Key Communications, one of Delhi/NCR’s fast growing public relations and storytelling company has today released a list of 50 most influential women storytellers of the New Bharat. Since the beginning of human civilisation storytellers have always existed in some form or the other. As India is fast emerging as a global superpower, modern storytellers have a vital role to play. Key Communications initiative is aimed at recognizing the modern storytellers from the world of media and content creators who are shaping conversations leading to economic, social, and political transformation in the country. This initiative reflects Key Communications' commitment to diversity and innovation in India’s promising storytelling segment.Under the banner of Trailblazing Women Changing the Narrative, the Key Communications social media campaign has also gained the wide attention of national and international storytellers. The campaign not only celebrated their accomplishments but also underscored the importance of gender equality and diversity in media and influencer spaces."We believe in the power of diverse storytelling narratives and the impact they have on shaping perceptions and fostering inclusivity. Through such initiatives, Key Communications intends to contribute to a more inclusive media and influencer landscape that champions diversity and recognizes the invaluable contributions of women across industries.” said, Gurvinder Kaur, Co-founder & Director, Key Communications.After evaluating women storytellers on various parameters including unique style, innovative content, audience engagement, emotions and expressions, message consistency and effectiveness, impact etc., team Key Communications compiled a list of 50 remarkable women influencers and journalists from diverse backgrounds, spanning industries such as lifestyle, art, luxury, travel, and journalism. These trailblazers’ inspiring stories have impacted millions of lives addressing social, cultural, economic, and political issues.

Mars Wrigley India is known for its iconic brands like Snickers, Bounty, Twix, Mars, Galaxy, and many others. On the occasion of Women’s Day, Adgully spoke to Sunita Patnaik, Director - Corporate Affairs, Mars Wrigley India, where she candidly shared her views about what Women’s Day means to her as a woman leader, bringing equality and inclusivity in the work place, the challenges and biases that she has faced in her professional journey, and much more.What does Women’s Day mean to you personally, and how do you believe it impacts the global conversation on gender equality?While there are a lot of causes that deserve equal attention, having a dedicated day to double click on matters directly relating to women enables wider global attention. Personally, it serves as a moment of reflection to check-in with where I started from and where I am, and how I can strive towards excellence on a daily basis. It also serves as a day where I, along with my female tribe, get to recognise, celebrate and commit to lift each other so that we can have more of us out there as equal stakeholders with our male counterparts.How do you view the significant role that women have played in shaping the field of public relations?Women have played a significant role in shaping the evolution of public relations over the years, as is evident from the fact that women make up 75% of the public relations industry globally. This is also reflected in the Indian PR industry, which comprises almost 70% women, as per various reports. I feel so proud of how this fraternity has transformed over time to elevate the profession, connect and engage with a changing audience, in shaping narratives and breaking many stereotypes.Please share your personal insights from your journey as a woman leader in corporate affairs.My journey as a Corporate Affairs professional over the past two decades has been empowering. I have witnessed the evolution of many things, especially the “positioning” of Corporate Affairs and the thought processes. From being brand reputation drivers to being curators of narratives in service of the eco-system, from working to serve a cause for short term to a larger purpose for long term impact, to making and shaping conversations where they matter, the journey has been long and transformational. From being a journalist to a Corporate Communications professional and now heading Corporate Affairs where I contribute to policy advocacy, my professional journey has been marked by several milestones. I owe a lot of this to my mentors and exemplary CEOs of brands, that I have been part, for being allies and constantly pushing to raise the bar.Today, I have a seat at the table, and am a member of a gender balanced leadership team at Mars Wrigley India. While I feel proud of how women are leading the PR industry from the front, I would like to see more and more women breaking the traditional moulds to find their voice in public affairs and policy dialogues.How have you navigated biases and gender stereotypes?Navigating and challenging gender biases and stereotypes has been an ongoing journey filled with trials and triumphs. From the early days of my career as a journalist, facing denials of prime beats and night shifts solely based on my gender, to being pigeonholed as merely an English content writer in my role in Corporate Communications and later facing the notion that Public Affairs or Government relations belong predominantly to the male domain within Corporate Affairs – I have encountered these biases at every turn. The softer aspects of a woman’s personality, her vulnerability, are often misconstrued as lack of strength, capability and confidence to take on higher responsibilities. Overcoming these external stereotypes and simultaneously battling my internal barriers, including the infamous imposter syndrome, have been formidable challenges. I try my best to find my voice amidst the noise, using it not only to counter prevailing perceptions but also to raise awareness levels, educating and enlightening those around me. The journey hasn’t been easy, but every obstacle has only fueled my determination to break down barriers and pave the way for future women leaders.What role do you see men playing in advancing gender equality, and how can they be allies in this cause?A culture of equality and inclusiveness can only become a reality when everyone in a room is willing to understand, listen and be empathetic. Though there has been improvement in recent past on increasing women in the workforce, there is still a lot to be done. I think the responsibility of inclusiveness lies on both men and women with individual accountability and intent to envision and realise this. This isn’t just a woman’s problem, this is everyone’s problem.Mars Wrigley has been dominating the markets all over with its many brands like M&M, Snickers, Bounty, etc. How does the success of Mars Wrigley feel, being the Director - Corporate Affairs?When I am part of an organisation that makes iconic brands Snickers, Galaxy, Boomer, that inspire moments of everyday happiness, I feel a sense of pride. We’re not just committed to our consumers, we’re focused on positively impacting the planet and the communities.How does Mars balance consumer demands for innovative products with sustainability goals and ethical sourcing practices?We are a global business of people and brands with a clear purpose. We believe the world we want tomorrow starts with how we do business today. We are transforming the way we work – from how we source raw materials like cocoa, to how we fish the oceans for our pet food ingredients – to ensure every part of our operations and extended supply chains help people and the planet. From the cocoa in our chocolate treats to sourcing fish for our feline friends, we’re ensuring we source through responsible, sustainable, and transparent programs.From the factories that make our iconic chocolate and GMFC, food and pet nutrition products, to the veterinary hospitals and clinics that care for animals, our global Net Zero Roadmap outlines how it’s possible to cut emissions by 50% by 2030. As Poul Weihrauch, CEO, Mars, says, “As I have said before, profit and purpose are not enemies. Investment in climate is not a trade-off between planet and productivity, or between environment and employment. Consumers and our Associates clearly want both – and so do we. Investing in emissions reductions is sound business policy, it is achievable, affordable, and it is absolutely necessary.”

 IAN backed Wizikey, the AI-Powered Media Intelligence Platform for PR & Comms Teams, today announced the release of its highly anticipated Top 100 Newsmaker Women Leaders list, showcasing remarkable women from diverse fields who have made significant contributions to their respective industries.This year's list features an impressive array of talent across various sectors, highlighting the exceptional achievements and influence of women in shaping the narrative and driving change. With representation from sports, media and entertainment, business, government, social activism, and more, these women exemplify excellence and leadership in their fields.We are thrilled to honor these 100 exceptional women who have demonstrated outstanding leadership, innovation, and impact in their respective fields,This data-driven approach ensures we recognize the most impactful women leaders across diverse fields, like business, which contributes 31%, followed by media and entertainment at 25% of the list, and sports at 22%." said Aakriti Bhargava, Co-founder of Wizikey. "Their achievements serve as a testament to the power of diversity and female leadership in driving progress and shaping the future." The Top 100 Newsmaker Women Leaders list is compiled based on a rigorous evaluation process that considers various factors, including news score, industry influence, and societal impact.

Dubai-based PR agency Katch International has opened its first office in Saudi Arabia, marking a significant milestone in the company's expansion into the region. The new office in Riyadh opened its doors on March 1.Katch International said in a press release that it recognises the immense potential within the hospitality sector in KSA, exemplified by the stunning Al Ula and the increasing presence of luxury hospitality brands in the region. Katch aims to become a cornerstone in shaping the narrative of these transformative developments, offering expertise to clients who seek a dynamic PR partner to navigate the evolving landscape. With a team comprising around 30 individuals, the company is continuously growing, fostering a diverse and skilled workforce to meet the unique demands of the Saudi market. Katch’s portfolio expanded significantly in 2023 and has continued on the same trend in 2024, including landmark events and collaborations, making the opening of the Riyadh office the next logical step for the agency. Katch International, which also has its office in London, has successfully managed a series of high-profile events and campaigns in KSA in the past. Notable among Katch's current endeavours is the management of PR for Address Jabal Omar Makkah, which holds the record for the world’s highest prayer room, while the agency also took the reins of the communications for the Global Restaurant Investment Forum 2023 in Riyadh. Additionally, Katch has helped orchestrate iconic events such as iLuminate, a pioneering event under the entertainment authority, and handled the integrated communications for BTS' historic concert in Saudi Arabia, making them the first foreign act to perform a solo concert in the country.Throughout Katch’s years of operation in KSA to date without a physical office, the agency’s collaboration efforts and strategic approach have played a pivotal role. Even for recent milestones, like handling the PR for BLACKPINK’s first concert in the country, the team seamlessly coordinated with all relevant parties. In the absence of a central office, team members have frequently travelled to meet KSA journalists, fostering strong relationships and ensuring effective communication for the numerous high-profile events and campaigns spearheaded by Katch in the region.Georgie Woollams, Founder of Katch International, expressed her pride in the company's expansion, stating: “Opening our new office in Saudi Arabia is a momentous occasion for Katch International. As we take this significant step and expand our reach into the region, we look forward to building on our past successes and establish even stronger relationships with clients in Saudi Arabia. This expansion reflects our commitment to delivering exceptional PR services and contributing to the dynamic growth of the Middle East.”Katch International's current client portfolio is bursting with renowned names across such diverse industries as hospitality, live entertainment, F&B, real estate, and more. Katch continues to collaborate with industry giants such as Rove Hotels, Live Nation Middle East, Brag, Al Seef Heritage Hotel, Grand Millennium Hotel, Palace Downtown, Rixos The Palm Dubai Hotel & Suites, Rixos Premium Dubai, The H Dubai, Berkeley Group, Centara Mirage Beach Resort Dubai, Centara Ras Fushi Resort & Spa Maldives, Centara Grand Island Resort & Spa Maldives, among many others. These partnerships exemplify Katch's ability to navigate and excel in varied markets, reinforcing its position as a trusted partner for clients seeking innovative and impactful PR solutions.In addition to showcasing its ongoing successes, Katch International is excited to announce a whole host of new client partnerships and renewals for the year 2024. Notable among these are the resigning of the entire Address Hotels & Resorts and Vida Hotels portfolios. The agency has recently completed PR for the 2024 edition of Break The Block, UNTOLD Dubai – Dubai’s 1st Mega Music Festival at Expo City - and is set to manage the PR for the 2024 edition of Dubai Comedy Festival as well. New clients who have joined Katch's roster for 2024 include Banyan Tree Dubai, Zieda Beauty Lounge, Veo Gym, Jones Social, Trader Vics, and InterContinental Maldives Maamunagau Resort, alongside the agency taking charge of the PR for Cirque du Soleil Crystal and Scorpions’ concert in Etihad Arena, both presented by Live Nation Middle East.

MHP Group, a London-headquartered integrated communications consultancy, has acquired Studio La Plage, the award-winning multidisciplinary creative agency.The move builds on the success of its existing Studio team and creates a market-leading creative content capability as part of a full-service communications offer.Studio La Plage began as a Shoreditch gallery, before launching as a Studio that combines art and data science to deliver outstanding creative work.The team specialise in four sectors, which are highly complementary to MHP Group’s client portfolio, including Health, Financial Services, Technology and Luxury. Their clients include Johnson & Johnson, AstraZeneca, BlackRock and Pottermore Publishing.The acquisition is part of MHP Group’s accelerated growth strategy, which last year saw the agency invest in new specialist capabilities, including Change and Employee Engagement and Brand Strategy team ‘Reverb’.The combined Group will have annual revenues of approximately £40million and a portfolio of 220 clients. The teams have already worked successfully together on projects including the national recruitment campaign “Destination Nuclear”, which launched last month.The agency will rebrand as ‘La Plage, part of MHP Group’. The 30-strong team will relocate to MHP Group’s Great Portland Street offices.Commenting on the deal, MHP Group CEO Alex Bigg said: “I’m excited to welcome the La Plage team to MHP Group. They are an exceptionally talented group of people, and share our belief in craft, collaboration and client focus.“Creativity has been at the heart of our growth story in recent years, and this deal accelerates our evolution as a business. By combining our expertise in earned, brand strategy, digital strategy and behavioural science with their world-class creative storytelling capabilities and data-led planning approach, we can offer clients something truly unique.”Head of La Plage, Matthew Francis, added: “For over a decade, La Plage has grown in recognition as a creative partner to some of the world’s most forward-thinking organisations. It’s now time to take La Plage to the next level and MHP Group’s focus on behavioural science and creative execution makes them the perfect home for us.“Joining MHP Group enables us to offer clients even greater depth, scale and creative diversity. MHP has industry-leading specialists in our key verticals, including Health and Finance, while the Mischief team’s reputation for connecting brands with passionate communities will enhance our work in luxury, tech and the creative industries.”

