https://theprpost.com/post/5948/

Jeffrey Hiday joins AIIB as Global Chief of Communications

The Asian Infrastructure Investment Bank (AIIB) has appointed Jeffrey Hiday as its new Global Chief of Communications. Hiday brings a wealth of experience and expertise to his new role, succeeding Bob Pickard, who departed last June.In his capacity as Global Chief of Communications, Hiday will spearhead efforts to enhance awareness and comprehension of AIIB's mission, operations, and impact among both internal and external stakeholders. He will serve as the official spokesperson for AIIB and offer strategic counsel to senior management on matters pertaining to public relations, communications, and brand management.Hiday joins AIIB from RAND, where he served as the Director of Media Relations, overseeing global media relations strategy and providing media training and guidance. Prior to his tenure at RAND, Hiday held the position of Director General for External Relations at the Asian Development Bank in Manila. He also brings valuable experience from his time at the European Bank for Reconstruction and Development in London, where he served in various capacities including advisor to the president, speechwriter, and head of media relations.The appointment of Hiday fills a crucial position left vacant since Bob Pickard's departure last June. Pickard, upon resigning from his role as AIIB's Global Chief of Communications, cited personal reasons for his decision. However, in a tweet, Pickard made allegations regarding AIIB's governance and culture, which the bank has refuted in a statement, denouncing them as baseless and disappointing.AIIB is confident that Jeffrey Hiday's extensive experience and proven track record in communications and public relations will contribute significantly to advancing the bank's goals and objectives on the global stage.