Authored by Aakriti Bhargava, Co-founder of Wizikey.A few years ago, when a brand found itself in trouble whether in a boardroom or across headlines, the first instinct was simple: call someone. Maybe a senior journalist, maybe your boss, maybe legal. Information came later. Gut took the lead.But today, that muscle memory doesn?ÇÖt cut it.Because the crisis? It no longer waits. It spreads, sometimes faster than the team?ÇÖs first internal email.And here?ÇÖs the kicker: most crises don?ÇÖt start in the news. They start in the corners of the internet- an ignored Reddit thread, a small regional blog, a viral YouTube comment, or a misfired WhatsApp forward. By the time it reaches a newsroom or your media tracker, the narrative has already taken shape.This World AI Appreciation Day, I?ÇÖm thinking about one very specific thing: how AI is changing the way we handle crisis communication. Quietly. Deeply. And for the better.The Crisis Doesn?ÇÖt Knock. It Seeps In.Every major reputation incident in recent memory came with early signals. But those signals were too small. Or too scattered. Or simply went unnoticed because no one was looking there.This is where AI shines, not in the dramatic Hollywood way, but in the tireless, background way. It listens where humans don?ÇÖt. It sees patterns we can?ÇÖt. It compares today?ÇÖs chatter with yesterday?ÇÖs silence and tomorrow?ÇÖs potential storm.It?ÇÖs not flashy. It?ÇÖs watchful. And when it does speak, it?ÇÖs usually worth listening to.From Alert Fatigue to Narrative IntelligenceAsk any comms team, and they?ÇÖll tell you: monitoring dashboards have become noise machines. Hundreds of alerts. Thousands of mentions. But when every ping is urgent, nothing really is.That?ÇÖs the real shift with AI. It?ÇÖs not just tracking volume anymore- it?ÇÖs weighing what matters. Who?ÇÖs speaking? How fast is it spreading? Is the story gaining traction or fading out?AI answers the one question every PR professional asks in a crisis: ?Ç£Do I need to worry about this??Ç¥The Real Need: Clarity, Not Just DataIn the thick of it, teams don?ÇÖt lack alerts- they lack clarity.What?ÇÖs priority? Who needs to act? What could this snowball into?AI is slowly stepping in as the triage nurse. It doesn?ÇÖt make the final call?Çöbut it gives the team a head start. It says: this story has your brand in the headline, sentiment is worsening, and reach is ticking up. Here?ÇÖs what you should pay attention to now.In a world where timing is everything, that kind of nudge isn?ÇÖt just helpful. It?ÇÖs mission-critical.Rethinking Our Own PlaybookThe real shift isn?ÇÖt in what AI can do. It?ÇÖs in how we, as communicators, start thinking differently.We?ÇÖve always trained for calm in chaos. We?ÇÖve built our skills around relationships, writing, and narrative control. But now, a new skill is creeping in quietly: data instinct.We need to start asking:Where did this narrative begin?What are its signals saying?Will this die down, or explode by morning?These are AI-era questions. And the teams who learn to ask them early will be the ones who control the narrative, instead of reacting to it.The Appreciation is RealSo on this AI Appreciation Day, I?ÇÖm not toasting the tech just for its promise. I?ÇÖm grateful for what it?ÇÖs already doing.It?ÇÖs helping communications professionals do the impossible:Hear the silence before the noise.In a world where reputation is shaped in real time, AI isn?ÇÖt the future of crisis comms. It?ÇÖs already here?Çöand it?ÇÖs making us better.

