Adfactors PR has announced the appointment of veteran financial journalist, Ajaya Sharma, as Senior Vice-President in its Capital Markets Communications Group. With over two decades of experience covering capital markets and corporate affairs, Sharma brings a wealth of expertise to the role.Sharma has had an extensive career in financial journalism, holding senior positions at prominent business broadcasters. He most recently served as Senior Editor at Times Network, where he was associated with Economic Times Television (ET Now) for over 16 years. In this role, Sharma anchored market hours and led research on financial markets. He was also the Editor of Markets and an anchor, playing a key role in shaping content strategy and leading editorial direction for financial news.Prior to his time at ET Now, Sharma worked as a Senior Research Analyst at Bloomberg TV India from 2007 to 2008, where he provided in-depth analysis and coverage of market trends. He also held a similar role at NDTV Profit from 2006 to 2007. His deep expertise in the capital markets and corporate sectors has been honed through years of experience across various leading financial news platforms.In his new position at Adfactors PR, Sharma will report to the firm?ÇÖs CEO, Nijay N. Nair, and collaborate closely with Co-Founders Madan Bahal and Rajesh Chaturvedi.