Shonali Chakravarty has joined United Breweries Limited (UBL), a HEINEKEN Company, to lead Communications, Sustainability and Corporate Social Responsibility (CSR) for the business in India.The appointment follows Chakravarty's six-year stint at Lenovo, where she most recently led Enterprise Communications across Asia Pacific. Her new role at UBL brings Communications, Sustainability and Corporate Social Responsibility (CSR) together under a single leadership mandate, extending her remit beyond communications into areas increasingly central to business strategy.The move reflects a broader shift in how leading companies are defining senior communications roles. Communications leaders are increasingly being entrusted not only with reputation and executive communications, but also with sustainability, social impact, stakeholder engagement and corporate citizenship. These are areas that have a direct bearing on business resilience, licence to operate and long-term value creation.The scale of the mandate at UBL reflects that convergence. As India's largest beer company, UBL has a presence across 13 states, with 19 owned and 17 contract breweries, giving its Sustainability and CSR agenda an extensive operational and social footprint across 20+ projects. The company has an overall manufacturing capacity of approximately 24 million hectolitres and a value chain that, according to a recently released socio-economic impact study by Steward Redqueen, contributes nearly ?43,000 crore to the Indian economy and supports around 2.95 lakh jobs and livelihoods across agriculture, manufacturing, logistics, retail, hospitality and tourism.With 93% of its inputs sourced locally, UBL's sustainability agenda spans sustainable agriculture, water stewardship, responsible sourcing and community development, alongside the company's wider environmental and social commitments. The breadth of this agenda makes the integration of Communications, Sustainability and CSR a particularly significant enterprise mandate.UBL is part of HEINEKEN, one of the world's largest brewing companies, with a market valuation of over €40 billion and operations across more than 70 countries. UBL, a listed company on Indian stock exchanges with a market capitalisation of over ?35,000 crore, owns some of India's most iconic beer brands, including Kingfisher, Kingfisher Ultra, Heineken, Heineken Silver and Amstel Grande.For Chakravarty, the appointment builds on a career spanning high-growth, highly scrutinised and complex businesses. Prior to Lenovo, she held senior communications roles at Uber and OYO, where public policy, regulatory engagement, stakeholder management, executive communications and corporate reputation were closely intertwined with business strategy.Her move is emblematic of a larger evolution in the communications profession: leadership is increasingly being measured not simply by the geography of a role, but by the breadth of business functions and enterprise outcomes it influences. By bringing Communications, Sustainability and CSR together, UBL's mandate places Chakravarty at the intersection of reputation, responsible business, stakeholder trust and corporate impact.As sustainability and corporate citizenship move closer to the core of business strategy, the role of communications leaders is evolving with them. From shaping how companies tell their stories to helping shape the story of the business itself.

Maars Communicates, a leading integrated communications and digital marketing agency, has been appointed as the strategic communications partner for Studio Blo, India’s AI-native content studio.The partnership comes at a time when artificial intelligence is rapidly transforming the entertainment and content landscape, with Studio Blo building at the forefront of this shift. The studio explores how AI can become an integral part of the creative process from ideation and world-building to character creation, visual development and large-scale content production.Studio Blo’s work includes Warlord, an AI-driven sci-fi series created with filmmaker Shekhar Kapur, AI-powered celebrity cloning for Hardik Pandya, and cinematic campaigns including the Mumbai Indians Women’s Premier League film. With collaborators such as Shekhar Kapur, Rajkumar Hirani, Atlee and Rohit Shetty, Studio Blo is bringing AI deeper into mainstream entertainment and storytelling.The mandate further builds on Maars Communicates’ growing expertise in AI-led storytelling and entertainment. The agency has worked on pioneering projects exploring the use of AI in Indian mythology and popular culture, including AI Mahabharat and Hanuman: Chiranjeevi, alongside its work with emerging AI studios and technology-led content platforms.Founded by siblings Mausam Shah and Aayush Shah, Maars Communicates is a pan-India integrated communications and PR agency with expertise across entertainment, corporate, lifestyle, technology, AI and the creator economy. The agency manages communications for 50+ brands and businesses, with a growing focus on shaping narratives around emerging technologies and new-age businesses.Dipankar Mukherjee, Co-Founder & CEO, Studio Blo, said, “AI is fundamentally changing the way stories can be imagined, created and experienced. At Studio Blo, we are looking beyond AI as simply a production tool, we are exploring it as a new creative medium. From building characters and worlds to developing large-scale entertainment IP, our focus is on understanding what becomes possible when technology and human creativity work together. Partnering with Maars Communicates will help us take these conversations beyond the technology itself and build a larger narrative around the future of storytelling.”Mausam Shah, Founder & Director, PR, Maars Communicates, said, “AI is no longer just a technology story; it is becoming a creative and cultural story. At Maars Communicates, we have been closely involved with some of India’s early AI-led entertainment projects, and we see enormous potential in how this technology can reshape storytelling. Studio Blo is pushing that conversation forward by actually building and experimenting at the intersection of AI and entertainment. We are excited to partner with them and bring their work, vision and global ambitions to a wider audience.”Aayush Shah, Co-Founder & Director, Digital & Business Development, Maars Communicates, said, “Studio Blo represents a new generation of content creators who are using AI not simply as a production tool, but as part of the creative language itself. Our role will be to build a strong narrative around this evolution and create meaningful conversations across media, digital platforms and the wider creator ecosystem.”Through the partnership, Maars Communicates will lead Studio Blo’s strategic communications, media relations, thought leadership and digital storytelling, with a focus on positioning the studio as one of the key voices shaping the future of AI-powered entertainment in India and globally.

Thrive PR has announced three senior promotions across its Australia and New Zealand operations, with Sophie Maguire appointed to lead the Melbourne office, Kyra Shakspeare taking charge of Brisbane and Lwindi Ellis assuming leadership of the Auckland operation.The appointments come following the recent launch of Acuity, Thrive’s corporate communications sister agency, as the group continues to expand its regional capabilities.Maguire, who joined Thrive as a 21-year-old in 2008, will oversee the Melbourne office and its next phase of growth. Reflecting on her progression within the agency, she said the appointment represented a “full-circle moment” and an opportunity to build on the office’s existing foundations.She also pointed to Melbourne’s cultural and sporting influence as an opportunity for brands looking to participate in conversations shaping Australian culture.In Brisbane, Shakspeare will lead the agency’s Queensland operations, with a focus on strengthening its client relationships and positioning the office as a strategic communications partner.She highlighted Brisbane’s growing importance ahead of the 2032 Olympic and Paralympic Games, describing the six-year period leading to the event as an opportunity for businesses to build their legacy, impact and international relevance.In Auckland, Ellis will lead Thrive’s New Zealand business, with plans to grow the local team and strengthen its role in supporting Trans-Tasman brands and organisations operating in New Zealand.Ellis previously worked with Thrive for six months before taking on the leadership role, giving her experience of the agency’s culture and international client portfolio, including BYD and Afterpay.The three promotions reflect Thrive’s focus on strengthening its leadership across key markets while expanding its offering through Acuity. (Source: telummedia)

Creativ Company, the craft and hobby retailer headquartered in Holstebro, Denmark, has announced the appointment of Sarah Saul as Vice President of Marketing and Communications, where she will lead the company's global brand strategy, corporate communications, public relations, content marketing, executive thought leadership, and industry engagement practices.After helping build and lead global communications for Roku's multi-billion-dollar advertising and platform business, Saul joins Creativ Company at a pivotal moment as the company strengthens its client marcomms practice and accelerates growth across AI-powered marketing intelligence, creative strategy, and technology. Throughout her nearly 20-year career, Saul has built communications functions from the ground up, led campaigns around major industry moments including CES, Cannes Lions, SXSW, and TV Upfronts, and positioned executives and brands at the forefront of advertising and technology. Prior to joining Creativ Company, she spent more than seven years at Roku, where she built the communications foundation for its growing advertising business, shaping its voice and presence in the market. Earlier in her career, she held roles at Pandora, The Linux Foundation, Small Girls PR, LEWIS, and other technology companies. "What really drew me to Creativ Company is the way they're bringing machine intelligence and human creativity together to change how brands understand and connect with consumers," said Saul. "I've always been excited by companies that are doing things differently and challenging the way an industry operates. The chance to help shape Creativ Company's story and work alongside the team at such an exciting point in the company's growth was an opportunity I couldn't pass up." As Vice President of Marketing and Communications, reporting to CEO and Co-Founder Wes Morton, Saul will lead Creativ Company's integrated marketing and communications strategy. She will help elevate the company and its clients, shape compelling stories around their work, and bring greater visibility to their leadership and ideas. She will also support business development, strengthen executive visibility, and build relationships across the media, entertainment, gaming, advertising, and technology industries. "Sarah has built her career helping innovative companies turn big ideas into stories that people pay attention to," said Wes Morton, CEO and Co-Founder of Creativ Company. "She knows how to build brands, shape meaningful conversations, and connect business strategy with storytelling to create impact. As Creativ Company enters its next phase of growth, Sarah will play a critical role in sharpening our voice, elevating our clients and partners, and defining how we show up in the market." Saul's appointment reflects Creativ Company's continued investment in executive leadership as demand grows for machine intelligent marketing solutions that combine AI-powered insights with strategic creativity. She joins the company as it continues expanding its client portfolio and proprietary technology platform Ellain, helping brands make smarter marketing decisions through data-driven intelligence. Sarah was recognized by PRNEWS as one of its 2023 Top Women in PR for her contributions to the communications industry and leadership in advancing innovative, high-impact communications programs. She is based in Venice, California.

APRW has appointed Puja Bharwani as Associate Director as the communications consultancy expands its advisory and narrative capabilities.In her new role, Bharwani will advise clients on narrative strategy and positioning, media relations, and communications across earned, owned and stakeholder channels. Her portfolio will focus primarily on AI and enterprise technology companies and financial institutions, including venture capital firms, private equity funds and family offices.She will also work with selected consumer and luxury lifestyle brands, creators and influencers.Bharwani brings experience across journalism, public relations, venture building and technology. A former Reuters journalist, she previously served as Head of Marketing and PR at Antler.“Communication is not something that happens after decisions are made. It is part of how policies, decisions, and strategies are understood, tested, and accepted,” Bharwani said.She added that fragmented trust and the growing ability of audiences to engage directly with leaders and brands have made strategic communication more critical.APRW Managing Director Cho Pei Lin said Bharwani's experience across journalism, venture building, technology startups and AI would give the agency a distinctive perspective on how organisations prepare for and communicate in a rapidly changing environment.As part of the appointment, Bharwani will also bring her proprietary Owned Story™ programme to Knowledge Studio by APRW (APRW KnowS), the agency's communications readiness and advisory arm.The programme combines workshops, a proprietary prompting system and a card game designed to help organisations define and establish their narratives before engaging with stakeholders.The appointment is part of APRW's broader effort to expand its strategic communications advisory practice and support clients facing increasingly complex communications and reputation challenges. (Source: telummedia.com)

Burson, the global communications agency purpose-built to create value for its clients through reputation, has acquired Limbik Inc., the cognitive-AI company behind Decipher, Burson's predictive intelligence platform that forecasts how communications will resonate with audiences operating in more than 60 markets globally. The acquisition reflects Burson's continued investment in AI capabilities that help clients navigate reputation, communications and stakeholder trust in an increasingly complex information environment.Limbik and Burson co-developed Decipher’s proprietary IP over the past two years, giving Burson a first-mover position in AI-native audience intelligence within a broader product suite that also includes Sonar, Reputation Capital and The Fount. The acquisition brings Limbik's proprietary cognitive AI capabilities, engineering team and AI research team fully in-house, allowing Burson to accelerate product integration and development across its entire innovation suite. This enables the ability to capture the full value of the Decipher platform across the WPP network via WPP Open."Decipher has become foundational to how we help clients build, protect and prove the value of their reputation in real time," said Corey duBrowa, CEO of Burson. "Bringing Limbik's team and technology on board at Burson lets us build solutions faster for our clients and own our future technology roadmap. This work isn’t a separate service line item anymore. It's foundational to every piece of client work we do, and it's how we help clients lead, not just adapt, in the intelligence era. This move ensures faster answers, sharper judgment and a predictive, ‘see around corners’ edge we can put directly in our clients' hands, no matter where in the world we're working or what problem we're helping them solve."Decipher forecasts how communications will resonate with audiences, predicting the virality and believability of messaging to determine impact before it reaches the market. The technology serves as the predictive engine behind Burson's AI-enabled ecosystem, powering the agency's work across GEO, Reputation Capital, Culture Up and influencer strategy.Limbik co-founders Zach Schwitzky and Josh Levin will join Burson as Global Head of Innovation, AI Platforms and Products and Global Head of Innovation, Clients & Growth, respectively reporting to Global Chief Innovation Officer, Chad Latz. The broader Limbik team will join Burson’s Innovation team to build and expand AI advisory and product capability across the entire company."Every firm in the industry is guessing how audiences will react. We built the cognitive framework that knows," said Zach Schwitzky, co-founder and CEO of Limbik. "With Decipher, Burson didn’t just add a tool. It activated a model for how real audiences around the world respond to information. At Limbik, we set out to build the AI infrastructure that the world's most influential agency runs on and the intelligence behind how it shapes and protects reputation at scale. Burson understood that before anyone else, and this is what setting the standard looks like.”“With this acquisition, Burson continues building a standing innovation arm within our walls, designed to continuously generate, test and integrate new AI products across every practice, every geography and the entire communications and creative workflow," said duBrowa. "This is how we set the agenda for the industry - not by adapting to how AI changes communications but pioneering and proving what that change looks like.”

