Alex Malouf has launched Narrative Shapers, a new consultancy focused on helping Gulf-based organisations and executives strengthen engagement with international audiences.Based in Riyadh, the consultancy will operate across the Gulf region and focus on media and speaking training, executive communications, and preparation for public engagements, including moderation support for high-profile events.Malouf said the consultancy was created to support organisations navigating increasing global visibility and engagement requirements.Narrative Shapers is currently working with clients across sectors including technology, real estate and national development.According to Malouf, the consultancy’s approach combines narrative development with communications preparedness, helping leaders shape messages for international media, stakeholders and audiences.He noted that while many organisations in the Gulf have strong local narratives, communicating those stories to global audiences often requires additional context and positioning.Malouf also said the consultancy aims to help executives prepare for external engagement by focusing not only on messaging, but also on anticipating questions and responding with clarity during public interactions.He added that international engagement has become increasingly important as countries across the Gulf continue to focus on investment, tourism and global partnerships.Prior to launching Narrative Shapers, Malouf worked in corporate communications leadership roles, including at Procter & Gamble.