navigate the ever-changing landscape.In conclusion, while the current climate presents significant challenges for the tech industry, it also offers a unique opportunity for communication teams to solidify their position as strategic advisors and play a pivotal role in shaping their companies' future. By embracing the challenges and leveraging the opportunities, tech comms can become the key driver of trust and resilience in a time of uncertainty.

In an exciting development, the Big Cricket League, a groundbreaking initiative in the realm of sports, particularly Indian cricket, has forged a strategic partnership with Newsmaker Media and Communications, a leading global brand strategy and communication company, to enhance its visibility and outreach. Leveraging Newsmaker Media's extensive experience in public relations and media solutions, the league aims to garner maximum exposure across top media platforms.Annirudh Chauhan, Co-Founder & CEO of Big Cricket League, expressed delight at the collaboration, stating, "We are thrilled to welcome Newsmaker Media as our public relations partner. The Big Cricket League aims to serve millions of cricket enthusiasts across India while helping a select few fulfill their dreams. We believe that Newsmaker's values align perfectly with our vision, making them an ideal long-term partner."Ekta Paliwal, Founder of Newsmaker Media & Communications, echoed this enthusiasm, emphasizing their commitment to elevating Indian cricket talent through tailored PR solutions and extensive media networks.Big Cricket League, poised to transform the landscape of Indian cricket was founded with the mission to provide opportunities for local aspiring cricketers to realize their dreams, the league is set to facilitate their participation alongside former international and domestic cricket icons.Helmed by distinguished personalities in the cricketing world, the governing council of the Big Cricket League comprises Rudra Pratap Singh, former India international player, serving as the league's founder and president; Dilip Vengsarkar, former India captain and member of the 1983 World Cup-winning team, as the league commissioner; and Courtney Walsh, former West Indies captain and renowned fast bowler, in the role of vice-president.Many talented cricketers harbor dreams of showcasing their abilities but lack the platform to do so. The Big Cricket League pledges to bridge this gap by providing aspiring cricketers with the opportunity to rub shoulders with cricketing legends in a premier T20 tournament experience, complete with live broadcast coverage. The league's overarching goal is to honor the essence of cricket and nurture talent across India, thereby creating an unparalleled platform for the sport and fulfilling the aspirations of budding cricketers.The emergence of the Big Cricket League signifies hope for countless aspiring cricketers, offering both amateur and corporate players the chance to play alongside their idols and experience the thrill of professional cricket firsthand.Together, Big Cricket League and Newsmaker Media aim to revolutionize the Indian cricketing landscape, inspiring generations of players and fans alike.

ISTORIA, was hosted by the Public Relations and Corporate Communication students of Xavier Institute of Communications. Over the past twelve years, Istoria has positioned itself as an eminent media event across audiences. This year's theme ‘Navras’ ignited excitement right from its inception. With a focus on storytelling through various emotions, The P.R. and C.C. students curated an engaging lineup. From insightful panel discussions to mesmerizing musical performances, Istoria brought together influencers, directors, and talented artists for an unforgettable evening of storytelling and entertainment.The evening kicked off with 'The Balance Act' where influencers like Aditi Mittal, Moses Koul & Santanu Hazarika from diverse backgrounds shared their insights on weaving emotions into storytelling and everyday content. From heartfelt anecdotes to practical advice, the panelists provided invaluable perspectives on connecting with audiences on a deeper level. The segment was moderated by Chennakeshav Shenoy from Adfactors PR, Co-Sponsor for the event. Next up was 'Behind the Lens' a captivating discussion featuring esteemed directors like Abhishek Sharma, Mridul Toolsidas and Abhijeet Deshpande, who delved into the intricacies of character emotion and development in filmmaking. Audiences gained rare insights into the creative process behind bringing characters to life on screen. This segment was sponsored by Madison Public Relations. The excitement continued with an electrifying opening act by the talented Maahi, a rising star, launched by SaReGaMa India, whose soulful performance set the stage for an unforgettable evening, setting the tone for the night ahead.As the evening drew to a close, audiences were treated to a musical extravaganza by the acclaimed Ankur Tewari and Ghalat Family. Their soul-stirring performance captivated hearts and left a lasting impression, bringing the event to a spectacular conclusion.“One of the toughest tasks .... the conceptualization, design and implementation of Istoria 2024 has been done once again with precision and beauty to produce an evening of education and entertainment. Kudos to the P.R. & C.C. batch. They did an admirable job. They are ready now for employment and will make formidable corporate warriors for the agency they represent,” said Mr Rajeev Chawla, Course Head, P.R. and C.C Batch. 

The Public Relations Society, Delhi (PRSD), announced the inaugural edition of the PRism Awards 2024, dedicated to honoring the achievements of women in the fields of public relations and communications. In celebration of International Women’s Day, the event will take place on March 6, 2024, at The Constitution Club of India in New Delhi. The PRism Awards aim to recognize the outstanding contributions and accomplishments of women who have made significant strides in the realm of public relations and communications. This initiative will bring together distinguished guests, industry leaders, and notable personalities from various backgrounds to celebrate the achievements of women in the field.The Chief Guest for the evening will be Smt. Asha Devi, President of the Nirbhaya Jyoti Trust and mother of Nirbhaya. Ms. Devi, a symbol of strength and resilience, will inspire attendees with her unwavering commitment to justice and empowerment. Joining Smt. Asha Devi as esteemed guests will be Ms. Sunita Godara, the Asian Marathon Champion, and Ms. Bani Yadav, India's Fastest Women Rally Driver. Their remarkable achievements and contributions serve as a testament to the extraordinary talent and determination of women in our society.Anuj Dayal, Principal Executive Director of Communications at DMRC, will be the Guest of Honor and deliver the keynote address, offering valuable insights and perspectives on the evolving landscape of communications and public relations.Commenting on this Dr. Sarvesh Tiwari, Chairman, PRSD said “Women have played a pivotal role in shaping the PR and communications industry, and their influence continues to resonate today. PRism Awards have been conceptualized to acknowledge and honor the exceptional women leaders who have made profound impacts in public relations and communications. As we mark International Women’s Day, we take pride in spotlighting the extraordinary achievements of women who inspire and empower others in our industry”“We are thrilled to announce the inaugural edition of PRism Awards as we shine a spotlight on the exceptional talent and accomplishments of women in communications. Through this initiative, we aim to foster a culture of inclusivity and appreciation for the invaluable contributions of women in shaping the future of our profession” said GS Bawa, Secretary, PRSDThe Public Relations Society, Delhi was established by a team of professionals with a vision to promote the recognition of public relations as a profession and its key role in the management of organizations' business. The society currently boasts over 250 professionals from disciplines such as Media, Corporate Communication, Corporate Affairs, and individuals associated with CPSUs, Government, Public and Private Sectors, Multinationals, Media Educators, as well as veterans of the PR profession.