Apple has appointed seasoned communications leader Prasidha Menon as Product Communications Lead for its operations in India. Based in Mumbai, she took on the role in July 2026 and announced the move herself on LinkedIn.Menon brings over two decades of extensive experience across corporate communications, product PR, brand strategy and reputation management spanning major global technology platforms, healthcare and leading PR consultancies.Prior to joining Apple, Menon spent over three and a half years at Airbnb, serving as Head of Communications for India, Southeast Asia, Hong Kong & Taiwan and later as Brand & Product Communications Lead for the Asia Pacific region. Her previous leadership roles also include Director & Head of Brand, Marketing & Communications at Optum (UnitedHealth Group), Vice President & Global Head of Communications at OYO, and Head of Communications for India and South Asia at Uber.Earlier in her career, she held senior consultancy positions at Edelman India and Genesis Burson-Marsteller.

Authored by : Hardik Desai Sr. Vice President, Adfactors PR“We don’t have the bandwidth.”It is one of the most familiar statements in the communications profession. I have heard it throughout my career, and I have said it myself. There are, of course, moments when it is entirely justified. The pace of communication has accelerated; expectations have expanded and the demands on PR professionals have never been greater.But after nearly two decades in the profession, I have started to question whether bandwidth is always a capacity problem.Sometimes, I suspect, it is a focus problem.There is a useful concept in energy management called Phantom Load. An appliance can appear to be switched off and still consume electricity while remaining connected to the power supply. One device makes little difference. Multiply it across a household and the invisible consumption becomes significant.I believe communication has its own Phantom Load.It is the time, attention and intellectual energy consumed by activity that may be legitimate but does not necessarily create proportionate value.And this is where the conversation becomes uncomfortable.Our profession has become exceptionally good at counting activity. We count coverage, impressions, reach, media interactions, campaigns, deliverables and hit ratios. These metrics have a role. They help us understand performance.But there is a danger when what is easiest to count becomes what we value most.A high volume of coverage does not necessarily mean we influenced the conversation that mattered.A strong hit ratio does not necessarily mean we focused on the most consequential opportunities.And a large team working on an account does not necessarily mean the client is receiving better counsel.I have been in meetings with eight or ten people where, in hindsight, two or three could have had the conversation and reached the same outcome. There is nothing inherently wrong with a large meeting. Sometimes multiple perspectives are essential.But ten people spending an hour in a room is ten hours of organisational capacity.The question is simple: what did those additional hours create?The same question applies to seniority.There are important meetings, critical discussions, crisis situations, business opportunities etc. where the presence of a senior communication professional can materially change the quality of the engagement. There are senior editor engagement programmes where relationships are strengthened precisely because senior people invest their time.But there are also occasions when a senior person is present simply because seniority is expected to be visible.That distinction matters.A senior professional spending half a day at a press conference or two days at a media FAM is not merely spending few hours or days. They are making a choice about where their experience, judgement and relationships are best deployed.Perhaps that time could have been spent advising a CEO, understanding a client's business challenge, developing a younger professional, building a strategic relationship or identifying a reputation risk before it became a problem.This is not an argument against activity. It is an argument for proportionality.The same applies to measurement.For years, the industry has been under pressure to demonstrate value, yet we often continue to present the most visible outputs as evidence of impact. The conversation is slowly changing, with growing emphasis on connecting communication measurement to business objectives and outcomes.The more important question is therefore not how much did we do?It is:What changed because we did it?That is a very different question.It requires us to think beyond volume and towards relevance. Beyond activity and towards influence. Beyond reporting what happened and towards understanding what it meant.I believe this matters particularly for the next generation of PR professionals.Young professionals entering the industry today will work in an environment where AI can increasingly automate production, reporting and routine execution. Their advantage will not come from simply being able to do more work.It will come from knowing which work deserves to be done.That requires judgement.And judgement develops when people have the space to think, question, understand context and engage with the business behind the communication challenge.It also places a responsibility on senior professionals.As we become more experienced, our value should not be measured by how many meetings we attend or how many pieces of work we personally review. It should increasingly be measured by the quality of the decisions we influence and the capability we build around us.I have not always got this right myself. There have been meetings I did not need to attend, work I could have delegated and operational issues I could have stepped away from. Experience teaches you that being involved can feel like being useful.They are not always the same thing.Leadership is ultimately about leverage.This is why I think the Phantom Load of PR deserves a wider conversation—not as a criticism of how our industry operates, but as a question about how we want the profession to evolve.For HR leaders, it raises questions about how jobs are designed and whether talented people have enough space for meaningful and developmental work.For senior practitioners, it raises questions about where experience creates the greatest value.For younger professionals, it offers an important lesson: being busy is not the same as being valuable.And for all of us, it raises a more fundamental question about what we choose to reward.Do we reward volume or relevance?Participation or contribution?Activity or impact?More people or the right people?More work or better thinking?After nearly 20 years in communication, I have become convinced that our most valuable resource is not simply time.It is focused attention.So perhaps the next time we say, “We don’t have the bandwidth,” the first question should not be “Who else do we need?”It should be:“Where is our bandwidth going?”And then the question that matters even more:“Is that where it creates the most value?”Because the future of communication will not be defined by how much activity we can generate.It will be defined by the quality of attention we bring to the things that matter.And perhaps the most strategic thing we can do with our bandwidth is not to find more of it.It is to stop wasting the bandwidth we already have.DISCLAIMER: The views expressed are solely of the author and theprpost.com does not necessarily subscribe to it.

Teamology Softech and Media Services Pvt. Ltd., a digital PR and communications agency, has appointed Ritika Mahtani as Associate Director – Public Relations, strengthening its leadership team and reinforcing its focus on strategic communications, integrated public relations and business growth.With over a decade of experience across public relations, brand communications, strategic planning and business development, Ritika brings extensive experience in building communication strategies for brands across sectors including lifestyle, consumer, education, healthcare, technology, real estate and corporate communications.Prior to joining Teamology, Ritika was associated with SRV Media, where she held a leadership role spanning PR strategy, new business development, client relationship management, team building and business growth. During her career, she has worked across integrated communications, media relations, reputation management, thought leadership and brand positioning, with a focus on aligning communication programmes with broader business objectives.In her new role at Teamology, Ritika will be responsible for strengthening the agency’s PR practice, leading strategic client mandates, developing new business opportunities and contributing to the growth of the organisation’s communications vertical. Her mandate will also include strengthening client relationships and developing insight-led communication programmes designed to create measurable value for brands.Commenting on her appointment, Ritika Mahtani, Associate Director – Public Relations, Teamology, said, “I’m excited to begin this new chapter with Teamology and contribute to building a stronger, insight-led PR practice. I look forward to working with the team to create meaningful communication strategies, strengthen client partnerships and build narratives that deliver real value for brands.”Speaking on Teamology’s vision and Ritika’s appointment Gulrez Alam Director of Teamology, said, “At Teamology, our vision is to build an integrated communications practice that goes beyond conventional media visibility and helps brands create sustained reputation and business value. As the communications landscape evolves, we want to bring together strategic public relations, digital visibility, media relations, thought leadership and brand storytelling under a more integrated, outcome-oriented approach. Ritika’s experience across strategy, client leadership and business development will play an important role in strengthening this vision and accelerating the growth of our PR practice.”Ritika’s appointment is part of Teamology’s continued focus on strengthening its leadership capabilities and developing communication solutions aligned with the evolving needs of brands. With her experience across multiple industries and a strong understanding of both client servicing and business development, she is expected to play a key role in expanding strategic PR mandates and deepening the agency’s engagement with existing and prospective clients.Fdirec

The Public Relations Institute of New Zealand (PRINZ) has appointed Leigh Harris FPRINZ and Jill Dryden FPRINZ as co-opted members of its Committee, while Dryden has also been elected Chair of the PRINZ College of Fellows.Together, Harris and Dryden bring seven decades of experience spanning public relations consultancy, stakeholder engagement, crisis management and strategic communications. They join elected Committee members Celia Crosbie, Travis Logan, Cherish Wilkinson, Leigh Catley and Perzen Patel.Harris is Co-Founder and Managing Partner of Convergence Communications, which she has led for more than 20 years. A PRINZ Fellow, she has advised private, public and not-for-profit organisations across New Zealand on reputation management, business strategy and complex issues.Dryden brings almost 40 years of experience in public relations. Her career has included senior practitioner, managing director and shareholder positions at agencies including Porter Novelli, Star Public Relations and Network Communications.She has also advised organisations across New Zealand on corporate relations, issues management, crisis communications and stakeholder engagement.PRINZ Committee Chair Celia Crosbie welcomed the appointments, saying Harris and Dryden would bring extensive experience, sound judgement and a strong commitment to the profession to the institute's governance.Crosbie also congratulated Dryden on becoming Chair of the College of Fellows, describing her as well placed to lead and advocate for the Fellows community given her experience and longstanding contribution to public relations.The appointments strengthen the senior industry expertise represented on the PRINZ Committee as the institute continues its work supporting communications professionals across Aotearoa New Zealand.(Source: telummedia)

In a first-of-its-kind industry structure in India, The PRactice and ON PURPOSE today announced that they are coming together under The PRactice Group. While the two firms will continue to work as independent, the new structure will help unlock the strengths and growth potential of both firms by bringing their leadership and capabilities closer together. Girish Balachandran will become Group CEO of The PRactice Group. Nandita Lakshmanan will transition from CEO of The PRactice to Founding Partner of The PRactice Group. Zach James and Rishi Seth will continue as Managing Partners of The PRactice Group. The new structure will take effect on 1 September 2026.The PRactice Group is being built as a future-forward integrated communications group, bringing together specialist capabilities, independent brands and strong leadership. The common Group structure will allow the two firms to work together when relevant, giving clients access to a broader range of expertise without diluting what makes either firm distinctive. Nandita Lakshmanan will transition from her day-to-day role as CEO of The PRactice to Founding Partner. In her role as Founding Partner, Nandita will continue to consult select clients, while focusing more on training and development, and mentoring senior talent.Girish Balachandran, Founder, ON PURPOSE, takes over as Group CEO of both The PRactice and ON PURPOSE Girish has had a stellar run in creating ON PURPOSE over the last decade. In his expanded role, Girish will lead strategy and growth for both companies and oversee client servicing.As part of strengthening the leadership at The PRactice, the firm announced a slew of senior appointments. Senior leadership members announced today are:·       Sabah Kazi, Vice President (Based in Mumbai)·       Bala Krishnan, Vice President (Based in Bengaluru)·       Sudipta Das, Group Account Director, (Based in Delhi)Nandita Lakshmanan, Founding Partner, The PRactice Group, said “This is not an incremental change. It reflects an ambitious growth mindset that Zach James and Rishi Seth have stood for. It also underscores our conviction that the right structure creates space for the right talent to lead both firms to success in these dynamic times. Girish brings a genuinely refreshing approach to building the modern-day public relations consultancy, and I am excited to see what The PRactice Group builds next.”Girish Balachandran, the new Group CEO, commented “This is a pivotal moment for our industry. The coming together of The PRactice and ON PURPOSE represents the future of modern reputation and purpose-led communications that unlock business value. In my expanded role as Group CEO, I am excited to work alongside Nandita, Zach and Rishi to realize the synergies between our complementary strengths in corporate reputation and social change communications and build a model that is resilient, impactful, and truly future-ready.”“The value of a Group is not in how many firms sit under its name, but in what those firms can achieve together for clients. We believe that is what will define the next generation of independent communications groups. By combining the complementary strengths of The PRactice and ON PURPOSE with stronger leadership across levels, we are building a more relevant, resilient and future-ready communications business.” Said, Zach James, Managing Partner, The PRactice Group.“Really excited with the alignment at The PRactice and ON PURPOSE. Indian Founders are coming of age in leading the communications industry, and I am really happy to be a part of this journey. The last two years have been a great learning experience for me to work with Nandita, one of the finest leaders in the industry. Am happy that we will continue to benefit from her experience. At the same time, I am excited to work with Girish in helping us grow faster and expand our portfolio of services.” Said, Rishi Seth, Managing Partner, The PRactice Group.

