Strategic communications agency Prose Integrated has been awarded the PR and communications mandate for online travel platform EaseMyTrip.Under the new partnership, Prose Integrated will drive EaseMyTrip’s end-to-end public relations strategy, covering corporate communications, media relations, leadership profiling, thought leadership, and reputation management. The agency will focus on crafting targeted narratives across business, consumer, travel, and technology media to highlight EaseMyTrip’s business growth, technological innovation, and expansion across travel categories and international markets.Shweta Srivastava, Account Director at Prose Integrated, said: “EaseMyTrip has built a strong position in India’s travel ecosystem, presenting a compelling opportunity to create differentiated conversations around its business evolution, technology, and expanding offerings. We are delighted to partner with EaseMyTrip and look forward to building credible, consistent, and impactful media narratives that strengthen the brand’s visibility and reputation during its next phase of growth.”EaseMyTrip spokesperson said: “As EaseMyTrip continues to evolve as a broader travel ecosystem, strategic communication plays a vital role in strengthening our brand narrative and stakeholder engagement. We are pleased to partner with Prose Integrated, whose deep understanding of the communications landscape and strategic approach will help us build meaningful conversations around our growth and innovation journey across key media platforms.”

Dubai-based independent communications agency Tales & Heads has been appointed as the PR and communications partner for MG Motor Middle East following a competitive pitch.Under the new mandate, Tales & Heads will lead an integrated communications programme across the GCC, Levant, and Morocco, focusing on elevated brand storytelling, media strategy, and leadership profiling. Moving beyond traditional automotive narrative, the agency will drive brand engagements across lifestyle, culture, and strategic partnerships, while showcasing MG’s investments in automotive technology, innovation, and future mobility.The appointment comes as MG Motor—backed by SAIC Motor's tech-driven innovation and a 100-year automotive heritage—accelerates its footprint and product portfolio across the region.Joanna Agnew, Managing Director of Tales & Heads, said: “MG has a remarkable story: more than a century of heritage combined with a rapidly evolving business. The opportunity here is to bring the full breadth of that story to life in fresh, meaningful ways across regional communities. It is precisely the kind of brief where communications play a genuine role in shaping how a brand is understood and experienced.”Khail Dagher, PR & Social Media Manager at MG Motor Middle East, said: “As MG enters an exciting period of growth across the Middle East, the way we tell our story must evolve alongside our expanding product and tech portfolio. In Tales & Heads, we’ve found a regional partner that deeply understands our vision and shares our ambition to bring MG’s next chapter to life in fresh, engaging ways.”

Bold & Beyond, an integrated communications agency, has been appointed to lead the integrated communications and branding mandate for Manas Developers, one of Goa's leading premium real estate developers. As part of the mandate, Bold & Beyond will work across brand communications, public relations and social media for Manas Developers. The engagement will focus on bringing greater coherence to how the brand communicates its projects, philosophy and approach to development, while building on the experience and relationships it has established over the years. It will also support the company as it looks to build on its existing presence and take its next steps as a real estate business.Founded in 2000 by first-generation entrepreneur Tanmay Kholkar, Manas Developers has developed and delivered over 4 lakh sq. ft. across Goa, with a portfolio spanning premium residences, villas, plotted developments, commercial spaces and mixed-use projects. Its developments span locations including Miramar, Panaji, Moira, Salvador do Mundo and Bambolim, among others. Over three decades, the company has grown through a focus on project delivery, customer relationships and a close understanding of the Goa market. Speaking about the partnership, Sonalika Pawar, Founder and CEO, Bold & Beyond, said: “Manas Developers has built its reputation organically through the work it has delivered, the relationships it has nurtured and the trust it has earned in the market. As the business enters its next phase of growth, there is a clear opportunity to bring that experience and perspective into a sharper, more defined brand narrative, one that reflects not just what Manas has built, but where it sees the future of real estate in Goa heading.” She added, “Our focus will be on strengthening Manas’ presence and establishing the brand as a credible and influential voice in Goa’s evolving real estate landscape, while creating meaningful platforms for Tanmay to contribute to and shape the larger industry conversation nationally. We’re delighted to partner with the Manas Developers team at this important stage of their journey and look forward to building on the strong foundation they have created."Tanmay Kholkar, Founder, Manas Developers, added: "We have always believed that the best way to build a real estate business is to focus on the work and let the projects speak for themselves. Over the years, that approach has helped us build strong relationships with our customers and grow steadily in Goa. As we look ahead, we want Manas to reflect not just what we have built, but also what we stand for as a company and where we want to go next. This partnership with Bold & Beyond is an important step in bringing that vision together and building the next chapter for Manas."