PR Professionals, the flagship of the PRP Group announced the appointment of Nishant Singhal as President - Strategy. In his new role, Nishant will spearhead the business expansion and strategy development, driving the company's growth trajectory to new heights.A postgraduate in management from the coveted IIT Delhi, Nishant is a mechanical engineer from the prestigious M.I.T. Manipal. With over 25 years of multifaceted experience and brings a wealth of knowledge and expertise to PR Professionals. He has held leadership positions in several esteemed multinational corporations including General Motors, Honda, Nissan, Piaggio, as well as prominent Indian companies like Napino Auto, Hindustan Motors, and PeopleStrong HR Services. Nishant's core competencies lie in Strategic Planning, Marketing, Business Development, Finance, and Team Management. He is a certified leader from GM University, Detroit, and holds professional certifications from Lioacheng University, China. Dr. Sarvesh Tiwari, Founder & Managing Director, PR Professionals said “We are delighted to welcome Nishant to our team as President of strategy. His extensive experience and proven track record in strategic planning and business development will be instrumental in driving our company's growth agenda forward. We look forward to his leadership and vast experience of the automobile sector in expanding our services to the automobile sector”Nishant Singhal expressed his enthusiasm upon joining PR Professionals, stating, "I am thrilled to be a part of PR Professionals, a dynamic and forward-thinking organization with a reputation for excellence in the industry. I look forward to collaborating with the talented team here and contributing to the company's continued success”PR Professionals is expanding its senior leadership team, further bolstering its ranks with seasoned professionals. Most recently, the company welcomed Sanjay Gupta as its Chief Executive Officer (CEO). Sanjay's appointment marks a significant milestone in the company's journey towards excellence and growth.Furthermore, in the preceding year, PR Professionals made strategic appointments to enhance its leadership cadre. Varun Aggarwal was appointed as Assistant Vice President (AVP) for Business Development, bringing his wealth of experience and expertise to drive business expansion initiatives forward. Additionally, the company added Sanjay Singh to its team, a distinguished media and PR veteran, who assumed the role of Vice President.PR Professionals is an integrated communications agency that has been delivering quality and excellence since 2011 and has also initiated several philanthropic activities. It provides end-to-end branding and customized public relations solutions that enable businesses to become market leaders. From humble beginnings, PRP today has 12 offices in India and six offices in offshore locations. The 150-member team shares Tiwari's passion for doing extraordinary things in PR and making a difference to the underprivileged through philanthropic activities. 

Ram Madhvani Films, a renowned production house known for its award-winning works like Neerja and Aarya in Hindi cinema and the OTT space, has appointed Pitchfork Partners Strategic Consulting, a leading Mumbai-based agency specializing in strategic communications, as its communication partner. Pitchfork Partners' mandate also includes Equinox Films, the award-winning ad-production house known for iconic ads such as Humara Bajaj anthem and Happydent White along with Equinox Virtual, their gaming vertical.With this collaboration, Pitchfork Partners will lead corporate communications efforts for the three verticals, focusing on enhancing brand awareness and market engagement. Their proven track record of successful partnerships with diverse clients positions them as a valuable ally in Equinox Films, Ram Madhvani Films and Equinox Virtual’s journey towards expanding their footprint in the media and entertainment, advertising and gaming industry.Expressing his optimism, Ram Madhvani, award winning filmmaker, visionary producer and Founder of Equinox Films, Equinox Virtual and Ram Madhvani Films, stated, "We are delighted to welcome Pitchfork Partners on board as our strategic communications partner. Their tactical insights and industry know-how will play a crucial role in amplifying our brand narrative and fostering greater engagement with our audiences. We look forward to collaborating with them to achieve our communication objectives."Amita Madhvani Co-producer, Ram Madhvani Films, Equinox Films and Equinox Virtual, says, "Ram Madhvani films, Equinox Films & Equinox Virtual represents the forefront of our creative vision, pushing the boundaries of storytelling through immersive experiences. Furthermore, we are committed to harnessing cutting-edge technologies to transport audiences into captivating virtual worlds. Our partnership with Pitchfork Partners signifies our dedication to sharing these innovative narratives with the world. Together, we look forward to shaping the future of entertainment and inspiring the Indian audiences."Commenting on the partnership, Jaideep Shergill, Co-Founder,Pitchfork Partners, remarked, "Ram Madhvani Films and Equinox Films have carved a niche for themselves in the media and entertainment and advertising industry, and we are honoured to be entrusted with the responsibility of enhancing their communication efforts. Through strategic messaging and targeted outreach, we aim to amplify their brand impact and reach new heights of success in the ever-evolving entertainment landscape."This collaboration between Pitchfork Partners and the three ventures helmed by Ram Madhvani marks a significant step towards reinforcing their position as leaders in Indian cinema, the advertising landscape, and the rapidly growing realm of gaming.

In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital during the pandemic period. At the same time, the industry has been facing stiff challenges; moreover client expectations have also increased, with more emphasis being given to digital and online reputation management. The industry has undergone a radical shift and the current times have pushed the industry to change gears.In an exclusive interview with Adgully, Sonam Shah, Founder and CEO, Treize Communications, speaks at length about effective leadership within the PR industry, how to prioritise diversity and inclusion within one’s team and client base, insights on how women leaders in PR can effectively negotiate for themselves and their teams, and more.How do you define effective leadership within the PR industry, particularly as a woman in a leadership role?Effective leadership comes with setting an example by the path you take. And this goes across any sector or leader. To lead means to carve a path. Thus, there are a lot of leaders who are entrepreneurs.Entrepreneurs, over the decades, are known to bring in solutions for new market challenges and growth, and today as the PR industry gets highly challenging and evolving, leadership and entrepreneurial skillset come into place.Being an effective leader in the PR industry would mean teaching and helping the new entrants understand what they are doing. Build a work atmosphere which is open and transparent, allowing everyone a comfort area to share views. It would also include being in sync with adapting readership patterns and new trends, to stay in place and offer timely and impactful solutions to clients.Coming to defining leadership as a women entrepreneur, I do not see any gender-based role definition here. Women, in general, have a strong sense of empathy, which plays an important role in Public Relations. Also, women are great multi-taskers, which works for them to keep a balance between work and personal life.How do you prioritise diversity and inclusion within your team and client base?We are a relatively small team, so we either hire based on talent or on one’s keenness to learn something new. We look to recruit talent from different backgrounds, as it helps bring new perspectives and freshness to the team. Also, having a young bunch of people around keeps the mood all fun.As for our client base, we focus on adding clients who work in sync with our ideologies and/or clients that have the scope to offer something new and interesting to the media. I do not think inclusion and diversity will be a point of focus in onboarding new clients.How do you balance work and personal life as a woman entrepreneur in a demanding industry like PR?Balancing work and personal life is not as easy as it is made to sound, and neither is it as difficult as it is being spoken about. For me, the key is to-do lists. I make multiple to-do lists daily and ensure they are followed. This is for both at work and personal end.Another thing that I do is segregate my time during the day for things to be done around work and things to be done at a personal level. Being an entrepreneur, I do not have fixed time slots for each, so my to-do list keeps shuffling during the day, as per priorities.Unwind time is also very essential to keep the balance going. I have moved from striving to keep a balance to juggle and maintain balance. There is a vast difference here. To keep a balance, you end up trying to control, but juggling to maintain a balance means you are emphasising what holds more importance and value and attending that task. In a highly demanding industry of Public Relations, where timely output is important, prioritising what you want is the key.Could you share insights on how women leaders in PR can effectively negotiate for themselves and their teams?Today, women are present in every sector and field, not just in PR. Women are good communicators; all they need is a little confidence and the skill to be assertive. Women in PR need to be quick, agile, and smart-working to bring efficacy to the workplace. Today, people know what women can bring to the table, and there is quite high acceptance also, at least in the Advertising and PR industry.Women today have a lot of scope and growth opportunities to reach a decision-making level. Once they reach here, that is where the negotiation comes into place. Till then, it is all about learning and unlearning and adapting to the curve.Events like yours, Adgully’s Women Disruptors, are very important as not only do they recognise the work and acknowledge it, but also allow women a platform to share their experiences and be themselves. Young women in the industry should be more open to attending these workshops and learning on the go.I think women in India are still not getting a fair chance to showcase themselves, and this needs to be addressed. Once given a chance, women themselves will find a path for themselves and their team.

Authored by Ritika Garg, Founder & CEO of Avance PRIn an era where brand visibility and corporate reputation are the basic need for success, Public Relations (PR) stands as a beacon for startups and corporates alike. Let’s understand the indispensable need for PR in shaping the narratives of emerging and established businesses. In the competitive theater of business, the spotlight often lands on those who tell the most compelling stories. PR is the art and science of crafting and disseminating these narratives, ensuring they resonate with the intended audience. For startups and corporations, it's not just about making noise; it's about making a difference.Building Brand Awareness and CredibilityFor startups, PR is the golden ticket to introducing themselves to the market. It's about creating a buzz, yes, but also about establishing a foothold of credibility in a sea of competition. For corporates, PR serves as a tool to reinforce their position, navigate through crises, and maintain a favorable public image.Attracting Investments and OpportunitiesA well-orchestrated PR strategy can open doors to new investments and business opportunities. Investors flock to brands that not only show potential but also command a positive presence in the public eye. It's about creating a narrative of success and innovation that investors can believe in and want to be a part of.Engaging with the Community and StakeholdersPR is not a one-way street; it's a dynamic dialogue between a business and its community. Engaging content, thought leadership articles, and participation in relevant discussions can foster a sense of belonging and loyalty among customers and stakeholders alike.ConclusionIn conclusion, the need for PR in the business fabric of both startups and corporates cannot be overstated. It's a strategic imperative that goes beyond mere visibility, embedding itself into the very essence of brand identity and corporate reputation. As we navigate through the complexities of the modern business landscape, let us not underestimate the power of a well-told story and the role of PR in telling it.Authored by Ritika Garg, Founder & CEO of Avance PR

IAN backed Wizikey, the AI-powered media intelligence platform for PR & Comms teams, announced the launch of Spotlight. Spotlight revolutionizes media planning by introducing a marketplace concept, allowing corporate communication teams to effortlessly discover media opportunities, plan spends and reach a broader audience across 35 countries. This innovative platform not only broadens the horizons but also catalyzes the market for promotional content, via facets of modern marketing, like Native Content, Advertorials, Podcast Features, Caselet Opps, Localized Campaigns, Press Release Distribution Services (newswires) etc all that have distinct merits. By introducing Spotlight, Wizikey aims to bring efficiency to media discovery and visibility, reducing time spent by up to 90%. The global content marketing market size was valued at $413.2 billion in 2022, and is projected to reach $2 trillion by 2032, growing at a CAGR of 16.9% from 2023 to 2032.Aakriti Bhargava, Co-Founder of Wizikey said, "Around the world, brands are diving headfirst into the realm of promotional content. The landscape is shifting as digital media takes center stage, with publishers paving the way for brands to connect with vast audiences within trusted spaces. Discovery of such opportunities is fractured and unorganized. Our users urged us to bring this mainstream through a platform to enable and empower companies to navigate their promotional content spending with clarity and confidence. Spotlight, our initiative, is poised to create a transparent platform, simplifying research and facilitating discovery for all involved.”Spotlight on Wizikey includes several key listings of Paid Content, Native Content, Advertorials, News Wires across Geos. They serve as powerful tools for enhancing brand visibility and credibility, reaching potential customers in trusted environments. - Wizikey Local: Empowering companies to connect with any city in India seamlessly.- News Wires: Curated listings of News Wires for comprehensive media coverage.- Media Opportunity Listings: Detailed insights into top publications by region and industry, facilitating strategic media planning.Additionally, Wizikey will introduce new sections on events and awards in May and June, further enhancing its value proposition for PR and communication professionals. Wizikey also plans to introduce AI capabilities that will auto - suggest the right opportunities in context of the content as well as the markets. 

RHI Magnesita, the provider of refractory products, solutions, and services, has appointed Abhijit Kashyap Borah as the Head of Global Communications and Public Affairs.With over two decades of experience, Abhijit Kashyap Borah brings a wealth of expertise to his new role, having spent 15 years in corporate communication functions and five years in reporting and editorial roles across national and regional media platforms. His extensive background includes leadership positions in communications and public affairs.Abhijit posted in LinkedIN: "I’m happy to share that I’m starting a new position as head of global communications and public affairs at RHI Magnesita based out of our headquarters in Vienna. Looking forward to the support and guidance from all my colleagues, peers and business partners."Abhijit Kashyap Borah's appointment underscores RHI Magnesita's commitment to advancing excellence in communications and public affairs. As the company continues to pioneer innovation and extend its footprint in the global refractory industry, his leadership will play a pivotal role in shaping its strategic direction.

