K2 Infragen Limited has announced the appointment of Ms Sanjana Grover as Assistant General Manager – Corporate Communications, as the infrastructure company strengthens its communications function in line with its expanding business and institutional growth agenda.The appointment comes at a time when K2 Infragen is sharpening its focus on building stronger stakeholder engagement and creating a more structured corporate communications framework to support its evolving scale, reputation and market positioning.In her new role, Sanjana will focus on strengthening the company’s corporate communications strategy across media relations, leadership communications, stakeholder engagement, digital and content platforms, internal communications and corporate reputation. She will also work closely with the leadership team to build consistent narratives around K2 Infragen’s business growth, project capabilities, execution philosophy and long-term institutional vision.Sanjana brings over five years of experience in corporate communications and public relations, with exposure across India and APAC. Prior to joining K2 Infragen, she was associated with Olympus India, where she worked on internal and external communications aligned with regional and global priorities, leadership messaging, digital platforms, and thought leadership.Earlier, during her tenure with Transport Corporation of India Limited, she worked across corporate reputation, strategic communications, investor relations, CSR and ESG communications, while also supporting media outreach and strengthening the company’s online share of voice. Her experience also includes building engagement with national as well as international industry bodies and associations. Commenting on the appointment, Mr Pankaj Sharma, Founder & Managing Director, K2 Infragen Limited, said, “As K2 Infragen grows, it is important for us to build a communications function that reflects the organisation’s ambition and evolving scale. Our capabilities, work and stakeholder relationships need to be communicated with greater consistency and strategic intent. Sanjana’s experience across corporate reputation, leadership communications and stakeholder engagement will contribute to building a stronger and more institutional communications framework for K2 Infragen.”On joining K2 Infragen, Ms Sanjana Grover said, “K2 Infragen is at an exciting stage of its growth journey. My focus will be on building clear, credible and consistent communication that brings the organisation’s business priorities, capabilities and leadership vision closer to its stakeholders. I look forward to working with the leadership and teams to strengthen K2’s corporate narrative and reputation across relevant platforms.”The appointment reinforces K2 Infragen’s focus on strengthening key corporate functions and building a more structured institutional identity as the company continues to scale.

Global communications firm FINN Partners has appointed Anusuya Mitra as Partner to lead its corporate communications practice in Hong Kong and oversee strategic growth initiatives across Greater China and the wider Asia-Pacific region.Mitra brings more than 17 years of agency and in-house experience across major Asian financial and commercial hubs, including Hong Kong, Shanghai, and Mumbai. In her new role, her scope includes driving business development, expanding team capabilities, and securing client briefs centered on brand reputation and corporate storytelling."Anu brings a proven track record of navigating regional landscapes and executing integrated corporate communications strategies," said Annouchka Behrmann, Managing Partner of FINN Partners Greater China. "Her understanding of cultural nuances across India, Mainland China, and Hong Kong will be valuable as we grow our portfolio and deliver communications excellence for our clients.”Prior to joining FINN Partners, Mitra served as Regional Director of Corporate Communications at Hong Kong-based agency Sinclair. Her background spans both agency and corporate positions at organizations including FedEx Express APAC, Ketchum, WPP, WE Communications, Archetype, and Adfactors PR.Throughout her career, Mitra has managed communications strategies across sectors including logistics, technology, real estate, and education. Her client portfolio includes major international brands and organizations such as Lenovo, HP, Honeywell, FedEx, CBRE, Pacific Basin, New Development Bank, and Hong Kong Talent Engage."I love the art and hustle of communications — it suits my high-energy, people-first style," Mitra said. "I am thrilled to be part of FINN Partners because of their strong reputation for combining global reach with deep local insight... and am ready to go after meaningful remits where brand reputation really matters."

