Action Global Communications is celebrating 55 years of growth, innovation and impact, marking a milestone that reflects the local intelligence, cultural understanding and Meaningful Connections the agency has developed across some of the world’s most dynamic and transforming markets. Founded in Nicosia, Cyprus, in October 1971 by PR pioneer Tony Christodoulou, Action has grown into one of the region’s most established independent communications networks. Today, the multi-award-winning agency operates through eight wholly owned offices across Cyprus, Greece, the UAE, Saudi Arabia, Qatar, Kazakhstan, Bulgaria and Ukraine, supported by a global network of affiliate partners, serving some of the world’s most renowned brands, institutions and public sector organisations. Over the past five and a half decades, communications channels, technologies and audience behaviours have transformed significantly. Today, organisations operate in an increasingly connected and fast-moving environment, where narratives can spread globally in seconds, with misinformation and competing narratives making trust harder than ever to earn.As Chris Christodoulou, CEO of Action Global Communications, explained, understanding people, communities, cultures and the stakeholder dynamics that shape perceptions and decisions has become more critical than ever to building trust, reputation and influence.“Today, we have access to more information than ever before. We’re constantly connected, constantly informed and constantly exposed to new perspectives and opinions. AI is reshaping how information is created, shared and discovered, yet trust has never been harder to earn,” said Christodoulou. “Communication is no longer just about being heard. It is about being trusted. People are looking for information they can rely on, organisations they can trust and messages that genuinely reflect their realities, values and priorities. That is why local intelligence matters more than ever.” For 55 years, Action has developed the local intelligence, cultural understanding and trusted relationships that help organisations navigate complexity, build trust, strengthen reputation and create meaningful influence. “Our anniversary is not simply a celebration of longevity. It is a celebration of what those 55 years have enabled us to build: local intelligence, long-standing relationships, cultural understanding and Meaningful Connections,” added Christodoulou. That impact is also reflected in the recognition Action's work across PR, digital and creative campaigns has earned over the years, including international accolades from PRWeek, ICCO Global, MEPRA and PRCA, as well as numerous regional and local distinctions. Each award is a testament to the trust placed in Action by its clients, partners and communities, and reinforces the agency's commitment to delivering communications that create meaningful and measurable value.Looking ahead, Action remains committed to investing in its expertise, market understanding, strategic advisory capabilities and digital and creative solutions, while continuously evolving to help organisations navigate complexity and respond with confidence to a rapidly changing world“Our legacy is not defined by our history alone, but by our ability to remain relevant through every era of change. After 55 years, that remains our greatest strength,” concluded Christodoulou.

The Middle East Public Relations Association (MEPRA) will host the 2026 MEPRA Qatar Leadership Majlis on September 10 at W Doha, bringing together senior leaders from government, business, media and communications to examine how the region’s influence landscape is changing.Held under the theme “The New Architecture of Influence,” the event will explore how geopolitical shifts, regional conflicts, economic uncertainty, advances in artificial intelligence and evolving media consumption habits are reshaping the way information is created, distributed and trusted.The programme will feature panel discussions and interactive conversations focused on practical experiences and emerging trends across the communications industry.Building on feedback from last year’s event, this year’s Majlis will place greater emphasis on practical application. Sessions will examine how communications teams are using AI to plan, execute and measure events, how event strategies vary across B2B, B2C and B2G environments, and how organisations can measure impact beyond attendance figures and media coverage.Justin Kerr-Stevens, Chair, MEPRA, said the role of communications has moved beyond simply managing messages. “It's no longer just about controlling the message. Increasingly, our role is to help organisations make better decisions, build trust before they need it and navigate periods of uncertainty with confidence,” he said.Kerr-Stevens added that the Qatar Leadership Majlis would bring together leaders from government, business, media and communications to share practical experiences, challenge conventional approaches and examine what the new architecture of influence means for organisations operating in the Middle East.The Majlis will also provide a forum for peer learning and candid discussion, with participants encouraged to share experiences and assess the capabilities communications teams need to remain trusted, resilient and influential.The event is targeted at senior professionals across government, business, media and communications, as well as executives responsible for reputation, stakeholder engagement, corporate affairs and organisational strategy.The 2026 MEPRA Qatar Leadership Majlis will take place on September 10 at W Doha.