The Saudi Minister of Tourism, His Excellency Ahmed Al-Khateeb unveiled a program that will significantly boost the country’s fast-growing tourism sector. The ambitious Tourism Investment Enabler Program (TIEP) aims to make it easier and more cost-effective to do business in Saudi tourism for international and local investors to prosper in one of the most competitive tourism investment environments in the world with multiple initiatives. The flagship Hospitality Investment Enablers, part of the wider TIEP, is designed by the Ministry of Tourism in collaboration with the Ministry of Investment. This initiative will facilitate and increase the supply of accommodation capacity in targeted tourism destinations, enhancing the diversity of the Kingdom’s offering, and marking a pivotal move to position Saudi Arabia as a leading global tourism destination. This comprehensive initiative will aim to catalyze private investments in key tourism sites across the Kingdom by up to SAR 42 billion ($11 billion) and drive projected annual GDP increase of SAR 16 billion ($4 billion) by 2030. The flagship initiative includes a range of strategic enablers designed to improve business operations and project viability. Key enablers include facilitating access to government-owned land under favorable terms, streamlining project development processes, and reducing barriers to market entry. Multiple regulatory adjustments are part of the effort to lower operational costs and encourage industry growth. A notable aspect of the initiative is its focus on benefiting local communities across tourism destinations. By localizing services such as contracting, design, and consulting, the program aims to create a direct positive impact on various sectors. This approach, coupled with over $800 billion invested to transform the tourism landscape, underscores Saudi Arabia's commitment to enhancing industry standards and providing lucrative opportunities for investors. Saudi Arabia expects the initiative to significantly impact the socio-economic landscape, creating 42,000 new room keys and approximately 120,000 job opportunities, furthering talent development and supporting Saudization efforts. The wider TIEP includes regulatory reforms across tourism licensing for multiple types and scales of operations now available to better fit the specific needs of investors. The Ministry of Tourism has worked with partners across government to achieve a more streamlined investment pathway, pushing annual government fees down bynearly 22% with a goal to reduce further in the near future. Another key initiative of TIEP is the Tourism Investment One Stop Shop, which will be launched later this year in collaboration with the Saudi Business Center. The One Stop Shop will offer all Tourism ecosystem services under one roof, and support investors through their full investment journey in addition to online integration and digital experiences. His Excellency Ahmed Al-Khateeb, Minister for Tourism said: “Saudi Arabia offers the world a rich diversity of culture and experiences. Vision 2030 has put Saudi Arabia on the pathway to become a global tourism powerhouse with the tourism sector in Saudi being a key driver of economic diversification. “In 2023, we saw a 390% increase in demand for tourism activity licenses and this is just the beginning. Over the next 10 years, Saudi Arabia will be the world’s top investor in this sector as we continue to unlock our country’s potential.”  One of Vision 2030’s key targets of welcoming 100 million tourists has already been achieved seven years ahead of schedule, and the Tourism Investment Enablers Program is a key catalyst to achieving an even more ambitious target of 150 million annual tourists. 

Wing Communications will be responsible for creating and executing innovative PR strategies for the AI-powered sales platform.Wing Communications, the Hyderabad-based digital, PR and social media agency has won the PR mandate for DaveAI, a platform that uses artificial intelligence to bridge the product discovery gap for consumers while purchasing products, leveraging real-time data. Wing Communications will be responsible for creating and executing innovative PR strategies for DaveAI. The objective of the collaboration is to showcase DaveAI as the leading provider of immersive and personalised product discovery experiences powered by AI sales avatars.Commenting on the partnership, Sriram P H, Co-founder & Chief Evangelist of DaveAI said, “We are delighted to partner with Wing Communications. They have an understanding of the AI and digital space and a proven track record of delivering impactful PR campaigns. We believe that they will play a crucial role in amplifying our brand story and positioning us as the best customer preferred AI solution provider in the market. Together, we aim to create a strong brand recall and awareness for DaveAI among our target audience and stakeholders.”Speaking of the association, Shiva Bhavani, CEO & Co-founder of Wing Communications said, “We are thrilled to work with DaveAI, one of the most innovative and disruptive AI platforms in the country. They have a unique value proposition and a vision to transform the sales experience for both brands and consumers. We are confident that with our PR expertise and creative approach, we will be able to position DaveAI as the game-changer in the AI and digital domain. In this collaboration, we will be crafting and executing cutting-edge PR campaigns that will help in driving more engagement, conversions and loyalty for DaveAI.”

As per the mandate, Trivium PR will take forward public relations, media relations, brand strategy, influencer marketing, and content creation for Afforest Green Beauty. 5th March 2024Pune, Maharashtra Trivium PR, a division of Trivium Media Group, a PAN India agency headquartered in Mumbai, has secured the PR responsibilities for the organic skincare brand 'Afforest Green Beauty', based out of Bangalore. Trivium will manage their PR from Trivium’s Bangalore office. Under this agreement, Trivium PR will handle public relations, media relations, brand strategy, influencer marketing, and content creation for Afforest Green Beauty. Afforest Green Beauty's collaboration with Trivium PR marks a significant milestone in their journey towards promoting sustainable and conscious beauty and skincare products. This alliance is set to unfold a new chapter in the brand's narrative, with a strong focus on advocating for Afforestation and promoting the 'forest to skin' concept. Moreover, this recent acquisition of the PR mandate and the synergy between the two entities, driven by shared values and a passion for environmental sustainability, is not only for the brand but also is poised to redefine the beauty industry landscape. Afforest Green Beauty, founded by Yukta Raghu, is dedicated to promoting sustainable and conscious beauty and skincare products. Afforest Green Beauty's product range includes a variety of skincare essentials crafted from organic and ethically sourced ingredients. From nourishing facial oils infused with botanical extracts to gentle cleansers and rejuvenating masks, each product is formulated to deliver effective results while upholding environmental responsibility. Yukta Raghu, CEO and co-founder of Afforest Green Beauty, expressed, "AFFOREST Green Beauty has partnered with Trivium Public Relations for our PR/Media Relations. We value individuals who resonate with our brand narrative. Working alongside Rangers who advocate for Afforestation & AFFOREST is crucial to us. The entire Trivium team has demonstrated dedication akin to Rangers for AFFOREST. At Trivium, and their team of PR Specialist Elsa Paul & Rainita Kamble have been exceptionally supportive. A special acknowledgment to Elsa for nurturing relationships with media professionals as we stride forward with AFFOREST." Yukta Raghu's appreciation for Trivium PR's dedication and commitment to the cause, mirrors the ethos of collaboration and mutual respect. The decision to entrust Trivium PR with their public relations, media relations, brand strategy, influencer marketing, and content creation reflects Afforest Green Beauty's confidence in Trivium's expertise and track record in the industry. Trivium's reputation as a leading PAN India agency, headquartered in Mumbai, underscores their capability to drive impactful PR campaigns and elevate brand visibility. Moreover, Trivium's CEO, Khan, has expressed full faith in Afforest Green Beauty's product range and vision, further solidifying the partnership's foundation. Khan, Group CEO of Trivium Public Relations, aims to foster mutual growth through this partnership. "We have full faith in their product range and their vision of advocating for sustainable and conscious consumption of beauty and skincare products. Their concept of 'forest to skin' resonated with me. Leveraging our team's proficiency in public relations and communication strategies, we are committed to propelling the growth of Afforest Green Beauty," he emphasized. Together, Afforest Green Beauty and Trivium PR are set to introduce innovative products and amplify the brand's social presence, showcasing a blend of creativity, strategy, and environmental consciousness. This partnership not only establishes Trivium as a powerhouse in PR but also underscores Afforest Green Beauty's position as a frontrunner in the green beauty movement. By aligning themselves with Trivium PR, Afforest Green Beauty reaffirms their dedication to advocating for afforestation and sustainable consumption, setting a new standard for conscious beauty brands worldwide. Hence, with a blend of creativity, strategy, and expertise, they are poised to make a lasting impact in the realm of green beauty and beyond.

Authored By Vidhi Shah Co-Founder, Synapse PRIn today's fast-paced world, where information travels at the speed of a click, the importance of Public Relations (PR) cannot be overstated. One of the critical facets of PR is crisis management—a strategic approach to handling sudden and potentially damaging events that can threaten the reputation and stability of an organisation. In the realm of crisis management, a set of golden rules can be instrumental in navigating tumultuous times, salvaging a reputation, and emerging stronger. Let's delve into these rules and notable Indian case studies highlighting their significance.Firstly, maintaining transparency and honesty is paramount. An organisation's credibility hinges on its ability to communicate openly during the crisis. In 2017, Maggi, the famous noodle brand in India, faced a significant crisis when its products were alleged to contain higher than permissible lead levels. Nestlé, Maggi's parent company, swiftly recalled the product, engaged with stakeholders transparently, and provided detailed information. By embracing transparency and authenticity, Nestlé regained consumer trust, reinstating Maggi's market position.Secondly, acting swiftly and decisively is imperative. The case of the Tanishq advertisement controversy in 2020, stands as a testament to the importance of quick and decisive action. Tanishq, a renowned jewellery brand, faced backlash due to a promotional advertisement. The company swiftly withdrew the ad and issued a statement, effectively mitigating the situation before it escalated further. This prompt response helped quell the controversy and limit potential damage to the brand's image.Furthermore, empathy and sensitivity towards stakeholders play a pivotal role. When the Apollo Hospitals in Chennai faced a crisis in 2016 due to the illness of former Tamil Nadu Chief Minister Jayalalithaa, the hospital exhibited compassion and sensitivity. The hospital management maintained a delicate balance between transparency and respecting the patient's privacy, demonstrating empathy towards concerned citizens while handling media queries with discretion.Another golden rule revolves around being proactive rather than reactive. The 2020 incident involving the unfortunate death of a pregnant elephant in Kerala due to consumption of a fruit stuffed with firecrackers drew widespread condemnation. The Kerala Forest Department promptly responded by initiating awareness campaigns and taking preventive measures to protect wildlife. The authorities managed the crisis effectively by taking proactive steps and collaborating with stakeholders, preventing further environmental harm and curbing negative sentiments.Moreover, consistent and coherent messaging across all communication channels is vital. When the Indian Premier League (IPL) faced match-fixing allegations in 2013, the Board of Control for Cricket in India (BCCI) responded by maintaining a unified voice across all platforms. The BCCI officials communicated consistently, assuring stakeholders of their commitment to fair play and initiating stringent measures to address the issue. This uniform messaging helped in preserving the credibility of the tournament.The stories etched in India's PR history validate the potency of these rules, reaffirming their indispensability in the realm of crisis management within PR. In a world where trust and reputation are fragile, these golden rules stand as guardians, guiding organizations to emerge stronger and more resilient from the depths of crisis.

In recent times, the communication landscape has undergone a significant transformation. The emergence of digital and social media has revolutionized how we interact and convey messages. This shift has also impacted the way presentations are conducted and the importance placed on personal styling, especially within the realms of business and professional engagements. In today's fast-paced world, where data is abundant, the internet is omnipresent, and smartphones have become ubiquitous, effective communication goes beyond just words. It encompasses various channels and mediums, with social and digital platforms playing a pivotal role in reaching wider audiences and disseminating information.However, amidst these advancements, the significance of presentation, both in terms of content delivery and personal appearance, cannot be overstated. As professionals, how we present ourselves speaks volumes about our confidence, credibility, and attention to detail. Fashion or styling, often deemed subjective, extends beyond mere clothing choices. It encompasses a spectrum of elements, including hair styling, makeup, accessories, footwear, and even tattoos and piercings. These facets collectively reflect our personal style and serve as a means of self-expression.Consider the scenario of attending a crucial business meeting or receiving an esteemed award. In both instances, how we present ourselves holds significant sway over how we are perceived by others. Dressing appropriately for the occasion not only showcases professionalism but also underscores our respect for the setting and the individuals involved. For C-suite executives, senior management, and mid-level professionals alike, personal styling has become an integral aspect of their professional repertoire. It is no longer just about adhering to a dress code but about curating a distinct image that aligns with their role, values, and aspirations.The concept of personal branding further emphasizes the importance of styling in communication. Just as companies craft their brand identities to resonate with their target audience, individuals too must cultivate a cohesive and authentic personal brand. This involves careful consideration of wardrobe choices, grooming habits, and accessory selection to convey a consistent message of professionalism and competence.In an era where visual storytelling reigns supreme, the way we present ourselves has a profound impact on how we are perceived in both professional and social spheres. Whether it's a meticulously tailored suit exuding confidence and authority or a stylish ensemble exuding creativity and flair, every detail contributes to the narrative we wish to convey.In essence, personal look and styling have transcended the realms of vanity to become indispensable tools for effective communication and self-presentation. They serve as outward manifestations of our inner persona, shaping perceptions, forging connections, and leaving a lasting impression on those we encounter. Styling in public gatherings serves multiple purposes beyond mere aesthetics; it indeed functions as a form of communication and plays a significant role in defining one's persona.Firstly, styling communicates messages about individual identity, social status, cultural affiliations, and personal tastes. The clothes we wear, the accessories we choose, and even our grooming reflect aspects of our personality and beliefs. For example, someone dressed in formal business attire may convey professionalism and authority, while someone wearing casual attire may project a laid-back and approachable demeanor. Styling facilitates social interactions by signaling belongingness to specific groups or communities. Through fashion choices, individuals can express solidarity with certain ideologies, subcultures, or fashion movements, fostering connections with like-minded individuals. Styling in public appearances indeed makes a powerful statement about an individual's personality and persona, and this awareness is increasingly recognized both globally and in India. Professionals understand that their outward presentation reflects their competence, confidence, and attention to detail. In the global arena, the significance of styling has long been acknowledged, with leaders and public figures carefully curating their appearances to convey authority and credibility.In India, this trend is gaining momentum as well, with professionals across various fields recognizing the impact of styling on their personal brand and professional reputation. As the importance of personal branding continues to grow, more individuals in India are embracing styling as a means of communicating their unique identities and making a memorable impression in public settings.Furthermore, styling can enhance self-confidence and self-expression. When individuals feel comfortable and confident in their appearance, they are more likely to engage actively in social interactions, express their opinions, and assert their identities.In essence, styling serves as a visual language that communicates various aspects of one's persona, including personality traits, social affiliations, and cultural values. By carefully selecting clothing, accessories, and grooming techniques, individuals can craft and communicate their desired image to the world, making styling an essential component of public gatherings and social interactions.As we navigate the evolving landscape of communication and professional engagement, let us remember that our appearance is not merely superficial but a powerful means of articulating our identity and values to the world. By embracing the art of personal styling, we can elevate our communication prowess and assert our presence with confidence and authenticity.

