Senior communications executive Tavy Cussinel has launched Time for T Communications, a new fractional chief communications officer offering aimed at organisations seeking senior-level strategic communications support.The FCCO model is designed to provide executive communications leadership without the structure of a full-time C-suite hire.Cussinel brings more than 25 years of experience across Europe, Southeast Asia and the Middle East. Over the course of her career, she has founded and sold a London-based PR agency, led regional and country operations for a global communications agency, and advised boards, CEOs and leadership teams across sectors including hospitality, healthcare, culture, beauty, fashion, sustainability and corporate branding.She was previously Managing Director at Redhill in Singapore, where she joined in 2018 as Director of Strategic Communications before later leading one of the agency’s business units.Through Time for T Communications, Cussinel will work with organisations on areas including brand narrative development, messaging frameworks, internal and external communications alignment, reputational risk preparedness and executive positioning.Speaking on the launch, Cussinel said the FCCO model is intended to help organisations strengthen strategic oversight of communications and align messaging with long-term business objectives.The practice is focused on scaling businesses, internationally focused organisations, founders and leadership teams seeking senior communications counsel and strategic direction.