Authored by Lalit Sharma, Founder, and CEO, PR Companion and Ethane Web TechnologiesIn India, we often connect online reputation management (ORM) with crisis management. As soon as a brand undergoes a crisis and negative news surfaces online, the panic sets in almost immediately. It becomes more visible once the news starts ranking on the first page of Google. Social media picks it up, the phones start ringing, and the first response in most boardrooms is, "We need an ORM agency."While the panic is understandable, the approach is wrong. And this confusion between online reputation management and crisis communication is something the Indian business ecosystem needs to correct immediately to drive better brand visibility.Yes, ORM is very important in crisis communication, but it is not just restricted to the times when we have to “fix” the brand’s reputation. What most people often miss is that if used well, it can accelerate recovery, push down damaging content, and help rebuild a brand's digital presence faster. To put it in context, using ORM only as a crisis response is like only oiling a machine after it breaks down. It works, but it costs more, takes longer, and the damage is already done.What happens when ORM is a regular practiceWhen a brand uses ORM as a regular brand management practice rather than an emergency measure, you build a system that can conquer in the times when you face a downturn. Positive content gets built and indexed consistently. Credible third-party mentions start ranking. Reviews are monitored and managed. The brand's digital presence, across search results, news coverage, forums, and social platforms, reflects a reliable and trustworthy identity.With this approach, when a crisis hits a brand that has this foundation in place, the entire situation plays out differently.The negative content does not occupy the entire first page because there is already a body of strong, credible content competing for that space. When someone searches the brand, even in the times it is undergoing crisis, they find context, history, and credibility alongside the negative story. At this point, you don’t have to put all the efforts in “proving” your brand. Recovery is faster, the damage is more contained, and the communication team is not building from zero under pressure.ORM does not prevent a crisis. But it determines how much damage a crisis can actually do.The difference between support and a crutchEven in an active crisis, ORM plays a useful supporting role. Content can be pushed out strategically. Search results can be managed. The brand's narrative can be reinforced across platforms. But this works significantly better when there is already a foundation to build on.A brand with no prior ORM investment reaching out to an agency in the middle of a crisis is asking that agency to build a house during a storm. It is possible, but it is slow and expensive, and the results take time to show.A brand that has been practicing ORM consistently is asking that agency to repair and reinforce a structure that already exists. The outcome is different. The timeline is different. The cost is different.Why Indian brands delay this investmentORM does not show overnight results. There is no campaign report that says, "Today your reputation improved by 20 percent." For growing businesses managing tight budgets, it is easy to push this to the backburner in favour of activities that show faster, more measurable returns.But reputation is what every stakeholder finds before they make a decision about a brand. A potential customer researching a product. An investor doing background checks. A senior hire evaluating whether to join. None of these moments announce themselves. They happen quietly, and the brand either shows up well or it does not.ORM belongs in the boardroom, not the incident reportThe brands that come out of reputational challenges stronger are not necessarily the ones with the best crisis communication teams. They are the ones that never let their digital reputation become an afterthought to begin with.ORM can support crisis management. Used well, it can accelerate recovery. But its real value is not what it does when things go wrong. It is the solid, quiet foundation it builds over time so that when things do go wrong, the brand is not starting from scratch.Start before the crisis. The system will thank you when you need it most.

Authored by Jitendra Jha, Managing Director 3M Media Works Pvt.LtdPublic Relations is one of the most powerful and least understood tools in the high-stakes boardroom battles of corporate India. We spend our careers building the reputations of unicorns and legacy conglomerates and CEOs. But when it comes to our industry, the story is fractured, outdated and paradoxically poorly managed. The question “Why does PR need PR?” is less philosophical and more operational, it is a structural gap between how the industry sees itself and how the market values it.Let’s start with the scale. The global PR services market is estimated to have crossed USD 100 billion and is expected to grow steadily, driven by increasing stakeholder scrutiny and the rising cost of paid media. The PR industry in India has surpassed ?2,500 crore in revenues with healthy double-digit growth and projections indicating substantial growth by the end of the decade. These are good numbers on paper. But growth hasn’t necessarily translated into influence. A lot of consultancies are still battling to be seen as strategic advisors, not execution partners. Let’s look at some of the biggest problems that need a new mindset and rewiring.The Fallacy of MeasurementMeasurement is one of the most uncomfortable truths of the industry. The Indian PR industry stuck to AVE (Advertising Value Equivalency) for decades, which is basically the “snake oil” of communications. PR reporting has evolved over decades but often leans heavily on impressions, media mentions and shares of voices. Studies on trust consistently show that credibility is now a defining business asset, but the industry has not fully translated these insights into universally accepted ROI frameworks that speak to senior management. Broken metrics prove our value. The result is a perception gap. PR creates intangible value but cannot tell the story in boardrooms.This is a situation many senior communications leaders have seen, where agencies win business by promising more media coverage than strategic advice. This pitch culture has quietly made the profession a commodity. That's what the race to the bottom with aggressive fee discounting, unrealistic deliverables and a focus on "output over outcome" is all about. When consultancies price themselves as vendors, not advisors, they reinforce the narrative that PR is optional, not essential.The Fallacy of “Glitter” and the Talent DroughtIndia’s PR talent pool is lively, but volatile. Entry level salaries are around ?20,000–30,000 a month and the gruelling hours mean annual attrition runs between 40% and 50%. New grads have energy, but they burn out a lot. Networks are more prized than merit in senior roles, which leaves leadership gaps that restrict teams’ ability to develop effective strategies and innovate. India’s PR industry is booming and employs thousands of professionals, but with growth comes mounting pressure. Agency teams often span multiple accounts and respond to media cycles in real-time, with limited bandwidth.Many mid-level practitioners privately acknowledge that the rapid pace of the industry makes it hard to engage in long-term strategic thinking. The paradox is obvious: an industry that relies on thoughtful storytelling often gives its people very little time to strategize.We are in a brutal talent deficit in India because the industry has been sold as a world of 'events and networking'. So, it attracts people who love the limelight and not the analytical rigour needed for crisis management or ESG (Environmental, Social and Governance) advisory.A KPMG report from 2025 indicates that 60% of professionals lack advanced digital expertise. The industry has never positioned itself as an intellectually rigorous analytical industry, so we lose the best analytical talent to advertising or strategy consulting. It’s time to “re-PR” the profession to highlight the psychological, data-driven and sociological depth it requires.Ethical Gray Areas and Transparency DeficitsThe line between “earned media” and “paid partnerships” is dangerously thin in the Indian market. The proliferation of “native content” and the pressure to produce “guaranteed coverage” have created a murky ethical middle ground that industry professionals are reluctant to discuss at conferences. When PR agencies become brokers for paid news rather than architects of earned trust, it hurts the credibility of the whole industry. “We need a PR campaign for PR that says authenticity is better than transactions.PR is all about trust, and undisclosed paid promotions break that trust. Typical practices include influencer endorsements without clear disclosures or “thought leadership” pieces that blur the lines between paid and earned media. An October 2023 survey by the PRSI found almost 40% of professionals are faced with such dilemmas but enforcement is lax. Without effective self-regulation, these grey areas are fertile ground for skepticism: if PR cannot be transparent, how can it expect it of clients?The advent of digital tools amplifies these concerns. Agencies are struggling to deal with the growth of AI-generated content and deepfakes, but guidelines are outdated, leaving ambiguity around what’s ethical and how to best leverage new technology in the industry. Result? Public distrust grows, and the whole field is tainted.The Industry’s Uncomfortable Mirror: Moving Forward: From Fixers to FoundersTechnology now adds another layer of disruption. Many practitioners believe AI will change the game for campaign analytics, media monitoring and content workflows. Technology has created efficiency, but it’s also blurred the lines between PR, content marketing and digital strategy. Agencies that fail to re-position themselves as strategic intelligence partners will be at risk of becoming content factories in a platform-driven ecosystem, reducing relevance and competitiveness in the evolving communications and marketing landscape.The future of communications consultancy in India is in our ability to stop being ‘the people behind the curtain’. We need to promote PR as a preventive medicine, not an emergency room, emphasizing its proactive role in shaping public perception and managing reputational risks before they reach the crisis level. The industry needs to demonstrate its role in navigating the nuances of New India – the digital volatility, socio-political sensitivities and the hyper-transparency of the social media age are redefining the communication landscape.Time the architects of reputation started building their own house and convincing the world of their own worth. How do we expect to do it for someone else?So why must PR be PR?Today the PR industry is at a crossroads in terms of credibility. It has scale, growth and relevance but still struggles with outdated perceptions from its own historical positioning, often resulting in misinterpretations of its true value and capabilities in the current digital landscape. What is important to remember is that there is a different aspect of PR in India. PR has historically been synonymous with media relations, a legacy from the print era of communication. Even today, too many organizations think of PR as visibility vs. reputation management. But today’s communications environment demands integration with ESG narratives, internal culture-building and leadership visibility. PR needs to become the architect of corporate meaning, not just the voice of announcements as stakeholder expectations evolve.The next evolution for agencies will be to invest in analytics, thought leadership and transparency in business practices. It will also mean uncomfortable honesty: recognizing inconsistencies in pricing, redefining talent structures, and moving from vanity metrics to impact measurement.Storytelling has always been at the heart of PR. Now the industry has a narrative problem of its own. To secure a permanent seat at the strategy table, the industry must first own its own transformation, facing uncomfortable truths often left unspoken, including the changing role of digital media and the need for transparency in communication practices.DISCLAIMER: The views expressed are solely of the author and theprpost.com does not necessarily subscribe to it.