Hanover Communications, a leading strategic communications firm, strengthens its presence in the Middle East with the opening of its third regional office in Riyadh, Saudi Arabia. This expansion builds upon their existing offices in Dubai and Abu Dhabi.Mohammed Al Maskati joins Hanover as Managing Director of Saudi operations, bringing five years of experience leading Asda'a BCW's Saudi branch and prior work with BLJ Worldwide in Qatar.Hanover CEO Gavin Megaw shares the strategic importance of the expansion: "Being in Saudi Arabia allows us to better serve existing clients and fulfill international companies' needs in the region. We're committed to building a strong local team, and Mohammed's appointment is the first step."Jonty Summers, Hanover's Middle East Managing Director, highlights the dynamic Saudi market: "With a young population and significant government investments under Vision 2030, Saudi Arabia presents a thrilling opportunity. We're excited to contribute our expertise in supporting large-scale projects and transformations."Hanover entered the Middle East in 2017 with its Dubai office and has been active in Saudi Arabia since 2019. Summers emphasizes their unique experience: "We have extensive experience supporting mega-projects, from ensuring ethical treatment of workers on the Neom giga-city project to assisting with Saudi Airlines' business transformation."Mohammed Al Maskati expresses his enthusiasm: "I'm thrilled to join Hanover and contribute to their growth in this exciting and dynamic market. Saudi Arabia offers immense potential as its economy diversifies, and I'm eager to help clients navigate this environment."Hanover now boasts a team of nearly 30 across its Middle East offices, offering strategic communications, crisis management, digital, and corporate communications across various sectors. Their global network includes offices in London, Brussels, Dublin, Dubai, Abu Dhabi, and now Riyadh, serving clients in healthcare, finance, technology, media, and more.

SociallKnot, an Integrated New Age Marketing, Social Media & PR Company headquartered in Gurgaon, is thrilled to announce its acquisition of the prestigious Public Relations mandate for OneStep Global. This collaboration marks a significant milestone for both entities as they join forces to propel OneStep Global's mission of facilitating the growth of universities and colleges across India and Asia. Founded in 2021, SociallKnot has distinguished itself as a dynamic force in marketing and PR solutions, specialising in tackling the diverse challenges hindering business growth. With a comprehensive suite of services spanning marketing, social media management, and public relations, the agency is dedicated to empowering OneStep Global’s vision, overcoming obstacles, and achieving sustainable growth. OneStep Global, driven by a vision to revolutionise the market entry landscape for international education, embodies values of performance, accountability, and transparency. With a core mission to offer global universities and companies a transparent and accountable market entry model, OneStep Global strives to establish itself as a goal-oriented and sustainable partner for its clients."Our partnership with OneStep Global exemplifies our commitment to empowering organisations with comprehensive marketing solutions," remarked Mrs. Shweta Tanwar Mukherjee, Partner/Head - Social Media, Content & PR. "We are excited to collaborate with a visionary company like OneStep Global, and together, we aim to amplify their impact in international education." As part of this strategic alliance, SociallKnot will leverage its expertise in social media marketing, content creation, and marketing strategy development to enhance OneStep Global's brand visibility and integrity. By crafting compelling narratives and utilising cutting-edge marketing tools, SocialKnot endeavours to support OneStep Global in achieving its goal of becoming the world's most trusted growth partner for educational institutions worldwide."We are delighted to embark on this journey with SociallKnot," said Aritra Ghosal, Founder and Director at OneStep Global. "Their proven track record of delivering innovative marketing solutions aligns seamlessly with our mission, and we are confident that this collaboration will yield remarkable outcomes for both our organisations."With a shared vision for driving positive change in the education sector, SociallKnot and OneStep Global are poised to revolutionise the market entry landscape and create lasting impact on a global scale.

The tech industry, once a seemingly unshakeable force driving economic growth, has entered a period of turbulence. Gone are the days of unchecked expansion fueled by cheap money and unbridled optimism. Instead, companies grapple with layoffs, slowed investments, and increased scrutiny from regulators and the public. In this challenging landscape, communication emerges as a critical weapon in the arsenal of any tech company vying for survival and success.Headland, a leading communications consultancy, recently released a report titled "We Are So Back? Tech Comms in Turbulent Times." Based on interviews with industry leaders and journalists during the last 18 months, the report sheds light on the unique challenges and opportunities faced by tech companies and their communication teams navigating this unprecedented environment.Challenges and Opportunities: One of the report's key findings is the heightened pressure on tech comms professionals. They are tasked with navigating a complex landscape where maintaining a positive image, communicating difficult decisions like layoffs, and adapting messaging to a skeptical audience are crucial for building trust. Additionally, understanding and explaining the often-complexities of new technologies, such as generative AI, requires clear communication to avoid misunderstandings and potential ethical concerns.However, amidst the challenges lie opportunities. The report highlights the crucial role communication plays in establishing companies as strategic leaders and ethical innovators. By fostering collaboration across departments, promoting a company's long-term vision, and demonstrating its commitment to responsible technology development, tech comms teams can become invaluable assets in navigating the current storm.The Way Forward: Building Trust in Uncharted WatersThe report underscores the importance of authenticity, transparency, and proactive communication as key tenets for navigating these turbulent times. By embracing these principles, tech companies can build trust with stakeholders both internally and externally, laying the foundation for sustainable growth and success even amidst the uncertainty.The report also emphasizes the need for continuous learning and adaptation. Staying abreast of evolving regulations, public sentiment, and technological advancements is crucial for tech comms professionals to effectively communicate the value proposition of their companies and navigate the ever-changing landscape.In conclusion, while the current climate presents significant challenges for the tech industry, it also offers a unique opportunity for communication teams to solidify their position as strategic advisors and play a pivotal role in shaping their companies' future. By embracing the challenges and leveraging the opportunities, tech comms can become the key driver of trust and resilience in a time of uncertainty.

In an exciting development, the Big Cricket League, a groundbreaking initiative in the realm of sports, particularly Indian cricket, has forged a strategic partnership with Newsmaker Media and Communications, a leading global brand strategy and communication company, to enhance its visibility and outreach. Leveraging Newsmaker Media's extensive experience in public relations and media solutions, the league aims to garner maximum exposure across top media platforms.Annirudh Chauhan, Co-Founder & CEO of Big Cricket League, expressed delight at the collaboration, stating, "We are thrilled to welcome Newsmaker Media as our public relations partner. The Big Cricket League aims to serve millions of cricket enthusiasts across India while helping a select few fulfill their dreams. We believe that Newsmaker's values align perfectly with our vision, making them an ideal long-term partner."Ekta Paliwal, Founder of Newsmaker Media & Communications, echoed this enthusiasm, emphasizing their commitment to elevating Indian cricket talent through tailored PR solutions and extensive media networks.Big Cricket League, poised to transform the landscape of Indian cricket was founded with the mission to provide opportunities for local aspiring cricketers to realize their dreams, the league is set to facilitate their participation alongside former international and domestic cricket icons.Helmed by distinguished personalities in the cricketing world, the governing council of the Big Cricket League comprises Rudra Pratap Singh, former India international player, serving as the league's founder and president; Dilip Vengsarkar, former India captain and member of the 1983 World Cup-winning team, as the league commissioner; and Courtney Walsh, former West Indies captain and renowned fast bowler, in the role of vice-president.Many talented cricketers harbor dreams of showcasing their abilities but lack the platform to do so. The Big Cricket League pledges to bridge this gap by providing aspiring cricketers with the opportunity to rub shoulders with cricketing legends in a premier T20 tournament experience, complete with live broadcast coverage. The league's overarching goal is to honor the essence of cricket and nurture talent across India, thereby creating an unparalleled platform for the sport and fulfilling the aspirations of budding cricketers.The emergence of the Big Cricket League signifies hope for countless aspiring cricketers, offering both amateur and corporate players the chance to play alongside their idols and experience the thrill of professional cricket firsthand.Together, Big Cricket League and Newsmaker Media aim to revolutionize the Indian cricketing landscape, inspiring generations of players and fans alike.

ISTORIA, was hosted by the Public Relations and Corporate Communication students of Xavier Institute of Communications. Over the past twelve years, Istoria has positioned itself as an eminent media event across audiences. This year's theme ‘Navras’ ignited excitement right from its inception. With a focus on storytelling through various emotions, The P.R. and C.C. students curated an engaging lineup. From insightful panel discussions to mesmerizing musical performances, Istoria brought together influencers, directors, and talented artists for an unforgettable evening of storytelling and entertainment.The evening kicked off with 'The Balance Act' where influencers like Aditi Mittal, Moses Koul & Santanu Hazarika from diverse backgrounds shared their insights on weaving emotions into storytelling and everyday content. From heartfelt anecdotes to practical advice, the panelists provided invaluable perspectives on connecting with audiences on a deeper level. The segment was moderated by Chennakeshav Shenoy from Adfactors PR, Co-Sponsor for the event. Next up was 'Behind the Lens' a captivating discussion featuring esteemed directors like Abhishek Sharma, Mridul Toolsidas and Abhijeet Deshpande, who delved into the intricacies of character emotion and development in filmmaking. Audiences gained rare insights into the creative process behind bringing characters to life on screen. This segment was sponsored by Madison Public Relations. The excitement continued with an electrifying opening act by the talented Maahi, a rising star, launched by SaReGaMa India, whose soulful performance set the stage for an unforgettable evening, setting the tone for the night ahead.As the evening drew to a close, audiences were treated to a musical extravaganza by the acclaimed Ankur Tewari and Ghalat Family. Their soul-stirring performance captivated hearts and left a lasting impression, bringing the event to a spectacular conclusion.“One of the toughest tasks .... the conceptualization, design and implementation of Istoria 2024 has been done once again with precision and beauty to produce an evening of education and entertainment. Kudos to the P.R. & C.C. batch. They did an admirable job. They are ready now for employment and will make formidable corporate warriors for the agency they represent,” said Mr Rajeev Chawla, Course Head, P.R. and C.C Batch. 

The Public Relations Society, Delhi (PRSD), announced the inaugural edition of the PRism Awards 2024, dedicated to honoring the achievements of women in the fields of public relations and communications. In celebration of International Women’s Day, the event will take place on March 6, 2024, at The Constitution Club of India in New Delhi. The PRism Awards aim to recognize the outstanding contributions and accomplishments of women who have made significant strides in the realm of public relations and communications. This initiative will bring together distinguished guests, industry leaders, and notable personalities from various backgrounds to celebrate the achievements of women in the field.The Chief Guest for the evening will be Smt. Asha Devi, President of the Nirbhaya Jyoti Trust and mother of Nirbhaya. Ms. Devi, a symbol of strength and resilience, will inspire attendees with her unwavering commitment to justice and empowerment. Joining Smt. Asha Devi as esteemed guests will be Ms. Sunita Godara, the Asian Marathon Champion, and Ms. Bani Yadav, India's Fastest Women Rally Driver. Their remarkable achievements and contributions serve as a testament to the extraordinary talent and determination of women in our society.Anuj Dayal, Principal Executive Director of Communications at DMRC, will be the Guest of Honor and deliver the keynote address, offering valuable insights and perspectives on the evolving landscape of communications and public relations.Commenting on this Dr. Sarvesh Tiwari, Chairman, PRSD said “Women have played a pivotal role in shaping the PR and communications industry, and their influence continues to resonate today. PRism Awards have been conceptualized to acknowledge and honor the exceptional women leaders who have made profound impacts in public relations and communications. As we mark International Women’s Day, we take pride in spotlighting the extraordinary achievements of women who inspire and empower others in our industry”“We are thrilled to announce the inaugural edition of PRism Awards as we shine a spotlight on the exceptional talent and accomplishments of women in communications. Through this initiative, we aim to foster a culture of inclusivity and appreciation for the invaluable contributions of women in shaping the future of our profession” said GS Bawa, Secretary, PRSDThe Public Relations Society, Delhi was established by a team of professionals with a vision to promote the recognition of public relations as a profession and its key role in the management of organizations' business. The society currently boasts over 250 professionals from disciplines such as Media, Corporate Communication, Corporate Affairs, and individuals associated with CPSUs, Government, Public and Private Sectors, Multinationals, Media Educators, as well as veterans of the PR profession.