Financial communications agency Vested has acquired Washington, DC-based public affairs and special situations consultancy Watermark, strengthening its capabilities in regulatory communications, crisis management and government affairs.As part of the deal, Watermark founder Zack Condry will join Vested as head of public affairs and special situations. He will lead a newly established practice focused on these areas. Watermark’s entire team will also move to Vested.The acquisition gives Vested additional expertise in advising financial services companies on complex regulatory, political and reputational matters. Its expanded offering will cover communications involving key US regulatory bodies, including the Securities and Exchange Commission (SEC), Federal Trade Commission (FTC) and Consumer Financial Protection Bureau (CFPB).Watermark’s work spans public and government affairs, regulatory advisory, crisis and special situations, initial public offerings (IPOs), corporate transactions and investor relations.Condry brings more than two decades of experience in Washington’s communications and public affairs landscape. According to Vested, he has advised organisations representing nearly 10% of the current Fortune 100 and 5% of the Fortune 500.Watermark’s existing client portfolio includes multinational companies with a combined market capitalisation of approximately $3.1 trillion.The acquisition marks an expansion of Vested’s strategic communications offering, particularly for financial services organisations navigating regulatory scrutiny, corporate transactions and high-stakes reputational challenges.

The Middle East Public Relations Association (MEPRA) will host the 2026 MEPRA Qatar Leadership Majlis on September 10 at W Doha, bringing together senior leaders from government, business, media and communications to examine how the region’s influence landscape is changing.Held under the theme “The New Architecture of Influence,” the event will explore how geopolitical shifts, regional conflicts, economic uncertainty, advances in artificial intelligence and evolving media consumption habits are reshaping the way information is created, distributed and trusted.The programme will feature panel discussions and interactive conversations focused on practical experiences and emerging trends across the communications industry.Building on feedback from last year’s event, this year’s Majlis will place greater emphasis on practical application. Sessions will examine how communications teams are using AI to plan, execute and measure events, how event strategies vary across B2B, B2C and B2G environments, and how organisations can measure impact beyond attendance figures and media coverage.Justin Kerr-Stevens, Chair, MEPRA, said the role of communications has moved beyond simply managing messages. “It's no longer just about controlling the message. Increasingly, our role is to help organisations make better decisions, build trust before they need it and navigate periods of uncertainty with confidence,” he said.Kerr-Stevens added that the Qatar Leadership Majlis would bring together leaders from government, business, media and communications to share practical experiences, challenge conventional approaches and examine what the new architecture of influence means for organisations operating in the Middle East.The Majlis will also provide a forum for peer learning and candid discussion, with participants encouraged to share experiences and assess the capabilities communications teams need to remain trusted, resilient and influential.The event is targeted at senior professionals across government, business, media and communications, as well as executives responsible for reputation, stakeholder engagement, corporate affairs and organisational strategy.The 2026 MEPRA Qatar Leadership Majlis will take place on September 10 at W Doha.

PR Companion, the communications arm of Ethane Web Technologies, has been appointed as the public relations partner of digiCloud Solutions, a Salesforce Select Partner headquartered in Pune. The engagement covers media relations, executive positioning, and thought leadership for digiCloud's founders and leadership team, with the goal of building the company’s profile across business and technology publications as it expands its enterprise CRM and agentic AI capabilities.Lalit Sharma, Founder & CEO of PR Companion and Ethane Web Technologies, said the mandate reflects the agency's push into deeper enterprise technology accounts. “A lot of B2B technology companies in India are doing genuinely strong work but stay invisible outside their own client base. digiCloud falls into that category. Over 200 implementations and 120-plus enterprise clients is not a small achievement, yet very little of that has been told publicly. We are not looking to manufacture a story here. There is enough substance in what digiCloud has built that our job is really to get it in front of the right editors and readers.”Abhijeet Kate, Co-founder and Principal Consultant at digiCloud Solutions, pointed to the gap between what vendors promise on AI and what mid-market enterprises are actually able to deploy. “Most of the conversation around agentic AI right now is still aspirational. On the ground, with the manufacturing and retail clients we work with, adoption looks very different from the pitch decks. We have some real examples worth talking about, including deployments that go well beyond a typical dashboard, and we have not done a good enough job putting that in front of the industry. This partnership is about fixing that gap.”PR Companion continues to expand its client base across sectors and is building out its team to offer a fuller range of communications services, from media relations and thought leadership to reputation management and digital PR.

Hyundai Motor Company has officially appointed Bodhi Thakur as its new Global Head of Corporate and Internal Communications, effective immediately.The South Korean automotive giant announced the high-profile appointment today, tasking Thakur with steering the company's global messaging strategies and internal culture initiatives.Key Highlights* Strategic Appointment: Thakur joins Hyundai to oversee all global corporate and employee communications.* Corporate Growth: The move aligns with Hyundai's ongoing expansion into electric vehicles and future mobility solutions.* Industry Experience: Thakur steps into the role with an extensive background in leading brand and communications strategies for major organizations.Driving Global NarrativeIn his new capacity, Thakur will lead a multinational team responsible for unifying Hyundai's corporate identity. Industry analysts note that his immediate challenge will involve streamlining internal communication channels across regional offices. He will also be responsible for managing external media relations during a period of massive industry transformation. Hyundai representatives expressed confidence that Thakur's strategic vision will strengthen the automaker's global brand presence.

Alila Solo has appointed Rasya Ardannary as Associate Director of Marketing Communications, adding an experienced communications professional to its leadership team in Solo, Indonesia.Alila Solo is the Alila property in Surakarta Indonesia, known for its upscale hospitality and views over the city and surrounding area.In her new role, Ardannary will oversee the hotel’s marketing communications activities, including corporate communications, brand strategy, media relations, social media and events.Ardannary brings close to 10 years of experience in marketing communications, having worked across the hospitality sector with organisations including The Royal Surakarta Heritage Solo – MGallery by Sofitel, Hyatt and Accor.Her appointment adds further communications and branding expertise to Alila Solo as the property continues to strengthen its market presence and engagement with guests, media and wider audiences.Based in Solo, Ardannary will be responsible for developing communications initiatives that support the hotel’s brand positioning while building relationships across media, digital and event channels.

Aradhya Dubey has been promoted to Assistant General Manager, Corporate Communications at Network18 Media & Investments Limited.Dubey joined Network18 in 2023 as SM, Corporate Communications and has been part of the organisation’s communications function since then.He brings over 13 years of experience across public relations and corporate communications, with sectoral experience spanning media, education, healthcare and pharmaceuticals.Following the elevation, Dubey expressed gratitude for the trust and support received throughout his professional journey and acknowledged his colleagues, mentors and teams for their contribution to his growth.In his new role, Dubey will continue to contribute to Network18’s corporate communications mandate, while taking on broader leadership responsibilities.

Marriott Hotel Al Forsan, Abu Dhabi has appointed Lotachukwu (Lota) Monyei as Director of PR & Marketing, a strategic move to strengthen the hotel's brand presence and reputation. In her new role, Monyei will lead the hotel's public relations, brand, and marketing strategy across all channels, driving awareness and revenue for the 400-room property and its dining, events, and leisure offering.Monyei's extensive experience in hospitality marketing spans multiple Marriott brands, including Sheraton, Le Méridien, Four Points by Sheraton, Aloft, Element, and Courtyard by Marriott. Her career progression from multi-property marketing coordination to senior leadership roles highlights her ability to lead high-impact campaigns and elevate brand visibility across diverse hotel segments.Most recently, as Senior Manager – Marketing & Communications for the Le Méridien Dubai Hotel Complex, she supported communications across five properties, generating more than AED 1 million in earned media value for Le Méridien Dubai alone. Her work has twice earned her a place on Hotelier Middle East's “Marketing Power List,” in 2024 and 2025, demonstrating her recognized expertise and dedication.“We are delighted to welcome Lota to the Marriott Hotel Al Forsan family. Her creativity, strategic thinking, and proven record across the Marriott portfolio make her the ideal person to elevate our brand and tell our story to the region and beyond,” said Catalina Susan, General Manager, Marriott Hotel Al Forsan, Abu Dhabi.“Every hotel has a story, and Marriott Hotel Al Forsan, Abu Dhabi, is one of energy, adventure, and warmth. I can't wait to help tell it,” said Monyei. “I'm joining an exceptional team, and my hope is to build something lasting for our guests, our partners, and the team I work alongside every day.”Monyei’s appointment strengthens Marriott Hotel Al Forsan’s commercial leadership team and reflects the hotel’s continued investment in strategic brand positioning, integrated communications and audience-led storytelling, positioning the hotel for future growth and success.

 Blue Buzz, a leading Brand and Reputation Advisory firm based in Mumbai, has appointed Ashraf Engineer as Strategy Director. The move strengthens the firm’s strategic advisory practice as it looks to bring greater depth to how brands approach reputation, positioning, culture and communication.Ashraf brings more than three decades of experience across communication, brand strategy, business advisory and journalism. He began his career in journalism with Mid Day in 1995, going on to hold senior positions at The Bombay Times, The Maharashtra Herald and The Hindustan Times, before moving on to the communication industry. He was Vice-President with MSLGROUP, where he established and built its content practice, later joining Pitchfork Partners as Executive Director. In 2023, he joined Ideosphere as Head - Strategy.His career spans both sides of the communication ecosystem. He understands how stories are shaped in newsrooms and how organisations should think about brand positioning, strategic communication, reputation and leadership narratives. He has also conducted more than 200 media training sessions for Indian and global business leaders, across sectors.At Blue Buzz, Ashraf will focus on strengthening the firm’s strategic advisory offering. He will work with clients on brand and reputation strategy, positioning, narrative development and communication counsel. His appointment adds a strategy-led layer to Blue Buzz’s broader brand reputation mandate, as the firm works with organisations navigating increasingly complex media, cultural and stakeholder environments.Ashraf said: “The boundaries between brand, reputation and business have become increasingly fluid. Organisations are communicating in an environment shaped by technology, culture, media and a far wider set of stakeholder voices. Having worked across journalism, communication and brand strategy, I have seen this evolution from different vantage points. What attracted me to Blue Buzz is the opportunity to bring those perspectives together and work with clients on the larger questions of positioning, reputation and trust, not just communication.”Neha K Bisht, Founder and CEO, Blue Buzz, said: “Brands today are not just managing communication. They are managing reputation, business context, culture, leadership and trust, all at once. Ashraf has seen this from inside a newsroom, inside an agency and inside a boardroom. That range is rare. It sharpens the counsel we can give our clients, and it marks an important step in how Blue Buzz is evolving as a brand and reputation advisory firm.”Ashraf is also a published author, TEDx speaker and creator of an award-winning news podcast. He has written and spoken extensively on business, media, society and communication.With Ashraf’s appointment, Blue Buzz continues to build out its strategy and advisory capabilities, bringing together strategic counsel and communication expertise to help organisations build stronger brands, sharper narratives and more resilient reputations.