Sagility, a leading tech-enabled healthcare operations and transformation company, has appointed Srushti Rao as Vice President, Global Corporate Communications and PR.  In her new role, Srushti will lead Sagility’s global and corporate communications, with a mandate including public relations and investor communications, as well as workplace and employer branding.  This will include playing a key role in strengthening the company’s brand narrative and creating consistent thought leadership, media engagement and brand experience across its global ecosystem. Prior to this, Srushti Rao has held senior marketing and communications roles at XBP Global, IKS Health, and Pearl Academy. An alumna of the IIM-Ahmedabad, Srushti also holds a degree in Fine Arts. Commenting on the appointment, Srushti said, “I am excited about my new journey with Sagility where I will focus on strengthening the organization’s brand story, its technology-driven services, customer-centric approach and vibrant work culture.”

Astrum, India’s first research-based strategic communications consulting firm, today announced the appointment of Dr. K. N. Raghavan as Senior Advisor. A decorated former Indian Revenue Service (IRS) officer with more than three decades of distinguished service across customs, taxation, trade, and diplomacy, Dr. Raghavan will strengthen Astrum’s counsel to clients operating in a complex policy environment that invite intense regulatory scrutiny.Dr. Raghavan joins Astrum’s distinguished roster of Senior Advisors to deepens Astrum’s policy and regulatory governance practice at a moment when boards, CEOs, and leadership teams are navigating an increasingly complex risk, regulation, and reputation landscape, from trade and tax policy to ESG and stakeholder governance.Ashwani Singla, Founding Managing Partner, Astrum, said, “Dr. Raghavan brings a rare combination of frontline policy and governance experience, regulatory sophistication, and cross-sector insight. Having operated at the highest levels of customs, taxation, trade, and diplomacy, he meaningfully deepens our ability to help clients communicate with clarity and credibility in today’s risk, regulation, and reputation landscape.”Dr. K. N. Raghavan said “I am pleased to be associated with Astrum, a recognised thought leader in research-based strategic communications. Its disciplined and ethical approach in helping clients articulate their narratives in a complex regulatory and governance environment is particularly relevant for organisations today. I look forward to working with Astrum’s dynamic team.”About Dr Raghavan: A career at the frontline of policy, trade, and governanceDr. Raghavan superannuated from the Indian Revenue Service (Customs and Indirect Taxes) in 2024 after a 34-year career, spanning anti-smuggling operations, GST enforcement, commodity board leadership, and diplomatic representation. As Executive Director of the Rubber Board, he simultaneously held charge of the Tea Board, the Tobacco Board, and the Marine Products Export Development Authority.As Director General of the National Academy of Customs, Indirect Taxes and Narcotics (NACIN), he oversaw the completion and inauguration of a new national training campus by the Prime Minister in January 2024. His diplomatic and stakeholder-engagement experience includes serving as First Secretary (Commerce) at the High Commission of India in Singapore, and as CEO of NORKA-Roots, the Government of Kerala’s agency for non-resident Keralite welfare. He currently serves as Secretary General of the Seafood Exporters Association of India (SEAI), leading the industry’s policy, regulatory, and stakeholder engagement.An MBBS graduate from Calicut Medical College, Kerala, Dr. Raghavan combines an unusual breadth of disciplinary training with frontline regulatory and diplomatic experience.

Global technology major Lenovo has appointed Kiran Balasubramanian as its new Head of Communications for India.Balasubramanian took to LinkedIn to announce his new role, which encompasses the brand's external communications, internal communications, and analyst relations mandates. He takes over the role following the elevation of Shirley Coses Dsilva to Asia Pacific Commercial Communications Lead at Lenovo.In his new capacity, Balasubramanian will work closely with Lenovo’s leadership team to drive and communicate the brand's Hybrid AI roadmap, which spans both personal and enterprise AI solutions. His mandate also includes strengthening brand affinity and strategic positioning across Lenovo’s portfolio, including ThinkPad, IdeaPad, Yoga, Legion and Motorola.Sharing the announcement on LinkedIn, Balasubramanian highlighted that India remains a crucial growth hub for Lenovo, not only in terms of revenue, but also across R&D innovation, manufacturing scale and supply chain capabilities.Balasubramanian brings over 23 years of rich experience across corporate communications, technology public relations and analyst relations. Prior to joining Lenovo, he served as the Director of Communications at DigitalOcean. He also spent six years at Amazon Web Services (AWS) in key PR leadership roles, including Principal – Public Relations and PR Lead for Public Sector & Government (India & South Asia). Earlier in his career, Balasubramanian held senior communications and PR roles at Accenture, Six Degrees PR and Synergy PR.