Hill & Knowlton and BCW, which will merge as of July 1, 2024, to form Burson, has announced new appointments across global functional roles, global practices and two specialty agencies. Additional leadership appointments will be announced throughout the integration process.“This is an exceptional group of leaders drawn from our two organizations, each of whom has considerable experience in building businesses and brands,” said Corey duBrowa, Global CEO, BCW. “Hill & Knowlton has a well-established and strong global practice structure in place which will be replicated at Burson, under the guidance of these chair appointments, to deliver clients access to the talent and services at the scale they need. I have great confidence in all of our colleagues to build a modern, full-service, technology-driven Burson focused on building and protecting reputation and grounded in the timeless values of our namesake.”Appointments include:Jerry Lombardo, currently Global Chief Financial Officer, BCW, becomes Global Chief Financial Officer, BursonAzurée Montoute-Lewis, currently Global Chief People Officer, Hill & Knowlton, becomes Global Chief People Officer, BursonBrooke Hovey, currently Global President, BCW, becomes Global Chief Strategy Officer, BursonSimon Shaw, currently Global Chief Creative Strategy & Innovation Officer, Hill & Knowlton, becomes Global Chief Creative Officer, BursonMichelle Hutton, currently Global Chief Client and Growth Officer, BCW, becomes Global Chief Client and Growth Officer, BursonRanda Stephan, currently Global Chief Marketing and Communications Officer, Hill & Knowlton, becomes Global Chief Brand Officer, BursonBrenna Terry, currently Global Chair of Healthcare, Hill & Knowlton, becomes Global Chair of Healthcare, BursonSara Gourlay, currently Global Chair of Technology, Hill & Knowlton, becomes Global Chair of Technology, BursonSimon Whitehead, currently Global Chair of Energy & Industrials, Hill & Knowlton, becomes Global Chair of Energy & Industrials, Burson (in addition to his role as CEO, UK, Burson)Kristin Cahill continues as CEO, GCI GroupMatthew Lackie continues as CEO, AxiCom“As we bring our companies together, this group of leaders exemplifies a core premise behind the merger – that together we can draw on the industry's leading talent to create considerably more value for our clients and employees,” said AnnaMaria DeSalva, Chairman and CEO, Hill & Knowlton.“These functional, practice and agency leaders will enable the interdisciplinary solutions, global creative capability, and specialty counsel required by the world’s leading client organizations. We are enthusiastic about the progress reflected in this announcement and look forward to sharing more as our integration continues."On January 25th, WPP announced it would merge its two largest communications agencies, BCW and Hill & Knowlton, to form Burson, a powerhouse delivering modern communications leadership at scale to clients across the world. The merged company will become an industry-leading, full-service communications agency focused on building and protecting reputation. Burson will be operational as of July 1, 2024.

Nielsen, the global leader in audience measurement, data and analytics, announced today that Nicolina Marzicola will now serve as Nielsen's Chief People Officer.As Global Chief People Officer, Marzicola will lead Nielsen's Global HR function, and will oversee talent initiatives that engage employees, connect back to strategic priorities and ultimately drive company growth. This is inclusive of Talent Acquisition, Compensation, Benefits, Learning and Development, HR Operations and Reporting, as well as Nielsen's core HR business support functionMarzicola will report to Karthik Rao, Nielsen's CEO."I'm delighted to join Nielsen as the Chief People Officer in this new era of transformation and growth for the company," said Marzicola. "I look forward to working with Karthik and the entire leadership team to continue cultivating Nielsen's culture and uniting our global employees around our ambitious goals.""Nicolina will play a crucial role in our ability to operate with greater agility by transforming where and how Nielsen works," said Karthik Rao, CEO of Nielsen. "I'm confident that her years of human resources experience will instill in our organization a shared sense of purpose as we drive toward our bold vision for the future."Marzicola brings Nielsen decades of vast knowledge and experience in helping global organizations navigate complex business transformations. Most recently, she led broad people and talent management strategies at HP Inc.

Civic Studios, a global media company, has appointed Pitchfork Partners Strategic Consulting – a Mumbai-based firm with operations across India – as its new communication partner. With this appointment, Pitchfork Partners will spearhead corporate communications for Civic Studios to build and elevate awareness for the company. Pitchfork Partners, a consultancy reputed for its strategic brilliance, boasts a proven track record of successful collaborations with diverse clients. They will draw upon their experience and innovation to craft powerful messaging, execute impactful campaigns, and manage strategic media relations to further augment Civic Studios' reputation as a leader in socially conscious storytelling designed to make an impact.Expressing her enthusiasm for the association, Roohi Bhatia, Director Strategy & Operations, Civic Studios, said, “We are thrilled to have Pitchfork Partners on board as our communications partner. Their experience and capabilities will be instrumental in helping us achieve our communication goals. We look forward to working with them and crafting a compelling brand narrative in India.”Civic Studios, known for its impactful storytelling like 'Schirkoa: In Lies We Trust’ (NETPAC Award winner at International Film Festival of Rotterdam 2024, with guest voice cast such as Karan Johar, Shekhar Kapur, Anurag Kashyap), ‘Vakeel Babu’ and ‘Ye Saali Naukri’, believe in creating authentic stories of change, hope and pride, across formats of film, web series, and short-form digital content. Its upcoming India and international releases include Little Thomas, (feature film starring Rasika Dugal and Gulshan Devaiah), Family Aaj Kal (upcoming web series on Sony Liv featuring actor-influencer Apoorva Arora), and over fifteen projects in development with talents such Gurinder Chadha (Bend It Like Beckham, Bride & Prejudice, Blinded By The Light), and Pan Nalin (Last Film Show - official Indian entry to the Oscars 2023, Samsaara, Angry Indian Goddesses). They also collaborate with reputed non profit and community-based initiatives to facilitate impact campaigns on ground, and conduct evaluations to measure impact with the intended audience. The aim of Civic Studios is to create a global community of creators who want to tell stories that entertain, engage, and empower. Sharing his views on the appointment, Jaideep Shergill, Co-Founder, Pitchfork Partners, said, “Civic Studios is at the forefront of content production, and we are honoured to be their partner of choice for building the India narrative. We believe that our skills and domain expertise will significantly help in crafting strategic communications that will strengthen Civic Studios’ reputation and brand awareness.”The collaboration with Pitchfork Partners promises to elevate Civic Studios' impact, empowering them to reach greater heights and inspire audiences globally through captivating stories.

In a significant move towards enhancing their public relations strategy, Rajoo Engineers and Essen Speciality Limited have announced the appointment of Adfactors PR as their official PR consultancy agency. This collaboration marks a pivotal moment in fostering stronger communication channels between the two industry leaders and the media.Established in 1986, Rajoo Engineers Limited stands as Asia's premier manufacturer of blown film lines, sheet lines, and thermoformers, leveraging extensive extrusion expertise. The company is renowned for its cutting-edge flexible packaging solutions catering to diverse sectors, ranging from industrial and laminating films to specialized packaging for medical and bakery products.On the other hand, Essen Speciality Films, founded in 2002, has carved a niche for itself as a manufacturer of sustainable plastic products primarily catering to home decor and furnishing needs. From humble beginnings as a family-run business, Essen Speciality Films has expanded its footprint globally, supplying eco-conscious solutions to Fortune 500 retailers. Their focus on eco-friendly materials such as bio-plastics and recycled content underscores their commitment to sustainability.As representatives of Adfactors PR, the chosen agency expresses eagerness in nurturing robust media relationships and ensuring transparent and timely communication channels between Rajoo Engineers, Essen Speciality Limited, and esteemed publications.This strategic partnership promises to amplify the visibility and reputation of both Rajoo Engineers and Essen Speciality Limited, reinforcing their positions as trailblazers in their respective domains.As they embark on this journey with Adfactors PR, the companies remain steadfast in their commitment to innovation, sustainability, and excellence in product offerings.

 Leading global communications agency, Ruder Finn, announced today the acquisition of Atteline, a UAE-founded agency headquartered in Dubai, which will be Ruder Finn’s new hub in the Middle East. This acquisition builds on the momentum of Ruder Finn expanding its global strategic footprint with investments in healthcare, enterprise technology, rf techlab, reputation management, crisis communications, social and digital in the last year.Atteline’s Managing Director and Founder, Sophie Simpson, has had a dynamic career in publishing and communications and founded the firm in 2016. Sophie will work closely with Kathy Bloomgarden, Global CEO of Ruder Finn, and Atul Sharma, who leads Ruder Finn’s Middle East Region. By developing a new hub in Dubai, Ruder Finn aims to meet the growing demand for public relations, marketing communications, digital, and corporate reputation in this region.“In 2023, our 75th anniversary year, Ruder Finn experienced remarkable double-digit growth,” said Kathy Bloomgarden, CEO of Ruder Finn. “We are committed to expanding our reach and our expertise globally and now is a great time to do so as the UAE, and the Gulf Cooperation Council (GCC) countries are continuing to forecast strong growth across all industries. The region is increasingly regarded as an exciting hub for companies around the world. I’m excited to welcome Atteline and Sophie into our leadership team as a strong partner in helping us serve the needs of our global clients.”“Atteline brings cultural insights and expertise to the agency that can be leveraged to develop our relationships and best serve our clients,” said Atul Sharma, CEO Ruder Finn India & Head Middle East. “Atteline’s multichannel digital and social expertise will be a great complement to Ruder Finn’s strength in this area.”“This marks an exciting moment for not only Atteline and Ruder Finn but also the MENA region, as we come together with shared values and a caring culture. As one united voice we will champion impactful communications with a localized approach and global capabilities,” said Sophie Simpson, Managing Director & Founder of Atteline. “We will use this to ensure we take our clients, team, and partners further than ever before.”

Authored By Gaurav Bhagat, Managing Director, Consortium Gifts In the labyrinth of global commerce, where metropolitan giants often steal the spotlight, the silent rise of Tier 2 and Tier 3 cities emerges as a beacon of untapped potential for businesses daring enough to venture beyond the urban sprawl. As consumer behavior resonates in these areas, marketing strategies evolve, demanding insight into local dynamics. We explore tailored approaches, unveiling the nuances shaping consumer perceptions and purchasing behaviors often overlooked by metropolitan focus. While Mumbai and Delhi dominate headlines, India's Tier 2 & 3 cities drive 70% of GDP by 2025, with a consumer base of 580 million and rapidly growing disposable incomes. Neglecting this demographic goldmine means leaving money on the table. Furthermore, we will dive deep into the unique marketing strategies proved essential for dominating this mega-developing business landscape. Consumer Insights in Tier 2 & 3 CitiesUnlike metros, Tier 2 & 3 consumers rely heavily on smartphones for information and purchases. Studies show they spend an average of 2 hours 25 minutes online weekly, with Tier 2 cities leading the pack. This presents a unique opportunity for brands to leverage mobile marketing strategies and build a strong online presence. Studying Hyperlocal Strategies for target citiesWhile traditional media still holds influence, hyperlocal strategies like partnering with local influencers (micro-influencers with engaged local followings) can be highly effective. Research shows engagement rates for micro-influencers are 8 times higher than those of mega-influencers, making them a powerful tool for reaching targeted audiences in Tier 2 & 3 cities. Building Trustful Relationships in Tier 2 & 3 MarketsStudies reveal 84% of consumers in Tier 2 & 3 cities prioritize brands that understand and respect their cultural values. Demonstrating cultural sensitivity through language, imagery, and community engagement fosters genuine connections and builds lasting trust with local audiences. Conclusion:Tier 2 & 3 cities in India represent a sleeping giant, brimming with potential waiting to be unlocked. Home to over 60% of the population and contributing significantly to the national GDP, these regions offer fertile ground for businesses seeking sustainable growth. By understanding the unique consumer landscape, embracing hyperlocal strategies, fostering trust through cultural sensitivity, and creating seamless omnichannel experiences, businesses can tap into this vast market and become true dominators of the Indian landscape. Remember, with the internet reaching over 750 million users in India, and smartphone penetration exceeding 60%, even Tier 2 & 3 cities are rapidly becoming digital hubs. Hence, every growing individual aims and strategizes around these cities for impactful and diverse results.

Adgully’s special feature section – ‘Offbeat’ – seeks to give a peek into the lesser known facets of our very well-known industry leaders. We present, Video Interactions, with the prominent industry leaders’ on areas that are not usually highlighted in regular media coverage – be it about their childhood days, secret skills that they possess, how they unwind from their hectic schedules, and much more…In Offbeat section this week, we have Vineet Handa, a name to reckon with in the Public Relations domain. Handa began his entrepreneurial journey as the founder and CEO of Kaizzen Communications in the year 2008. The agency registered a growth of almost 300% by 2023 in the post-COVID period.In this free-flowing interaction, Handa reveals hitherto little known facets of his life. For instance, the trailblazer in the PR field today was an engineering drop-out as he couldn’t stay away from home!Handa’s philosophy of life revolves around ‘Being Kind’ – be it in his personal life or as a business ethic.Click here for the complete interview with Vineet Handa.