Independent communications agency Adhesive has added Sydney-based UNSW College to its client roster, taking on communications duties for the launch of the institution’s new Applied Degrees offering.The agency will support the launch across media relations, corporate profiling, event management and influencer engagement, while also bringing artificial intelligence-led optimisation into the communications programme.Adhesive founder and managing director Mike Maurice said the partnership builds on the agency’s experience in telling stories around skills, employability and the changing nature of work.He described Applied Degrees as a new approach to higher education that aims to create alternative pathways into careers at a time when skills requirements and employment patterns are rapidly evolving.The engagement will also draw on Adhesive’s GEO offering, which combines AI intelligence with communications strategy and storytelling.Maurice said the agency’s approach reflects the shared emphasis of Adhesive and UNSW College on continuous learning and preparing for future changes in the workplace.The agency will use an integrated, full-channel communications strategy to build awareness of Applied Degrees among its target audiences, including people looking to upskill, career changers and school leavers.The appointment comes as education providers increasingly look beyond traditional qualifications to develop programmes focused on employability, practical skills and changing workforce requirements.For Adhesive, the UNSW College mandate expands its work in the education and skills space while providing an opportunity to apply AI-informed communications to a major education launch. (Source: telummedia.com)

MSL Group Middle East has appointed Samah Mohtar as Senior Manager, strengthening its strategic communications and media relations capabilities in Saudi Arabia.Based in Riyadh, Mohtar will lead strategic communications and media engagement for a portfolio of local, regional and international clients. His remit will include developing communications strategies, shaping brand messaging and working with cross-functional teams to deliver campaigns driven by storytelling and reputation-building.His areas of expertise include media relations, crisis and reputation management, and strategic communications planning.Mohtar joins MSL Group Middle East from Hewar Group, where he spent more than five years and most recently served as Account Manager. During his tenure, he worked with government and private-sector organisations across a range of mandates, including large-scale projects and high-profile communications campaigns.His experience across both government and corporate accounts adds to MSL Group Middle East’s capabilities as brands and organisations in the region increasingly focus on reputation, stakeholder engagement and strategic storytelling.The appointment also comes as Riyadh continues to attract major government-led initiatives, private-sector investment and international brands, increasing demand for communications specialists with experience navigating complex stakeholder environments.In his new role, Mohtar will work with MSL’s wider teams to support clients through integrated communications programmes spanning media engagement, reputation management and strategic storytelling.(Source: telummedia.com)

Leadership and communications consultancy The Grossman Group has introduced a new advisory practice aimed at helping chief communications officers (CCOs) modernise their communications functions as the role becomes increasingly strategic amid rapid advances in AI and enterprise transformation.The new CCO Advisory is designed to support communications leaders facing rising expectations around AI adoption, employee experience, organisational change and stakeholder engagement. The firm said that while the responsibilities of CCOs have expanded significantly in recent years, many communications teams continue to operate with outdated structures, systems and measurement frameworks.The advisory service combines organisational diagnostics, strategic consulting, data-driven insights and ongoing executive support. Each engagement begins with The Grossman Group's proprietary Modernization Roadmap, an assessment framework that evaluates communications operations across seven critical areas: strategy, structure, systems, DNA, savvy, staff and skills.The assessment is intended to identify capability gaps, prioritise investments and align communications functions more closely with broader business objectives."The CCO role has elevated faster than the function has been equipped to handle it," said David Grossman, Founder and CEO of The Grossman Group. "Most CCOs know modernisation is the work. Few have a framework for sequencing it. We created The CCO Advisory to help close that gap."The Chicago-based consultancy said the new practice builds on its expertise in leadership communications, organisational culture, employee engagement and change management, and will be available to communications leaders across a range of industries.As communications leaders take on broader responsibilities spanning reputation management, internal communications, AI governance and business transformation, advisory services focused on modernising the communications function are becoming an increasingly important area of investment for enterprises.

A new study by The PR Academy MENA in Dubai confirms that the UAE has established a pioneering corporate communications framework for crisis management, built on preparedness, a proactive approach, and unified messaging. The study finds that this corporate communications model has empowered the country to transform challenges into opportunities, strengthen public trust, and reinforce the UAE's positive reputation and that of its institutions.The study revealed that corporate communications in the UAE have evolved beyond their traditional role of responding to crises to become a strategic function that shapes the media narrative through transparency, timely responses, and delivering accurate information.It found that 71% of organisations consider rapid response to be the most critical factor in containing crises, while 78% identified misinformation as the greatest communications challenge. In addition, 73% of respondents reported that their organisations had been exposed to misleading content over the past two years, underscoring the importance of having a robust corporate communications system capable of early detection and immediate intervention.The findings also showed that 84% of organisations rely on advanced media monitoring tools, while 62% use data analytics to support communications decision-making. Meanwhile, 92% confirmed that they utilise artificial intelligence technologies for content creation and analysis, thereby significantly enhancing communications professionals' ability to make informed, data-driven decisions.Commenting on the findings, Reem Masswadeh, (pictured), Founder of The PR Academy MENA, said: "The UAE’s corporate communications model in times of crisis reflects a significant transformation in media narrative management. Government entities have successfully shifted from reactive communications to proactively shaping professional narratives that strengthen public trust, support stability, and effectively counter misinformation."She added: "The UAE’s corporate communications ecosystem has demonstrated remarkable efficiency in managing major crises and national events, including the COVID-19 pandemic and Expo 2020 Dubai. Despite early international media coverage that questioned the country's ability to host the event, relevant authorities adopted a proactive communications strategy by amplifying international engagement, highlighting the nation's readiness, and showcasing institutional integration. This approach successfully reshaped the global narrative, reinforced confidence, and transformed challenges into an opportunity to demonstrate the UAE’s outstanding capability in delivering world-class events with professionalism and excellence."The study also revealed that the UAE’s advanced communications model is underpinned by a proactive strategy that combines transparency, rapid response, and integrated messaging, using sophisticated digital tools for media monitoring, data analysis, and content creation. This integrated approach has generated extensive media visibility and sustainable impact, further enhancing the confidence of both the public and institutional stakeholders.The research was based on a comprehensive analysis of media monitoring data gathered through specialised platforms, including Cision, alongside a survey of communications and media professionals from government and private sector organisations. The findings provide valuable insights into media coverage trends and the effectiveness of communication strategies during crises.An Advanced Communications ApproachThe study emphasised that the UAE’s success in managing numerous crises is the outcome of a comprehensive strategic vision that positions corporate communications as a leadership function influencing decision-making and reputation management.It highlighted that adopting a proactive approach founded on transparency and integrated messaging, supported by investment in advanced technologies and the development of specialised communications talent, has enabled institutions to respond to challenges with agility and efficiency, minimise their impact, and transform them into opportunities to strengthen trust at both the national and international levels.This reflects the UAE’s ability to leverage corporate communications as a vital strategic asset that supports stability and enhances national competitiveness. At the same time, it reinforces that sustaining this success will depend on advancing communications capabilities and keeping pace with the rapidly evolving global media landscape.Sustaining Media PresenceThe findings also noted that the UAE’s media performance indicators indicate a well-structured corporate communications ecosystem built on clear policies that ensure consistent messaging and sustained media engagement. This is complemented by the use of advanced monitoring and analytical tools that strengthen organisations' ability to respond swiftly to emerging developments.The study concluded that the UAE’s corporate communications experience represents a leading model founded on partnership, integration, and innovation, combining efficiency, agility, and preparedness. It reaffirms the strategic role of communications as a cornerstone of effective crisis management, reputation-building, and advancing sustainable development."The current landscape requires sustained investment in communications as a strategic partner in reputation building and trust enhancement. This can be achieved by developing integrated communications strategies based on early monitoring and rapid response, while creating compelling media narratives that showcase the UAE’s achievements and strengthen its positive image both locally and internationally," Reem Masswadeh concluded.

Public relations has undergone a remarkable transformation over the past decade. Once viewed primarily as a function responsible for securing media coverage, PR has evolved into a strategic business discipline that helps shape reputation, influence perception and support sustainable business growth. In today's highly connected marketplace, every interaction contributes to how a brand is perceived. As a result, communications professionals are increasingly involved in business conversations that extend beyond marketing to include growth, leadership visibility, stakeholder engagement and reputation management.Reputation Is a Competitive AdvantageIn an era where news travels instantly and opinions are formed within seconds, reputation has become one of an organisation's strongest competitive advantages. Customers, investors, employees and partners are no longer influenced only by products or servicesthey also evaluate a company's values, transparency and purpose. Strategic PR helps organisations communicate consistently, build trust and reinforce credibility over time, making reputation a long-term business asset rather than a short-term campaign objective.The Rise of Founder-Led BrandingOne of the biggest shifts in modern communications is the growing importance of founder visibility. Audiences increasingly connect with the people behind a brand. Authentic leadership stories, informed industry opinions and consistent executive communication help humanise organisations and strengthen stakeholder confidence. Founder branding is no longer limited to interviews; it includes thought leadership, speaking engagements, LinkedIn, podcasts and meaningful participation in industry conversations.Integrated Communications MatterToday's communications ecosystem extends far beyond traditional media. A strong earned-media story can spark discussions across digital platforms, newsletters, podcasts, communities and industry events. The most successful brands ensure that their messaging remains consistent across owned, earned and shared channels, creating a unified narrative that audiences recognise and trust.Technology Is Changing How We WorkArtificial intelligence and digital tools have improved research, media monitoring and content development, enabling PR professionals to work more efficiently. However, while technology supports execution, it cannot replace strategic judgement, creativity or trusted media relationships. Human insight remains essential for crafting compelling narratives and managing reputation during both opportunities and challenges.Quality Over QuantitySuccess in PR is no longer measured by the sheer number of stories published. Organisations today are placing greater emphasis on relevance, message pull-through and the influence of the platforms where they appear. A well-placed story that reaches the right stakeholders and supports business objectives often creates greater impact than multiple mentions without strategic value.PR as a Continuous FunctionCommunications has shifted from being campaign-led to becoming an always-on business function. Brands that consistently share innovations, milestones, customer stories and expert insights remain visible and credible throughout the year. This ongoing approach helps organisations stay relevant, build stronger stakeholder relationships and respond effectively to changing market dynamics.For both brands and agencies, the future of PR lies in collaboration, strategic thinking and long-term value creation. Communications should be viewed as an investment in trust rather than simply a tool for publicity. As businesses continue to evolve, PR will play an even greater role in strengthening reputation, supporting leadership positioning and fostering meaningful engagement. Modern public relations is no longer just about earning headlines it is about creating lasting confidence in a brand through authentic and consistent communication

One2en Communications, an Integrated Communications agency, has onboarded LivLong 365 (formerly known as IIFL Insurance) and QubeHealth-Pay, which recently closed its Series A round at a ?416 Cr. valuation. Under the mandates, One2en will lead business plan communications, data-driven PR, executive profiling, media relations, stakeholder engagement and reputation management for both brands.LivLong 365, part of the IIFL group, is an integrated healthcare platform — doctor consultations, diagnostics, pharmacy, home healthcare, health plans and preventive wellness. With a network of over 6000+ Doctors and 30+ NABL Accredited Diagnostic Partners, Livlong's healthcare presence extends across 19000+ pincodes.Gaurav Dubey, Founder & CEO, LivLong 365, said, “At LivLong, we have a strong, close-knit presence across 800+ cities, and we’re using technology to deliver highly personalized healthcare support—building a truly connected healthcare ecosystem. That’s why we chose One2en as our communication partner. We believe they can help us tell this story in a compelling, precise way, so the work we’re proud of translates into real value for our customers. It’s a win-win for all.”QubeHealth-Pay, meanwhile, is building the healthcare payments infrastructure for India; enabling healthcare financing, insurance, and healthcare service care providers on an integrated platform. The company recently closed a Series-A funding round at a valuation of ?416 Crore, backed by the likes of Unicorn India Ventures, IA Growth Opportunities Fund, Brew Opportunities Fund, Finvolve Ventures, FirstPort Capital, Maithan Family Office, among others.Commenting on the association, Chris George, Co-Founder & Group CEO, QubeHealth-Pay, said, "At QubeHealth-Pay, we are building India's healthcare financial infrastructure layer—a healthcare payments platform that brings together patients, employers, healthcare providers, insurers, and financial institutions into a single ecosystem. Our mission is to remove the financial friction that often stands between families and timely healthcare. We believe healthcare should never be delayed or denied because of the way people pay for it, and we're committed to transforming how India pays for healthcare."Saksham Srivastava, Founder, One2en Communications, commented: "India's healthcare sector has entered the next phase of growth, where trust has become as important as technology. As innovation accelerates, the brands that communicate with clarity and credibility will lead the conversation. We're excited to partner with LivLong 365 and QubeHealth-Pay to build narratives that strengthen reputation, foster stakeholder confidence and support long-term business growth."