The launch comes as the region undergoes a structural shift in how businesses are built, positioned and scaled, demanding greater agility. SMEs are at the center of this transformation, driven by national diversification strategies, pro-innovation policies, and a business environment that rewards speed, adaptability and resilience by design.  RF Thunder has been established to meet these evolving needs. As a momentum-driven communications consultancy, the agency helps organizations enter markets with clarity, amplify visibility, be more agile and translate strategy into measurable impact. Its flexible project-first model provides access to senior strategic thinking, integrated communications, and data-driven execution without the limitations of traditional long-term structures. Sophie Simpson, Managing Director of Ruder Finn Atteline and RF Thunder, said: “Having been in the region for over a decade, we have seen client needs evolve faster than ever. Aligned with Ruder Finn’s tradition of helping clients move from what’s now to What’s Next, RF Thunder marks an important milestone in that journey. What sets RF Thunder apart is its ability to deliver speed and agility to meet ambitious organizations exactly where they are in their growth journey.” Bianca Riley, General Manager, RF Thunder, added: “The way brands are built today has fundamentally shifted. SMEs, founders, and new market entrants must establish presence, credibility, and momentum simultaneously. Communications can’t follow growth; it must enable it from the outset. RF Thunder understands that and aims to deliver results from the get-go, with engagement models designed for maximum impact at every stage of growth.” Operating as a part of the Ruder Finn group, RF Thunder complements the agency’s long-term integrated communications capabilities by delivering high-impact, digitally native campaigns at speed. RF Thunder offers a fully integrated suite of services including strategic storytelling, creative production, digital marketing, brand experience and insight intelligence powered by advanced analytics and real-time data. The launch of RF Thunder marks the next phase of expansion for the Ruder Finn group in MENA, reinforcing its position as a leading communications partner in a region where business velocity, innovation and narrative are increasingly interconnected.

Seven Media, a Middle East communications agency, has renewed its Innovation Partnership with PRCA MENA, the region’s public relations and communications association, for 2026, extending a collaboration that began last year.Under the renewed agreement, Seven Media will sponsor PRCA MENA’s Annual MENA Conference and the MENA Awards. The partnership reflects a shared commitment to advancing innovation across the communications industry, both in practice and in thought.The PRCA MENA Annual Conference, taking place on Thursday, 17 September, will bring together senior communications leaders from across the public and private sectors. Through a mix of panels, keynote sessions and fireside conversations, the programme will look at how the profession is evolving in practice, from shifting client expectations to the role of technology, culture and AI in modern communications.The partnership will focus on contributing to key industry conversations and supporting platforms that bring together senior professionals and emerging talent. Through this, both organisations aim to encourage more considered, effective approaches to modern communications.Gregg Fray, Owner of Seven Media, said: “Our work with PRCA MENA has always been grounded in a shared view of where the industry is headed. Innovation is not a standalone function. It sits within how we approach challenges, how we develop ideas and how we deliver for clients. Continuing this partnership with the PRCA MENA gives us the opportunity to support that thinking across the wider community.”Conrad Egbert, Head of PRCA MENA, said: “Partnerships like this are most effective when there is a clear alignment in how both sides see the industry evolving. Seven Media has been consistent in its approach and contribution, and this renewal allows us to build on that foundation in a more focused manner.”The renewal comes amidst growing regional influence of both the PRCA MENA and Seven Media through meaningful dialogues, events and research.

Parul Bajaj has been appointed Vice President & Chief of Staff at The Coca-Cola Company.Bajaj announced the development through a LinkedIn post, where she shared that she will support the company’s Executive Vice President and Global Chief Communications, Sustainability and Strategic Partnerships Officer in her new role.In her post, Bajaj wrote, “Happy and humbled to share that I'm joining The Coca-Cola Company as Vice President & Chief of Staff, supporting the EVP & Global Chief Communications, Sustainability and Strategic Partnerships Officer.”Her responsibilities will include working closely with the leadership team across communications, sustainability and strategic partnerships.Prior to joining The Coca-Cola Company, Bajaj was associated with Nissan Motor Corporation for over a decade.

As communication becomes more fragmented, fast-moving, and increasingly influenced by AI, the role of PR is expanding far beyond media visibility. Reputation today is shaped in real time across platforms, employee voices, customer communities, and leadership narratives, making credibility more complex and far more fragile. In conversation with Adgully, Priya Bendre, SBU Lead - PR & Corporate Communications at Fortis Healthcare, speaks about the shift from campaign-led communication to behaviour-led reputation, the growing importance of authenticity in the AI era, and why trust cannot be automated even as content creation becomes faster and more scalable. The PR landscape is evolving faster than ever. What are the biggest shifts you’re seeing in how brands approach reputation today? Reputation has moved from being campaign-led to behaviour-led. Earlier, brands could shape perception through storytelling; today, perception is shaped by what you do, not what you say (through print ads/ outdoors/ radio spots, etc.) and is tested in real time. The second big shift is decentralisation of influence platforms. Of course, traditional media is still crucial, but reputation is now equally built (or broken, perhaps) on platforms like LinkedIn or Instagram, through employee voices, and even customer communities. For example, a company announcing sustainability goals isn’t credible unless the employees are talking about real internal changes and customers see product-level shifts. So, reputation today is an ecosystem, not a press release. With media fragmentation and shrinking attention spans, how do you ensure your message actually lands and sticks? You don’t try to say everything, you build recall. For this, three things matter: clarity of the core idea, contextual storytelling (which is platform-first, not message-first), and repetition without fatigue. In context of healthcare, if you’re launching a health initiative, it would have to be platform adapted: On Instagram it would be short visual stories of real beneficiaries/ patientsOn LinkedIn it would be leadership POV + data-driven initiativesIn media it would be outcome-driven narrativesIt’s the same story with different expressions. In moments of crisis, speed often clashes with accuracy. How do you strike the right balance when every second counts? Speed without credibility can cause damage and silence without intent can also have long-drawn consequences. The balance comes from preparedness, not reaction, this includes pre-approved holding statements (scenario-based), clear internal escalation protocols and clearly defined ‘source of truth’ teams (typically a designated response unit). The key is to have a clear demarcation for what you know, what you’re verifying, and what you’ll do next. Owned, earned, shared, paid – everything is blurring. Where does PR truly lead today, and where does it need to collaborate more? PR leads in narrative integrity, ensuring that what the brand says is consistent, credible, and coherent across channels. But it cannot operate in isolation anymore. PR must collaborate with Marketing (for amplification and targeting), HR/ Internal Comms (since employees are also brand carriers) and Legal & Policy teams (especially in sensitive or regulated sectors). So, a C-suite announcement today isn’t just a media release; it extends to – internal town hall (owned), leadership post on LinkedIn (shared), media coverage (earned) and targeted amplification (paid). Measurement in PR has always been debated. What does meaningful impact look like beyond vanity metrics? Impressions does not mean influence, that’s the bottomline, And volume of coverage does not automatically translate into credibility. What matters is whether communication drives real change in perception and behaviour of its consumers, and the community at large. Meaningful measurement, therefore, must help address questions such as – did we shift how people think about us? Or did it change how they engage or make their decisions? The indicators that truly matter go beyond surface metrics. At its core, effective PR isn’t about how far a message travels, but how deeply it resonates and what it compels people to do next. AI is enabling content at scale. How do you ensure that efficiency doesn’t come at the cost of authenticity and trust? AI is great for speeding things up; it can help you get to a first draft much faster, while offering ample references, or help create multiple versions in minutes. But that’s really where its role should stop. The thinking still has to be human. What keeps communication authentic is judgement, that is, having a clear point of view, understanding context, and knowing what not to say. Especially in sensitive situations, tone, cultural nuances, and risk analysis cannot be templated. Bottomline is that you can’t automate trust. Do you believe audiences can distinguish between human-led and AI-assisted communication, and does that distinction even matter? Yes, especially in high-stakes communication. But what matters more is not ‘who wrote it’, but whether it feels real, specific, and accountable. It is easy to detect over-polished neutrality, lack of specifics and absence (complete or total) of ownership. Looking ahead, what will define credibility for brands in an increasingly automated, AI-influenced communication ecosystem? Credibility will be defined by how aligned a brand’s words, actions, and impact are. Honesty with which brands work to help their consumers will stand out over perfect narratives. 

Edelman has announced changes to its EMEA leadership team, with Julian Payne appointed CEO for the region following the departure of Arent Jan Hesselink.Hesselink, also known as AJ Hesselink, is set to leave the firm after a decade. He previously served as general manager of Amsterdam and EMEA chief operating officer before becoming regional CEO in 2023. He will remain with Edelman until June 1 to support the leadership transition.Payne will take on the role of CEO, EMEA, alongside his existing responsibilities as global chair of crisis and risk. He will also continue in his current position as UK CEO during the transition period.Payne joined Edelman in 2021 and has held senior leadership positions across corporate affairs and crisis advisory, including chair of corporate affairs for EMEA. His previous experience includes roles at BBC, Burberry and Sky. He also served as communications secretary to King Charles and Queen Camilla during their tenure as Prince of Wales and Duchess of Cornwall.In a separate move, Justin Westcott has been appointed CEO for the Middle East in addition to his current role as EMEA chief operating officer.Westcott has held multiple leadership roles at Edelman, including global technology chair and UK COO. He has also previously worked in the Middle East, where he led the agency’s Dubai office.The leadership changes form part of Edelman’s ongoing regional restructuring across EMEA.

