MikeWorldWide has acquired workforce communications consultancy HudsonLake, adding workforce strategy to the agency’s service offerings. Financial terms of the deal were not disclosed.Following the acquisition, the consultancy will operate as “HudsonLake, a MikeWorldWide company.”Founded 25 years ago, HudsonLake specialises in organisational transformation, employee experience, talent strategy, employer branding, recruitment marketing and labour relations. Its client roster includes Toyota, 7-Eleven, American Airlines, Delta Air Lines and PeaceHealth.According to MWW, the acquisition strengthens its workforce and change communications capabilities, particularly across sectors including transportation, healthcare and consumer brands.The acquisition follows MWW’s earlier purchase of Berk Communications as part of its expansion strategy. Separately, the agency also announced plans to relaunch and expand its Washington office to strengthen its public affairs and policy capabilities.“The future of reputation is continuous, connected, and built from the inside out,” said Michael Kempner, founder and CEO of MikeWorldWide.Cynthia Hudson, founder of HudsonLake, said the acquisition would provide the consultancy with greater scale and access to additional resources and technology capabilities.HudsonLake CEO Don Smialowicz added that MWW’s AI, analytics, digital strategy and influencer capabilities would complement the firm’s existing employee and organisational communications work.