Brand Catapult, one of India’s fast-growing branding, marketing and communications agencies, has announced the elevation of Ria Kapoor (Nongmaithem) to Director – PR & Communications, reinforcing its commitment to strengthening leadership and scaling its integrated communications practice.With nearly a decade of experience in public relations and strategic communications, Ria has been a core force behind the growth of Brand Catapult’s PR division. She has led end-to-end communication strategies, reputation building, media relations and storytelling initiatives that have significantly enhanced brand visibility, credibility and long-term equity for clients across sectors.Her portfolio spans leading brands including, Louve, Chica, Qavalli, Radisson Hotels, Steve Madden, Mahindra Group, Giani Ice Cream, Patodia Exports, Café de Flora, Shri Paramani Jewels, amongst others. She has also worked closely on celebrity collaborations, talent sourcing and influencer-led campaigns, helping brands create high-impact cultural and media moments.Under Ria’s leadership, multiple brands have witnessed strong growth in market presence, improved media visibility and deeper audience engagement. Her approach blends strategic storytelling with execution-led communication, enabling brands to not only gain attention but also build sustained relevance in competitive markets.She has been instrumental in shaping Brand Catapult’s PR practice with a focus on integrated communications, combining public relations, influencer strategy, brand positioning, crisis management and thought leadership to deliver measurable business outcomes.In her new role as Director – PR & Communications, Ria will lead the agency’s communications vertical, overseeing strategic planning, media relations, brand reputation, celebrity and influencer partnerships, and integrated campaign development. She will also work closely with the leadership team to further scale Brand Catapult’s positioning as a trusted communications partner for ambitious brands.Commenting on her elevation, Ria Kapoor said:"PR today is not just about visibility, it is about relevance, trust and cultural impact. I am excited to take on this new role and continue building meaningful brand narratives that help our clients grow, connect and lead in their respective spaces."Dhruv Goel, founder of  Brand Catapult added:"Ria has played a defining role in the growth of our PR practice. Her strategic clarity, strong media relationships and ability to build impactful brand stories have directly contributed to the success and expansion of several client accounts. Her elevation is a natural progression of her leadership and the value she continues to bring to both clients and the agency."The elevation comes as Brand Catapult continues to expand its integrated offerings across branding, communications, digital marketing and content strategy. With a growing portfolio and increasing demand for unified communication solutions, the agency remains focused on delivering impactful, insight-driven and results-oriented strategies.

Capital One, a Fortune 500 company, has brought on enterprise communications strategist Aanandita Bhatnagar to lead its India communications mandate. The appointment reflects the company’s continued investment in the core leadership team of the Bengaluru-based Global Capability Centre, a key enabler in Capital One’s technology first banking philosophy. Bhatnagar’s role as Head of Corporate Communications will see her lead a broad remit spanning Brand Marketing, Talent Engagement, and Integrated Communications. She is expected to focus heavily on establishing Capital One’s regional brand identity, amplifying its employer value proposition, and elevating corporate reputation across stakeholder groups. Based out of Bengaluru, Bhatnagar steps into the role with 25 years of experience leading multi-faceted communications, brand marketing, and reputation initiatives across major tech multinationals and high-growth ecosystems. Most recently, she served as AVP of Global Brand & Marketing Strategy at Web3 startup Liminal Custody. Prior to this, she spent nearly nine years at NetApp as Director of Integrated Marketing Communications for the India and APAC Hub. Her stint at NetApp saw her lead brand strategy and communications, drive market and employer brand transformation and spearhead marketing for the award-winning NetApp Excellerator startup initiative. Her storied career across major technology and enterprise brands, including Texas Instruments, Cisco Systems, ANZ Banking Group, AXA Business Services, and Bharti Airtel, has seen her advise executive leadership on building distinctive brand equity and crafting impactful narratives while driving strategic market positioning, and employer-of-choice programs.      Outside of work, she serves as a founding member of the Global Women in PR (GWPR) India chapter and has actively championed DEI, CSR, and POSH governance.

Integrated public relations and communications agency The Hype Studio has secured the public relations and communications mandate for TalentGum, a leading online platform for live extracurricular activities and skill-building courses for children. Under the mandate, the agency will drive strategic communications, media relations, thought leadership, and brand storytelling to strengthen TalentGum’s presence in India’s growing edtech and extracurricular learning space.TalentGum has built a strong reputation for helping children discover, develop, and shine through live, interactive classes across dance, chess, AI-ML, art & craft, keyboard, and more. Trusted by thousands of parents across the globe, the platform combines expert-led instruction with a structured curriculum designed to build creativity, critical thinking, collaboration, and confidence in young learners. As part of the partnership, The Hype Studio's efforts will span media outreach, founder positioning, and content-led storytelling to help TalentGum engage more meaningfully with parents and educators, while spotlighting its growth milestones and expanding global footprint to industry and business audiences.Commenting on the partnership, Aman Uppal, Head, Strategy & Business, The Hype Studio, said, “Parents today are looking beyond academics to platforms that help children build real-world skills, confidence, and self-expression. TalentGum has created a meaningful space where children can explore their talents and grow through consistent, expert-led learning. We are excited to partner with the brand and look forward to building impactful narratives that strengthen its leadership and accelerate its growth journey.”Speaking on the association, Saunak Ghosh, Co-Founder & CEO, TalentGum, said, “At TalentGum, our mission has always been to turn screen time into skill time for children across the world. As we continue to expand our curriculum-led course offerings and global footprint, strategic communication becomes essential to how we connect with parents and educators. We are delighted to partner with The Hype Studio and are confident that their expertise in media communications and public relations will help us reach wider audiences while reinforcing our commitment to nurturing young talent.”The partnership reflects a shared vision of fostering meaningful conversations around child development, extracurricular learning, and holistic growth. Through strategic storytelling and integrated communications, The Hype Studio will work closely with TalentGum to elevate its market presence, deepen stakeholder engagement, and further establish the brand as a leading player in the global online extracurricular learning space.

Conagra Brands, Inc. has announced the appointment of Amy Held as executive vice president and chief administrative officer, a newly created role designed to streamline key corporate functions, effective September 14. In this position, Held will oversee human resources and corporate communications and will serve as chief of staff, reporting directly to president and chief executive officer John Brase. Conagra also announced that Charisse Brock, executive vice president and chief human resources officer, will retire from the Company in October after 20 years of service. Jon Harris, executive vice president and chief networking officer, has decided to leave the company in September and pursue opportunities outside of Conagra.Conagra Brands, Inc., headquartered in Chicago, is one of North America's leading branded food companies."Bringing HR and Communications together under one leader is consistent with how we are approaching the entire organization – with simplicity and accountability," said Brase. "Amy brings exactly the experience and perspective we need to build on Conagra's strong foundation, and I am confident that bringing these together under unified leadership will make us a stronger, more connected organization.""As we welcome Amy, I also want to recognize two outstanding leaders. Charisse helped shape our culture, strengthen our leadership and elevate Human Resources into a true strategic business partner. Jon transformed Communications into a strategic enterprise function that strengthened our reputation and helped advance business strategy. We are deeply grateful for their leadership, their lasting contributions to Conagra, and wish them every success in their next chapters."Held brings more than 25 years of corporate experience spanning corporate strategy, M&A and organizational transformation across consumer goods and professional services. Most recently, she served as chief human resource officer at The Simply Good Foods Company, where she advised the CEO and Board on executive succession, compensation, governance and human capital risks and opportunities. Prior to that, Held spent more than a decade at The J.M. Smucker Company, ultimately becoming chief transformation officer. During her time at J.M. Smucker, she facilitated engagement to align the organization around its strategic priorities, strengthened the company's operations, and drove significant performance improvements."Conagra has an incredible portfolio of brands and a team that is deeply committed to the work," said Held. "I look forward to working alongside John and the rest of Conagra's talented team to help the organization deliver on our ambitions."

Australian public relations agency Eight Communications has been appointed as the agency of record for Andaz Gold Coast, ahead of the launch of the first Andaz branded hotel in Australia.Under the appointment, Eight Communications will lead the hotel's integrated communications strategy, overseeing media relations, brand storytelling, influencer engagement, partnerships, media familiarisation programmes and launch events. The agency will also support the property's long-term brand positioning following its opening.The partnership marks a significant milestone for both organisations, with the debut of Hyatt's lifestyle-focused Andaz brand in the Australian market expected to attract strong interest from the travel and hospitality sectors.Angela Cowley, Managing Director of Eight Communications, described the appointment as an opportunity to introduce an internationally recognised hotel brand to Australia while highlighting the distinctive character of the Gold Coast. She said the communications programme will focus on showcasing the destination's local culture, experiences, culinary offerings and community connections that define the new property.Saraid Carey, General Manager of Andaz Gold Coast, said Eight Communications shares the hotel's vision of launching the brand in a way that feels authentic to both the destination and the Andaz identity. She added that the partnership will help spotlight the people, stories and experiences that offer visitors a uniquely local perspective of the Gold Coast.The appointment comes as Andaz prepares to establish its presence in Australia, with strategic communications expected to play a central role in building awareness ahead of the hotel's opening.(Source: telummedia.com)

Australian creative agency Thinkerbell has introduced Hi-Vis, a new service designed to help brands measure and improve how they are interpreted and recommended by artificial intelligence platforms.The offering is aimed at addressing the growing influence of AI-powered search and recommendation tools, where consumers increasingly ask AI assistants what to buy, where to travel or which brands to trust—often making decisions before visiting traditional search results or websites.According to Thinkerbell, Hi-Vis evaluates a brand's AI presence across three core areas. Fuel measures the information a brand publishes on its own channels, Fluency assesses how easily AI systems can discover and understand that information, while Fame examines how the brand is discussed by third-party sources such as media outlets, communities and other independent platforms.The assessment generates a single Hi-Vis Score, allowing businesses to compare their AI visibility with competing brands across major AI ecosystems.Dan Monheit, Chief CX Thinker at Thinkerbell, said AI has become a new decision-maker in the customer journey, making it increasingly important for brands to build credibility beyond their owned channels. He noted that AI models tend to favour brands that are widely recognised, consistently discussed and supported by reliable third-party information rather than relying solely on marketing claims.Chief Tinker Tom Wenborn added that many businesses mistakenly view AI optimisation as a purely technical exercise. Instead, he argued that AI systems place greater weight on genuine reputation, media coverage and public conversation, making authentic brand recognition more valuable than technical optimisation alone.With Hi-Vis, Thinkerbell aims to help marketers understand how AI platforms perceive their brands and identify opportunities to strengthen visibility as AI-driven discovery continues to reshape digital marketing.(Source: telummedia.com)

Australian PR and communications agency Compass Studio has expanded its client portfolio with the addition of three brands spanning the beverage, fashion and safety industries, reflecting continued momentum for the agency.The new accounts include Modus Brewing, creator of the non-alcoholic beer brand NORT, Australian swimwear label Budgy Smuggler, and global first aid products brand SURVIVAL.As part of the partnership with Modus Brewing, Compass Studio will lead communications for NORT, highlighting the brand's growth in the alcohol-free beer category and sharing the story of founders Jaz and Grant Wearin.For SURVIVAL, the agency has been tasked with raising awareness of the company's first aid product range while showcasing the brand's nearly four-decade history of delivering safety solutions.Compass Studio is also supporting Budgy Smuggler's Father's Day marketing campaign, Budgy By You, which allows customers to transform their own drawings into custom-printed swimwear, creating personalised gifts for the occasion through new printing technology.Commenting on the appointments, Emma Butler, PR Account Director at Compass Studio, said the diverse client roster reflects the agency's passion for telling meaningful brand stories across different industries. She added that the team is excited to work with innovative brands and help bring their stories to media audiences in the months ahead.The trio of client wins marks another growth milestone for Compass Studio as it strengthens its presence across consumer lifestyle and brand communications.(Source: Telummedia)