In the last 10 years, PR has taken a different dimension, especially after the entry of social media and the rapid shift to digital during the pandemic period. At the same time, the industry has been facing stiff challenges; moreover client expectations have also increased, with more emphasis being given to digital and online reputation management. The industry has undergone a radical shift and the current times have pushed the industry to change gears.In an exclusive interview with Adgully, Ashwani Singla, Founding Managing Partner, Astrum, speaks at length about the strategic alliance between Astrum and NGage, how advancements in AI and data analytics are shaping the future of media monitoring, leveraging research-based, multi-disciplinary strategic communication solutions, importance of science-based insights, and more.Could you elaborate on how this strategic alliance between Astrum and NGage will specifically benefit clients in India and Sri Lanka, particularly in navigating the evolving landscape of reputation, risks, and regulations?The strategic alliance between Astrum and NGage will benefit clients in India and Sri Lanka by providing them with comprehensive solutions to navigate the evolving landscape of reputation, risks, and regulations. This alliance leverages research-based, multidisciplinary strategic communication solutions to deliver outcomes that matter to clients amidst changing communication dynamics.How do you envision leveraging research-based, multi-disciplinary, strategic communication solutions to deliver outcomes that matter to clients specifically, especially amidst the changing dynamics of communication?Astrum envisions leveraging research-based, multi-disciplinary strategic communication solutions to deliver outcomes that matter to clients amidst changing communication dynamics. This involves integrating emerging technologies such as AI into the service communication landscape to provide innovative solutions tailored to client needs.What emerging technologies hold the most promise for revolutionising the field of PR and corporate communication? How is Astrum preparing to integrate these technologies into a service communication landscape?Emerging technologies such as AI hold promise for revolutionising the field of PR and corporate communication. Astrum is preparing to integrate these technologies into its service communication landscape by leveraging AI for text-to-video, word-to-video, and other innovative solutions.How do you see advancement in artificial intelligence and data analytics shaping the future of media monitoring and analysis? How is Astrum adapting to these changes?Advancements in artificial intelligence and data analytics are shaping the future of media monitoring and analysis. Astrum is adapting to these changes by utilising AI for real-time sentiment analysis, content monitoring, and targeted engagement strategies.As the founder and managing partner of Astrum, how do you view the role of traditional media evolving alongside digital channels? What strategies do you employ to ensure that your clients maintain a strong presence across both platforms?Traditional media will continue to coexist alongside digital channels, playing a role in opinion formation and credibility. Astrum employs strategies to maintain a strong presence across both platforms by leveraging traditional media for views propagation and digital channels for targeted engagement.What are the trends that you are seeing in the communications PR industry?In the communications PR industry, trends include the increasing importance of data science and social science integration, the rise of risk management in the face of technological advancements and ESG considerations, and the need for collaboration and partnerships to address client needs effectively.If the great reputation reboot is happening, how do you understand the change that is occurring in this rebooting, given all the complex influences on people’s thinking and decision-making?The great reputation reboot signifies a fundamental shift in the reputation economy, where traditional norms are being challenged by evolving societal dynamics. In this rebooting process, a deep understanding of human behaviour, contextual environments, and dynamic changes is crucial to create effective communication strategies. Without this understanding, organisations risk being ill-equipped to navigate the complexities of the evolving landscape and may struggle to maintain or rebuild their reputations.How does Astrum plan to address the need for a deeper understanding of human behaviour and contextual environments in the midst of the reputation reboot?Astrum recognises the importance of science-based insights and multi-disciplinary approaches to navigate the reputation reboot effectively. By integrating emerging technologies like AI and data analytics, Astrum aims to provide clients with comprehensive solutions tailored to their specific needs amidst the changing dynamics. Additionally, Astrum’s strategic alliance with Action and NGage enhances its capability to deliver outcomes that matter to clients in India and Sri Lanka, leveraging research-based strategies and collaborative efforts.What strategic strengths does the partnership between Astrum, Action, and NGage bring to the table?The partnership between Astrum, Action, and NGage is founded on cultural alignment and a shared vision of ethical, legitimate business practices. Both Astrum and its partners recognise the importance of holistic communication and conducting business in compliance with the laws of the land. This alignment of values and expertise enables the partnership to offer clients a diverse range of skill sets, including creative talent and integrated marketing communication capabilities, to address their needs effectively.Could you share a case study where technology played a pivotal role in either enhancing or challenging a client’s reputation, and how your team navigated the situation?While specific client details are confidential, Astrum has worked with a unicorn technology company facing a cybersecurity breach. By deploying digital overwatch, Astrum was able to respond as the first line of defense, protecting the client’s system and initiating steps to secure it further. Additionally, Astrum provided communication support to effectively engage with employees, partners, customers, and regulators during the incident, ensuring transparency and compliance with regulatory requirements.

The Public Relations Consultants Association of India (PRCAI) held its first-ever PRCAI Regional Dialogues in Ahmedabad, India, on February 23, 2024. The event brought together industry veterans, academicians, and communication specialists to discuss the evolving landscape of regional PR and its critical role in shaping effective communication strategies.It was held under the theme "Scripting The Tomorrow of Regional PR."The focus was on the growing importance of regional PR in engaging diverse local audiences and building successful communication strategies.Sanjeev Handa, SVP of PR and Communications at Maruti Suzuki India, highlighted the crucial role of local and regional media in amplifying brand messaging.Panel discussions:"Inside Out of Regional PR": Narayan Bhatt (Reliance Industries), Neeraj Sharma (AM/NS India), Vibhuti Bhatt (One Advertising), and Ajay Umat (NavGujarat Samay & Ahmedabad Mirror) discussed regional PR's contribution to holistic communication and business growth."Talent: New Hunting Grounds and Change to Lead": Shailesh Goyal (Simulations PR), Pradeep Mallik (PDEU), and Deeptie Sethi (PRCAI) explored the potential of tier-2 cities for talent acquisition and strategies for preparing students for the evolving PR industry.PRCAI felicitated pioneers and senior professionals in Ahmedabad's PR and corporate communications sector.The PRCAI Regional Dialogues are expected to become a platform for fostering meaningful discussions, promoting innovation, and shaping the future of communication in India. The event was supported by Apollo Hospitals, Ahmedabad.

Springboard Communications, a leading Irish PR agency, has secured the public relations brief for Carbery Group, an international dairy group headquartered in County Cork, Ireland.Carbery, owned by four Irish dairy cooperatives, is a major player in the global dairy industry, employing nearly 1,000 people and supplying over 50 countries. They produce cheese, whey protein, ingredients, and flavors, operating across Ireland, the UK, the US, and several other countries.Springboard will partner with Carbery to develop and implement a comprehensive communications strategy, supporting the company's vision and goals.Susie Horgan, Managing Director of Springboard, expressed her excitement about the partnership: "We are honored to collaborate with Carbery Group and contribute to their mission of enriching communities, promoting sustainable operations globally, and supporting sustainable agricultural practices."This win comes amidst a period of growth and expansion for Springboard. The agency recently joined the Worldcom global network, a significant step for its international reach. Additionally, they have strengthened their leadership team by appointing Nora Lawton as a Director and Head of Client Services.Lawton brings extensive experience to Springboard, having spent the past decade in Brussels at leading PR firms like Rud Pedersen Public Affairs and Weber Shandwick. With her expertise, she will play a key role in cultivating client relationships, offering strategic counsel, and driving business development, focusing on sectors like technology, renewable energy, healthcare, and pharmaceuticals.Horgan welcomed Lawton's addition, stating: "Nora is a valuable asset to our team. Her experience and skills will be instrumental in expanding our offerings and capabilities, fostering strong client relationships, and securing new opportunities in exciting sectors."Lawton echoed the sentiment, expressing her enthusiasm: "I am thrilled to join Springboard at this pivotal stage. The agency delivers impactful work, and I look forward to collaborating with Susie and the team to continue our success story."This collaboration between Springboard Communications and Carbery Group signifies a promising development for both parties. Springboard gains a significant international client, while Carbery secures a partner well-equipped to support their growth and global reputation.

WPP's Public Relations division emerged as a relative bright spot in the company's preliminary results for 2023. The division, which includes agencies like BCW, Hill & Knowlton, and FGS Global, achieved a modest 1.4% like-for-like revenue growth across the year. This performance outperformed both WPP's Global Integrated Agencies (0.7% growth) and Specialist Agencies (6.8% decline).Highlights:  Overall growth: 1.4% like-for-like revenue growth across 2023.  Q4 performance: 2.4% like-for-like revenue increase in Q4, reversing a Q3 decline.  Agency performance: FGS Global led with "strong" growth, Hill & Knowlton saw "modest" growth, and BCW had a "weaker" year.Global performance and outlook:  Overall WPP revenue: £14.8 billion (2.9% increase, 3.2% like-for-like)  CEO Mark Read: Acknowledged a "more challenging" year due to tech client cuts, but highlighted opportunities in AI and data.  Growth drivers: Strong performance in India (up 7.7%) and the UK (up 5.6%).  Challenges: Decline in North America (down 2.7% across the year) and China (down 3.3%).Efficiency focus: WPP expects to achieve cost savings of £125 million in 2025 through agency mergers and group simplification.Optimistic outlook: CEO Read expressed confidence in "accelerated and increasingly profitable growth" in the medium term.While the PR division demonstrated resilience, WPP acknowledges the broader challenges present in the industry. Technology client cuts and regional uncertainties remain hurdles, but the company is looking to capitalize on AI and data opportunities and implement cost-saving measures to ensure future growth.

Edelman, the world's largest PR firm, faced a mixed bag in 2023. While experiencing a slowdown in overall growth and a significant decline in US revenue, the company witnessed positive performances in other regions and expressed confidence in its future prospects.Global CEO Richard Edelman acknowledged the year's difficulties, describing it as "a difficult year for the industry." This sentiment resonates with the broader PR landscape, following a period of modest growth for some of Edelman's competitors. Despite experiencing a global revenue decline of 3.7% to $1.038 billion, Edelman managed to maintain its position as the industry leader.The decline was primarily driven by a 9.1% drop in US revenue, reaching $639 million in 2023. This drop contrasted with the positive performances seen in other regions like EMEA (up 7.1%) and LatAm (almost 30% growth). Specific offices within regions like Dallas/Houston, Miami, Belgium, and the Middle East also saw encouraging growth figures.While acknowledging the challenges, Edelman pointed to its strong relationships with top clients as a key differentiator. The company highlighted the stability of its top 30 clients and the 6% growth achieved by its top 100 clients, demonstrating consistent value proposition in client leadership.However, navigating the evolving business landscape required course correction. Edelman acknowledged "staffing up in 2022" as a mistake, leading to workforce reductions and a renewed focus on more efficient business management practices. The global headcount dropped to 6,116 from 6,433 in 2022, reflecting this strategic shift.Despite these challenges, Edelman has undergone significant leadership changes in 2023, including the appointment of a new US CEO and other key positions. Richard Edelman expressed his confidence in the new team's ability to regain growth momentum.Looking ahead to 2024, Edelman sees potential for renewed growth driven by several factors. The increased activity in the AI sector and upcoming elections around the world present opportunities for the company's expertise in navigating complex communication challenges. While the article omits specifics regarding China due to its focus on a positive outlook, it acknowledges continued challenges in the region.Overall, 2023 presented a mixed bag for Edelman. While facing headwinds in the US market and adapting to industry changes, the company witnessed growth in other regions and remains confident in its future, thanks to its strong client relationships, leadership changes, and a renewed focus on business management efficiency. As the PR landscape continues to evolve, Edelman will be keen to translate its global experience and expertise into sustainable growth in the years to come.

Authored by Aathira Ayyappan, Account Director, Heighten Communications In the fast-paced and competitive landscape of modern business, the importance of Public Relations (PR) and effective communication cannot be overstated. For any brand striving to make an impact, PR is not merely about basking in the limelight of publicity; it's a strategic endeavor aimed at shaping perceptions, crafting narratives, and fostering meaningful connections with stakeholders. Contributing to making a brand what it is supposed to be Vs what it is At its core, PR serves as a bridge between a brand and its audience, facilitating trust, credibility, and engagement. It encompasses a wide array of activities beyond traditional media coverage, including crisis management, community engagement, influencer partnerships, and digital communication strategies. Each of these components contributes to building a brand's reputation and fostering long-term relationships with its target demographic. Enhancing brand authenticityOne of the primary benefits of PR and communication lies in the ability to control the narrative surrounding a brand. In a world inundated with information, it's essential for companies to proactively shape the conversation about their products, services, and values. By strategically disseminating key messages through various channels, PR professionals can influence public opinion, differentiate their brand from competitors, and reinforce its positioning in the market. Advertising Vs PRMoreover, PR plays a crucial role in building credibility and trust. While advertising may deliver a brand's message, PR provides the validation and third-party endorsement that consumers crave. Whether through favorable media coverage, endorsements from industry experts, or positive word-of-mouth, effective PR enhances a brand's authenticity and fosters genuine connections with its audience. Not just publicityFurthermore, PR extends beyond reactive publicity to encompass proactive reputation management. In today's interconnected world, a single misstep or negative event can quickly escalate into a full-blown crisis, threatening the reputation and viability of a brand. Through strategic crisis communication planning and swift, transparent responses, PR professionals can help mitigate damage, preserve trust, and navigate turbulent waters with minimal impact. Crafting compelling narrativesImportantly, PR is not solely focused on being in the limelight. While securing media coverage and visibility are essential components, true PR excellence lies in the ability to craft compelling narratives that resonate with audiences on a deeper level. It's about fostering two-way communication, listening to feedback, and authentically engaging with stakeholders to build meaningful, lasting relationships. Hence, the benefits of PR and communication for brands extend far beyond mere publicity. By shaping narratives, building credibility, managing reputation, and fostering authentic connections, PR professionals play a pivotal role in driving business success in today's dynamic marketplace. As brands continue to navigate the ever-evolving landscape of public opinion and consumer behavior, investing in strategic PR and communication will remain essential for achieving sustainable growth and impact.

