Following the appointment of The PRactice in December, 2025 as its strategic communications partner in India, The Earthshot Prize has extended its association with The PRactice Group, roping in ON PURPOSE as its creator engagement partner ahead of the Mumbai Awards 2026.    The engagement brings together the specialist capabilities of The PRactice and ON PURPOSE, with both firms contributing to the Group’s integrated communications approach across media, content and creator engagement.Founded by Prince William in 2020, The Earthshot Prize drives a decade of environmental action. The Awards Night will celebrate the incredible people at the heart of The Earthshot Prize: scientists, entrepreneurs, community changemakers, indigenous leaders, and young innovators addressing the most urgent challenges facing our planet. Since its inception, the Prize has supported 75 Finalists and awarded £25 million to Winners.The Earthshot Prize will come to Mumbai on 16–17 November 2026, with the two-day programme culminating in its sixth annual Awards Night on 17 November. The Prize brings together environmental leaders, innovators, businesses, investors and philanthropists, with five Winners set to each receive £1 million to scale their solutions. India is home to seven Earthshot Prize Finalists, including four Winners, more than any other country.Sachin Tendulkar, Alia Bhatt, Rami Malek, Shreya Ghoshal, Sonam Kapoor, and Simone Ashley will join Awards Night host Karan Johar and Earthshot Ambassadors Robert Irwin and Nomzamo Mbatha, along with 5,000 distinguished guests in Mumbai, for a historic celebration of environmental leadership.The engagement reflects The PRactice Group’s integrated approach to communications, combining the strengths and expertise of its two independent brands across reputation, media, content, digital, creators, social impact, climate action, culture and other areas relevant to clients and their audiences.Girish Balachandran, Group CEO, The PRactice Group, said, “The Earthshot Prize represents an important shift in how we communicate about climate action, moving the conversation from the scale of the challenge to the people and solutions demonstrating what is possible. With the Prize coming to India for the first time, there is a tremendous opportunity to bring these stories to Indian and global audiences. What makes this engagement exciting is the ability to bring together the complementary strengths of The PRactice and ON PURPOSE, while drawing on the wider capabilities of the Group to build meaningful engagement across media, creators, industry and cultural leaders and voices.”Joanna Swift, Executive Director of Communications, The Earthshot Prize, said, “India is a very important part of The Earthshot Prize’s story, both because of the solutions being developed here and because of the audiences we want to engage as we bring the Prize to Mumbai for the first time.  The PRactice has been a formidable partner for us in India since our engagement with them in December, 2025 and through the summer of 2026. We are delighted to extend our partnership with ON PURPOSE as we build momentum towards November. Bringing our Finalists’ stories to new audiences is an important part of our mission to inspire urgent optimism and demonstrate that solutions to the world’s environmental challenges are already within reach.”The 2026 cohort comprises 15 Finalists working across five Earthshots - Protect and Restore Nature, Clean Our Air, Revive Our Oceans, Build a Waste-Free World, and Fix Our Climate. The five Winners will be announced at the Awards Night in Mumbai on 17 November.

In a first-of-its-kind industry structure in India, The PRactice and ON PURPOSE today announced that they are coming together under The PRactice Group. While the two firms will continue to work as independent, the new structure will help unlock the strengths and growth potential of both firms by bringing their leadership and capabilities closer together. Girish Balachandran will become Group CEO of The PRactice Group. Nandita Lakshmanan will transition from CEO of The PRactice to Founding Partner of The PRactice Group. Zach James and Rishi Seth will continue as Managing Partners of The PRactice Group. The new structure will take effect on 1 September 2026.The PRactice Group is being built as a future-forward integrated communications group, bringing together specialist capabilities, independent brands and strong leadership. The common Group structure will allow the two firms to work together when relevant, giving clients access to a broader range of expertise without diluting what makes either firm distinctive. Nandita Lakshmanan will transition from her day-to-day role as CEO of The PRactice to Founding Partner. In her role as Founding Partner, Nandita will continue to consult select clients, while focusing more on training and development, and mentoring senior talent.Girish Balachandran, Founder, ON PURPOSE, takes over as Group CEO of both The PRactice and ON PURPOSE Girish has had a stellar run in creating ON PURPOSE over the last decade. In his expanded role, Girish will lead strategy and growth for both companies and oversee client servicing.As part of strengthening the leadership at The PRactice, the firm announced a slew of senior appointments. Senior leadership members announced today are:·       Sabah Kazi, Vice President (Based in Mumbai)·       Bala Krishnan, Vice President (Based in Bengaluru)·       Sudipta Das, Group Account Director, (Based in Delhi)Nandita Lakshmanan, Founding Partner, The PRactice Group, said “This is not an incremental change. It reflects an ambitious growth mindset that Zach James and Rishi Seth have stood for. It also underscores our conviction that the right structure creates space for the right talent to lead both firms to success in these dynamic times. Girish brings a genuinely refreshing approach to building the modern-day public relations consultancy, and I am excited to see what The PRactice Group builds next.”Girish Balachandran, the new Group CEO, commented “This is a pivotal moment for our industry. The coming together of The PRactice and ON PURPOSE represents the future of modern reputation and purpose-led communications that unlock business value. In my expanded role as Group CEO, I am excited to work alongside Nandita, Zach and Rishi to realize the synergies between our complementary strengths in corporate reputation and social change communications and build a model that is resilient, impactful, and truly future-ready.”“The value of a Group is not in how many firms sit under its name, but in what those firms can achieve together for clients. We believe that is what will define the next generation of independent communications groups. By combining the complementary strengths of The PRactice and ON PURPOSE with stronger leadership across levels, we are building a more relevant, resilient and future-ready communications business.” Said, Zach James, Managing Partner, The PRactice Group.“Really excited with the alignment at The PRactice and ON PURPOSE. Indian Founders are coming of age in leading the communications industry, and I am really happy to be a part of this journey. The last two years have been a great learning experience for me to work with Nandita, one of the finest leaders in the industry. Am happy that we will continue to benefit from her experience. At the same time, I am excited to work with Girish in helping us grow faster and expand our portfolio of services.” Said, Rishi Seth, Managing Partner, The PRactice Group.