IAN backed Wizikey, the AI-powered media intelligence platform for PR & Comms teams, announced the launch of Spotlight. Spotlight revolutionizes media planning by introducing a marketplace concept, allowing corporate communication teams to effortlessly discover media opportunities, plan spends and reach a broader audience across 35 countries. This innovative platform not only broadens the horizons but also catalyzes the market for promotional content, via facets of modern marketing, like Native Content, Advertorials, Podcast Features, Caselet Opps, Localized Campaigns, Press Release Distribution Services (newswires) etc all that have distinct merits. By introducing Spotlight, Wizikey aims to bring efficiency to media discovery and visibility, reducing time spent by up to 90%. The global content marketing market size was valued at $413.2 billion in 2022, and is projected to reach $2 trillion by 2032, growing at a CAGR of 16.9% from 2023 to 2032.Aakriti Bhargava, Co-Founder of Wizikey said, "Around the world, brands are diving headfirst into the realm of promotional content. The landscape is shifting as digital media takes center stage, with publishers paving the way for brands to connect with vast audiences within trusted spaces. Discovery of such opportunities is fractured and unorganized. Our users urged us to bring this mainstream through a platform to enable and empower companies to navigate their promotional content spending with clarity and confidence. Spotlight, our initiative, is poised to create a transparent platform, simplifying research and facilitating discovery for all involved.”Spotlight on Wizikey includes several key listings of Paid Content, Native Content, Advertorials, News Wires across Geos. They serve as powerful tools for enhancing brand visibility and credibility, reaching potential customers in trusted environments. - Wizikey Local: Empowering companies to connect with any city in India seamlessly.- News Wires: Curated listings of News Wires for comprehensive media coverage.- Media Opportunity Listings: Detailed insights into top publications by region and industry, facilitating strategic media planning.Additionally, Wizikey will introduce new sections on events and awards in May and June, further enhancing its value proposition for PR and communication professionals. Wizikey also plans to introduce AI capabilities that will auto - suggest the right opportunities in context of the content as well as the markets.