Wizikey, Asia?ÇÖs first and leading AI-powered media intelligence platform, has unveiled its highly anticipated Newsmakers 2024 Report, spotlighting the startups that have redefined India?ÇÖs entrepreneurial narrative with unparalleled media visibility and transformative innovation. Dominating the rankings this year are Dream11, OYO shining examples of resilience and influence in their respective sectors.Dream11 leads the pack with a record-breaking NewsScore of 76.41, demonstrating its ability to captivate media and audiences alike with groundbreaking strides in gaming. The brand generated over 35.8k news stories, 23k headlines, solidifying its status as the most visible startup.OYO, with a NewsScore of 68.33, continued to revolutionize the global hospitality landscape empowering hotels. Its relentless innovation and focus on creating value have kept OYO at the forefront of global industry discussions. In third place, BYJU?ÇÖS on third with a NewsScore of 67.14, underscoring its impact on education technology. This year?ÇÖs report also celebrates the achievements of other standout performers like Zerodha, Zepto, Meesho, Ather Energy, PhysicsWallah, Boat Lifestyle, and Razorpay, reflecting the dynamic diversity of India?ÇÖs entrepreneurial ecosystem. From FinTech and sustainable mobility to quick commerce and consumer electronics, these startups have set benchmarks in innovation and influence, further cementing India?ÇÖs position as a global startup powerhouse.Aakriti Bhargava, Co-Founder of Wizikey, commended the trailblazing startups featured in the report: "The 2024 Newsmakers Report reflects not just innovation but the power of effective storytelling. Emerging startups like Ather Energy, PhysicsWallah, and Zepto have shown how clear and compelling communication can amplify their vision and engage audiences meaningfully. By leveraging the right narratives, these companies are carving their own space in competitive industries, reminding us that impactful communication is as critical as innovation in shaping success."While FinTech retained its dominance in 2023, led by Zerodha?ÇÖs media presence, 2024?ÇÖs landscape underscored the rise of startups like Ather Energy and PhysicsWallah, emphasizing sustainable mobility and education. The narrative this year is not just about visibility but the power of startups to shape industries, influence public discourse, and inspire a global audience, signaling a vibrant and dynamic year ahead.The Wizikey Newsmakers Report, an annual benchmark for media visibility, captures the essence of innovation, influence, and impact. As the trends identified this year unfold, 2024 promises to be a year of breakthrough achievements and inspiring milestones in India?ÇÖs entrepreneurial journey.Methodology: The 2024 Newsmakers Report, in its 6th edition, employs a sophisticated AI-powered analytics framework to evaluate brand visibility across media channels. The rankings are derived from Wizikey's proprietary NewsScore algorithm, which processes over 30 million data points across 1,700+ brands. This comprehensive analysis combines artificial intelligence, machine learning, and advanced media intelligence to quantify news mentions and their impact, ensuring an objective assessment of each brand's media presence. The methodology has established itself as an industry benchmark, offering unparalleled insights into brand visibility and media impact in the startup ecosystem.

Adgully?ÇÖs IMAGEXX Summit and Awards 2024, the premier PR industry event, took place on July 18, 2024, at the Holiday Inn, Aerocity, Gurgaon. This prestigious event brought together industry leaders, professionals, and innovators to celebrate excellence in public relations and communication.The event witnessed an engaging keynote address by Aakriti Bhargava, Co-Founder, Wizikey, on ?ÇÿTech to the Rescue of PR: How Tech Will Change Public Relations in This Decade?ÇÖ.Aakriti Bhargava began her keynote by sharing her journey in the PR industry. She said, ?Ç£I have held several roles within PR, starting in an agency, then moving to corporate communications, and eventually running my own agency for ten years. After a decade, I felt something needed to change, and that?ÇÖs how Wizikey was born.?Ç¥Wizikey, Bhargava explained, is a product designed with the belief that technology should serve PR professionals. ?Ç£We are very smart people in this industry,?Ç¥ she noted. To emphasize the need for tech integration, she engaged the audience with a quick survey, asking ?Ç£How many of you have more than five years of experience in PR??Ç¥ Many hands went up. Continuing further, she asked, ?Ç£How many of you use WhatsApp to communicate news with your peers??Ç¥, followed by ?Ç£How many end up collating news in Excel sheets at the end of the month??Ç¥ The responses revealed the widespread reliance on traditional methods, highlighting the need for technological advancements in PR.?Ç£I don?ÇÖt want to delve too much into history, but we must understand how the PR landscape has evolved. From the early 20th century to the 2010s, we primarily consumed print and broadcast media. Then, we experienced a media explosion with websites, social media, and podcasts, which we are still adapting to,?Ç¥ Bhargava noted. She also emphasized the rapid pace at which news is generated today, saying, ?Ç£The speed of news has increased tenfold, if not more.?Ç¥In this fast-paced environment, Bhargava highlighted the unpredictable nature of modern PR crises. ?Ç£Today, crises can erupt on Twitter or any platform instantly,?Ç¥ she said, adding that this unpredictability necessitates a new approach to PR, one that leverages technology to keep pace with the rapid flow of information.?