Authored by : Pooja Mishra Founder & Director, Outlook PRThere was a time when getting featured meant something. Today, it is expected.Most brands do not struggle with getting their message out anymore. What they struggle with is making it matter. Announcements are constant. Funding, partnerships, leadership commentary, product updates. There is always something being pushed into the ecosystem.And yet, for all this activity, very little of it actually stays with you. You scroll past it, register it for a moment, and move on. That is where the real problem begins. It is not a lack of communication. It is a lack of conviction behind it.When presence becomes noiseThis shift is largely a result of how access has changed. Distribution is no longer limited. Every brand today has the ability to publish, amplify, and react in real time.At first, this looked like an advantage. Over time, it has flattened the playing field. When everyone can be present at all times, presence stops carrying weight. It blends into the background. You may see a brand, but you rarely remember what it said or why it mattered.That is the gap between visibility and impact. And most communication today falls into that gap, not because it lacks effort, but because it lacks distinction.The pressure to stay activePart of the problem is structural. The system rewards activity. Clients expect constant momentum. Teams are evaluated on output. The easiest way to show progress is to produce more communication. In many cases, silence is mistaken for inactivity. So naturally, the volume increases. More stories, more pitches, more angles. But as this volume builds, something important starts to weaken. Messages lose sharpness. They become safer, broader, and increasingly similar to what everyone else is saying. Over time, communication starts to feel interchangeable. And when that happens, distinctiveness disappears. Without distinctiveness, credibility has very little to stand on.Why credibility is harder to buildThis is where the conversation needs to shift. Credibility is not created through frequency. It is built through clarity. It comes from having a point of view and holding it consistently over time, even when it is not the easiest route to take.That is where many brands fall short. Not because they lack stories, but because they lack positions. A narrative without a clear stance may get attention for a moment, but it does not sustain belief. What does sustain it is alignment. Between what a brand says, what it does, and what stakeholders experience over time. Without that alignment, even the most visible communication starts to feel hollow. And once that perception sets in, it becomes difficult to reverse.A more demanding audienceAt the same time, the environment itself has changed. Editors are more selective. Audiences are more sceptical. Stakeholders are asking more direct and informed questions. The margin for vague messaging has reduced significantly. The expectation has moved beyond “Is this interesting?” to something far more fundamental. “Is this credible?”That shift is forcing communication to evolve. Surface-level storytelling is no longer enough. Every message now needs depth, context, and a clear reason to exist. It also means that communication teams need to be far more integrated with business strategy than before. Credibility cannot be built in isolation from reality.The role of restraintOne of the most underrated aspects of effective communication today is restraint. Not every update needs amplification. Not every internal milestone needs to become external messaging. In many cases, saying less creates more impact. Because when a brand communicates selectively, it signals intent. It tells the audience that what is being said is worth paying attention to.On the other hand, constant communication without clear purpose creates fatigue. Over time, people stop engaging, even if they continue to see the brand. That is how visibility quietly turns into noise, and noise gradually erodes trust.The real divideThis is what ultimately defines the gap in modern PR. On one side are brands that are consistently visible. On the other are brands that are consistently trusted.The difference between the two is not access, resources, or even creativity. It is discipline. The discipline to think before speaking. To prioritise clarity over frequency. To build a point of view rather than chase every opportunity to be seen.Visibility can be created quickly. Credibility cannot. It is built slowly, through consistency, clarity, and alignment. And in a landscape where everyone is speaking at once, that is what makes a brand stand out in a way that actually lasts.DISCLAIMER: The views expressed are solely of the author and theprpost.com does not necessarily subscribe to it.

Mou Chakravorty, Director of Marketing Communications at Deloitte India, moved away from traditional celebrations to honor the quiet pillars who shape personal and professional success. Her message, shared alongside nostalgic family photos, reframes the holiday as a tribute to the silent, consistent act of nurturing that exists beyond grand gestures.Chakravorty’s tribute highlights that true support often manifests in subtle forms: a timely voice note during a crisis, a silent hug, or the freedom to "fall apart" without judgment. She notes that while the world often celebrates the final results of success, it is these quiet acts of presence—long before the world notices—that keep an individual going.The post identifies three generational forces that have served as Chakravorty's source of resilience:The Mother: A central figure who balanced ambition with humility, teaching that strength never needs to be loud.The Mother-in-Law: Described as a quiet pillar who redefined warmth and acceptance, whose recent passing on March 18, 2026, added a layer of solemn reflection to the tribute.The Daughter: Referred to as the "central force" and a blend of the women before her, gentle yet fierce, who provides the energy and humor necessary to navigate difficult days.Chakravorty challenges the common assumption that these support systems will always be there, urging a deeper recognition of how they shape an individual's growth story. By shifting the focus from titles and stereotypes to the common language of nurturing, her message serves as a reminder to express gratitude to those whose love provides the foundation for a life of purpose and choice.At a time when corporate leadership often focuses on visible metrics, Chakravorty’s reflection underscores the vital importance of emotional support systems. Her tribute resonates as a universal call to recognize the unseen labor and quiet strength of the women who ensure their loved ones rise rather than fall.

Leon Communications has entered into a strategic partnership with Edington Advisors to strengthen its editorial capabilities for financial and professional services clients across the Asia Pacific region.The collaboration brings together Leon Communications’ expertise in financial services communications with Edington Advisors’ focus on editorial advisory services in private banking, wealth management and global finance.As part of the partnership, Elliot Wilson will serve as consulting editor to Leon Communications. Wilson is the founder of Edington Advisors and previously served as global private banking and wealth management editor at Euromoney.In his consulting role, Wilson will work with Leon’s senior leadership team on structured content programmes, awards strategy and executive profiling initiatives, including LinkedIn-focused thought leadership for senior executives.The partnership will also see both firms jointly participate in client pitches and industry networking events across Singapore, Hong Kong and other regional markets.Commenting on the partnership, Tim Williamson said the collaboration is aimed at helping clients communicate with “substance, clarity and credibility,” particularly within financial and professional services sectors.Wilson added that the partnership combines Leon’s communications capabilities across Asia Pacific with Edington Advisors’ editorial expertise and focus on helping senior professionals develop their public voice.The partnership is expected to roll out across existing client engagements in the region with immediate effect.

Akshat Jain has moved on from Weber Shandwick after a tenure of nearly nine years.Jain shared the update in a LinkedIn post, reflecting on his journey at the communications agency, where he most recently served as Vice President. During his time at the firm, he worked across areas including product launches, media relations, leadership profiling, corporate reputation, crisis communications and storytelling.He also worked extensively across the mobility and electric vehicle sector, handling communications mandates for brands including Tata Motors, JLR India, Yamaha Motor India, Castrol, Greaves Cotton, Studds, Simple Energy, Oben Electric, Kinetic Green and Samarth EV.Before becoming Vice President, Jain served as Media Director at Weber Shandwick. Prior to rejoining the agency, he worked as Corporate Communications Manager at Allied Blenders & Distillers Pvt. Ltd..His earlier experience includes a six year stint at Perfect Relations as Senior Image Manager, as well as roles at Weber Shandwick and MSLGROUP.In his LinkedIn post, Jain described Weber Shandwick as a place that shaped him professionally and personally, while also thanking colleagues and mentors he worked with during his tenure.

Storytellers 101 Communications has announced the appointment of Akshat Jain as Managing Director, strengthening the agency's leadership team as it enters its next phase of growth and expansion.Akshat brings with him close to two decades of experience in strategic communications, reputation management and media relations across the automotive, corporate, FMCG and consumer sectors. Over the years, he has worked with leading brands including Tata Motors, Yamaha, Jaguar Land Rover, Jeep, FIAT, Kinetic Green, Simple Energy, Castrol and Greaves Cotton, among others.Prior to joining Storytellers 101, Akshat served as Vice President at Weber Shandwick India, where he led key mobility and corporate mandates over an eight-and-a-half-year tenure with the agency. During this period, he played an instrumental role in shaping integrated communication strategies, leadership positioning, product launches, crisis communication and reputation management initiatives for some of India's most recognised brands. Before Weber Shandwick, he worked with Perfect Relations and Allied Blenders & Distillers, building expertise across corporate communications, crisis management and media engagement.At Storytellers 101, Akshat will focus on strengthening the agency's communications capabilities, scaling integrated mandates, mentoring teams and driving growth across emerging and high-impact sectors.Commenting on the appointment, Leon De Souza, Founder & CEO, Storytellers 101 Communications, said, "Storytellers 101 has grown steadily over the past 12 years, and bringing Akshat on board is an important step in strengthening our senior leadership team. His experience will further add depth to the agency as we continue to grow. We are excited to have him with us, and this is also part of a larger plan to bring in more senior industry talent in the near future. "Devendra Singh, COO, Storytellers 101 Communications, added, "Akshat has built strong knowledge of the communications ecosystem across sectors over the years, and we are happy to have him on board. As we look at expanding into new verticals, his experience will be key in further strengthening our communications capabilities and ensuring we continue to build on the strong foundation we have created."Speaking on his new role, Akshat Jain, Managing Director, Storytellers 101 Communications, said, "What excited me most about Storytellers 101 is its entrepreneurial energy, creative mindset and strong focus on impactful storytelling. The communications landscape today demands authenticity, agility and culturally relevant narratives, and that is something the agency strongly believes in. I look forward to working closely with Leon and the team to build meaningful communication strategies, nurture talent and create impactful stories that drive both brand reputation and business growth."With this appointment, Storytellers 101 aims to further strengthen its presence across sectors while continuing to tell stories that create impact through its work.

