Independent boutique hotel Supersenang has selected travel PR agency Out of Office Office (OOOO) to handle its global PR and influencer strategy across key markets in Europe and the Asia-Pacific region.Under the new brief, OOOO will oversee earned media strategy and selective creator partnerships across eight target territories: Indonesia, Singapore, Hong Kong, Malaysia, Australia, Germany, Austria, Switzerland, and the Netherlands. The agency will target media outlets and content creators across the travel, design, and lifestyle sectors."It was important for us to work with people who really know Bali, but also understand how international media work," said Supersenang founder Barend Ballering. "That combination of genuine Bali knowledge and international experience simply felt like the right fit for us."Located in Balian on the west coast of Bali, Supersenang is an independent boutique property established by Dutch entrepreneurs. The hotel's interiors were designed by co-founder Chris Burghard.OOOO operates as a location-independent agency specializing in hotel, destination, and travel brand communications. The firm was founded by travel journalist Anne Steinbach and former advertising executive Clemens Sehi, who together bring over two decades of combined professional experience, including 15 years in travel publishing.

JW Marriott Marquis Hotel Dubai has appointed Brazen MENA as its communications partner across the GCC region. The agency's wide-ranging remit covers the entire property, including its rooms and suites, culinary venues, bars and lounges, wellness facilities, meetings and events business, and upcoming cultural programming and brand partnerships. Brazen MENA will spearhead consumer and corporate communications across the region, encompassing media relations, social media, and brand collaborations.The partnership comes as the property embarks on a major multiphase enhancement program. The initiative features a complete redesign of all rooms and suites, the reimagining of two executive lounges, and a large-scale culinary transformation involving the renovation of legacy venues alongside the launch of new lifestyle experiences and homegrown food and beverage concepts. The hotel will stay fully operational throughout the transformation process, with additional enhancements to be unveiled over time.Karin Cohen, Multi-Property Director of Marketing for the hotel, highlighted the significance of the project. "This is an ambitious moment for the hotel," Cohen said. "Our owners are making a significant investment across rooms, dining and the wider guest experience, introducing new concepts that will change how people experience this address and how they use it. Brazen MENA understands luxury in this city and knows how to sustain a story across years of change."Louise Jacobson, Managing Partner at Brazen MENA, added: "JW Marriott Marquis Hotel Dubai is far more than a hotel. It is one of Dubai’s defining addresses and one of the largest luxury hotels in the world, and it is about to be transformed. A transformation on this scale is rare, and rarer still in a hotel where there is always something new to experience. We are looking forward to bringing that ambition to a much wider audience."(Source: telummedia)

Mutant has been appointed as the public relations partner for Beyond the Label (BTL), a nationwide movement in Singapore focused on tackling mental health stigma and advocating for the social inclusion of individuals with mental health conditions.Under this appointment, Mutant will deliver strategic communications counsel and manage earned media relations for BTL across its various workgroups, which focus on carers, children and youth, seniors, and the workplace. Additionally, the agency will design PR strategies for public education campaigns, handle issues and crisis communications as necessary, and enhance the movement's reputation and visibility across Singapore.Andrea Chan, BTL Representative and Group Head of TOUCH Counselling & Psychological Services, noted that combating stigma extends beyond mere awareness. "Addressing mental health stigma requires more than raising awareness," Chan said. "It means helping people understand how stigma is experienced and giving them the confidence and practical knowledge to seek help or support those around them."Lina Marican, Regional Managing Director at Mutant, emphasized the agency's goal to make these discussions more relatable. "Our role is to translate a complex and deeply personal issue into stories that people can recognise themselves in, which can help shift both attitudes and behaviours," Marican stated.(Source: telummedia)

Maars Communicates, a leading integrated communications and digital marketing agency, has been appointed as the strategic communications partner for Studio Blo, India’s AI-native content studio.The partnership comes at a time when artificial intelligence is rapidly transforming the entertainment and content landscape, with Studio Blo building at the forefront of this shift. The studio explores how AI can become an integral part of the creative process from ideation and world-building to character creation, visual development and large-scale content production.Studio Blo’s work includes Warlord, an AI-driven sci-fi series created with filmmaker Shekhar Kapur, AI-powered celebrity cloning for Hardik Pandya, and cinematic campaigns including the Mumbai Indians Women’s Premier League film. With collaborators such as Shekhar Kapur, Rajkumar Hirani, Atlee and Rohit Shetty, Studio Blo is bringing AI deeper into mainstream entertainment and storytelling.The mandate further builds on Maars Communicates’ growing expertise in AI-led storytelling and entertainment. The agency has worked on pioneering projects exploring the use of AI in Indian mythology and popular culture, including AI Mahabharat and Hanuman: Chiranjeevi, alongside its work with emerging AI studios and technology-led content platforms.Founded by siblings Mausam Shah and Aayush Shah, Maars Communicates is a pan-India integrated communications and PR agency with expertise across entertainment, corporate, lifestyle, technology, AI and the creator economy. The agency manages communications for 50+ brands and businesses, with a growing focus on shaping narratives around emerging technologies and new-age businesses.Dipankar Mukherjee, Co-Founder & CEO, Studio Blo, said, “AI is fundamentally changing the way stories can be imagined, created and experienced. At Studio Blo, we are looking beyond AI as simply a production tool, we are exploring it as a new creative medium. From building characters and worlds to developing large-scale entertainment IP, our focus is on understanding what becomes possible when technology and human creativity work together. Partnering with Maars Communicates will help us take these conversations beyond the technology itself and build a larger narrative around the future of storytelling.”Mausam Shah, Founder & Director, PR, Maars Communicates, said, “AI is no longer just a technology story; it is becoming a creative and cultural story. At Maars Communicates, we have been closely involved with some of India’s early AI-led entertainment projects, and we see enormous potential in how this technology can reshape storytelling. Studio Blo is pushing that conversation forward by actually building and experimenting at the intersection of AI and entertainment. We are excited to partner with them and bring their work, vision and global ambitions to a wider audience.”Aayush Shah, Co-Founder & Director, Digital & Business Development, Maars Communicates, said, “Studio Blo represents a new generation of content creators who are using AI not simply as a production tool, but as part of the creative language itself. Our role will be to build a strong narrative around this evolution and create meaningful conversations across media, digital platforms and the wider creator ecosystem.”Through the partnership, Maars Communicates will lead Studio Blo’s strategic communications, media relations, thought leadership and digital storytelling, with a focus on positioning the studio as one of the key voices shaping the future of AI-powered entertainment in India and globally.