Strategic communications firm Burson has named Ross Hall to the newly created role of EMEA Chief Client Officer, assigning him direct oversight of client leadership, retention, and organic expansion across the region.Hall, who has served as the agency’s EMEA head of clients since July 2025, will lead strategic management for Burson’s top-tier client relationships. Working alongside practice and regional market leaders, his mandate centers on improving service delivery, embedding unified client leadership practices, and driving long-term account growth.The appointment rounds out a structural split in Burson's regional expansion strategy, following the recent elevation of Helen Searle to EMEA Chief Growth Officer and Global Growth Partner. While Searle previously managed a dual client and growth remit, her focus now shifts exclusively to new business acquisitions and international pitches, leaving Hall to concentrate on deepening existing client partnerships.Hall’s background across the agency network includes key milestones:• Burson Tenure: Joined in 2023 to lead the EMEA corporate and public affairs practice—a role now co-led by Lisa Welsh and Peter Gitmark—before shifting to head of clients in 2025.• Prior Experience: Served as Edelman’s regional client services director for EMEA, alongside senior leadership stints at Ketchum and FTI Consulting.Burson EMEA CEO Jon Hughes noted that the structural shift highlights the agency's commitment to delivering client value in the current intelligence era. Hall added that the agency's focus remains on seamlessly connecting internal expertise to client goals, ensuring organic growth stems directly from delivered value rather than sales targets.The executive restructuring is the latest step in refining Burson's regional leadership model following Hughes’ appointment as EMEA CEO in mid-2025, a year after WPP merged BCW and Hill & Knowlton to establish the brand.

Veritas Reputation PR has appointed Amit Dalvi as Senior Account Director, strengthening its senior leadership team and communications capabilities. Amit brings over 14 years of experience across public relations and strategic communications, with expertise spanning client stakeholder, media relations, reputation management, strategic counsel and new development. In his new role, he will work closely with clients and internal teams to deliver integrated communication programmes and build impactful, insight-led reputation strategies.Prior to joining Veritas Reputation PR, Amit was associated with leading communications firms including Adfactors PR, Fortuna PR and P4C. Over the course of his career, he has successfully integrated communication strategies for a diverse portfolio of marquee clients, including Kotak Bank, HDFC Bank, Tata Capital, NIIF, NARCL, Manappuram Finance, Vedanta Group, Ananya Birla and Hinduja Group. His experience across financial services, infrastructure, corporate and diversified businesses has enabled him to develop a nuanced understanding of stakeholder expectations and deliver communications that support business and reputation objectives.A graduate of the University of Mumbai, Amit has further strengthened his expertise through certification programmes in Public Relations, Corporate Communications and Digital Marketing from NMIMS and MICA. A seasoned communications professional with a keen interest in sports, Amit also enjoys networking and building meaningful professional relationships in his free time. His appointment reflects Veritas Reputation PR’s continued focus on bringing experienced communications professionals into its leadership team as the firm expands its client partnerships and strategic advisory capabilities.