Punt Creative has been appointed as the communications partner for PizzaExpress India following a competitive multi-agency pitch. Under the mandate, Punt Creative will lead the brand's communication and digital strategy, social media, content, and integrated campaign development. The agency will be responsible for strengthening PizzaExpress India's digital presence, developing its content ecosystem, and creating culturally relevant campaigns that deepen consumer engagement across platforms. Speaking on the partnership, Harsh Shah, Managing Director, Punt Creative, said, "PizzaExpress is a brand with incredible heritage and a strong point of view on food, culture, and dining experiences. We are delighted to partner with the team in India and look forward to creating meaningful campaigns and consumer conversations that strengthen the brand's presence and engagement across digital platforms." Shambhavi Mishra, Group Head of Marketing, Gourmet Investments Hospitality Group (GIHG), said, "As PizzaExpress continues to strengthen its brand and deepen connections with today's consumers, we were looking for a partner that could combine strategic thinking with culturally relevant creativity. Punt Creative demonstrated a strong understanding of our brand, audience, and ambitions for the digital space. We look forward to collaborate with the team to create meaningful conversations, memorable campaigns, and experiences that resonate with our consumers." The appointment comes at a time when PizzaExpress continues to exapand its footprint in India, bringing its signature handcrafted pizzas and contemporary dining experience to consumers across key markets while strengthening its digital-first brand narrative. Founded in London in 1965, PizzaExpress is the UK's No.1 pizza brand, known for its signature handcrafted pizzas, contemporary dining experience, and rich heritage. As the brand continues to grow in India, it remains focused on delivering exceptional dining experiences while building stronger connections with consumers across markets. Led by founders Madhu Sudan and Priyanka Agrawal, Punt Creative has built a reputation for creating business-impacting work across brand strategy, creative, content, social, influencer marketing, technology, and digital transformation. The agency currently works with leading brands across categories including brands lifestyle, food & beverage, healthcare, and consumer products. In India, PizzaExpress operates 38 restaurants across nine cities, spanning metros and select tier-2 markets. GIHG also manages other international restaurant brands, including Olive Garden, Chilli's and P.F. Chang's.

Mumbai-based PR consultancy ElleQuinn Communications today announced that it has joined the Talacom International Network, a global alliance of independent communications consultancies, as its 15th partner agency. This strategic alliance expands ElleQuinn's global footprint and strengthens its ability to support clients with international perspectives, cross-market insights, and trusted communications expertise across multiple geographical regions.Talacom International Network is recognised for its strength in the B2B sector, with deep expertise in crisis management and reputation management across multiple geographies. The alliance brings together partner agencies across Europe, North America, Latin America and Asia-Pacific, with ElleQuinn further strengthening its presence in South Asia. Through this collaboration, member agencies can provide clients with seamless cross-border support, combining global perspectives with localised execution.“We are excited to join the Talacom family,” said Michelle Pereira, Co-Founder & Director, ElleQuinn Communications. “This partnership aligns perfectly with our vision of delivering world-class communications solutions that blend deep local insight with global best practices. Together, we will help clients build resilient reputations and navigate complexity with confidence.”"The Talacom International Network has been carefully built over many years in response to client needs, and we've always been highly selective about the agencies we invite to join, choosing partners that share our values and commitment to exceptional client service,” said Andrew Baud, CEO of Talacom.

There is perhaps no time in the history of the public relations profession which defines it as well as this present time. The world we live in is such that news travels around the globe in seconds, artificial intelligence has become capable of writing credible articles, and it takes less than a minute to spread a false story that shapes public opinion before anything else gets a chance to do so. The job of Public Relations has changed its definition from raising awareness to maintaining credibility.For many years, the performance of a communication strategy could be evaluated in terms of its media coverage, impression and reach. While those measures still matter a lot, they can no longer serve as the sole criteria for measuring the value of PR. Instead, businesses are now being assessed by something much more important their trustworthiness.Trust Is the New Brand CurrencyReputations are not made by individual campaigns that succeed or become popular on social media. They are established by each and every engagement that the company makes with its various stakeholders. Each and every press release, leadership interviews, employee communications, and responses to customers are part of a greater story that helps define credibility of the organisation.The above transformation has brought PR to the next level where it has become more of a business partner than just another function within the organisation. PR professionals are now required to advise the organisation's management about the expectations of various stakeholders and any possible reputation risks for the firm, along with any potential crisis management situations.AI Has the Ability to Fast-track PR Processes, But Human Decisions Build ReputationThere is no doubt that AI has revolutionized communication. Whether in media monitoring and sentiment analysis, content research or campaign optimization, the use of AI has greatly improved efficiency and speed in various PR processes.Credibility cannot be automated.While AI can write a press release, it cannot establish what the right tone to adopt is during a challenging situation. While it can help you analyze the discussion, it cannot take the place of ethical judgment and empathy or the ability to forge relationships with journalists and the community.In the future, successful communicators will be those that adopt the use of technology but do not lose their credibility in the process.The Super Power That PR Professionals Need in the Present EraAmongst all the problems that the industry is currently facing, one problem stands out: misinformation. The era of deep fakes and fake visuals have made it really hard for the audience to differentiate between truth and lies. Credibility then becomes the competitive edge of any brand.For communications professionals, it would mean going from telling stories to being a custodian of the truth. Everything needs to be verified and everything has to be true. Speed is essential but accuracy is even more important. A reputation that takes years to build up can be destroyed within minutes through unverified communication.A New Strategy For The Next Generation of PR ProfessionalsThere is a lot of hope for the young professionals of the next generation who want to become communications professionals. Not anymore would technical skills make a person successful in this profession. There are other things required too.The ideal PR practitioners will be those who know their industry as much as they know the media. They will analyze data without forgetting the feelings of people, use artificial intelligence ethically while being responsible for it, and cultivate trust-based relations.Most importantly, they will realize that good communication is not about controlling stories good communication is about engaging in meaningful dialogues that foster trust.The Future of PR Is Based on Authenticity As we mark World PR Day, it is good to reflect on how the PR industry has come a long way. PR is no longer about how loud the message of a brand is, but about how authentic the brand is in its communication. When misinformation can travel across cyberspace with the greatest of ease, authenticity is not a luxury—It is essential.The future lies in favor of those who prefer transparency over hype, dialogue over monologue, and trust over visibility. For a professional in Public Relations, it is not only a task but also an opportunity. Since the world is already flooded with creators of content, the only thing that truly matters is credibility.And it is what makes modern Public Relations so effective.This version was crafted in a style of thought leadership articles suitable for Adgully and allows positioning yourself as a professional in the field of communications with the guidance for young PR practitioners.

Independent communications firm The Baker Agency has appointed Brendan Kennedy as Director, bolstering its senior leadership team across its offices in Albany, Pittsburgh and St. Petersburg.Kennedy joins the agency with more than 20 years of experience in public relations, public affairs and strategic marketing. In his new role, he will provide senior counsel to clients while leading key accounts and supporting the agency's continued growth across its regional operations.His expertise spans strategic communications, media relations, digital marketing, crisis communications, media training and video production, having advised organisations across a range of sectors throughout his agency career.Announcing the appointment, Megan Baker, Founder and CEO of The Baker Agency, said Kennedy's experience and leadership would further strengthen the firm's client offering."Brendan is widely recognised as an outstanding leader within our industry, and we are honoured to welcome him to our accomplished team," Baker said."Having had the privilege of working alongside Brendan nearly 20 years ago, I can personally attest to the exceptional expertise, experience and strategic insight he brings to our organisation."Kennedy said he was excited to join the independent agency and contribute to its next phase of growth. "It is a privilege to join Megan and the exceptional team at The Baker Agency, a firm whose exemplary work I have admired for many years," he said. "I am eager to leverage my experience to further strengthen the agency and deliver innovative, strategic communications solutions that advance our clients' objectives."

Snabbit has appointed Tanu Gupta as its new Manager, Public Relations & Communications.Gupta announced the development through a LinkedIn post, marking her transition from agency communications to an in-house brand leadership role.She joins Snabbit after serving as Senior Account Executive at Zeno Group, where she worked for over a year and a half. Prior to that, she spent nearly three years at ON PURPOSE, progressing from Junior Account Executive to Senior Account Executive. Earlier in her career, she completed public relations internships at ATRASKI INDIA and Mompreneur Circle.Commenting on her new role, Gupta shared that she is looking forward to contributing to Snabbit's next phase of growth. She also highlighted the company's recent milestones, including crossing 115,000 jobs in a single day and 1 crore lifetime jobs, describing them as indicators of the platform's scale and impact.Based in Bengaluru, Gupta will lead public relations and communications for Snabbit as the company continues to expand its brand presence.

Apostrophe Ventures, the integrated communications consultancy, has been appointed as the corporate and brand communications partner for Tilaknagar Industries Ltd. (TI), one of India's leading alcoholic beverage companies. This prestigious mandate was won following a multi-agency pitch process. As part of the mandate, Apostrophe Ventures will lead Tilaknagar Industries' integrated corporate communications and PR programme, with a focus on strengthening the company's corporate reputation, executive visibility, financial communications, thought leadership and strategic media engagement. The partnership will also encompass corporate social media strategy to build a cohesive narrative across mediums. The appointment comes at a defining phase in Tilaknagar Industries' growth journey as the company continues to strengthen its premium portfolio, expand its national footprint, deepen its market leadership and shape the next chapter of premium Indian spirits. This new dynamic and confident play for the future will be supported by innovative and impactful campaigns. The Apostrophe Ventures team will also manage their flagship brands including Mansion House and Imperial Blue to ensure their category leadership is solidified across the country. Ameya Deshpande, Chief Strategy Officer, Tilaknagar Industries, said: “As Tilaknagar Industries continues its growth trajectory, corporate communications is going to play an increasingly important role. We have always believed in consistency and have built a solid reputation but we felt the need for an agency partner who would elevate this function. The Apostrophe Ventures team demonstrated deep experience, a strong understanding of the industry, our business and our ambitions and I am delighted to work with such an experienced and committed team and leadership." Ahmed Rahimtoola, Chief Marketing Officer, Tilaknagar Industries, adds, “Our brands are the pillars of our success. The importance of communicating a modern and compelling brand story for an iconic brand like Mansion House and the power of a newer addition to our portfolio Imperial Blue is a strategic imperative. In a cluttered environment with highly fragmented media, Apostrophe Ventures innovative thinking stood out as did their ability to execute meticulously. I am proud to partner them.” Commenting on the partnership, Ameer Ismail, Founder, Apostrophe Ventures, said: "Tilaknagar Industries has one of the most compelling growth stories in the Indian alcobev sector today. It is a dynamic company with strong brands, an ambitious leadership team, an audacious vision and has great values at its core. We are delighted to partner with them at this pivotal stage and craft and communicate a new positioning narrative that reflects this ambition and opens up new possibilities through our work." The mandate will be led by Apostrophe Ventures' senior leadership team, bringing together expertise across corporate reputation, media relations, executive positioning, digital communications and integrated storytelling.Founded by Ameer Ismail after nearly 3 decades of building some of India's most admired brands and businesses, Apostrophe Ventures partners with organisations to create integrated reputation strategies spanning corporate communications, public relations, digital influence, executive positioning and strategic counsel. The Tilaknagar Industries mandate further strengthens Apostrophe Ventures' growing portfolio of clients across corporate, consumer and emerging business sectors.