Ç£Why hasn?ÇÖt technology intervened in PR the way it has in other fields like sales or HR??Ç¥ Bhargava pondered. She explained that PR has always dealt with big data manually, but recent advancements in AI and technology now allow for emotional intelligence to be integrated into these systems, making them more effective.Bhargava identified three key areas where technology will significantly impact PR: Speed, Accuracy, and Creativity.Speed: We need to produce reports and media lists quickly. AI can generate reports in seconds, transforming tasks that used to take days.Accuracy: Technology can enhance the accuracy of sentiment analysis and defect detection. AI can process 1 lakh articles in under a second, providing insights we couldn?ÇÖt achieve manually.Creativity: AI can help generate content ideas and match content globally, allowing PR professionals to focus on creative strategies rather than mundane tasks.She cited an example of predictive analysis in action, saying, ?Ç£We worked with a client facing global crises. We set up a system to send negative news alerts directly to their WhatsApp, enabling them to respond instantly.?Ç¥Bhargava emphasized that integrating AI and technology into PR isn?ÇÖt about replacing humans, but complementing their work. ?Ç£For me,?Ç¥ she said, ?Ç£this means fun, science, and magic.?Ç¥

AI-driven media intelligence platform Wizikey has launched two features to enhance the measurement of thought leadership. Industry Share of Voice and Explore: The industry's first-ever tool that enables brands to measure their share of voice not just against a select group of competitors, but against the entire ?Ç£Industry?Ç¥.Wizikey's Industry Share of Voice is inspired by the challenges faced by businesses in emerging economies, where companies and leaders often bear the flag for their industries without a clear way to measure their efforts. Before this tool, measuring an Industry Share of Voice was nearly impossible, even with the help of excel sheets. The tool not only allows users to measure their efforts but also provides insights into industry trends."According to PwC, by 2035, AI is predicted to increase productivity. The Global State of AI 2022 report reveals that 87% of organizations believe AI will help them grow revenue, boost efficiency, and improve services. I understand the challenges PR and corporate communication teams face. Research, analysis, and strategizing take up so much time. Wizikey is here to help. Our AI tools are designed to give you a holistic view of your brand and industry, with pinpoint accuracy and incredible speed. We're committed to making your job easier, so you can focus on what truly matters," said Aakriti Bhargava, Co-Founder, Wizikey.Leveraging cutting-edge AI and advanced Named Entity Recognition (NER) capabilities developed in-house, Wizikey sets a new standard for precision, speed, and depth in media insights. These additions showcase Wizikey's commitment to advancing AI technologies and solidify its position as the go-to tool for PR and communication professionals. With advanced AI and scalable Large Language Models (LLM) developed in-house, Wizikey increases efficiency, providing a competitive edge in today's fast-paced business landscape. Industry Insights: Competitive Intelligence at Your FingertipsWizikey's Industry Insights feature provides a deep dive into competitive landscapes, offering SOV analysis and revealing crucial data like market share, top-performing brands, key spokespersons, and emerging trends. This AI-powered intelligence enables PR and communication professionals to benchmark performance against competitors, identify thought leaders and influencers, and uncover industry-specific trends and opportunities.Explore Feature: Instant Insights for Strategic Decision-MakingThe Explore Page empowers users to unlock comprehensive media insights with a simple keyword search, providing an instantaneous overview of top brands, influential spokespersons, trending topics, and geographical buzz across the globe. PR professionals can leverage these insights for various use cases, such as identifying key markets for geo-expansion, monitoring competitor activities and market share, tracking brand sentiment, narrative, reputation, and discovering emerging trends and opportunities."The Explore Page empowers businesses to make informed, data-driven decisions quickly. It's not just about monitoring mentions; it's about understanding the bigger picture and staying ahead of the curve," said Aakriti Bhargava, Co-founder of Wizikey.These tools address a significant challenge for PR and Corporate Communication professionals: sifting through vast amounts of media data to find actionable insights and . Typically, PR pros spend up to 30 hours a week on research and analysis for effective strategies. With Wizikey?ÇÖs new AI tools, they can now access unparalleled insights at lightning speed, slashing the time and effort needed to monitor the industry and analyze trends. Additionally, these features enable robust ROI analysis, allowing professionals to measure the impact of their campaigns and optimize their strategies more effectively.Wizikey recently launched Imara AI, an AI-led ?Ç£Chief Reporting?Ç¥ avatar for PR and communication teams. Imara AI serves as a virtual reporting assistant, streamlining the creation of comprehensive, data-driven reports in minutes. Furthermore, the company has introduced AI Labs, which provides professionals with tools to generate data-led dossiers and reports quickly and efficiently, enhancing their ability to make informed decisions based on real-time insights.