Language strategy consultancy Maslansky + Partners has elevated founding partner Keith Yazmir to president as part of a broader executive leadership expansion aimed at accelerating growth in healthcare and synthetic research.Yazmir, a 20-year veteran of the firm, will steer growth initiatives and drive deeper integration across Omnicom Public Relations Group and the wider Omnicom network. His background spans executive communications and marketing roles across the pharmaceutical, technology, automotive, and travel sectors.To reinforce its footprint in life sciences, the Omnicom-owned agency promoted Katherine Hettrich and Amanda Kealey to partners. Hettrich brings over two decades of healthcare experience from ZS Associates, Ogilvy, and Publicis Healthcare. Kealey, a trained anthropologist with 20 years in strategy and insight, previously held senior roles at Hall & Partners, Brado, and Shapiro+Raj.The firm is also doubling down on research technology and client management:• Jaime Hodges, Senior Vice President and Head of Research & Innovation, sees her mandate expand to oversee quantitative and synthetic research capabilities, including the proprietary Chorus platform.• Catherine Farr, a 12-year agency veteran based in Washington, D.C., has been promoted to Executive Vice President. She will oversee core language strategy initiatives and key client relationships alongside her existing team leadership.Chief Executive Officer Michael Maslansky noted that the leadership shuffle aligns directly with the firm's strategic focus on scaling its high-growth healthcare and research verticals.

Singapore-headquartered independent communications agency Bud Communications has expanded into North Asia with the opening of a new office in Hong Kong and the appointment of communications veteran Cynthia Chan as its Hong Kong and North Asia lead.The move gives Bud a presence in Hong Kong alongside its existing operations in Australia, the Philippines, Malaysia and Indonesia. The agency said the new hub will focus on supporting technology companies operating across the Greater Bay Area and Southeast Asia.Chan brings more than two decades of experience across corporate positioning, reputation management and change communications. She joins Bud from FleishmanHillard Hong Kong, where she served as senior vice-president and partner and led the agency's corporate practice.Her career has also included a senior communications role at materials company Covestro in Shanghai, where she was head of communications for Greater China. During her tenure, she led communications around the company's sustainability and circular economy positioning, as well as organisational restructuring and regional change.Bud Communications founder and CEO Oliver Budgen said Hong Kong had been part of the agency's expansion plans since its early stages.“Hong Kong has been part of Bud’s growth ambitions from day one,” Budgen said. “Given how significant this market is within the wider APAC picture, we always knew success would come down to two things: timing and talent.”He said Chan's experience in reputation management and change leadership would be important in building Bud's North Asia operation.Chan said the Greater Bay Area-to-APAC corridor was increasingly important for technology companies looking to build credibility and manage communications across complex, multi-market environments.“I look forward to establishing Bud as the go-to strategic communications partner for tech innovators in Hong Kong and North Asia,” she said.The Hong Kong expansion marks another step in Bud Communications' regional growth as independent agencies seek to strengthen their presence across Asia-Pacific. For Bud, the new office is intended to create a bridge between technology companies in North Asia and markets across Southeast Asia, while providing strategic communications support for businesses navigating regional expansion, reputation challenges and organisational change.

The Tourism Development Fund (TDF), Saudi Arabia’s national steward of tourism investment, has announced the appointment of Mashail Mohammed Alkarni as its Official Spokesperson. The appointment forms part of TDF’s ongoing efforts to strengthen its corporate communications framework and enhance its media engagement channels, helping ensure consistent messaging and stronger engagement with the media and the wider public.In her new role, Alkarni will represent TDF in its media engagements, coordinate with media organizations, and oversee communications relating to official statements and announcements, ensuring that TDF’s institutional messages are communicated effectively and consistently while further strengthening its media presence.Alkarni serves as Associate Director of Enterprise Risk Governance at TDF. She brings professional experience across governance, risk management, and corporate compliance, and has contributed throughout her career to developing regulatory frameworks and strengthening governance practices that support institutional efficiency and long-term sustainability.The appointment reflects TDF’s commitment to applying best practices in corporate communications and establishing a clear and effective channel of engagement with the media. It will help enhance transparency, support timely and accurate responses to media enquiries, and keep pace with TDF’s growing role in enabling tourism investment across Saudi Arabia.The Tourism Development Fund (TDF)The Tourism Development Fund (TDF) is the National Steward of Tourism Investment in Saudi Arabia, going beyond financing to drive high-impact investments and enhance the competitiveness of the Saudi’s tourism destinations.TDF enables entrepreneurs and tourism businesses with tailored financial solutions and non-financial support programs while attracting local and international investors to develop landmark tourism projects.With a vision to create a dynamic and attractive investment environment, TDF fosters strategic partnerships, supports economic diversification, enriches visitor experiences, and strengthens Saudi Arabia’s position as a leading global tourism destination. Committed to advancing the goals of Saudi Vision 2030 and the National Tourism Strategy, TDF remains a trusted partner, working closely with investors and key stakeholders across the sector.