Media Mantra, one of India's leading independent public relations and integrated communications firms, today announced the launch of its Australian operations under the brand Media Mantra Global, marking a significant milestone in the company's international growth journey.The new office, located at 16 Earl Street, Hunters Hill, NSW 2110, Sydney, Australia, represents the agency's strategic expansion into the Asia-Pacific region and reinforces its vision of becoming a globally integrated communications partner for brands looking to scale across international markets.With established operations in India and the UAE, the Australia launch further strengthens Media Mantra Global's growing international presence, enabling the agency to offer integrated Public Relations, Corporate Communications, Digital Marketing, Influencer Marketing, Content, and Brand Reputation services across multiple geographies.The Sydney office will cater to Australian businesses looking to expand into India and the Middle East while also supporting Indian and global brands seeking strategic communications expertise in Australia.Udit Pathak, Founder & CEO, Media Mantra Global (India), said: "The launch of our Australia office is more than just an international expansion—it is a defining moment for Media Mantra Global and, I believe, for the Indian PR industry. We have always believed that Indian communications agencies can compete with the very best globally through strategic thinking, innovation, and execution excellence. Australia is an important market with immense opportunities, and this expansion enables us to build stronger cross-border communication strategies for brands operating across India, the Middle East, and the Asia-Pacific region. This milestone reflects the trust our clients have placed in us over the years and our unwavering commitment to building a truly global communications company."Pooja Pathak, Co-Founder, Media Mantra Global, added: "Our vision has always been to create a communications company that seamlessly connects brands with audiences across borders. The Australia expansion is a natural progression of that vision. As businesses increasingly seek integrated global communication partners, Media Mantra Global is uniquely positioned to deliver localized insights backed by international capabilities. We look forward to partnering with ambitious brands and contributing meaningfully to Australia's dynamic business ecosystem."Founded with the vision of transforming strategic communications, Media Mantra Global has built a strong reputation for delivering impactful campaigns across sectors including technology, real estate, startups, healthcare, consumer brands, education, government, mobility, fintech, and hospitality. The company continues to invest in talent, technology, and international capabilities to support clients with integrated communications solutions across diverse markets.The Australia expansion is another major milestone in Media Mantra Global's long-term strategy of becoming one of the most influential independent communications firms with a truly global presence.

Public Policy Holding Company, Inc. has acquired The Advocacy Partners, a leading Florida government relations firm, in a deal valued at up to $75 million.The acquisition, completed Aug. 1, 2026, establishes PPHC in Florida, the fourth-largest US state economy, and adds a bipartisan practice with $9.5M in net revenue and 48% profit margins in 2025.Initial consideration was $20.4 million, comprising $18.36M in cash and $2.04M in shares. Future earnouts of up to $54.6M are contingent on profit growth through 2030.The Advocacy Partners, co-founded by Slater Bayliss and Stephen Shiver, will retain its brand and team. The deal builds on PPHC’s state-level strategy following prior moves in California and Texas, and expands its integration with MultiState’s coast-to-coast lobbying network.Stewart Hall, CEO of PPHC, commented: “Led by two founders who built a high-margin business serving a blue-chip client base in one of America’s most important policy markets, we are very excited to welcome The Advocacy Partners to PPHC. What excites us most is the people, the relationships, and the opportunities it creates. Slater, Stephen, and their team have spent more than two decades building one of the most trusted, senior and respected practices in Florida, and a firm whose clients stay because the counsel is consistently exceptional. For our clients, this Acquisition unlocks integrated, senior-level advocacy in a state that increasingly drives national policy debates. Combined with our other U.S. State Government Relations assets nationally, this gives clients a coast-to-coast state government affairs offering that no other can match.”Slater Bayliss, Co-Founder, The Advocacy Partners, commented: “For more than two decades, we have built The Advocacy Partners around the conviction that great government relations work begins and ends with people. The team you put in front of clients and the trusted relationships those professionals carry into the rooms that matter. PPHC shares that conviction. Joining the Group allows us to keep doing what we do best for our clients while adding the breadth of a federal team, a national sector practice and an international network that materially expands what we can deliver. We are excited about the opportunities this creates for our colleagues, for our clients and for the next generation of leaders we are building at the Firm.”Stephen Shiver, Co-Founder, The Advocacy Partners, added: “Over the years, we have had conversations with a number of organizations, but the people at PPHC made this opportunity stand out. We share a core belief that relationships matter, culture matters, and reputation is earned over decades, not transactions. We are joining an organization that appreciates the foundation that has made TAP successful and wants to build on it."

Omnicom has reached an agreement to divest its controlling stake in Brazilian corporate communications agency CDN Comunicação to a management-led investor group headed by Chief Executive Officer Fábio Santos, in partnership with Brazilian advertising agency NOVA.The deal covers Omnicom's 73.82% shareholding in the São Paulo-headquartered agency. Financial terms were not disclosed, and the transaction is subject to approval by Brazil's competition authority, CADE.Founded in 1987, CDN Comunicação employs around 150 professionals and specialises in corporate communications, strategic communications, public affairs, crisis management and reputation advisory. Following the completion of the transaction, Santos will remain at the helm of the agency, ensuring continuity in its leadership and operations.The acquisition will be executed through a newly established holding company representing the investor group, comprising Santos and NOVA. Once completed, the transaction will return majority ownership of CDN to Brazilian investors while establishing a strategic partnership between the communications consultancy and the advertising agency.The divestment comes as Omnicom continues to reshape its global communications business following the completion of its acquisition of Interpublic. In recent months, the advertising and marketing services group has announced a series of structural changes across its public relations portfolio, including the combination of Ketchum and Golin under a unified leadership structure and the integration of Porter Novelli into FleishmanHillard, as it streamlines operations and strengthens its integrated communications offering.

FTI Consulting, Inc. has released financial results for the second quarter ended June 30, 2026.Second quarter 2026 record revenues of $993.5 million increased $49.8 million, or 5.3%, compared to revenues of $943.7 million in the prior year quarter. The increase was primarily driven by revenue growth in the Corporate Finance, Technology and Forensic and Litigation Consulting segments, which was partially offset by a $9.2 million decline in pass-through revenues. Net income of $57.8 million compared to $71.7 million in the prior year quarter. The decrease in net income was primarily due to higher direct costs, selling, general and administrative (“SG&A”) expenses and interest expense, which was partially offset by the increase in revenues and a lower income tax provision. Adjusted EBITDA of $104.5 million, or 10.5% of revenues, compared to $111.6 million, or 11.8% of revenues, in the prior year quarter. Second quarter 2026 Adjusted EBITDA excludes $6.6 million of Extraordinary Litigation-Related Expenses.1 Second quarter 2026 EPS of $1.99 compared to $2.13 in the prior year quarter. Second quarter 2026 EPS included the aforementioned Extraordinary Litigation-Related Expenses, which reduced EPS by $0.17. Second quarter Adjusted EPS of $2.16 compared to $2.13 in the prior year quarter.Steven H. Gunby, CEO and Chairman of FTI Consulting, commented: “Our performance this quarter demonstrates, once again, the underlying power of this institution and the resilience created by our sustained, multiyear investments in great talent. As clients face ever more complicated and disrupted environments, the depth and breadth of our capabilities across our global platform are increasingly relevant. Though the event-driven nature of our business means we will always have zigs and zags someplace around the world, we continue to feel confident and excited about our multiyear trajectory.”Cash Position and Capital AllocationNet cash provided by operating activities of $152.3 million for the quarter ended June 30, 2026 compared to $55.7 million for the quarter ended June 30, 2025. The year-over-year increase in net cash provided by operating activities was primarily due to higher cash collections and a decrease in forgivable loan issuances and income tax payments, which was partially offset by an increase in operating expense and compensation payments.On June 3, 2026, FTI Consulting’s Board of Directors authorized the additional amount of $370.0 million to repurchase its outstanding shares of common stock under its stock repurchase program. During the quarter ended June 30, 2026, the Company repurchased 2,591,133 shares of its common stock at an average price per share of $150.84 for a total cost of $390.9 million. As of June 30, 2026, approximately $344.0 million remained available for common stock repurchases under the Company’s stock repurchase program.Cash and cash equivalents of $163.7 million at June 30, 2026 compared to $152.8 million at June 30, 2025 and $198.3 million at March 31, 2026. Total debt, net of cash, of $856.3 million at June 30, 2026 compared to $317.2 million at June 30, 2025 and $556.7 million at March 31, 2026. The sequential increase in total debt, net of cash, was primarily due to share repurchases.Second Quarter 2026 Segment ResultsCorporate FinanceRevenues in the Corporate Finance segment increased $32.2 million, or 8.5%, to $411.4 million in the quarter compared to $379.2 million in the prior year quarter. The increase in revenues was primarily due to higher realized bill rates for transactions, transformation and turnaround & restructuring services, an increase in demand for transformation services, and higher success fees, which was partially offset by lower demand for turnaround & restructuring services. Segment operating income of $82.5 million compared to $78.1 million in the prior year quarter. Adjusted Segment EBITDA of $86.0 million, or 20.9% of segment revenues, compared to $81.7 million, or 21.5% of segment revenues, in the prior year quarter. The increase in Adjusted Segment EBITDA was primarily due to higher revenues, which was partially offset by an increase in compensation, which includes the impact of a 7.8% increase in billable headcount, and higher SG&A expenses.Forensic and Litigation ConsultingRevenues in the Forensic and Litigation Consulting segment increased $7.7 million, or 4.1%, to $194.3 million in the quarter compared to $186.5 million in the prior year quarter. The increase in revenues was primarily due to higher realized bill rates and demand for risk & investigations services, which was partially offset by lower demand for dispute advisory services. Segment operating income of $29.2 million compared to $29.1 million in the prior year quarter. Adjusted Segment EBITDA of $31.4 million, or 16.1% of segment revenues, compared to $31.2 million, or 16.7% of segment revenues, in the prior year quarter. The increase in Adjusted Segment EBITDA was primarily due to higher revenues, which was nearly offset by an increase in compensation, which includes the impact of a 3.0% increase in billable headcount, and higher SG&A expenses.Economic ConsultingRevenues in the Economic Consulting segment decreased $2.8 million, or 1.5%, to $188.8 million in the quarter compared to $191.7 million in the prior year quarter. The decrease in revenues was primarily due to lower demand for non-merger and acquisition (“M&A”)-related antitrust and international arbitration services, which was partially offset by higher demand for M&A-related antitrust services and higher realized bill rates for financial economics services. Segment operating income of $7.4 million compared to $12.8 million in the prior year quarter. Adjusted Segment EBITDA of $8.8 million, or 4.7% of segment revenues, compared to $14.2 million, or 7.4% of segment revenues, in the prior year quarter. The decrease in Adjusted Segment EBITDA was primarily due to lower revenues and higher compensation.TechnologyRevenues in the Technology segment increased $15.4 million, or 18.4%, to $99.0 million in the quarter compared to $83.6 million in the prior year quarter. The increase in revenues was primarily due to higher demand for M&A-related “second request” services, which was partially offset by lower demand for investigations services. Segment operating income of $4.8 million compared to $1.6 million in the prior year quarter. Adjusted Segment EBITDA of $9.1 million, or 9.1% of segment revenues, compared to $5.3 million, or 6.3% of segment revenues, in the prior year quarter. The increase in Adjusted Segment EBITDA was primarily due to higher revenues, which was partially offset by an increase in compensation, which includes higher as-needed consultant costs, and higher SG&A expenses.Strategic CommunicationsRevenues in the Strategic Communications segment decreased $2.7 million, or 2.6%, to $100.0 million in the quarter compared to $102.7 million in the prior year quarter. The decrease in revenues was primarily due to a $7.4 million decline in pass-through revenues. Excluding pass-through revenues, revenues increased $4.7 million, or 5.4%, primarily due to higher demand for corporate reputation services. Segment operating income of $17.4 million compared to $17.5 million in the prior year quarter. Adjusted Segment EBITDA of $18.5 million, or 18.5% of segment revenues, compared to $18.5 million, or 18.0% of segment revenues, in the prior year quarter.