Authored By Akshita Agrawal, Senior Communications Manager, Magicbricks.The world of public relations is more dynamic than ever. With the events of 2023, we’ve seen the role of PR becoming more crucial in shaping brand narratives, managing reputations, and fostering meaningful connections with audiences. In this ever-evolving landscape, keeping an eye on emerging trends becomes imperative for PR practitioners to stay ahead. Let's explore some key trends reshaping the world of PR.Data-Driven PR StrategiesThere is a noticeable shift towards using data to tell stories. While PR traditionally relies on evoking emotions, the journalists now want solid data to back up pitches. It's important to show clear statistics and relevant trend data that connect with the target audience, and a compelling data-driven narrative will help businesses stand apart in a crowded market.AI will continue to be essentialAI has already made its mark and is here to stay. Using AI tools, for proofreading, improving language, and creating SEO friendly content is highly encouraged. According to the 2024 Public Relations Trends Report by Prowly, about 1 in 5 respondents consider AI a worthwhile investment. I have also been actively using AI to learn new skills such as writing SEO friendly text, with focused keywords and meta tags. While the debate for AI vs Humans continues, it is evident that AI will not replace our role, but it should be used extensively to enhance our skill sets and reduce turnaround time.Purpose-Driven CommunicationConsumers are increasingly drawn to brands that exhibit social responsibility and a commitment to meaningful causes. As PR strategies pivot towards purpose-driven communication, 2024 will be a year of cementing focus on sustainability, governance and inclusion. PR will be an important tool to demonstrate tangible actions and brand’s commitment towards identified purposes.Influencer CollaborationInfluencer marketing continues to grow as a vital aspect of PR strategies. According to a 2022 report by Statista.com, the Indian influencer marketing industry was projected to grow at a CAGR of 25 percent over five years. With the burgeoning landscape of tier 2 towns, and brands tapping into the next billion customers who reside in these areas, there will be an evident growth in micro and nano-influencers with smaller but more engaged audiences. Collaboration with these influencers allows for more authentic and relatable brand partnerships, leading to higher engagement and trust among the audience.Employee AdvocacyEmployees are increasingly being recognized as brand ambassadors and becoming important stakeholders of PR strategies. Fostering employee advocacy and encouraging them to share their experiences and stories related to the brand, will become more important, especially through Linkedin and Instagram.In conclusion, the landscape of PR is evolving at a rapid pace, driven by technological advancements and changing consumer behaviors. By embracing these trends, PR practitioners can adapt, innovate, and create impactful strategies that resonate with audiences, build brand trust, and drive meaningful engagement in an ever-evolving media ecosystem.

CommsAdda, a forum for senior Corporate Communications professionals, collaborates with Kunzum, the cherished cultural hub and bookstore, to orchestrate a series of interactive sessions aimed at exploring the evolving landscape of PR and marketing. The sessions, scheduled for February 24 and March 2, will delve into the theme "Navigating the blurring lines between PR and marketing," offering invaluable insights and dialogues for practitioners in the field.The alliance between Kunzum and CommsAdda epitomizes a fusion of inventive arenas and communication proficiency, endowing attendees with a singular occasion to partake in thought-stirring colloquies within a lively milieu.Articulating his ardor and alliance with Kunzum, Bhaskar Mazumdar, co-originator of CommsAdda, said, "It's truly gratifying to forge connections with Kunzum, and I look forward to the gathering. The topic is exceptionally gripping, and I am sanguine that the professionals partaking at the GK2 and Gurugram bookstore will lend to a stimulating and illuminating discourse. I extend heartfelt gratitude to Kunzum for affording CommsAdda this platform and the opportunity to convene such a meaningful gathering.”Ajay Jain, Author, Photographer, Traveller & Founder of Kunzum, emphasized the synergy between Kunzum's ethos and the event's objectives: "Kunzum is not just a bookstore; it's a place where people come-together for culture, learning, networking, and joy. Hosting CommsAdda at Kunzum aligns perfectly with our mission to foster creativity and exchange of ideas. In line with our tagline 'It’s the way you think,' we look forward to facilitating an environment where new perspectives can emerge."The session promises to furnish enriching encounters for professionals endeavoring to navigate the kinetic confluence of PR and marketing within today's swiftly evolving terrain.“The subject matter is exceedingly pertinent, and I am confident that it will transpire as an event replete with mirth, camaraderie, erudition, and the exchange of insights from each other’s odyssey in communication," Bhaskar added.

Lee Alman, a seasoned professional with extensive experience from Edelman, has assumed the role of US Issues & Crisis Head at BCW. In his capacity as Executive VP, based in Los Angeles, Alman will spearhead BCW's issues, risk, and crisis specialization across the United States, operating within BCW's broader corporate affairs division.With a robust background spanning 12 years at Edelman, where he held the position of Executive VP within the US crisis and risk practice, Alman brings a wealth of expertise to his new role. His responsibilities at Edelman encompassed managing diverse client issues such as cybersecurity, corporate restructuring, executive misconduct, investor activism, labor relations, and natural disasters, among others. Prior to his tenure at Edelman, Alman served as Director of External Affairs for The Doe Fund, overseeing both internal and external communications for the significant nonprofit organization.Kristine Boyden, CEO of BCW Americas, emphasized the critical need for strategic guidance in today's multifaceted business landscape, praising Alman's ability to navigate complex challenges with clarity and prudence. She highlighted his proficiency not only in assisting clients across various industries but also in team leadership and development.Alman's appointment comes at a pivotal moment as BCW prepares for its merger with sister agency Hill & Knowlton, forming a unified entity named Burson effective July 1. This merger will establish a formidable $1 billion PR firm, poised to become a dominant force within the industry.

 In a momentous announcement, Value 360 Communications has been named the official PR Partner for the prestigious 71st Miss World Pageant, set to grace India's shores from February 18th to March 9th, 2024. This strategic alliance aims to raise the global prominence of the Miss World pageant while spearheading impactful communication initiatives.Eagerly anticipated nationwide, the return of the Miss World pageant to India after 28 years has ignited excitement and fervor across the country. Value 360 Communications is proud to unveil its collaboration with the Miss World Organization to lead the event's public relations efforts, emphasizing the empowering theme of 'Beauty with Purpose'.Chairperson and CEO of the Miss World Organization, Julia Morley, expressed her enthusiasm for bringing the 71st edition of the Miss World pageant to India. “This significant occasion serves as a platform to showcase the vibrant cultural tapestry and remarkable diversity of the nation on a global stage, embodying the ethos of 'Beauty with Purpose'. Miss World Organization selected Value 360 Communications for their exceptional track record in shaping successful brand narratives. The collaboration between the two entities aims to ensure that Miss World 2024 receives widespread recognition and acclaim both locally and internationally.”Founder & Director of Value 360 Communications, Kunal Kishore, expressed his excitement over the forthcoming partnership with the Miss World Organization “This milestone collaboration signifies a momentous occasion for Value 360 Communications, and the team is dedicated to leveraging their expertise to enhance the global appeal of Miss World 2024, rooted in the core values of 'Beauty with Purpose’.”The return of the Miss World pageant to India after 28 years has ignited anticipation and excitement nationwide, promising a celebration of beauty and empowerment on a global scale. Celebrating beauty, intelligence, and advocacy for meaningful causes, contestants from over 120 countries will converge in India for the 71st Miss World Pageant, embodying the spirit of empowerment and positive change. The event promises to showcase not only the physical beauty of contestants but also their inner strength and commitment to making a difference in the world.        

Ruder Finn India, the Integrated Communications Consultancy, today announced the appointment of Shivaram Lakshminarayan as the Chief Operations Officer, reinforcing its commitment to strategic growth and operational excellence. Based out of the Bangalore office, Shivaram will play a pivotal role in driving business growth and operational excellence for the organization. This dynamic role involves leading client solutions, spearheading new business development, collaborating closely with the practices, and optimizing operational efficiencies. Commenting on the appointment, Atul Sharma, CEO, Ruder Finn India and Head, Middle East said, “Shiv brings with him extensive experience across technology and corporate communications. With this appointment, we have further solidified our India leadership team to provide effective solutions for our clients and expand our operations in the country. Having witnessed Shiv's energy and expertise in action before, I am thrilled to have him on board. Together, we're set to amplify our success story in India and bring forth some exciting new chapters.” With a wealth of industry experience spanning over 21 years, Shivaram’s expertise lies in brand reputation, corporate communications, leadership positioning, employee communications, investor relations, issues and crisis management, as well as policy and government relations. In his previous assignment, he successfully built and managed teams nationwide, collaborating with global leadership, growing practices, while streamlining SOPs and SLAs for clients and teams. Reflecting on his new role as the Chief Operations Officer, Ruder Finn India, Shivaram Lakshminarayan added, "As I step into the shoes of Chief Operations Officer at Ruder Finn India, I'm genuinely excited about being part of this dynamic team. I’ve seen Ruder Finn India’s growing at a phenomenal pace in the last five years and today, I’m very excited to get an opportunity to be a part of this amazing growth story. In this role I look forward to taking Ruder Finn India to newer heights with the talented teams here, leveraging their expertise and experience to come up with great solutions for our clients."

Wing Communications, the Hyderabad-based digital, PR and social media agency has won the PR mandate for Planify, one of the leading financial planning and wealth management platforms in the country. Wing Communications will be responsible for creating and executing strategic PR campaigns for the brand. The objective of the partnership is to showcase Planify as the best customer-centric financial advisor and trusted partner in the sector with a wide range of products and services. Commenting on the partnership, Rajesh Singla, Founder & CEO, of Planify said, “Wing Communications, with its expertise and experience in the PR domain, will play a crucial role in building Planify’s brand awareness and reputation. It is a synergistic partnership, as Planify has its stronghold in the financial planning and wealth management sector, whereas Wing Communications is a medium that helps it reach the masses. Both firms can leverage each other’s strengths to help customers achieve their financial goals.” Speaking of the association, Shiva Bhavani, Founder & CEO of Wing Communications said, “Planify is one of India’s leading startups, PreIPO and wealth management platforms and we are confident that with our PR team’s skills, we will be able to position the brand for maximum impact. In this collaboration, we will implement innovative, disruptive, and seamlessly driven impactful PR campaigns that would help drive more engaging and personalized financial communication that will educate customers and improve their financial outcomes.”

Leading PR, marketing, and design agency, ThinkPR is celebrating the start of the year with several new client wins and receiving award recognition for its work in the third sector.Marking its 20th year of business, ThinkPR further strengthens its position as an energy-focused marketing agency with client wins including TWMA, Reactive Downhole Tools, Interocean, and Houston-based PipeSense, in addition to a contract extension with Spirit Energy. The PR specialists have also led a series of Aberdeen-based Emergency Response projects and handled the media launch of the recent Helipets initiative with Scottish Charity, Canine Concern Scotland Trust. The ThinkPR team has expanded to 10 with Amy Cassie and Erin Ingram joining at the end of 2023 as Junior Designer and Account Executive respectively. Also contributing to the already impressive year for the company, ThinkPR has been shortlisted as a finalist of the Northern Star Business Awards' Marketing Magic award in recognition of its ongoing marketing support with charity partner, Autism & Neurodiversity North Scotland (A-ND).   The ThinkPR team has provided support for A-ND since last February including strategic marketing campaign support, social media support, and led the process to the charity’s first fundraising dinner, which was such a success that it received a parliamentary motion. Returning for 2024, the ‘Think Different’ dinner has already received sponsorship from Global E&C, Envoy Group, Stork and Serica Energy.Focusing on its specialist marketing support within the energy transition including supporting clients in the CCUS landscape, the marketing and design specialists also launched the inaugural ‘Women in New Energy: W.I.N.E’ event in partnership with industry professionals which is set to take place again in 2024. Commenting on ThinkPR’s success, CEO Annabel Sall, said: “2023 was an incredible year for the team – from supporting long-standing clients with their growth and success, to welcoming new businesses who have started their journey with marketing. Our ‘Think Different’ dinner was a highlight for us, and we are so excited to be recognised for our success by the Chamber of Commerce this year too. “I’m extremely proud of the team, led by Leigh-Ann and I, and the quality of work we continue to provide our clients globally. Our strength lies in our team being able to offer a range of insight and skill sets with marketing services including media relations, brand development and management, crisis comms, website design, and business awards – we become a true extension of our client’s teams. As we celebrate our 20th birthday this year, the new business wins and recognition for our work is a proud moment and chance to reflect all we have achieved.” ThinkPR offers services across the full communications mix, including media liaison, news release and feature writing, design and marketing, digital, website and social media support and emergency response planning and training. Established in 2004, ThinkPR represents a variety of businesses - from SMEs to global organisations industry membership bodies and not-for-profit societies - in the UK and internationally.