Memac Ogilvy has named Yasser Hamdy as Managing Partner of its PR business, promoting a company veteran to spearhead client operations and integrated communications across key regional accounts.Based in Dubai, Hamdy will oversee the agency's public relations portfolio while providing strategic counsel to senior leaders across global, regional, and government clients.Hamdy brings more than seven years of experience at Memac Ogilvy to the position, having previously held senior roles across Dubai and the broader Middle East. His career spans key markets including the UAE, Saudi Arabia, Qatar, and Egypt. Before joining Ogilvy, he held senior positions at PR firm BLJ Worldwide and communications agency Grey Group in Qatar."I’m excited to take on this role and continue building on the work we’ve done across the region," Hamdy said regarding his appointment. "We have an incredible portfolio of clients and a hugely talented team, and I’m looking forward to working with both to deliver work that has a real impact, at a time when the region’s influence and relevance on the global stage continues to grow."

Suman Hughes has been promoted to senior vice president and head of communications for Europe at Mastercard, succeeding Jim Issokson, who recently retired after two decades with the company.Hughes will lead Mastercard’s communications team across Europe, overseeing corporate affairs, reputation, issues management, product communications, brand, employee communications and social media. Mastercard employs around 9,000 people across 30 offices in the region.She will report to Jennifer Erickson, Mastercard’s global head of communications, based at the company’s headquarters in Purchase, New York.Hughes joined Mastercard in 2019 as director of communications for the UK and most recently served as vice president of communications for Europe. Earlier in her career, she spent seven years at HSBC and held agency roles at Instinctif Partners, FTI Consulting and Consolidated.Issokson began his career in political campaigns before moving into the agency sector, working at Edelman and Shift Communications. He joined Mastercard in 2006 as vice president of reputation management and public affairs communications and was appointed to lead communications for Europe in 2021.Reflecting on his retirement in a LinkedIn post, Issokson said his communications career had brought new challenges and opportunities, including managing media issues, adding that he had taken pride in serving as the company’s voice.

Independent marketing communications agency bSIDE has named Jasmine Choo as partner and head of experiential, effective August 2026, as the firm moves to expand its live events and brand activation capabilities.In her new role on bSIDE’s leadership team, Choo will spearhead the growth and development of the agency's experiential marketing division. She brings over 18 years of agency and in-house experience, with a heavy focus on the luxury and lifestyle sectors.Choo joins bSIDE from Access Communications, where she led the firm's culture and lifestyle portfolio while serving as head of events and experiences. During her tenure, she oversaw campaigns for high-profile clients including Chivas Regal, Leica, Onitsuka Tiger, Royal Salute, and Samsonite. Her background also includes luxury event management at Directions Group, where she managed private client events and galas for brands such as Audemars Piguet, Chopard, Piaget, Rolls-Royce Motor Cars, and Van Cleef & Arpels."Choo has spent almost two decades creating and building memorable events and experiences for some of the most demanding brands in the region," said Charissa Guan, founder and managing partner at bSIDE. "Having her as partner will allow us to go deeper into work that not simply creates fame for brands, but allows them to build community."Choo noted that the agency's distinct approach drew her to the role. "In my conversations with Guan and the team, it was refreshing to have my perspectives challenged," Choo said. "They constantly have a unique point of view and a collective ability to approach briefs pointedly yet creatively. I'm looking forward to bringing that same relentlessness to how we design experiences that surprise and delight."The appointment comes during a period of growth for bSIDE. Earlier this year, Singapore-headquartered furniture brand Castlery appointed bSIDE as its strategic communications agency on a one-year contract to oversee global reputation management and core messaging as it expands internationally.