Melbourne-based PR and communications agency Wrights has promoted Rika Rufina to the role of Communication Manager as the agency continues to strengthen its integrated communications, issues management and Asia-Pacific capabilities.In her new position, Rufina will oversee a portfolio of corporate and consumer retainer accounts, leading integrated campaigns that combine public relations, social media and creative communications. She will also work closely with Chief Executive Officer Douglas Wright and General Manager Reena Llanillo to develop and execute issues management strategies for clients.Rufina joined Wrights in August 2025 as Senior Communication Consultant, bringing experience from both agency and in-house communications roles across the Asia-Pacific region, with particular expertise in the Singapore market.Announcing the promotion, Wright credited Rufina's impact on the agency and its clients since joining the firm.He said her leadership and results had made her an important part of the agency's continued growth."Rika has delivered strong results. I look forward to working more closely with her and the Wrights team as we continue to deliver ingenious and impactful communications, anchored in authenticity and positive change," Wright said.He added that the agency's growth was being driven by its people and culture."Our secret sauce is simple: ingenious thinking, brought to life by a talented and ambitious team. Rika's promotion is another important step in strengthening our team and setting Wrights up for its next phase of growth," he said.The appointment comes as Wrights expands its communications team. Alongside Rufina's promotion, the agency has elevated Charlotte Dickson to Communication Consultant and is set to welcome Annabel Chambers as PR and Social Coordinator, reinforcing its capabilities across public relations, social media and integrated communications.(Source: telummedia.com)

Australian strategic advisory firm Alleato Strategic Communications has appointed Dudley White as Managing Director, strengthening its senior leadership team as the firm continues to expand its corporate communications and reputation advisory capabilities.Based in Sydney, White joins Alleato after relocating from Hong Kong, where he most recently served as Managing Director at Ashbury Communications and Clarion Advisory. In those roles, he advised organisations on strategic communications, corporate reputation, crisis management and stakeholder engagement across the Asia-Pacific region.White brings extensive experience spanning both in-house and agency leadership roles. Earlier in his career, he held senior communications positions within the insurance and banking sectors, giving him first-hand experience in navigating complex regulatory environments and corporate affairs challenges. He also worked at global communications consultancy Edelman, where he advised clients across financial services and other highly regulated industries.His appointment comes as organisations across Australia and the wider Asia-Pacific region face increasing demand for strategic counsel on reputation management, executive communications, crisis preparedness and stakeholder trust amid heightened regulatory scrutiny and a rapidly evolving media landscape.At Alleato Strategic Communications, White is expected to lead client advisory work while supporting the firm's growth strategy and expanding its offering across corporate affairs, strategic communications and issues management. His cross-border experience in Australia and Asia is expected to bolster the firm's ability to advise clients operating in increasingly interconnected regional markets.(Source: telummedia.com)

HSBC has appointed Harrison Worley as Interim Head of Corporate and Institutional Banking (CIB) Communications for the Middle East, North Africa and Türkiye (MENAT) region, expanding his remit to lead communications for the bank's CIB business while also supporting HSBC Saudi Arabia.The appointment follows Worley's move to Dubai earlier this year, where he has been serving as Communications Manager, Content and Campaigns for the MENAT region. In his new interim role, he will oversee strategic communications for HSBC's Corporate and Institutional Banking division across one of the lender's fastest-growing markets. His appointment is also reflected in HSBC's official regional media contacts directory. Worley joined HSBC in Sydney in 2023, initially working within the bank's communications function in Australia before relocating to the UAE to lead regional content and campaign initiatives. Since moving to Dubai, he has supported communications around several of HSBC's flagship regional initiatives, including capital markets, sustainable finance and major client events across the Gulf. Before joining HSBC, Worley built his career in financial services communications and journalism in Australia. His previous experience includes communications consultancy roles at Honner and FCR, as well as reporting for Financial Standard, where he covered the financial services industry.The expanded communications role comes as HSBC continues to strengthen its presence across the MENAT region, where Corporate and Institutional Banking remains a strategic growth business. The bank has recently supported several high-profile transactions across the Gulf, including renewable energy financing, debt capital markets and cross-border investment initiatives, while receiving multiple regional accolades at the 2026 Euromoney Awards for Excellence. (Source: telummedia.com)

Stratfield Partners, a strategic advisory firm specialising in strategic communications, public affairs, and government relations, has appointed Ishita Sharma as Director, Political Communications. Ishita brings hands-on campaign experience across India, strengthening Stratfield's political communications practice at a time when clients increasingly require senior, on-ground counsel on political and public communications strategy.Ishita holds an MSc in Politics Research from the University of Oxford, an MA from IIT Gandhinagar, and a BA from TISS Hyderabad. She brings a combination of academic research training and practical campaign experience gained across multiple Indian states, with her work spanning Jammu & Kashmir, Bihar, Gujarat, and Goa.Ishita's appointment reflects Stratfield's continued investment in specialist political communications capability, supporting the firm's clients across political campaigns, public institutions, and government-facing communications mandates.Muneeb Ansari, Founding Partner, Stratfield Partners, said: "We are pleased to welcome Ishita Sharma to Stratfield Partners. Political communications today demands both rigorous research training and real campaign experience, and Ishita brings both. Her addition strengthens our ability to advise clients navigating an increasingly complex political and public communications environment."Ishita Sharma, Director, Political Communications, Stratfield Partners, said: "I am glad to be joining Stratfield Partners at a time when political communications has become such a critical function for institutions and public figures alike. I look forward to bringing my research background and on-ground campaign experience to the firm's clients."

Mainardo de Nardis has stepped down from his full-time executive responsibilities as Global President and Chief Operating Officer of , less than a year after taking on the role, marking another senior leadership change at the independent communications agency.The company confirmed that de Nardis will continue to serve on Edelman's Board of Directors while it begins the process of identifying a successor. An announcement regarding the future leadership of the role is expected at a later date.His departure follows another recent leadership transition at the firm. Earlier this year, announced he would step down from his management position in August after 15 years with the company. At that time, Edelman had said its regional leaders would report directly to de Nardis.In a statement, an Edelman spokesperson thanked de Nardis for his contributions to the firm's strategic direction, client relationships and global operations, while wishing him success in his future endeavors.De Nardis joined Edelman as Global President and COO in October 2025, succeeding , who transitioned to the role of Executive Vice Chairman. He was tasked with overseeing the firm's worldwide strategy and operations, driving profitable growth, strengthening operational consistency across markets and advancing Edelman's integrated "One Edelman" model.Before assuming the executive role, de Nardis had served on Edelman's Board for five years. He brought extensive international leadership experience from senior positions at , and .Edelman has not yet announced who will replace de Nardis. The leadership change was first reported by Earned First.

Confidence in corporate leaders remains weak in the United States, with crisis management, workplace transparency and consistency emerging as key drivers of corporate reputation, according to a new study by global communications firm Burson.The inaugural Burson Pulse survey, conducted in April among 1,601 U.S. adults, found that only 19% of respondents expressed confidence in CEOs, while 18% said they trusted large corporations—levels comparable to public confidence in the U.S. Congress.The research also found that trust can erode in different ways. Nearly half (48%) of respondents said their confidence in a company had faded gradually over time without a defining incident, while 52% said a single event had caused them to lose trust instantly.The findings come amid growing economic uncertainty. Around 67% of respondents believe the country is headed in the wrong direction, while 81% cited the rising cost of living and inflation as major concerns. Economic anxiety has also influenced consumer behaviour, with 61% saying they are saving more and paying closer attention to how companies conduct themselves. Meanwhile, 81% believe political dysfunction in Washington is making it more difficult for businesses to plan, invest and operate effectively.The survey also highlighted widespread scepticism toward corporate leadership. Nearly seven in ten respondents (69%) believe CEOs prioritise their personal brands over their companies' missions, while 89% feel influential individuals often avoid consequences for actions that would cost ordinary employees their jobs.Corporate responses during crises play a crucial role in shaping public perception. About 87% of respondents said a company's handling of a crisis reveals more about its values than its behaviour during normal times. However, 80% believe most organisations rely on public relations spin instead of genuine transparency when responding to crises. Nearly half (46%) said they had boycotted a company because of a single incident.The study also revealed a contrast between employee confidence in their workplaces and perceptions of artificial intelligence (AI) governance. Among employed respondents, 92% expressed confidence in their employer and 91% viewed their workplace culture positively. However, only 30% strongly agreed that their employer was transparent about AI's potential impact on jobs, while 78% said AI is advancing faster than businesses and governments can manage responsibly.On corporate advocacy, respondents distinguished between issues affecting employees and broader political debates. While 86% said companies should speak out when public policies negatively affect employees or communities, 71% expressed greater confidence in leaders who avoid political controversies. Additionally, 76% said they lose respect for CEOs who change their public positions in response to external pressure.The online survey was conducted between April 22 and April 30, 2026, among 1,601 U.S. adults aged 18 and above, including an oversample of employed Americans aged 21 to 55. Burson said it plans to conduct a second wave of the research following the U.S. midterm elections.

CASE Construction Equipment, a brand of CNH, has appointed Sachin Tare as Director – Manufacturing, to lead its manufacturing operations at the company's Pithampur facility near Indore, Madhya Pradesh. In his new role, he will focus on enhancing operational efficiency, quality and productivity, supporting CASE's continued growth in India and international markets.Tare brings over three decades of experience in manufacturing, supply chain, operations and business transformation across the engineering and automotive sectors. He spent nearly three decades with Mahindra & Mahindra, where he held leadership roles across procurement, supply chain, logistics and manufacturing, before joining BirlaNu Ltd. (formerly HIL Ltd.) as Assistant Vice President – Operations. During his career, he has led large-scale manufacturing initiatives, including capacity expansion, operational transformation, Greenfield projects and new product industrialization. The state-of-the-art manufacturing facility in Pithampur has been at the heart of CASE's India journey for over three decades. It serves as the company's manufacturing hub in the Asia Pacific region, producing Made-in-India construction equipment for domestic and export markets across more than 100 countries.Commenting on his appointment, Sachin Tare, Director – Manufacturing, CASE Construction Equipment, said, "I am excited to join CASE Construction Equipment at a time when India's construction equipment industry is witnessing strong momentum driven by infrastructure-led growth. CASE India has built a strong legacy of engineering excellence and earned the trust of customers over the years. I look forward to working closely with the team to deliver cutting-edge equipment engineered in India for India and the world, while advancing manufacturing excellence across our operations. Together, we will build on this legacy and contribute to CASE's continued growth while reinforcing India's role as a global manufacturing hub."A global leader in construction equipment since 1842, CASE has been present in India since 1989. The company has consistently maintained leadership in the vibratory compactor segment while steadily strengthening its position in the backhoe loader market through continuous product innovation and customer-centric solutions. Manufactured at its Pithampur facility, CASE's Made-in-India equipment serves both domestic and international markets, reinforcing India's role in the company's global manufacturing strategy. As CASE continues to expand its presence in the country, it remains committed to delivering reliable, high-performance equipment backed by decades of customer trust—reflecting the spirit of 'CASE Ka Bharosa'.

Australian better-burger chain Grill’d Healthy Burgers has appointed Sophie Hornsey as Senior Manager – Marketing, PR & Social, reinforcing its marketing and communications leadership as the brand continues to invest in customer engagement and brand storytelling.Hornsey joins Grill’d from NOVA Entertainment, where she served as National Senior Publicist, leading publicity initiatives and media engagement for the broadcaster's national brands, talent and programming. Her appointment brings a blend of in-house and agency experience spanning public relations, brand communications, social media and integrated marketing.Before moving in-house, Hornsey held communications roles at iD Collective, Soda Communications and Thread Communications, working across consumer brands, lifestyle, hospitality and entertainment accounts. Her background includes media relations, influencer engagement, campaign execution and brand communications.At Grill’d, Hornsey will oversee marketing communications, public relations and social media strategy, supporting the Australian restaurant chain's efforts to strengthen brand visibility, customer engagement and integrated campaigns across earned and owned channels.(Source: Telummedia)

Hong Kong-based strategic communications consultancy Ashbury Communications has appointed Hermen Chow as Associate Director, expanding its senior advisory team.In her new role, Chow will support clients across corporate communications, media engagement, thought leadership, crisis communications, and reputation management. She brings extensive experience advising organisations in sectors including financial services, professional services, real estate, and diversified conglomerates across Hong Kong.Before joining Ashbury Communications, Chow served as Associate Director at Sandpiper. Her career also includes senior communications roles at Weber Shandwick, Brunswick Group, and SEC Newgate, where she worked on corporate reputation, stakeholder engagement, and strategic communications programmes.The appointment reinforces Ashbury Communications' advisory capabilities as it continues to strengthen its expertise in corporate and strategic communications across the region.(Source: telummedia)