Senior communications executive Tavy Cussinel has launched Time for T Communications, a new fractional chief communications officer offering aimed at organisations seeking senior-level strategic communications support.The FCCO model is designed to provide executive communications leadership without the structure of a full-time C-suite hire.Cussinel brings more than 25 years of experience across Europe, Southeast Asia and the Middle East. Over the course of her career, she has founded and sold a London-based PR agency, led regional and country operations for a global communications agency, and advised boards, CEOs and leadership teams across sectors including hospitality, healthcare, culture, beauty, fashion, sustainability and corporate branding.She was previously Managing Director at Redhill in Singapore, where she joined in 2018 as Director of Strategic Communications before later leading one of the agency’s business units.Through Time for T Communications, Cussinel will work with organisations on areas including brand narrative development, messaging frameworks, internal and external communications alignment, reputational risk preparedness and executive positioning.Speaking on the launch, Cussinel said the FCCO model is intended to help organisations strengthen strategic oversight of communications and align messaging with long-term business objectives.The practice is focused on scaling businesses, internationally focused organisations, founders and leadership teams seeking senior communications counsel and strategic direction.

Reputation Advisors International has appointed Jacklin Kim, of Suits Communications, as its newest member, expanding the organisation’s presence in the Asia Pacific region.Kim brings more than three decades of experience in strategic communications and digital strategy. Her work has focused on integrated communications, corporate reputation and brand value.She began her career as a journalist at a Korean media organisation before moving into public relations consulting. Over the years, she has worked with firms including FleishmanHillard and also served as managing director of Allison Partners Korea.Throughout her career, Kim has led strategic communications programmes for pharmaceutical and medical device companies, with work spanning reputation management, crisis response and stakeholder engagement.She currently serves as a board member of the Korean Society for Health Communication and the Korean Academic Society for Public Relations.Commenting on the appointment, Kim said she looks forward to engaging with global peers and contributing to the advancement of strategic communications across markets.Kim becomes the fourth new member to join Reputation Advisors International in the past 12 months. The organisation now has 15 members across nine countries and four continents.

Grayling has appointed Maury Postal as Executive Vice President of Creative Strategy and Innovation Services for North America.In the role, Postal will oversee creative strategy and innovation services across the region, including digital storytelling and communications strategy. Based in New York, he will report to North America CEO Esty Pujadas.Postal joins Grayling from his consultancy, The Office of Maury Postal, where he served as principal. Prior to that, he was Executive Vice President and Executive Creative Director at Ketchum, leading the agency’s global creative team.He brings more than 18 years of experience across creative strategy, documentary storytelling, digital innovation and communications. His work has included the development of AI visibility and GEO/AEO frameworks for brands in the consumer goods, financial services and technology sectors.The appointment comes as Grayling continues to expand its North American operations, following the appointment of Pujadas as CEO in December.

MikeWorldWide has acquired workforce communications consultancy HudsonLake, adding workforce strategy to the agency’s service offerings. Financial terms of the deal were not disclosed.Following the acquisition, the consultancy will operate as “HudsonLake, a MikeWorldWide company.”Founded 25 years ago, HudsonLake specialises in organisational transformation, employee experience, talent strategy, employer branding, recruitment marketing and labour relations. Its client roster includes Toyota, 7-Eleven, American Airlines, Delta Air Lines and PeaceHealth.According to MWW, the acquisition strengthens its workforce and change communications capabilities, particularly across sectors including transportation, healthcare and consumer brands.The acquisition follows MWW’s earlier purchase of Berk Communications as part of its expansion strategy. Separately, the agency also announced plans to relaunch and expand its Washington office to strengthen its public affairs and policy capabilities.“The future of reputation is continuous, connected, and built from the inside out,” said Michael Kempner, founder and CEO of MikeWorldWide.Cynthia Hudson, founder of HudsonLake, said the acquisition would provide the consultancy with greater scale and access to additional resources and technology capabilities.HudsonLake CEO Don Smialowicz added that MWW’s AI, analytics, digital strategy and influencer capabilities would complement the firm’s existing employee and organisational communications work.

The Public Affairs Forum of India (PAFI), India's leading platform for corporate public affairs practitioners, today announced its newly elected office bearers for the term 2026-27. Shivnath Thukral, Vice President of Public Policy and Government Affairs, PhonePe Limited, has assumed the role of President, PAFI. He takes over from outgoing President Chetan Krishnaswamy, Vice President, Public Policy, Amazon India. Major Ranjeet Goswami, Retd., Global Head, Corporate Affairs, TATA Consultancy Services Ltd (TCS), is the new Vice President. Sandeep Aurora, Group Director & Head of Public Policy & Government Affairs, Microsoft India & South Asia, is the new Secretary while Rakesh Dubey, Director - Global Government Affairs, Carlyle Group, is the new Treasurer.  PAFI's members lead public policy initiatives for over 135 major Indian and global companies, making it a pivotal force in shaping India's business environment. The Forum has made significant strides in strengthening sectoral engagement, capacity building, and inclusion. It continues to focus on advancing collaboration that fosters inclusive dialogue among key stakeholders across government, industry, and civil society. Sharing his thoughts, Shivnath Thukral, the newly elected President of PAFI, said, “I am honoured to take over as President of the Public Affairs Forum of India at a time when India’s role in the global economy is rapidly evolving. As we enter what we describe as ‘India 3.0’, there is a growing need for deeper collaboration between government, industry and society to navigate disruption, drive competitiveness, and support inclusive growth. With the continued support of our Members, Secretariat, and Leadership, I look forward to working together to make PAFI a stronger platform for impactful public affairs that shapes a better future for all.” Chetan Krishnaswamy, the outgoing President of PAFI, and Vice President, Public Policy, Amazon India, said "It has been an honour to serve as President of PAFI over the past year. During this time, we have not only stayed on the course but also actively strengthened PAFI, steering it toward a brighter and stronger future. PAFI has several impactful platforms, including the PAFI Dialogues, Roundtables, Councils, Experiential Learning Series, the flagship Annual Forum, and Capacity Building initiatives. These efforts are helping shape the next generation of public affairs leaders, further reinforced by the launch of the new Leadership Conversations series. These achievements are a matter of immense pride, and I am confident that under its new leadership, PAFI will continue to build on these important initiatives. I look forward to supporting PAFI’s continued success and further strengthening its position as India’s leading and most respected voice for ethical and effective public affairs.”

Royal Enfield has appointed Kunal Joshi as Head of PR & Communications.Joshi brings close to two decades of experience in communications, with a strong focus on the automotive sector. Over the years, he has worked across corporate reputation, integrated communications strategies, media relations, and brand-led programmes within the mobility industry.Before joining Royal Enfield, Joshi was associated with Hero MotoCorp, where he led communications responsibilities. Earlier, he held communications roles at Mercedes-Benz India and BMW India.Throughout his career, he has worked on product and corporate communication initiatives across both luxury and mass mobility segments. His experience also spans technology, mobility trends and consumer-focused communication strategies.A mechanical engineering graduate, Joshi combines technical understanding with communications expertise in his professional approach.

Catherine Sullivan has exited Burson after a 12-year tenure with the agency and its predecessor firms, where she most recently served as Global Chief Communications Officer.Sullivan shared the update in a LinkedIn post, reflecting on her journey that began in 2014 at Burson-Marsteller and continued through the agency’s transition into BCW and later Burson.During her time with the organisation, Sullivan held several leadership roles including Managing Director of Worldwide Communications at Burson-Marsteller, EVP of Global Communications at BCW, and Global Chief Communications Officer positions at both BCW and Burson.In her post, Sullivan referenced her involvement across thought leadership, agency positioning, employee engagement, acquisitions, annual reporting and communications support for multiple global and US CEOs. She also mentioned overseeing media relations connected to the final news story involving Burson founder Harold Burson.In a statement, a Burson spokesperson said the company was grateful for Sullivan’s contributions during her tenure and wished her well for the future. Her responsibilities will be managed by the agency’s Global Chief Brand and Corporate Strategy Officer.Sullivan’s departure comes amid reports that WPP is exploring strategic options for Burson, including a potential sale, with Goldman Sachs advising on the review.

Cartwright Communications has announced changes to its leadership structure with the appointment of Annie Brafield and Rose Hayes as joint managing directors.Founder Liz Cartwright will move into the role of founder, while Brafield and Hayes will oversee the agency’s day-to-day operations. The appointments build on the expanded responsibilities both executives have held since becoming shareholders in the business in 2023.According to the agency, Brafield and Hayes have played a key role in supporting business growth, following a year that saw Cartwright report record turnover and secure new client wins as it approaches 20 years in business.The agency currently employs 40 people across its offices in Nottingham, London and Birmingham. Its client portfolio includes ZEISS, Pagabo, Woolroom and SLR Consulting.Cartwright has also announced additional leadership changes, including the appointment of Mandeep Bhaur as head of new business. Peter Mumford has also taken on the additional role of innovation lead alongside his current responsibilities as account manager.

Lazada has appointed Grayling to handle its public relations mandate in Singapore.The appointment is for an initial one year term, with an option to extend for an additional year, according to Grayling.Under the mandate, Grayling will support Lazada in strengthening its position among shoppers and sellers in Singapore, with a focus on promoting the platform as a destination for authentic and high quality products.Over the next 12 months, the agency will work on reinforcing Lazada’s brand presence in Singapore, increasing awareness around its marketplace offerings and driving engagement with consumers and sellers through integrated communications initiatives.Grayling will also support Lazada’s upcoming 6.6 mega sales campaign as part of the partnership.Danny Tan, Managing Director at Grayling, said the agency looks forward to supporting Lazada’s continued growth and brand presence in Singapore amid increasing competition in the eCommerce sector.