IVY PR has appointed Rhiannon Bulley as Associate Director in a newly created role, as the Australian communications agency continues to expand its business and client portfolio.Bulley will be responsible for developing and overseeing integrated earned media strategies and campaigns for IVY PR, while also supporting key client relationships and working with the agency’s leadership team to advance its business objectives.She brings more than 15 years of experience in public relations, with expertise spanning media relations, social media and influencer strategy, events and brand activations, and content marketing.Before joining IVY PR, Bulley was Account Director at Sabio. She has also held senior PR roles including Head of PR at McCann Australia and HERO, working across clients in lifestyle, beauty, hospitality, health, fashion and the not-for-profit sector.Her appointment comes as IVY PR reports continued growth, including 40% year-on-year revenue growth and a series of new client wins.Emma Bedsor, Co-Founder and Managing Director of IVY PR, said Bulley brings a broad communications skillset covering traditional media as well as digital, social and influencer marketing.“Rhiannon is a welcome addition to the IVY PR team. She is a highly skilled PR professional, whose career has successfully spanned traditional print media to digital, social media and influencer marketing,” Bedsor said.Bedsor added that Bulley’s hands-on approach to media relations and ability to develop earned media strategies would strengthen the agency’s offering while supporting its clients and wider team.Bulley said she had long admired IVY PR’s approach to earned media strategy in the B2C market and viewed the move as a natural progression in her career.“I’m proud to be joining IVY PR and grateful for the opportunity provided by Emma and Mia,” Bulley said. “I look forward to working with them and the broader BCM team to achieve outstanding results for our clients and to produce creative, multi-disciplinary PR campaigns that earn love, demand attention and achieve measurable impact.”Founded in 2021 as part of BCM Group, IVY PR specialises in earned media, public relations, social media, influencer marketing, content strategy, events and brand activations.The agency works with clients across tourism, retail, hospitality, fashion, FMCG, property, finance and lifestyle.Bulley’s appointment strengthens IVY PR’s senior team as the agency expands its integrated approach to earned media and brand communications.

Florence Guo has joined Galaxy Entertainment Group as Assistant Vice President – Media Relations, expanding the company’s communications leadership in Macau.In her new role, Guo will oversee media engagement strategies and communications partnerships, supporting Galaxy Entertainment Group’s corporate reputation and business objectives across key markets.Based in Macau, Guo brings experience spanning hospitality, integrated resorts and corporate communications. Before joining Galaxy Entertainment Group, she held communications and media-related leadership roles with Conrad Guangzhou and Wynn Resorts Macau, where she worked across brand, media and stakeholder engagement.Her move to Galaxy Entertainment Group comes as Macau’s integrated resort sector continues to evolve beyond traditional gaming, with operators placing greater emphasis on hospitality, entertainment, tourism, events and destination experiences.Guo’s background in hospitality communications is expected to support Galaxy Entertainment Group’s efforts to strengthen its media relationships and communicate its broader business and entertainment proposition to audiences in Macau and international markets.Galaxy Entertainment Group operates integrated resort, hospitality and entertainment businesses in Macau, including Galaxy Macau and Broadway Macau. The group has continued to expand its non-gaming offerings as Macau develops its positioning as a diversified tourism and leisure destination.Guo’s appointment adds to the communications expertise supporting the group’s corporate and brand engagement as it navigates an increasingly competitive regional hospitality and entertainment landscape.(Source: telummedia)