After 40 years, APCO throws off the "Worldwide" label in a bold brand refresh. Get ready for a future-focused APCO, built on deep connections, creative problem-solving, and a legacy of driving progress through "un/common ground." "This brand refresh signifies our forward-thinking approach," APCO explains, focusing on guiding clients through intricate issues and fostering "un/common ground" to drive progress. The centerpiece of the new identity is the "Uncommon A," a distinctive element within the logo.This symbol embodies APCO's journey. One side reflects its traditional roots, while the other, missing a leg, represents its commitment to adaptability and creative problem-solving.The name change is not just aesthetic. It conveys the agency's belief that its global reach and deep connections speak for themselves. As clients often highlight, APCO has a unique ability to operate as a unified entity with strong international relationships, providing crucial connections for their success."Our 40-year track record, diverse expertise, and integrated approach speak volumes," says Founder and Executive Chairman Margery Kraus. "Our special culture and character, fueled by our incredible people, shape our perspectives and work. I'm proud of our achievements and thrilled that our new brand reflects our heritage, embraces the future, and embodies the legacy we're building."By embracing change and highlighting its core values, APCO positions itself for continued success in navigating the ever-evolving global landscape.

Poulomi Roy, who previously served as the Corporate Communications Lead at Oppo Mobiles India, has now joined realme India as the Corporate Communication PR.She announced her new role on her LinkedIn profile, stating, "Thrilled to announce my newest chapter post-motherhood! ? Excited to join the dynamic team at realme India Corporate PR, where I'll be crafting impactful headlines to elevate the brand's presence in India. Grateful for this opportunity and the unwavering support from the realme family. Let's embark on this exciting journey together! #NewBeginnings #realmeIndia #Gratitude"Additionally, she has been associated with Adfactors PR for over six years.

PRtainment Media, a leading PR agency in India, proudly announces its appointment as the official PR partner for Nabhi Sutra. It is a renowned brand that has made a significant mark in the wellness industry since its inception in 2019. This collaboration signifies a strategic alliance to enhance Nabhi Sutra's brand visibility and communication efforts. As the official PR partner for Nabhi Sutra, PRtainment Media & Communications is committed to using its expertise in media relations, strategic communications, and brand building to elevate Nabhi Sutra's presence.  Nidhi Sabbarwal Director and Co-founder of PRtainment Media and Communications PL expressed her enthusiasm about the partnership by stating, “We are honored to be chosen as Nabhi Sutra's PR partner. The brand's commitment to wellness and innovation resonates with our values, and we are excited to contribute to their journey of making a meaningful impact. Together, we aim to amplify the brand's narrative and connect with audiences on a deeper level.” The brand, Nabhi Sutra recently showcased its products on Shark Tank India Season 3, demonstrating its commitment to innovation and entrepreneurship. The brand's appearance on the esteemed platform has further solidified its position as a leader in the wellness industry.  Swati Vakharia, the Founder of Nabhi Sutra expresses her enthusiasm by stating, “We are thrilled to join forces with PRtainment Media & Communications. This partnership aligns perfectly with our vision to positively impact people's lives through our wellness solutions. With the support of PRtainment, we look forward to reaching new heights and sharing our mission with a broader audience.” This partnership marks a significant milestone for PRtainment Media & Communications and Nabhi Sutra, setting the stage for collaborative success in the dynamic world of wellness and media.

Spanish communications giant LLYC has furthered its aggressive expansion plans by acquiring Michigan-based firm Lambert Global. With this deal, LLYC strengthens its US footprint, becoming a major competitor in the American communications landscape.This strategic move positions LLYC as a major player in the American market, significantly boosting its national footprint and expertise.Key Highlights:LLYC acquires 70% stake in Lambert, forming a 130-person team across coast-to-coast US locations.This deal follows 2023's BAM acquisition, doubling LLYC's US presence within a year.CEO Alejandro Romero emphasizes Lambert's "integrated communications platform" as a perfect fit for LLYC's philosophy, driving their sought-after "quantitative leap" in the US.LLYC remains committed to their ambitious growth plan, aiming to double in size over the next three years through strategic acquisitions.Financial details:LLYC pays $18.2 million upfront for the 70% stake, with remaining price based on future EBITDA performance.This acquisition follows LLYC's successful IPO in 2021 and subsequent purchases in Mexico, Spain, and other markets.Lambert's expertise in areas like public relations, investor relations, and marketing complements LLYC's existing offerings.This move aligns with LLYC's focus on Spanish and Portuguese markets, offering strategic value for clients spanning both continents.Future outlook:LLYC plans further acquisitions in the US market, fueled by their successful buy-and-build strategy.The company remains committed to its ambitious growth plan, aiming for significant expansion across key markets.

As regional public relations (PR) continues to expand its influence, it brings a distinct set of strategies to the table, tailored to the nuances and preferences of local audiences. These strategies often leverage deep understanding of regional cultures, languages, and media landscapes, allowing for more targeted and impactful communication. By tapping into grassroots networks, local influencers, and community events, regional PR fosters authentic connections and builds trust within specific geographic areas, offering a personalised approach that resonates with diverse audiences.With over 100 languages, India’s diversity offers a huge potential for regional content. Couple this with the increase in literacy rate – which stands at 77.7% in 2023, an increase of 5% as compared to the 2011 census – and it is not surprising that regional media has been on a steady growth trajectory. In fact, the top two newspapers in the country in terms of circulation are Dainik Bhaskar and Malayala Manorama, both non-English publications.“People across the country prefer consuming news in their native language and to effectively communicate with such a diverse audience, we need to be proficient in regional languages – either by building expertise in-house or collaborating with regional language specialists,” pointed out Jaideep Shergill, Co-Founder, Pitchfork Partners.To leverage the reach of regional media, the approach by the PR industry needs to change. Shergill noted, “We tend to develop initial drafts and content in English, with subsequent translation into various regional languages. Things do get lost in translation, bringing inevitable gaps. Addressing this challenge requires a nuanced comprehension of the target audience and effective collaboration with vendors and associates who specialise in regional languages. For instance, a media interaction can have someone from the PR organisation who speaks the local language, thus reducing the possibility of ambiguity or miscommunication.”Other impactful measures can include building a strong regional presence, incorporation of the relevant Indian languages in PR communication, and strategies driven by the preferences and cultural values of specific regions to build meaningful and long-term connections with local audiences.Ameer Ismail, President, Lintas Live, MullenLowe Lintas Group, too, believes in the immense potential of regional PR in the ever evolving landscape of India. He observed, “Dramatically increased smartphone penetration is changing the way people in small towns and rural India consume information. The strength of regional language media and social media has brought about a huge cultural shift in consumer behaviour, especially amongst the youth of our country. Brands have realised the importance of capturing the attention of regional and rural audiences.”Ismail further said, “Our strategy for regional PR seamlessly integrates a profound understanding of local cultures, languages, media landscapes, social media trends and usage of data with the flexibility to adapt to evolving dynamics. We prioritise fostering an appreciation for local nuances, enabling us to craft authentic and impactful storytelling that deeply resonates with diverse audiences. Across our brand portfolio – from The Leela, Porsche to Paree – we have integrated regional PR into the overall media canvas seamlessly.”Elaborating on their work with SOCIAL, Ismail said that it is where teams implement tailored strategies to connect with varied regional audiences across India through hyperlocal community engagement initiatives like engaging with local artists through workshops, collaborating with local businesses and communities through initiatives like pop-up stalls, displays, etc., to garner more visibility. “Through regional PR, SOCIAL effectively communicates its brand message, values, and offerings that build brand awareness,” he added.Pooja Chaudhri, Executive Director, Concept PR, too, believes that regional PR is growing at a fair clip. “As communication experts, we advise our clients to use the best possible tools to get their message across to their customers. With increasing growth in non-metros, regional languages play a crucial role. We must ensure that PR communication strategies are customised according to the regional customers and should not be an adaptation of a broader national one. I think, we live in a time when communication must be designed bespoke. With the rapid response that any communication evokes these days, the obsolescence of messaging is a genuine hurdle that needs to be crossed regularly,” she said.Valerie Pinto, CEO, Weber Shandwick India, noted that the emergence of regional PR marks a dynamic shift in how brands engage with audiences, presenting distinctive strategies in contrast to traditional national approaches. At the core of regional PR lies a deep understanding of culture, local dialects, traditions, and cultural sensitivities, ensuring that messages resonate authentically. It is about adapting messaging, imagery, and campaigns to harmonise with local preferences and humour, ultimately enhancing brand relevance on a personal level.“But beyond just tailoring content, regional PR places a strong emphasis on community engagement. By comprehending local event landscapes and grassroots initiatives, brands can authentically participate and contribute, fostering goodwill within the community. In the realm of regional PR, it is not just about reaching an audience; it is about becoming an integral part of the community tapestry, creating connections that go beyond marketing strategies,” Pinto added.“Regional PR has always been a great way to take the message down to the grassroots,” said Tarunjeet Rattan, Managing Partner, Nucleus PR. At the same time, she observed, “However, there has been an interesting trend evolving, where the evolution of regional media and audiences has turned the tables on Metro PR. Now, when you look at integrating Regional PR into your overall plans you have to leverage it more strategically with good story pegs, rather than using it to boost your coverage docket. This signifies an overall move towards strategic integration rather than playing in the numbers game.”

Vigor Media Worldwide, a renowned global media agency, has won the Public Relations (PR) mandate for Alstone. A leading metal composite brand in the country, Alstone is the foremost manufacturer of High-Pressure Laminate (HPL), Aluminium Composite Panels (ACP), Aluminium Louvers, and Aluminium Honeycomb in India.This partnership reflects Vigor Media Worldwide's expertise in PR and communication. With its legacy of trust and successful ventures, Alstone has emerged as a brand synonymous with excellence in the architectural solutions industry. Specialising in creating high-impact design statements with spectacular and long-lasting architecture, Alstone has redefined the cladding segment.Expressing his enthusiasm about this partnership, Mr. Nikhil Singhal, Founder, Vigor Media Worldwide, said, "We are pleased to join hands with Alstone, known for its exclusive range of exterior and interior solutions. Our goal is to highlight Alstone’s innovative products and its position in the industry as a trendsetter."Mr. Sumit Gupta, Managing Director, Alstone Manufacturing Pvt. Limited, said, "We are delighted to take Vigor Media Worldwide on-board for our PR needs. With their expertise and strategic approach, we are confident that this collaboration will strengthen our brand presence and help us reach new heights.”Alstone has its state-of-the-art production facilities in Dehradun (India) and Dubai to cater to Indian and international markets. They have their in-house high tech modern coating line to help us to deliver precise, customized products along with timely delivery under expert supervision. Alstone pioneered metal- based HPL, A2 Grade Non-Combustible Panels, and metal-based Louvers in India.Vigor Media Worldwide is known for its cross-sectoral expertise spanning various industries, including Real Estate, Education, Lifestyle, FMCG, Hospitality, Healthcare, Technology, Security, Consulting, and many more. The agency's client portfolio includes top-of-the-line brands in the industry.

The 8th edition of the North East 3x3 Basketball Challenge is proud to announce its partnership with Glocal Slam Dunk Communications as the official Public Relations agency for the upcoming tournament, scheduled for the 1st and 2nd of March 2024. Organized by Touchline Basketball, in collaboration with the Meghalaya AIDS Control Society, the sporting event is endorsed by FIBA3X3 the world body of 3x3 Basketball and the Meghalaya Basketball Association.The North East 3x3 Basketball Challenge has grown to become a hallmark event, showcasing extraordinary basketball talent and fostering a sense of community within the sport. In addition to promoting the sport of basketball, the North East 3x3 Basketball Challenge is also leveraging its platform to raise awareness for a crucial cause. Partnering with the Meghalaya AIDS Control Society, the event aims to educate and inform attendees about HIV/AIDS prevention and treatment, using the power of sport to drive positive change in the community.Talking about the same Akilesh Subramanian CEO of Glocal Slam Dunk Communications said, "We are honoured to be entrusted with the role of official PR partners for the 8th edition of the North East 3x3 Basketball Challenge. This event is a beacon for basketball enthusiasts in the region, and we are committed to leveraging our expertise to elevate its prominence. Apart from growing the sport what attracted us towards the project was the organizers were using the power of sport to drive positive change in the community.”Talking about the same, Mr. Andrew Suting of Touchline Basketball, “We believe that The Glocal Slam Dunk Communications expertise in producing compelling content will play a vital role in our mission to reach a wider audience.”Known for its dynamic mix of thrilling competitions and spirited camaraderie, the North East 3x3 Basketball Challenge continues to captivate audiences, drawing top-tier athletes and passionate fans from far and wide.