Alex Malouf has launched Narrative Shapers, a new consultancy focused on helping Gulf-based organisations and executives strengthen engagement with international audiences.Based in Riyadh, the consultancy will operate across the Gulf region and focus on media and speaking training, executive communications, and preparation for public engagements, including moderation support for high-profile events.Malouf said the consultancy was created to support organisations navigating increasing global visibility and engagement requirements.Narrative Shapers is currently working with clients across sectors including technology, real estate and national development.According to Malouf, the consultancy’s approach combines narrative development with communications preparedness, helping leaders shape messages for international media, stakeholders and audiences.He noted that while many organisations in the Gulf have strong local narratives, communicating those stories to global audiences often requires additional context and positioning.Malouf also said the consultancy aims to help executives prepare for external engagement by focusing not only on messaging, but also on anticipating questions and responding with clarity during public interactions.He added that international engagement has become increasingly important as countries across the Gulf continue to focus on investment, tourism and global partnerships.Prior to launching Narrative Shapers, Malouf worked in corporate communications leadership roles, including at Procter & Gamble.

Zeno Group has appointed Cendrine Seror as head of health for Europe as the agency expands its healthcare communications capabilities across the region.Seror will continue in her existing role as managing director of Zeno France while taking on the wider European responsibility. In her expanded role, she will focus on growth, client partnerships and strengthening the agency’s healthcare offering across markets.She has led Zeno Group’s France operations for more than seven years. Prior to joining the agency, Seror served as Senior Vice President at Elan Edelman in Paris.Seror brings over 25 years of experience in healthcare communications, having worked across corporate, brand and integrated programmes for pharmaceutical, biotechnology and wellness clients.Zeno Group’s healthcare team works on regional and global assignments across Europe in collaboration with teams in North America and Asia Pacific.Seror succeeds Avril Lee, who exited the agency last year and is now chair of the Taylor Bennett Foundation.Commenting on the appointment, Dana Gandsman said the healthcare landscape in Europe is evolving rapidly, with innovation, regulation and stakeholder expectations reshaping the sector.Seror said there is an opportunity to further evolve healthcare communications in Europe through a more connected and insight-led approach.

Edelman Smithfield has announced a series of senior promotions and appointments across its Middle East operations as the firm expands its regional leadership and advisory capabilities.Dhanya Issac has been promoted to Managing Director, Middle East. In her expanded role, she will continue advising sovereign entities, financial institutions and listed companies on IPOs, M&A, investor relations and special situations, while also leading the firm’s Dubai office.The company has also promoted Tarek Zahnan to Senior Director. Since joining the firm in 2022, Zahnan has led strategic advisory work for Abu Dhabi Global Market, supporting the international positioning of Abu Dhabi’s financial centre.In addition, Pia Pennyfather has joined the Middle East practice as Director. She joins from Barclays in London, where she served as Vice President of Group Media Relations. Her experience spans investment banking, investor relations, fintech and central banking, including previous roles at the Bank of England.Alex Simmons said the appointments reflect the firm’s continued investment in regional leadership and sector expertise across the Middle East.Simon Hailes added that the moves highlight the company’s focus on strengthening its advisory capabilities and expanding its regional presence.The firm also said it is continuing to invest in local talent development, including the hiring of emerging Emirati and Saudi professionals as part of its broader regional growth efforts.

The PHA Group has appointed Alice Lamb and Nivey Nocher to senior leadership roles as the agency expands its corporate and health practices.Lamb joins the agency to lead its corporate team and client portfolio, which includes Suntory Beverage and Food GB&I, So Energy, Numan and Virgin Experience Days.She brings two decades of experience across the public and private sectors, with expertise in corporate reputation and issues-led communications. Prior to joining PHA Group, Lamb held senior roles at Weber Shandwick, Zeno Group and MSL, where she worked with brands including Coca-Cola, Procter & Gamble, Unilever, Nespresso and Iceland Foods.Meanwhile, Nocher has joined as Executive Vice President, Health, and will lead the agency’s health offering across consumer health and wellness, medical communications and medical education. She has also joined the agency’s executive committee.Nocher brings more than 20 years of experience spanning integrated brand strategy, public health, policy and social impact. Before joining PHA Group, she held roles at Current Global and dna Communications, advising pharmaceutical, biotech and non-profit organisations across multiple therapy areas.Commenting on the appointments, George Coleman, CEO of PHA Group, said the agency continues to strengthen its specialist capabilities across corporate communications and health.

MSL UK has appointed V Varilly as Executive Strategy Director, a newly created role aimed at strengthening the agency’s strategic and creative capabilities.Varilly will join the agency’s board and work across its corporate, consumer and employee experience practices. Her role will focus on connecting strategy and creativity across global client programmes.She will report to Group Managing Director Tom Malcolm and work closely with Executive Creative Director Michael Dowell in leading the agency’s creative studio.Varilly joins MSL UK from FleishmanHillard, where she led the cultural strategy team and contributed to the agency’s Culture Unit. Her previous experience includes roles at W Communications and Ogilvy, working across advertising, PR, digital and brand identity.Over the course of her career, she has worked with brands including Samsung, Unilever and JPMorgan Chase.Commenting on the appointment, Malcolm said the communications landscape is evolving rapidly, with brands increasingly needing strategies focused on cultural relevance and long-term connection.Varilly said she looks forward to strengthening the agency’s strategic offering and contributing to its creative and cultural direction.

John Koller has been elevated to the role of Chief Marketing and Corporate Affairs Officer at HP.Koller shared the update in a LinkedIn post, where he said he looks forward to leading the company’s marketing and corporate affairs functions during an important phase for the business.Prior to this elevation, Koller served as Senior Vice President Marketing at HP.In his statement, Koller said he remains focused on strengthening the company’s brand, shaping creative narratives and delivering value for customers and partners as HP continues to evolve within the future-of-work landscape.“I am honored to step into the role of Chief Marketing and Corporate Affairs Officer at HP. HP is a company I care deeply about—our people, our purpose, and the impact we can make when we move forward together,” he said in the LinkedIn post.He also acknowledged Antonio Lucio for his leadership and the foundation built during his tenure.“While the role is interim as HP passes the torch from Antonio, there’s important work ahead. Am excited to lead, listen, and move forward – together,” Koller added.

Authored by Bushra Ismail, Founder & Chief Strategist at Confiance CommunicationsWe are no longer operating in a world where communication exists in isolation. Today’s consumer navigates a brand across multiple touchpoints, discovering it through a headline, validating it through a creator, and forming opinions based on what surfaces across search and socials, all within minutes. And in this compressed journey, there is no room for inconsistency. A single fracture in the narrative can erode trust instantly.This shift is not incremental; it is structural. With over 70% of PR campaigns now deeply integrated with social media, and a similar proportion of consumers placing greater trust in creator-led Content over traditional brand messaging, the boundaries between media, influencers, and digital platforms have effectively dissolved. What this signals is unequivocal: PR is no longer about managing channels; it is about commanding a unified, cross-platform narrative.Integrated PR is not a tactical evolution; it is a strategic mandate. The brands that will lead are not those chasing visibility, but those engineering narrative dominance, showing up with precision, consistency, and intent across every touchpoint. Because in today’s ecosystem, you don’t own your story unless it holds together everywhere.Influencers Are No Longer Amplifiers: They Are Narrative StakeholdersOne of the most defining changes in modern communications is how influencers have moved from the periphery of PR to its core.Audiences today are significantly more discerning. They do not just consume content; they evaluate intent. Anything that feels engineered or overtly commercial is filtered out almost instantly. This is precisely why trust has become the most valuable currency in communication—and increasingly, that trust is being built through creators. Industry data reinforces this shift, with over 92% of consumers indicating higher trust in creator-led content compared to traditional brand messaging.The brands that are creating disproportionate impact are those that have moved beyond transactional engagement. Instead of “using” creators for amplification, they are integrating them into the narrative process itself, at the stage of insight, ideation, and story development. This ensures that the content does not feel adapted for the platform; it feels native to it.When creators are aligned with the core narrative, they don’t simply extend its reach; they contextualise it. That is the real inflection point.In a communication environment defined by fragmented attention and low tolerance for inauthenticity, creators are no longer an optional lever within PR. They are central to how narratives are shaped, how they travel, and ultimately, how they are believed.Redefining Outcomes: From Visibility to Narrative Longevity As media, influencers, and digital narratives converge, the definition of success in PR is undergoing a critical shift. For years, the industry has relied on outputs coverage, impressions, and reach as primary metrics. While these remain relevant, they are no longer sufficient.The real measure of effectiveness today is narrative longevity.Is the story sustained beyond its launch moment?Does it evolve across formats without losing meaning?Does it consistently show up across platforms?A recent study from Forbes highlights that consistent brand presentation across platforms can increase revenue by up to 23%, highlighting that narrative alignment is not just a communication advantage; it is a business imperative.Yet, this is precisely where most strategies fall apart.Organizations have mastered the art of launching stories, but very few have built the capability to sustain them. Campaigns create alignment for a limited window; once that window closes, narratives begin to drift across teams and platforms. This is not a coordination issue; it is a structural gap.Why Integrated PR Is a Strategic ImperativeIntegrated PR solves this structural gap by shifting the function from execution to orchestration.First, it ensures message discipline at scale. When media, creators, and digital platforms operate within a unified narrative framework, brands show up consistently across formats.Second, it enhances recall. Repetition across diverse but aligned touchpoints strengthens memory encoding, making the brand more recognisable and trustworthy.Third, it extends the narrative lifecycle. Instead of campaigns peaking and fading, stories evolve, adapting to formats, audiences, and platforms while retaining their core thesis.The Future of PR: Systems, Not SilosThe future of Public Relations will not be defined by who secures the most coverage, but by who builds the most resilient narrative systems. Because brands are no longer remembered for what they say once, but for what they consistently stand for.Integrated PR is not a trend. It is the operating model for relevance.And in a landscape where trust is both fragile and compounding, the brands that invest in narrative architecture today will be the ones that own attention and credibility tomorrow.DISCLAIMER: The views expressed are solely of the author and theprpost.com does not necessarily subscribe to it.