Ritika Jauhari has joined Novartis India to lead Corporate Communications, bringing more than 20 years of experience spanning strategic communications, healthcare communications, public relations, advocacy, media relations and client advisory.Her appointment marks a move from senior communications consulting and agency leadership into an in-house corporate communications role with the global medicines company.Prior to joining Novartis India, Jauhari was Senior Partner at SPAG/FINN, where she held a senior leadership role from September 2022. She had earlier served as President – New Business Development & Strategy at SPAG, contributing to the agency’s business development and strategic communications agenda.Jauhari’s association with SPAG included several leadership positions, giving her extensive experience across healthcare communications, advocacy, reputation management and stakeholder engagement.She also served as Head of the Healthcare Practice at H+K Strategies India from August 2021 to April 2022.Earlier, Jauhari held a series of roles at SPAG, including Senior Director – India and Singapore, Director – PR and Advocacy, Associate Director, Senior Manager – Advocacy & Communications, Manager – Media Relations and Client Servicing. Her career at the agency covered healthcare communications, media relations, advocacy, strategic counsel and client engagement.Jauhari began her career at The PRactice, where she worked from 2004 to 2006. She subsequently held account management roles at Integral PR Services and PR Pundit, where she was Senior Account Executive.Over more than two decades, her career has evolved from frontline public relations and media relations to senior strategic, advisory and business leadership positions.At Novartis India, Jauhari will bring her healthcare communications expertise and experience in stakeholder engagement to the company’s corporate communications function. Her agency-side background across healthcare, advocacy and reputation management is expected to support Novartis India’s corporate reputation, strategic narratives and stakeholder communications.The appointment also reflects the growing movement of senior agency and communications consultancy leaders into in-house corporate communications roles, particularly within the healthcare sector.

Ruder Finn Asia has appointed Chung Kai “CK” Lim as Vice President, Chief AI Officer, AI Product & Strategy for Asia and Greater China.CK joins from Dell Technologies, where he was APJ Lead, Digital Demand Generation, overseeing AI and ML-powered demand generation.With 10+ years in senior regional roles at Dell, Cognizant and Edelman, CK has led digital transformation, demand generation and marketing innovation across APAC, Japan, ME and SEA. His expertise spans GenAI deployment, martech transformation, full-funnel campaigns and sales enablement across 10+ markets.At Ruder Finn, CK will drive AI adoption across 30 Asia-Pacific offices and 800+ consultants. His focus: internal AI enablement, business transformation, and building the firm’s client-facing AI product roadmap."Communications consultancies are uniquely placed to lead in the answer engine era because we already create the press releases, earned media, executive bylines and third-party content that AI models trust and cite," said Chung Kai (CK) Lim. "My focus is twofold. Internally, we are making AI the default operating layer across every workflow. Externally, we are giving clients the visibility, control and citation share they need to protect and grow their brands."The team has also launched its AI Visibility & Generative Engine Optimization (GEO) Advisory developed under CK’s leadership. The advisory, powered by a combination of industry AI platforms and the consultancy’s proprietary GEO methodology, aims to help brands improve how they are understood, represented, and cited across generative AI platforms, including ChatGPT, Perplexity, Gemini, Microsoft Copilot, and Google AI Overviews."Communications has entered a new era where influence is measured not only by what people read, but by what AI understands, cites and recommends," said Elan Shou, Global Chief Growth Officer and Managing Director, Asia and Greater China at Ruder Finn. "AI visibility is not a standalone discipline, it’s an evolution of strategic communications. The same trusted content that shapes reputation through media, thought leadership and executive visibility now shapes how AI platforms understand and recommend brands. By combining our communications expertise with AI-powered insights and optimization, we offer clients an end-to-end approach that strengthens AI visibility, protects reputation and drives business outcomes."(Source: telummedia)

