Arijit De has taken on a new role as Director at Adfactors PR, India’s largest communications consulting firm. He announced the move via LinkedIn, marking the beginning of his tenure at the firm in January 2026. He will be based in Mumbai.Adfactors PR is a full-service communications consultancy advising clients across more than 25 industries and 40 cities in India. Its client portfolio includes large Indian corporations, conglomerates, financial institutions, startups, and unicorns. In 2020, PRovoke Media named Adfactors PR one of the global “Agencies of the Decade”.De joins Adfactors PR after a four-and-a-half-year stint at Burson, where he served as Chief Client Officer and was part of the India management team. At Burson, formed after the global merger of BCW Global and Hill & Knowlton, he oversaw key client relationships and provided strategic counsel to CXOs across sectors including financial services, telecom, IT, pharmaceuticals, aviation, and diversified industrials.Between January 2020 and August 2021, De held Head of Communications roles at two Indian family-run business groups, both leaders in their respective sectors.Prior to this, he was Chief Communications Officer at Reliance Capital, part of the Reliance Group, where he handled external and internal communications for the financial services business, along with group social media and CSR responsibilities.His earlier career includes senior leadership roles at Bank of America Merrill Lynch, where he was Senior Vice President and Head of Marketing and Corporate Affairs in India, and at Standard Chartered Bank. At Standard Chartered, he served in multiple roles including Head of Corporate Communications for South Asia and Group Head of Media Relations, based in London. During this period, he led communications for major corporate actions, including a USD 2.7 billion rights issue during the 2008 financial crisis and several global acquisitions and divestitures.De began his communications career on the agency side as a Partner at Genesis BCW, handling corporate and financial communications, before moving into journalism. He spent over a decade with Business Standard, Financial Express, and Business Today, rising from trainee reporter to Mumbai Bureau Chief, where he covered India’s largest conglomerates and built reporting teams in Mumbai.With more than three decades of experience spanning journalism, corporate communications, and public relations, De now adds Adfactors PR to a career that has bridged media, financial services, and strategic communications leadership.