SKDK has appointed Patrick Brennan as Principal in its public affairs practice.Brennan brings experience across government, philanthropy and the corporate sector. He has previously served as Chief Operating Officer at The Rockefeller Foundation and as Vice President at Guardian Life Insurance Company of America, where he led executive communications and corporate social responsibility.He most recently worked as an independent consultant, advising clients including professional sports leagues, universities and foundations on strategic communications, operations and stakeholder engagement.Earlier in his career, Brennan worked with Michael Bloomberg as a Senior Advisor to his mayoral campaigns. He also held roles at New York City Hall, including Chief of Staff for Government Affairs and Communications and Commissioner of the Community Assistance Unit.He began his career in politics as a campaign aide on Chuck Schumer’s first Senate campaign and later worked on political campaigns at the local, state and federal levels, including roles with Service Employees International Union and American Federation of State, County and Municipal Employees.The appointment strengthens SKDK’s public affairs capabilities as the firm continues to expand its advisory services.

Unibeam has appointed Red Lorry Yellow Lorry as its public relations agency in the United States.The account will be led from the agency’s Boston office. The mandate will focus on strengthening Unibeam’s profile in SIM-based identity authentication and expanding awareness among technology and security stakeholders.As part of the engagement, Red Lorry Yellow Lorry will work on communicating the limitations of legacy authentication systems and the role of hardware-rooted technologies in addressing emerging security challenges, including AI-driven fraud and identity-based threats.Unibeam’s authentication technology operates within SIM card hardware, offering a layer of identity verification designed to prevent duplication, spoofing and interception. The company positions this approach as a method for enterprises to authenticate users, verify access and mitigate identity-related cyber risks.Rivi Bloch, Chief Business Officer at Unibeam, said the partnership will support efforts to communicate the company’s approach to authentication and its relevance in the current threat landscape.Meredith L. Eaton, Managing Director, North America at Red Lorry Yellow Lorry, added that the collaboration will focus on highlighting the role of security solutions in addressing evolving cyber risks.

Bully Pulpit International has acquired 365 Sherpas, strengthening its corporate affairs capabilities and expanding its presence in Europe.The acquisition adds a Germany-based corporate affairs consultancy to BPI’s European platform, following its earlier integrations of Boldt, Seven Hills and Message House.BPI global CEO Andrew Bleeker said the move reflects shifts in global decision-making and the increasing overlap between policy, politics and communications.The deal positions Germany as one of BPI’s key markets and strengthens its presence across the Berlin–Brussels policy corridor.BPI Europe CEO Jeremy Galbraith said the acquisition followed a detailed evaluation process and highlighted 365 Sherpas’ strategic capabilities and political network as key factors.The 365 Sherpas leadership team, including founder Cornelius Winter, CEO Jan Böttger and chief growth officer Daniel Wixforth, will remain in place and join BPI as partners and shareholders. Winter will also join BPI’s global executive leadership team.Winter said the partnership is aimed at expanding the firm’s capabilities and building on its existing model.BPI Europe president Jo-ann Robertson said the addition strengthens the firm’s regional operations as it continues to scale.The combined European business will have around 200 employees following the acquisition.As part of the transaction, BPI will also enter an exclusive strategic partnership with Hirschen Group to integrate creative capabilities with its advisory services.The company indicated that further expansion in Europe remains under consideration.

FINN Partners has appointed Greg Swan as Head of Futures and Client Transformation in the US.The newly created role focuses on helping clients and internal teams respond to emerging trends across AI, social media and integrated communications strategy.In this position, Swan will work on linking foresight with execution, with an emphasis on applied AI in marketing, social-first intelligence, earned-first creativity and campaign development. His responsibilities include developing AI-led frameworks and tools, supporting new business opportunities and contributing to future-focused client work across the agency.Swan joined FINN Partners in 2024 as Senior Partner and Midwest Digital Lead. During his time with the agency, he has worked on integrated communications programmes across consumer, B2B and tourism sectors, while contributing to digital strategy, social media, influencer marketing and innovation capabilities.According to Dan Pooley, Founding Managing Partner at FINN Partners, the role reflects both Swan’s contributions to date and the agency’s continued focus on evolving its integrated communications and marketing approach.Swan said the role is centred on helping clients identify relevant trends, move with speed and apply emerging tools in practical ways to build more integrated and effective work.The appointment aligns with ongoing initiatives at FINN Partners, including the development of AI-led tools such as AIristotleTM and Canary For CrisisTM. Swan is also part of the agency’s AI team, which focuses on integrating new technologies into its work.Based in Minneapolis, he will work across the agency’s network to support clients and teams.

Cheryl D’Souza-Waldiya has been elevated to Vice President and Head, Corporate Communications at K Raheja Corp, according to an update on her LinkedIn profile.D’Souza-Waldiya brings close to two decades of experience in communications. She has led publicity for the listing of three entities on Indian stock exchanges: Reliance Broadcast Network, Chalet Hotels Ltd. and Mindspace Business Parks REIT.Her experience also includes work on communication strategies related to corporate social responsibility initiatives.In addition, she serves as a committee member of the Indian REITs Association, contributing to the broader REIT ecosystem in India.

In a category that rarely makes headlines, Century Plyboards has steadily built its reputation on trust, consistency, and long-term relationships. But behind that quiet strength lies a communication function that has evolved from being reactive and execution-led to becoming a strategic driver of brand narrative and leadership voice. In conversation with Adgully, Rupa Das, Asst General Manager - PR & Programmes, who has led PR at Century Plyboards for over a decade, reflects on this shift, from chasing responses to shaping reputation, from product-led messaging to human-centric storytelling. She also shares how internal belief fuels external credibility, why simplicity is the most underrated communication tool, and what it really takes to build trust in an “under-told” category. Having led PR at Century Plyboards for over a decade, how has the role of public relations evolved within a legacy manufacturing brand? When I started my journey in PR at CenturyPly, the function wasn’t seen as a strategic priority. It was largely reactive, driven by agency-led opportunities, where our role was to coordinate internally, gather inputs, and close the loop with the media. A big part of my role was chasing responses and aligning stakeholders. It was execution-heavy, and the value of PR wasn’t always immediately visible internally. Over time, PR has evolved into a strategic function. It now connects business priorities with storytelling, builds leadership voice, and shapes brand reputation. Today, it is about reputation architecture. A legacy brand like ours carries trust equity, but that needs constant tending as the audience expands beyond trade to dealers, architects, designers, and even young talent. The shift I’ve focused on most is inward. If your 5,000+ employees are not the first believers, external PR will not hold. In industries like plywood and building materials, where products are not inherently “glamorous,” how do you craft narratives that stay relevant and engaging? I don’t see the category as non-glamorous. I see it as under-told. The shift is from product to people and purpose. Behind every board is a story. A home being built, a dealer’s reputation, a consumer’s trust. What changed my understanding of PR was looking at the people who stayed. Dealers who have been with us for 25 or 30 years, employees who built their careers here, suppliers who grew alongside us. That is not a transaction. It is a relationship. When you capture those journeys, you are not doing product communication anymore. You are documenting something far more meaningful. In an “unglamorous” industry, the human layer is the glamour. You just have to know where to look. You’ve worked closely with CXOs and business heads. How do you ensure alignment between leadership vision and external communication during critical moments? I spend time understanding how leaders think, what they prioritise, and how they interpret risk. That context becomes critical when communication needs to move fast. I rely on upstream conversations. Understanding what leadership wants the market to feel before translating it into communication. Alignment is not just about approvals. It is about shared context. When I understand why a decision was made, I communicate it with conviction. And conviction travels. Reputation management becomes crucial during business-sensitive situations. What frameworks do you rely on to respond quickly while protecting long-term brand equity? My starting point is simple. What is the truth, and can we stand behind it? The framework has three layers. First, internal clarity. What happened and what is being done. Second, stakeholder sequencing. Employees before the media. Third, message simplicity. One clear, honest line. Brands often damage themselves through over-explaining. Long-term equity is protected by consistency of character, especially in sensitive moments. Internal communication is often underestimated in PR. How do initiatives like leadership forums and cultural programs strengthen the overall brand narrative? Internal communication is the foundation of external credibility. If employees don’t believe the story, the market will see through it. At CenturyPly, initiatives like one-to-one conversations, townhalls, and culture programmes build trust and ownership. When an employee says “my company actually cares,” that is PR no budget can buy. Over time, communication stops being forced and starts being lived. That is brand-building from the inside out. With fragmented media and shrinking attention spans, what makes a story stand out enough to earn credible coverage today? Clarity and credibility.The media does not need more information. They need sharper stories. A story works when it has a clear point of view, real substance, and connects to a larger insight. Simplicity matters. If it takes too long to understand, it gets ignored. Less but done right, always works better. How do you balance consistency in brand messaging while adapting communication for different stakeholders across regions and functions? Consistency comes from intent, not identical language.The core message remains the same, but expression changes with the audience. Dealers, architects, employees, and media all connect differently. It is one story, told in many voices, without contradiction. Looking ahead, what skills should young PR professionals build if they want to thrive in an increasingly complex and fast-moving communication landscape? Three things matter most. Thinking, not just execution. tools will evolve, but clarity of thought will always matter Business understanding. PR professionals must understand how organisations actually work Emotional intelligence. Communication is ultimately about people, not platforms AI is reshaping how content is made, but the fundamental skills like making people feel something true, will never go out of style. Along with this, adaptability is critical. The landscape will keep changing, but those who stay curious and grounded will continue to grow. And one more thing, credibility is your biggest asset. Never forget that. Protect it from the very beginning of your career. 

