Aussie brand experience agency Darkhorse has secured the account for Veuve Clicquot’s upcoming brand activation in Australia following a competitive pitch, alongside the appointment of three senior leaders across its Asia-Pacific offices.The luxury champagne brand joins a client roster that includes Jaguar Land Rover and Sephora.To support its expansion, Darkhorse added two new experiential directors to its ANZ operations. Maxine Reed joins the Sydney office after four years leading the brand experience team at Havas Red across accounts including Lexus, Toyota, and Netflix. In Auckland, Olivia Muir joins from Mango Communications (now FleishmanHillard), bringing prior experience from McDonald’s, New Balance, and telecom provider Spark.Additionally, Elizabeth O’Leary has been named creative director in Singapore, joining from Avantgarde MENA to strengthen the agency's multidisciplinary storytelling capabilities."Darkhorse has become the brand experience agency iconic brands continue to choose across APAC," said Darkhorse founder and CEO Mike Hewitt. "Our new partnership with Veuve Clicquot, and the appointments of Maxine, Olivia and Elizabeth are all moments to celebrate."Darkhorse operates across Australia, New Zealand, and Singapore, delivering brand experiences, PR, influencer marketing, and social media services. The agency is part of Project, a global network of 13 independent agencies.

Brand experience and communications agency DARKHORSE has strengthened its presence across Australia, New Zealand and Singapore with three senior appointments, while adding Veuve Clicquot to its client portfolio.In Sydney, Maxine Reed has joined as Experiential Director. She moves from Havas Red, where she spent four years leading the Brand Experience team and worked with brands including Lexus, Toyota, L’Oréal, Netflix, Tourism Tasmania and Apple TV+. Earlier, Reed spent five years in events and marketing roles at Amazon.Olivia Muir has joined DARKHORSE in Auckland as Experiential Director after three years at Mango Communications, now part of FleishmanHillard. Her previous client work included McDonald’s and New Balance. She also brings experience in sponsorship and brand experience from her time at Spark.In Singapore, Elizabeth O’Leary has been appointed Creative Director, completing the agency’s latest round of senior hires across the region.DARKHORSE has also won the account to lead Veuve Clicquot’s Clicquot Sun Lodge following a competitive pitch.Founder and CEO Mike Hewitt said the appointments and new partnership reflected the agency’s growth across the APAC region, adding that DARKHORSE had continued to attract global brands seeking brand experience expertise.(Source: telummedia)