MSL Group Middle East has appointed Samah Mohtar as Senior Manager, strengthening its strategic communications and media relations capabilities in Saudi Arabia.Based in Riyadh, Mohtar will lead strategic communications and media engagement for a portfolio of local, regional and international clients. His remit will include developing communications strategies, shaping brand messaging and working with cross-functional teams to deliver campaigns driven by storytelling and reputation-building.His areas of expertise include media relations, crisis and reputation management, and strategic communications planning.Mohtar joins MSL Group Middle East from Hewar Group, where he spent more than five years and most recently served as Account Manager. During his tenure, he worked with government and private-sector organisations across a range of mandates, including large-scale projects and high-profile communications campaigns.His experience across both government and corporate accounts adds to MSL Group Middle East’s capabilities as brands and organisations in the region increasingly focus on reputation, stakeholder engagement and strategic storytelling.The appointment also comes as Riyadh continues to attract major government-led initiatives, private-sector investment and international brands, increasing demand for communications specialists with experience navigating complex stakeholder environments.In his new role, Mohtar will work with MSL’s wider teams to support clients through integrated communications programmes spanning media engagement, reputation management and strategic storytelling.(Source: telummedia.com)