Johnson Controls Arabia has announced the promotion of Laura Bashraheel to Head of PR & Communications. In her elevated role, Bashraheel will spearhead strategic communications and brand positioning for the company across the region, focusing on aligning corporate initiatives with Saudi Arabia’s Vision 2030.Bashraheel brings over 13 years of multi-sector experience to the position. Her career spans leadership roles in corporate communications, journalism, and international development, including tenures at Johnson Controls Arabia (Strategic PR & Brand Visibility), United Nations Development Programme (UNDP) (Advocacy & Social Good), Saudi Gazette and Arab News (Media & Journalism)Throughout her career, Bashraheel has established a reputation for executing high-impact initiatives, ranging from large-scale rebranding and product launches to global advocacy campaigns such as the Social Good Summit and International Women’s Day. Her core expertise includes building the public presence of corporate leadership, managing regional and international press networks and integrating digital-first strategies into traditional PR frameworks.Bashraheel holds a Master’s degree in Media and Communications from Brunel University London and a Bachelor’s degree in English Language and Translation from Effat University. Her academic foundation in translation and media has been a cornerstone of her ability to navigate complex, cross-cultural brand narratives.