Havas has appointed Dara Busch, former co-CEO of 5W Public Relations, as the CEO of North America PR. Busch will be responsible for overseeing the growth and strategic direction of Havas' PR network across North America, which includes Havas Formula and Havas Red US.“I’m thrilled to be joining Havas’ mission of making a meaningful difference to brands, businesses, and people,” said Busch. “I look forward to working with teams across North America to uphold these client-centric values while growing the Havas Formula and Havas Red footprints.”During her tenure at 5W, Busch held the role of co-CEO, where she managed all agency functions, including human resources, marketing, and business development. Her nine-year career at 5W also saw her serving as co-president and executive vice president. Prior to her time at 5W, Busch spent 16 years at Rubenstein PR, where she held the position of executive vice president and managing director.“It’s an honor to welcome Dara into the Havas family,” said Donna Murphy, global CEO of Havas Creative Network and Havas Health Network. “As Havas’ PR capabilities continue to evolve and develop, the strength of this leadership team reflects our commitment to remain at the forefront of innovation in global communications.”James Wright, global chair of Havas PR Network and global CEO of Havas Red, added: “We want to bring in the best talent to achieve our ambitious goals to become bigger, better, and bolder. In this next stage of our development, we want to maximize the potential for the Havas PR Network across North America and believe Dara has the ideal experience and enterprising attitude to help us achieve this.”With Busch's appointment, Havas aims to solidify its position as a leader in global communications, driving innovative and impactful PR solutions for clients across North America.