Brand experience and communications agency DARKHORSE has strengthened its presence across Australia, New Zealand and Singapore with three senior appointments, while adding Veuve Clicquot to its client portfolio.In Sydney, Maxine Reed has joined as Experiential Director. She moves from Havas Red, where she spent four years leading the Brand Experience team and worked with brands including Lexus, Toyota, L’Oréal, Netflix, Tourism Tasmania and Apple TV+. Earlier, Reed spent five years in events and marketing roles at Amazon.Olivia Muir has joined DARKHORSE in Auckland as Experiential Director after three years at Mango Communications, now part of FleishmanHillard. Her previous client work included McDonald’s and New Balance. She also brings experience in sponsorship and brand experience from her time at Spark.In Singapore, Elizabeth O’Leary has been appointed Creative Director, completing the agency’s latest round of senior hires across the region.DARKHORSE has also won the account to lead Veuve Clicquot’s Clicquot Sun Lodge following a competitive pitch.Founder and CEO Mike Hewitt said the appointments and new partnership reflected the agency’s growth across the APAC region, adding that DARKHORSE had continued to attract global brands seeking brand experience expertise.(Source: telummedia)

Louis Vuitton has promoted Cathy Chia to Regional Senior Communications Manager, expanding her responsibilities across Southeast Asia and Oceania.Based in Singapore, Chia is responsible for communications initiatives spanning the region, with her remit including strategic communications, events, social media and thought leadership.Chia has been with Louis Vuitton for more than four years, according to her professional profile. She previously held communications roles in Singapore’s hospitality sector, including serving as Director of Corporate Communications at The Fullerton Hotels and Resorts.Her professional background spans diplomacy, hospitality and luxury retail, with her LinkedIn profile now describing more than 15 years of experience across these fields.Chia has also been involved in Louis Vuitton’s regional communications and brand initiatives, including events and cultural programmes in Singapore and across Southeast Asia.(Source: telummedia)

Legal agentic operating system company, Legora, has appointed Marko Zitko (right) as Director, Communications, APJ and Jocelyn Bukal (left) as Marketing Director, APJ, with immediate effect.Based in Sydney, the pair will lead Legora's marketing and communications function across APAC and Japan, following the company’s growth across the region.Marko joins after spending the past year consulting enterprise technology companies, following his role as Director of Marketing and Communications at Freelancer.com, where he led brand marketing, communications, and investor relations. He previously spent four years at WE Communications, managing campaigns for clients including Adobe, Sony, and UiPath.Jocelyn brings more than 15 years of B2B technology marketing experience across the APAC region, most recently as Regional Marketing Director APJ at Snyk. Prior to that, she held regional marketing leadership roles at Elastic and Instructure, following earlier positions at Bottomline Technologies, Carnival Corporation, and Symantec.“Legal teams across APJ are moving from evaluating AI to adopting it, and how we show up in each of these markets matters,” said Heather Paterson, VP APJ at Legora.“Jocelyn has spent her career building marketing engines for enterprise software companies scaling across this region. Marko has been working with us on our APAC communications for the past ten months, and we’ve seen firsthand how he builds trust in the market. Together they give us a regional team that matches the opportunity in front of us.”(Source: telummedia)

MathCo has appointed Rohini Sharma as Head – Marketing & Communications, as the data and analytics company looks to strengthen its brand, market positioning and global communications.Sharma will lead the company’s marketing and communications function, overseeing brand strategy, demand generation, corporate communications and customer engagement initiatives aligned with MathCo’s growth plans.She brings more than 15 years of experience across brand strategy, product marketing, go-to-market strategy, demand generation, digital marketing, corporate communications and customer marketing.Before joining MathCo, Sharma held leadership roles at AGS Health, Aezion and Infosys, where she worked across brand building, go-to-market programmes, product marketing, demand generation and corporate communications.Aditya Kumbakonam, Co-Founder and COO, MathCo, said Sharma’s experience across marketing leadership, brand building and communications would help strengthen the company’s market presence and support its next phase of growth.