PRCompanion, the communications and PR arm of Ethane Web Technologies, announced the appointment of Akansha Gupta as Director, PR, and Priya Dhamija as Associate Director, Strategy (PR and Marketing), as the company scales its communications operations.Akansha brings 14+ years of experience in the communications industry, having been associated with agencies including Concept PR, Value 360 Communications, and Perfect Relations. She has handled clients across FMCG, lifestyle, hospitality, finance, healthcare, and tourism.Priya brings 11+ years of experience across PR, business development, and integrated marketing, with prior stints at Concept PR and AnBac Advisors, working across sectors including BFSI, healthcare, real estate, and technology.Welcoming the two leaders, Lalit Sharma, Founder, CEO, MD, PRCompanion, said, “At PRCompanion, we are building something meaningful. We are building a communications practice that is strategic, credible, and genuinely impactful for the brands we work with. Akansha and Priya bring exactly the kind of depth and drive that will define that journey. We are delighted to have them on board.”Lalit Sharma is also the Founder and CEO of Ethane Web Technologies, a digital solutions company.Speaking on her appointment, Akansha Gupta said, “Communications is a craft that demands both relationships and rigor. I am excited to bring my experience to PRCompanion and help build a practice that delivers real outcomes for clients, not just coverage but also reputation.”Priya Dhamija added: “Growth in PR is no longer just about visibility. It is about strategy, business alignment, and measurable impact. I look forward to contributing to PRCompanion's vision and helping shape a practice that clients can genuinely rely on for long-term value.”

Sridhar Ramanujam, the Founder and CEO of Brand-comm PR, has announced his departure from the firm after nearly three decades. His exit marks the end of a 28-year tenure during which he built the agency into a prominent player in the Indian communications landscape.Ramanujam, a veteran of the PR and advertising industry, confirmed his exit via a LinkedIn post, noting that it was "time to say goodbye for now." Reflecting on his decision, he stated that it is better to step away when people ask "why" rather than "why not."Under his leadership, Brand-comm (a unit of Madison World) evolved from a startup into a comprehensive communications agency known for its strong presence in South India and its expertise in brand-building and crisis management.While Ramanujam has indicated plans to explore "new opportunities," he has not yet disclosed his specific next steps. His departure follows a period of stability and growth for the agency, leaving it well-positioned within the Madison World ecosystem.

Allison England has been promoted to head of global markets communications at GE Healthcare, taking on an expanded role as part of changes in the company’s operations.England previously served as head of communications for the US and Canada region. She shared the update on LinkedIn, noting that the company is evolving its structure to strengthen execution, reduce complexity and support growth.As part of these changes, GE Healthcare is consolidating its regional structure, excluding China, to form a global markets organisation. In her new role, England will continue working alongside Catherine Estrampes, who has taken on the position of chief commercial and growth officer.England joined GE Healthcare in 2023 from Hill+Knowlton Strategies. Earlier in her career, she held communications roles at Pratt & Whitney.

PayPal has appointed Antonio Lucio as chief marketing and corporate affairs officer as part of a broader strategic reorganisation.Lucio joins from HP, where he led marketing and communications across two separate stints. He first served as the company’s global chief marketing and communications officer following its split, and later returned as executive vice president and chief marketing and corporate affairs officer.Between his roles at HP, Lucio served as chief marketing officer at Meta. He also founded and led 5S Diversity, a firm focused on leadership development and marketing transformation.His earlier experience includes serving as chief marketing officer at Visa and as chief innovation and portfolio transformation officer at PepsiCo, where he worked on brand portfolio and innovation initiatives. He also serves as an executive fellow at the Yale School of Management.According to the company, Lucio brings experience in guiding global organisations through periods of transition and growth.The appointment comes as PayPal moves to a simplified three-business operating model, comprising checkout solutions and PayPal, consumer financial services and Venmo, and payment services and crypto.Commenting on the changes, Enrique Lores said the company aims to strengthen its focus on consumers, align operations across core business areas, and prioritise execution as it works towards long-term growth.

Johnson Controls Arabia has announced the promotion of Laura Bashraheel to Head of PR & Communications. In her elevated role, Bashraheel will spearhead strategic communications and brand positioning for the company across the region, focusing on aligning corporate initiatives with Saudi Arabia’s Vision 2030.Bashraheel brings over 13 years of multi-sector experience to the position. Her career spans leadership roles in corporate communications, journalism, and international development, including tenures at Johnson Controls Arabia (Strategic PR & Brand Visibility), United Nations Development Programme (UNDP) (Advocacy & Social Good), Saudi Gazette and Arab News (Media & Journalism)Throughout her career, Bashraheel has established a reputation for executing high-impact initiatives, ranging from large-scale rebranding and product launches to global advocacy campaigns such as the Social Good Summit and International Women’s Day. Her core expertise includes building the public presence of corporate leadership, managing regional and international press networks and integrating digital-first strategies into traditional PR frameworks.Bashraheel holds a Master’s degree in Media and Communications from Brunel University London and a Bachelor’s degree in English Language and Translation from Effat University. Her academic foundation in translation and media has been a cornerstone of her ability to navigate complex, cross-cultural brand narratives.

Value 360 Communications Limited has announced the launch of its Initial Public Offering (IPO) on May 4, 2026. The company aims to raise ?41.69 crore to fuel its transition into a data-driven and AI-led storytelling powerhouse.The public issue is scheduled for subscription from May 4 to May 6, 2026, with the company’s shares subsequently slated for listing on NSE Emerge, the SME platform of the National Stock Exchange. The initial public offering consists of up to 4,254,000 equity shares with a face value of ?10 each, priced within a band of ?95 to ?98 per share. Facilitating the process are key partners Horizon Management Private Limited, acting as the Book Running Lead Manager, and KFin Technologies Limited, serving as the Registrar to the issue.The proceeds from the IPO are earmarked for several strategic high-growth initiatives and the strengthening of overall operations. Specifically, the capital will fund infrastructure and advanced technology to support expansion into new content production verticals, alongside a strategic investment in the influencer marketing platform Irida Interactive Private Limited (ClanConnect). Additionally, the funds will provide the financial backing for potential future acquisitions, the prepayment or repayment of certain outstanding borrowings, and the fulfillment of general corporate and working capital requirements.

RooneyPartners has launched Wealth Watch, a podcast hosted by Jim Pavia.The podcast features conversations with wealth advisors, investment professionals and industry leaders, focusing on market trends and financial issues affecting individuals.<div class="linkdin-container">https://www.linkedin.com/posts/rooneypartners_wealthwatch-personalfinance-investing-activity-7450633398794182656-J2jl?utm_source=share&utm_medium=member_desktop&rcm=ACoAAFyfyPoB_mIB-PBkxJJ_I-_YwREoLK1zPAw</div>Topics covered will include market uncertainty, 401k rule changes, estate planning, tax strategies and household debt. The podcast is available on platforms such as Apple Podcasts, Spotify and YouTube, with new episodes set to be released regularly.Pavia previously spent 12 years at CNBC as a senior editor, where he oversaw personal finance and financial advisor coverage. He has also served as editorial director at InvestmentNews.Terry Rooney, founding partner at RooneyPartners, said Pavia brings experience and industry perspective to the podcast.

Allison Worldwide has acquired Sloane & Company, bringing the public relations firm into its global network.Following the acquisition, Sloane & Company will operate as part of Allison Worldwide. The move expands Allison’s presence in the communications sector and adds Sloane’s strategic communications and advisory capabilities to its offering.Details of the transaction, including financial terms, have not been disclosed.The development reflects ongoing consolidation within the PR industry, as firms look to broaden capabilities and strengthen their market position.

2TON Creative and The Buzz Agency have announced a strategic merger, bringing both firms together under a single structure to expand integrated marketing and communications capabilities in South Florida.Following the merger, The Buzz Agency will operate as a specialised public relations and community engagement division within the combined entity, with added access to digital marketing, branding and creative services.The merged organisation has a team of more than 30 marketing and communications professionals. Leadership includes Jason Emmett as Majority Partner, Sam Nielsen as Partner and Chief Operating Officer, along with Elizabeth Kelley Grace and Julie Mullen as Partners.The integration combines The Buzz Agency’s work in publicity, public affairs and community engagement with 2TON Creative’s capabilities in branding, digital marketing, website development, lead generation and creative services.According to Emmett, the merger brings marketing, branding and communications functions together within a single structure to deliver more integrated campaigns.2TON Creative was formed in 2018 following the acquisition of WOO Creative by Levatas. The two firms have collaborated on client work over the years, including projects for Hilton West Palm Beach, U.S. Immigration Fund, Harbourside Place and Boca West Children’s Foundation.The combined entity will continue to work across sectors such as hospitality, real estate, nonprofit, tourism and lifestyle, offering integrated marketing and communications services.

