Leading global communications consultancy Ketchum has appointed Tamara Norman as Chief Executive Officer for the US region. A thirty-year Ketchumveteran, Norman will assume responsibility for the agency?ÇÖs strategy, innovation, client experience, growth and financial results in the region. She will blend her deep understanding of the agency with an objective, thoughtful eye toward what?ÇÖs possible in the years ahead. Norman will report to Ketchum Global President and CEO Mike Doyle.?Ç£The continual evolution of today?ÇÖs communications landscape requires a leader with deep and varied expertise, a clear-eyed vision, and a bias for action. No one fits that description better than Tamara Norman,?Ç¥ said Doyle. ?Ç£She is a powerhouse with decades of experience counseling clients in dozens of industries, advocating for and protecting the reputation of global brands and ?Çô importantly ?Çô mentoring the next generation of communications talent.?Ç¥Norman joined Ketchum in 1995 and quickly became known for her client-first approach, strategic insights, and success leading and motivating teams. She will blend her decades-long understanding of the agency with an objective, thoughtful eye toward what?ÇÖs possible in the years ahead.Throughout her career, she has led many of the agency?ÇÖs largest, most complex global client engagements and built the agency?ÇÖs strong consultancy in corporate communications. Most recently, Norman has served as Chief Corporate Affairs and Reputation Officer, overseeing Ketchum?ÇÖs capabilities in executive communications, issues and crisis, financial communications, purpose, media relations and DE&I. Since 2020, she led the creation and growth of the agency?ÇÖs award-winning employee engagement practice, helping clients navigate the ever-changing dynamics in the workplace.?Ç£This is a pivotal time for our industry, and I am excited to help shape this next chapter for Ketchum,?Ç¥ said Norman. ?Ç£My confidence in this team and the direction of our agency is rooted in thirty years working side-by-side with the best in the business to create meaningful impact for clients. Together, we will elevate our strengths, drive innovation and tackle big communications challenges, creating progress for our clients and our people.?Ç¥Established in 1923, Ketchum is one of the most creatively awarded firms in the industry.

London-based branding and design consultancy, Start Design Group, has appointed The PR Stop. as its PR agency in India. Cognizant of the value and impact that stakeholder engagement and reputation management hold, Start Design Group has appointed The PR Stop. to build upon and create recognition for Start Design Group?ÇÖs brand purpose and identity in India. With innovative thinking and insight-led engagement, The PR Stop. will enhance Start Design Group?ÇÖs market presence in India through strategic media relations, focused messaging, and thought leadership. Speaking on the appointment, Rohini Saldanha, Founder, The PR Stop., said, ?Ç£I am happy to be partnering with a global agency like Start Design Group and appreciate the trust they have reposed in me to help drive growth. My focus will be to build on Start Design Group?ÇÖs globally strong and differentiated positioning and create brand salience and affinity for it in India and South Asia. I will leverage my expertise to formulate and execute communication strategies that perfectly align with Start Design Group?ÇÖs vision of driving innovation at the intersection of design and brand solutions.?Ç¥ Specialising in content development, media relations, crisis management, brand positioning, and strategic counsel, The PR Stop. is a one-stop brand communications company that recognises the transformative power of strategic communication in shaping brand perception and driving organizational success. The company's current portfolio includes clients from various sectors including creative, branding, recruitment, and DE&I. 

VML?ÇÖs Former Head of Corporate Communications, Rohini Saldanha has announced the launch of The PR Stop., a public relations firm that will provide comprehensive public relations and communications solutions to clients across various industries. Recognising the transformative power of strategic communication in shaping brand perception and driving organizational success, The PR Stop. Is a one-stop brand communications company that will enable businesses to effectively reach their target audiences and drive growth while carving a niche for themselves in a dynamic business landscape.With a strong track record of building individual and company brand identities, shaping brand narratives, and an extensive network of industry contacts, Founder Rohini Saldanha brings a wealth of experience, expertise, and capabilities to her new venture. Having built her career as a turnaround specialist in the media and communications industry, Rohini has held leadership positions in public relations and marketing communications for over 18 years earning the trust of clients in diverse verticals such as corporate, lifestyle, consumer, media, and entertainment. Her belief in the importance of brands connecting with consumers authentically drives her to utilize PR as a powerful tool for competitive advantage, emphasizing the need for evolving content strategies to stay relevant in changing consumer behaviours.On launching her own company, Rohini Saldanha said, ?Ç£Simply put it was the right time. I have been toying with the idea of officially launching my own company for a while now. The final nudge came when an editor friend of mine reached out to me regarding a client I represent and asked me to regularly update them with my client roster. That got me thinking that it was vital for me to promote my business as I was doing myself (and others) a disservice by lying low. I guess the initial hesitance came from a place of not wanting to put the cart before the horse. However, having had clients signed on as retainers with me since August 2023, I thought it was the opportune time to ?Çÿpull out all the stops?ÇÖ in making my company official as my business is expanding.?Ç¥Rohini further added, ?Ç£I was initially considering using my name as the company name but besides the fact that it looks pretentious, I wanted a brand name that was simple, easy to remember, and descriptive of my offerings as a business. My advice to most clients is that there should not be any conflict between you and the brand that you represent. You are the brand and over time you should become synonymous with it which is the ultimate litmus test. That is my intention with The PR Stop., where the work I have undertaken and will undertake for my clients reflects my craft, capabilities, and passion for strategic communications. So, whether you sign up with Rohini Saldanha or The PR Stop., it is essentially the same thing.?Ç¥The PR Stop. offers a range of services, including content development, media relations, crisis management, brand positioning, and strategic counsel. The company's current portfolio includes clients from various sectors including creative, branding, recruitment, and DE&I.