 IAN backed Wizikey, the AI-Powered Media Intelligence Platform for PR & Comms Teams, today announced the release of its highly anticipated Top 100 Newsmaker Women Leaders list, showcasing remarkable women from diverse fields who have made significant contributions to their respective industries.This year's list features an impressive array of talent across various sectors, highlighting the exceptional achievements and influence of women in shaping the narrative and driving change. With representation from sports, media and entertainment, business, government, social activism, and more, these women exemplify excellence and leadership in their fields.We are thrilled to honor these 100 exceptional women who have demonstrated outstanding leadership, innovation, and impact in their respective fields,This data-driven approach ensures we recognize the most impactful women leaders across diverse fields, like business, which contributes 31%, followed by media and entertainment at 25% of the list, and sports at 22%." said Aakriti Bhargava, Co-founder of Wizikey. "Their achievements serve as a testament to the power of diversity and female leadership in driving progress and shaping the future." The Top 100 Newsmaker Women Leaders list is compiled based on a rigorous evaluation process that considers various factors, including news score, industry influence, and societal impact.

IAN backed Wizikey, the AI-powered media intelligence platform for PR & Comms teams, announced the launch of Spotlight. Spotlight revolutionizes media planning by introducing a marketplace concept, allowing corporate communication teams to effortlessly discover media opportunities, plan spends and reach a broader audience across 35 countries. This innovative platform not only broadens the horizons but also catalyzes the market for promotional content, via facets of modern marketing, like Native Content, Advertorials, Podcast Features, Caselet Opps, Localized Campaigns, Press Release Distribution Services (newswires) etc all that have distinct merits. By introducing Spotlight, Wizikey aims to bring efficiency to media discovery and visibility, reducing time spent by up to 90%. The global content marketing market size was valued at $413.2 billion in 2022, and is projected to reach $2 trillion by 2032, growing at a CAGR of 16.9% from 2023 to 2032.Aakriti Bhargava, Co-Founder of Wizikey said, "Around the world, brands are diving headfirst into the realm of promotional content. The landscape is shifting as digital media takes center stage, with publishers paving the way for brands to connect with vast audiences within trusted spaces. Discovery of such opportunities is fractured and unorganized. Our users urged us to bring this mainstream through a platform to enable and empower companies to navigate their promotional content spending with clarity and confidence. Spotlight, our initiative, is poised to create a transparent platform, simplifying research and facilitating discovery for all involved.?Ç¥Spotlight on Wizikey includes several key listings of Paid Content, Native Content, Advertorials, News Wires across Geos. They serve as powerful tools for enhancing brand visibility and credibility, reaching potential customers in trusted environments. - Wizikey Local: Empowering companies to connect with any city in India seamlessly.- News Wires: Curated listings of News Wires for comprehensive media coverage.- Media Opportunity Listings: Detailed insights into top publications by region and industry, facilitating strategic media planning.Additionally, Wizikey will introduce new sections on events and awards in May and June, further enhancing its value proposition for PR and communication professionals. Wizikey also plans to introduce AI capabilities that will auto - suggest the right opportunities in context of the content as well as the markets.