Grayling has appointed Maury Postal as Executive Vice President of Creative Strategy and Innovation Services for North America.In the role, Postal will oversee creative strategy and innovation services across the region, including digital storytelling and communications strategy. Based in New York, he will report to North America CEO Esty Pujadas.Postal joins Grayling from his consultancy, The Office of Maury Postal, where he served as principal. Prior to that, he was Executive Vice President and Executive Creative Director at Ketchum, leading the agency’s global creative team.He brings more than 18 years of experience across creative strategy, documentary storytelling, digital innovation and communications. His work has included the development of AI visibility and GEO/AEO frameworks for brands in the consumer goods, financial services and technology sectors.The appointment comes as Grayling continues to expand its North American operations, following the appointment of Pujadas as CEO in December.