Ruder Finn Asia has appointed Chung Kai “CK” Lim as Vice President, Chief AI Officer, AI Product & Strategy for Asia and Greater China.CK joins from Dell Technologies, where he was APJ Lead, Digital Demand Generation, overseeing AI and ML-powered demand generation.With 10+ years in senior regional roles at Dell, Cognizant and Edelman, CK has led digital transformation, demand generation and marketing innovation across APAC, Japan, ME and SEA. His expertise spans GenAI deployment, martech transformation, full-funnel campaigns and sales enablement across 10+ markets.At Ruder Finn, CK will drive AI adoption across 30 Asia-Pacific offices and 800+ consultants. His focus: internal AI enablement, business transformation, and building the firm’s client-facing AI product roadmap."Communications consultancies are uniquely placed to lead in the answer engine era because we already create the press releases, earned media, executive bylines and third-party content that AI models trust and cite," said Chung Kai (CK) Lim. "My focus is twofold. Internally, we are making AI the default operating layer across every workflow. Externally, we are giving clients the visibility, control and citation share they need to protect and grow their brands."The team has also launched its AI Visibility & Generative Engine Optimization (GEO) Advisory developed under CK’s leadership. The advisory, powered by a combination of industry AI platforms and the consultancy’s proprietary GEO methodology, aims to help brands improve how they are understood, represented, and cited across generative AI platforms, including ChatGPT, Perplexity, Gemini, Microsoft Copilot, and Google AI Overviews."Communications has entered a new era where influence is measured not only by what people read, but by what AI understands, cites and recommends," said Elan Shou, Global Chief Growth Officer and Managing Director, Asia and Greater China at Ruder Finn. "AI visibility is not a standalone discipline, it’s an evolution of strategic communications. The same trusted content that shapes reputation through media, thought leadership and executive visibility now shapes how AI platforms understand and recommend brands. By combining our communications expertise with AI-powered insights and optimization, we offer clients an end-to-end approach that strengthens AI visibility, protects reputation and drives business outcomes."(Source: telummedia)

Ruder Finn Asia, a global communications firm, announced key leadership changes in Southeast Asia. Brian Witte has been promoted to Head of Southeast Asia Corporate Practice, while Pamela Phua joins as the new General Manager of Ruder Finn Singapore.Both Brian and Pamela will report directly to Elan Shou, Managing Director of Ruder Finn Asia-Pacific.With over a decade at Ruder Finn Asia, Brian brings a wealth of experience advising major corporations like Visa, 3M, and DBS. In his new role, he will focus on fostering collaboration between clients across Southeast Asia and identifying new business opportunities in the region's dynamic market.Pamela joins Ruder Finn Asia with more than 20 years of experience in marketing, branding, and strategic communications. Previously, she was with Ogilvy, leading new business development for PR and influencer marketing across Asia.Brian said: ?Ç£I am honoured to step into this position and excited to build on the strong foundation we've established in Singapore and across the region. Southeast Asia is a dynamic and rapidly evolving market, and I look forward to leveraging our corporate practice and regional expertise to help our clients navigate its complexities. My focus will be on fostering collaboration and identifying innovative strategies that drive business growth and strengthen a positive reputation for our clients".Pamela said: "I am excited and honoured to join the acclaimed Ruder Finn Singapore team and look forward to driving creative strategies that will elevate our clients' brands and reputations. My aim is to ensure we deliver impactful results and stay ahead in the dynamic communications landscape".