CIVIC has acquired Wave Kilo, strengthening its corporate communications capabilities.Wave Kilo was founded by Howard Clabo and advises companies on areas including mergers and acquisitions, leadership transitions and corporate positioning.The acquisition adds expertise in corporate affairs, executive visibility and crisis management to CIVIC’s public relations offering.Wave Kilo will continue to operate as a standalone unit.

FTI Consulting, Inc. has reported financial results for the first quarter ended March 31, 2026, with revenues of $983.3 million, an increase of $85.1 million, or 9.5 percent, compared to $898.3 million in the prior year quarter.The growth was driven by higher revenues in the Corporate Finance, Strategic Communications and Technology segments, partially offset by a decline in the Economic Consulting segment. Excluding an estimated positive impact of foreign currency translation, revenues increased $60.8 million, or 6.8 percent year on year.Net income for the quarter stood at $57.6 million, compared to $61.8 million in the prior year quarter. The decline was attributed to higher direct costs and selling, general and administrative expenses, which included legal settlement gains in the prior year period, along with increased interest expense and a higher effective tax rate.Adjusted EBITDA was $96.8 million, representing 9.8 percent of revenues, compared to $115.2 million, or 12.8 percent of revenues, in the prior year quarter.Earnings per share for Q1 2026 came in at $1.90, compared to $1.74 in Q1 2025. The prior year quarter included a $25.3 million special charge related to severance and employee-related costs, reducing EPS by $0.55. Excluding this impact, adjusted EPS in Q1 2025 was $2.29.Commenting on the performance, Steven H. Gunby, CEO and Chairman, said the company delivered strong revenue growth, which translated into solid bottom-line results despite higher tax rates and SG&A expenses.Cash and capital positionNet cash used in operating activities was $310.0 million for the quarter, compared to $465.2 million in the prior year period. The decrease was primarily due to lower forgivable loan issuances, higher cash collections and reduced income tax payments, partially offset by increased compensation payments.During the quarter, the company repurchased 787,098 shares at an average price of $161.11 per share, for a total of $126.8 million. As of March 31, 2026, $364.9 million remained available under the stock repurchase program.Cash and cash equivalents stood at $198.3 million as of March 31, 2026, compared to $151.1 million a year earlier and $265.1 million as of December 31, 2025. Total debt, net of cash, was $556.7 million, compared to $8.9 million in the prior year quarter and $99.9 million at the end of 2025.Segment performanceCorporate Finance revenues rose 19.2 percent to $409.5 million, driven by demand for turnaround and restructuring, transactions and transformation services. Segment operating income increased to $85.2 million, while adjusted segment EBITDA was $88.7 million.Forensic and Litigation Consulting revenues increased 1.2 percent to $192.9 million. Segment operating income declined to $23.1 million, and adjusted segment EBITDA was $25.3 million.Economic Consulting revenues declined 2.3 percent to $175.6 million. The segment reported an operating loss of $7.3 million, compared to operating income in the prior year. Adjusted segment EBITDA was a loss of $5.9 million.Technology revenues increased 5.3 percent to $102.3 million. Segment operating income rose to $7.7 million, while adjusted segment EBITDA was $11.8 million.Strategic Communications revenues increased 18.4 percent to $103.0 million. Segment operating income rose to $20.8 million, and adjusted segment EBITDA was $21.9 million.OutlookFTI Consulting has reaffirmed its full-year 2026 revenue guidance in the range of $3.940 billion to $4.100 billion. The company also maintained its EPS guidance between $8.90 and $9.60, with no expected difference between EPS and adjusted EPS.No fireworks here. Just a company growing on one side, bleeding a little on the other, and calling it balance. That’s corporate poetry for you.

Gayatri Rath will be stepping down from her role at GE Aerospace, where she currently serves as International Markets Communications & Brand Lead.Rath shared the update on LinkedIn, stating that she will be leaving the organisation after completing five years across roles within General Electric and its businesses.During her tenure, she was associated with communications and branding initiatives across GE Aerospace, GE Vernova and GE Healthcare as the company underwent structural transformation.Prior to her current role, Rath served as Executive Director of Communications at GE, leading branding and communications for the company in South Asia.Before rejoining GE, she was Chief Marketing and Communications Officer at Pine Labs. Her earlier experience includes leadership roles at Microsoft, where she was India Head and Director for Corporate Communications & Citizenship, and at GE Capital as India Communications Leader.Rath has also held communications roles at Oracle and TBWA, along with a stint at Weber Shandwick and India InfoMedia Private Limited.

Christie Bloomquist has joined Boehringer Ingelheim as Senior Vice President, Corporate Affairs for its US human pharma business, and as President of the Boehringer Cares Foundation.In her new roles, Bloomquist will lead corporate affairs strategy, government engagement and policy advocacy. She will also oversee the organisation’s philanthropic initiatives and community impact efforts.Bloomquist shared the update on LinkedIn, noting that she was drawn to the company’s long-term commitment to patients, its pipeline, and the role of corporate affairs in shaping business strategy.Prior to this, she served as Vice President, US Strategy and Government Affairs at Astellas Pharma. She also spent over nine years at AstraZeneca, where she held senior leadership roles including Vice President, US Corporate Affairs and Government Affairs, and Head of Federal Government Affairs and Policy.Earlier in her career, Bloomquist was a partner at Hogan Lovells and Reed Smith, advising clients in the life sciences and healthcare sectors.

Lisa Gibby, deputy executive vice president and chief communications officer at Nestlé, will be honoured with the SABRE Award for Outstanding Individual Achievement.She will receive the recognition at a ceremony in London on May 21, alongside SABRE Awards winners and Agencies of the Year in the EMEA region.Gibby has led Nestlé’s global communications function since taking on the role of chief communications officer. Her responsibilities span stakeholder engagement, including media relations, public affairs, corporate digital content and internal communications.During her tenure, she has worked with multiple leadership transitions within the organisation while overseeing communications in a complex operating environment. The company has faced a range of issues across its global business, requiring coordinated communication efforts across markets.Gibby also oversees a global communications team of around 700 professionals and has worked on evolving it into a more agile and integrated function. Her work involves collaboration with teams across numerous countries, engaging with policymakers, media, NGOs and consumers.Earlier, Gibby served as vice president of corporate communications for Nestlé’s US operations, where she focused on corporate storytelling and digital communications.Prior to joining Nestlé, she was director of global communications at The ONE Campaign. She also founded LKG Communications, offering advisory services to corporations and organisations.Her career includes leadership roles at AOL, Robinson, Lerer & Montgomery and Home Box Office.

The Public Relations Consultants Association of India (PRCAI) today announced the results of the Spring 2026 edition of the Accreditation in Public Relations (AIPR), its flagship certification programme for young and emerging Communication professionals.A total of 47 Public Relations professionals have earned their accreditation this year out of 138 applications, reinforcing AIPR’s position as one of the most credible and aspirational certifications in communications. “AIPR has consistently evolved to reflect the changing expectations of the profession. The strength of this process lies in its ability to assess real capability, how professionals think, solve, and communicate under pressure. The 2026 cohort demonstrated a high level of preparedness and is well-positioned to contribute meaningfully to the next phase of growth in the communications industry,” said Santanu Gogoi, Associate Vice President, PRCAI and Founding Partner, First Partners.The AIPR Spring 2026 edition invited participation from young and emerging professionals. Of the 138 applicants, 83 candidates advanced to the final jury round after successfully completing the preliminary Aptitude Assessment, which was strengthened this year with PRCAI’s new partner MeritTrac.“What is encouraging this year is how candidates are adapting to a world being reshaped by AI. While new-age tools are important, AIPR evaluates how well professionals combine them with strong strategic thinking in communications, which remains fundamental. The clarity of approach and depth of thinking demonstrated reflect a readiness to take on more complex, strategic roles in the industry,” said Deeptie Sethi, CEO, PRCAI.The selection process for AIPR follows a structured, multi-stage framework. The prelims consisted of an online Aptitude Assessment, testing logical and analytical thinking and awareness across media and digital, ethics, and communication fundamentals. This was followed by submission of a campaign case study and written assignments, testing participants across key competencies in strategy, problem-solving, ethics, and communication effectiveness. Four sets of jury groups of six seasoned professionals in each came forward across the cities - New Delhi, Gurgaon, Mumbai and Bangalore. These included a distinguished panel of Public Relations Founders or Business Leads, Corporate Communications Heads, Academicians, and HR experts. The 2026 AIPR cohort includes professionals across two levels of accreditation, based on their professional work experiences:Level 1 (1–5 years of experience): 26 accredited candidatesLevel 2 (5–10 years of experience): 21 accredited candidatesTop Performers of AIPR SPRING 2026 Among the accredited professionals, the top performers based on their aggregate performance are:Level 1 participants:Yazad Elavia, Edelman – 90.6% Dhara Sangoi,  Former Adfactors PR – 86.6%Sanya Parashar, Archetype – 84.5%Level 2 participants:Pooja Behuria, Edelman – 88.5%Ritika Garkoti, Adfactors PR – 85.8%Natasha Srivastava, On Purpose Consulting Pvt Ltd – 83.5%The Accreditation in Public Relations is one of India’s premier certifications for PR professionals, recognising those who demonstrate high levels of knowledge, strategic thinking, and professional competence. The total number of AIPR certified professionals by PRCAI now stands at 115. With each edition, AIPR continues to strengthen its role to solve industry challenges and raise industry standards by building a future-ready talent pool.