Australian public relations agency Eight Communications has been appointed as the agency of record for Andaz Gold Coast, ahead of the launch of the first Andaz branded hotel in Australia.Under the appointment, Eight Communications will lead the hotel's integrated communications strategy, overseeing media relations, brand storytelling, influencer engagement, partnerships, media familiarisation programmes and launch events. The agency will also support the property's long-term brand positioning following its opening.The partnership marks a significant milestone for both organisations, with the debut of Hyatt's lifestyle-focused Andaz brand in the Australian market expected to attract strong interest from the travel and hospitality sectors.Angela Cowley, Managing Director of Eight Communications, described the appointment as an opportunity to introduce an internationally recognised hotel brand to Australia while highlighting the distinctive character of the Gold Coast. She said the communications programme will focus on showcasing the destination's local culture, experiences, culinary offerings and community connections that define the new property.Saraid Carey, General Manager of Andaz Gold Coast, said Eight Communications shares the hotel's vision of launching the brand in a way that feels authentic to both the destination and the Andaz identity. She added that the partnership will help spotlight the people, stories and experiences that offer visitors a uniquely local perspective of the Gold Coast.The appointment comes as Andaz prepares to establish its presence in Australia, with strategic communications expected to play a central role in building awareness ahead of the hotel's opening.(Source: telummedia.com)