https://theprpost.com/post/5711/

Trivium Public Relations bags PR mandate for Afforest Green Beauty

As per the mandate, Trivium PR will take forward public relations, media relations, brand strategy, influencer marketing, and content creation for Afforest Green Beauty. 5th March 2024Pune, Maharashtra Trivium PR, a division of Trivium Media Group, a PAN India agency headquartered in Mumbai, has secured the PR responsibilities for the organic skincare brand 'Afforest Green Beauty', based out of Bangalore. Trivium will manage their PR from Trivium?ÇÖs Bangalore office. Under this agreement, Trivium PR will handle public relations, media relations, brand strategy, influencer marketing, and content creation for Afforest Green Beauty. Afforest Green Beauty's collaboration with Trivium PR marks a significant milestone in their journey towards promoting sustainable and conscious beauty and skincare products. This alliance is set to unfold a new chapter in the brand's narrative, with a strong focus on advocating for Afforestation and promoting the 'forest to skin' concept. Moreover, this recent acquisition of the PR mandate and the synergy between the two entities, driven by shared values and a passion for environmental sustainability, is not only for the brand but also is poised to redefine the beauty industry landscape. Afforest Green Beauty, founded by Yukta Raghu, is dedicated to promoting sustainable and conscious beauty and skincare products. Afforest Green Beauty's product range includes a variety of skincare essentials crafted from organic and ethically sourced ingredients. From nourishing facial oils infused with botanical extracts to gentle cleansers and rejuvenating masks, each product is formulated to deliver effective results while upholding environmental responsibility. Yukta Raghu, CEO and co-founder of Afforest Green Beauty, expressed, "AFFOREST Green Beauty has partnered with Trivium Public Relations for our PR/Media Relations. We value individuals who resonate with our brand narrative. Working alongside Rangers who advocate for Afforestation & AFFOREST is crucial to us. The entire Trivium team has demonstrated dedication akin to Rangers for AFFOREST. At Trivium, and their team of PR Specialist Elsa Paul & Rainita Kamble have been exceptionally supportive. A special acknowledgment to Elsa for nurturing relationships with media professionals as we stride forward with AFFOREST." Yukta Raghu's appreciation for Trivium PR's dedication and commitment to the cause, mirrors the ethos of collaboration and mutual respect. The decision to entrust Trivium PR with their public relations, media relations, brand strategy, influencer marketing, and content creation reflects Afforest Green Beauty's confidence in Trivium's expertise and track record in the industry. Trivium's reputation as a leading PAN India agency, headquartered in Mumbai, underscores their capability to drive impactful PR campaigns and elevate brand visibility. Moreover, Trivium's CEO, Khan, has expressed full faith in Afforest Green Beauty's product range and vision, further solidifying the partnership's foundation. Khan, Group CEO of Trivium Public Relations, aims to foster mutual growth through this partnership. "We have full faith in their product range and their vision of advocating for sustainable and conscious consumption of beauty and skincare products. Their concept of 'forest to skin' resonated with me. Leveraging our team's proficiency in public relations and communication strategies, we are committed to propelling the growth of Afforest Green Beauty," he emphasized. Together, Afforest Green Beauty and Trivium PR are set to introduce innovative products and amplify the brand's social presence, showcasing a blend of creativity, strategy, and environmental consciousness. This partnership not only establishes Trivium as a powerhouse in PR but also underscores Afforest Green Beauty's position as a frontrunner in the green beauty movement. By aligning themselves with Trivium PR, Afforest Green Beauty reaffirms their dedication to advocating for afforestation and sustainable consumption, setting a new standard for conscious beauty brands worldwide. Hence, with a blend of creativity, strategy, and expertise, they are poised to make a lasting impact in the realm of green beauty and beyond.