Ruder Finn Asia , the award-winning  communications consultancy, today launched the latest version of its SONAR crisis  management simulation platform. SONAR 5.5 allows corporations to practise their level of  crisis preparedness in the face of evolving risks to share price, revenues and reputation. Multi  lingual, SONAR 5.5 can be operated in multiple languages including English, Chinese, Korean and Japanese. The platform also incorporates new interactive features which identify potential  areas for future concern allowing for pre-emptive strategy and planning. <iframe width="560" height="315" src="https://www.youtube.com/embed/hoKO3U3r2K4?si=M7zLKCHply3mT-gW" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>When faced with a full-scale issue or crisis, management teams often discover the planning  they have in place fails under pressure. SONAR 5.5 is fast, effective and action-oriented,  designed to identify planning gaps and propose practical, workable, real-world solutions. With close to 100% client satisfaction rates, SONAR 5.5 creates an immersive crisis  environment allowing participants to experience every aspect of a fast-evolving crisis. The  versatile multimedia portal is internet-enabled: SONAR 5.5 simulations can be run for a single  market or global teams of up to 100 people allowing corporations to see where their crisis  planning works and where gaps exist.   SONAR 5.5 replicates every aspect of a crisis situation: negative media reports, share price  impact, stakeholder anger and employee protest. The platform is immersive meaning  participants quickly forget that SONAR is a simulation due to the reality of the created  environment. The output of every SONAR is a more experienced team, upgraded risk  planning, greater vigilance and preparedness for the future.  Ruder Finn Asia has identified the key operational implications of being unprepared for a crisis  or issue as a disorganised response, scattered decision making, absence of strategy and no  sense of mission. This translates to loss of narrative, loss of control and loss of value. Ruder  Finn Asia’s experience has also identified the hallmarks of companies who emerge well from  a crisis: preparation, leadership, action and communication. Charles Lankester, EVP, Global Risk at Ruder Finn Asia said today, “Together, we build  resilience and ensure our clients act with confidence whatever the circumstances. We have  delivered close to 150 SONARs since 2020 and consistently hear how much clients value the  experience and learning. The SONAR team are career experts in reputation and risk  management, ensuring our clients stay ahead of situations wherever possible. Reputation is  a primary global business risk, but most companies are unprepared and under-resourced in  the event of an issue. We are the risk management partner of choice for hundreds of  corporations and bring experience across Hong Kong, Mainland China, Asia-Pacific and  globally.”  David Ko, Managing Director at Ruder Finn Interactive (RFI), Ruder Finn’s digital  consultancy, said today, “SONAR 5.5 is the result of years of crisis management expertise  and learning, distilled into an actionable, high value platform, updated for the AI era. The crisis  landscape now evolves at an ever-faster pace, so we continually upgrade SONAR to reflect  this new environment. New threats such as deepfakes, voice cloning and bots now require  crisis management with technology that meets the challenge.   Previously, we embedded generative AI into SONAR’s operation, harnessing the power of  ChatGPT to create multimedia injects that simulate interactions with key stakeholders such as  government regulators, activist shareholders, protesting employees and consumer groups.  SONAR 5.5 now streamlines and presents additional interactions visually so that participants  can easily track and manage their crisis decisions and actions. The core of SONAR’s value,  however, remains the expert guidance and coaching conducted by trainers and their real-time  feedback on client team dynamics and effectiveness. This work also incorporates a significant  predictive component, identifying potential areas for future concern and pre-emptive strategy  and planning.” Atul Sharma, CEO Ruder Finn India and Head, Middle East said, “In today's dynamic  business landscape, proactive crisis preparedness is key to protecting your company's image  and strength. Leveraging cutting-edge AI capabilities, SONAR 5.5 isn't just a tool—it's our way  of giving businesses the power to steer through stormy seas. With its innovative features and  user-friendly interface, SONAR 5.5 equips teams with the foresight and confidence needed to  face challenges head-on.”