Ruder Finn Asia has appointed Chung Kai “CK” Lim as Vice President, Chief AI Officer, AI Product & Strategy for Asia and Greater China.CK joins from Dell Technologies, where he was APJ Lead, Digital Demand Generation, overseeing AI and ML-powered demand generation.With 10+ years in senior regional roles at Dell, Cognizant and Edelman, CK has led digital transformation, demand generation and marketing innovation across APAC, Japan, ME and SEA. His expertise spans GenAI deployment, martech transformation, full-funnel campaigns and sales enablement across 10+ markets.At Ruder Finn, CK will drive AI adoption across 30 Asia-Pacific offices and 800+ consultants. His focus: internal AI enablement, business transformation, and building the firm’s client-facing AI product roadmap."Communications consultancies are uniquely placed to lead in the answer engine era because we already create the press releases, earned media, executive bylines and third-party content that AI models trust and cite," said Chung Kai (CK) Lim. "My focus is twofold. Internally, we are making AI the default operating layer across every workflow. Externally, we are giving clients the visibility, control and citation share they need to protect and grow their brands."The team has also launched its AI Visibility & Generative Engine Optimization (GEO) Advisory developed under CK’s leadership. The advisory, powered by a combination of industry AI platforms and the consultancy’s proprietary GEO methodology, aims to help brands improve how they are understood, represented, and cited across generative AI platforms, including ChatGPT, Perplexity, Gemini, Microsoft Copilot, and Google AI Overviews."Communications has entered a new era where influence is measured not only by what people read, but by what AI understands, cites and recommends," said Elan Shou, Global Chief Growth Officer and Managing Director, Asia and Greater China at Ruder Finn. "AI visibility is not a standalone discipline, it’s an evolution of strategic communications. The same trusted content that shapes reputation through media, thought leadership and executive visibility now shapes how AI platforms understand and recommend brands. By combining our communications expertise with AI-powered insights and optimization, we offer clients an end-to-end approach that strengthens AI visibility, protects reputation and drives business outcomes."(Source: telummedia)