PR Professionals (PRP), an integrated communications firm and the flagship company of PRP Group, has been awarded the public relations mandate for Spark Minda Group, an automotive integrated systems and solutions provider and a partner to global automotive OEMs.With over six decades of legacy, Spark Minda is a technology-focused mobility solutions provider, offering a diverse range of products across the automobile sector and components for leading passenger vehicle, commercial vehicle, two-wheeler, and off-road vehicles, which are manufacturers in India and international markets. Under this mandate, PRP will manage Spark Minda’s comprehensive PR strategy, including media relations, leadership profiling, thought leadership initiatives, corporate communications, and strategic stakeholder engagement. The focus will be on strengthening visibility, amplifying the brand’s leadership in the automotive and mobility sector, and highlighting its differentiated offerings as a trusted partner for premium services, convenience, and flexible mobility solutions.Nidhi Khanna, Head - Group Communication & Branding, Spark Minda Group, said: "Laser focus on innovation, technology, and customer experience remain at the core of everything we do at Spark Minda. As the automotive industry experiences a rapid transformation caused by electric vehicles, connected mobility, and advanced technologies, effective communication becomes increasingly important, we are delighted to partner with PRP Group and look forward to strengthening our engagement with stakeholders while sharing our growth journey and vision for the future."Dr Sarvesh Kumar Tiwari, Founder and Managing Director of PRP Group, said: "Spark Minda Group is amongst India's most valued automotive integrated system solutions provider with a strong foundation in innovation, manufacturing quality, and customer trust. The company has played a major role in supporting the growth of the automotive sector with its advanced technology solutions and strong commitment to quality, and we are honoured to be a part of the vision and the journey."As the automotive sector continues to evolve through electric vehicles, latest technologies, and smart mobility solutions, Spark Minda remains focused on developing future-ready products and solutions that address the changing needs of customers and the industry. This cooperation further strengthens the PR Professionals' growing portfolio in the automotive, manufacturing and technology sectors, where strategic communications play an important role in building credibility, strengthening stakeholder engagement, and encouraging business growth.

Queen's University Belfast, one of the United Kingdom's leading research-intensive universities and the first Russell Group university to establish a campus in India, has appointed Redhill India as its strategic communications partner to strengthen its presence and stakeholder engagement across the country. Under the mandate, Redhill India will lead integrated strategic communications for Queen's University Belfast in India, including corporate communications, media relations, executive profiling, thought leadership, stakeholder engagement and reputation building. The agency will work closely with the University to amplify its academic achievements, research impact, industry collaborations and student success stories while supporting its broader growth ambitions in the Indian market.The appointment marks the next chapter in Queen's University's India journey as it expands its engagement with students, academia, industry and policymakers following the launch of its campus in GIFT City, Gujarat. The communications mandate will support the University's vision of building greater awareness around its academic excellence, research leadership, innovation ecosystem and long-term commitment to India's higher education landscape.As international collaboration in higher education continues to gain momentum under India's National Education Policy (NEP) 2020, Queen's University Belfast is strengthening its role as a partner in developing globally relevant talent, advancing research collaborations and creating opportunities for academic and industry engagement between India and the United Kingdom.Located in GIFT City, India's emerging international education and financial hub, the University's campus offers postgraduate programmes in future-focused disciplines including Artificial Intelligence, FinTech, Cybersecurity and Business Analytics, enabling students to access a globally recognised Queen's education within India.Prof. M. Satish Kumar, Dean of Queen’s University Belfast – GIFT City Campus, Gandhinagar, Gujarat, said: "India is a strategically important market for Queen's University Belfast and central to our long-term international vision. Our presence in GIFT City reflects our commitment to creating meaningful academic partnerships, nurturing future talent and contributing to innovation and economic growth. As we continue to strengthen our engagement across India, it is important that we build lasting connections with students, educators, industry and government. We are pleased to partner with Redhill India to help tell this important story."Ankita Juneja, Country Head – India, Redhill, said: "India is witnessing a transformation in higher education, with increasing demand for globally recognised learning experiences and stronger international collaboration. Queen's University Belfast brings together academic excellence, pioneering research and a clear commitment to India's growth story. We are delighted to partner with the University and look forward to shaping meaningful conversations that enhance its visibility and strengthen engagement with students, academia, industry and policymakers across the country."The partnership underscores the growing importance of strategic communications as leading global universities establish a stronger presence in India and seek to engage meaningfully with an increasingly discerning student community and a rapidly evolving higher education ecosystem.

EMOMEE, the fast-growing children’s entertainment brand helping young audiences build essential life skills through its beloved characters E, Mo & Mee, has appointed Maars Communicates, a leading integrated communications and digital marketing agency, as its strategic communications partner in India.The mandate comes at an important phase in EMOMEE’s growth journey, following the brand’s debut on Netflix with EMOMEE: Big Skills for Little Ones, Minis. The first Netflix series features 20 curated 11-minute episodes centred around life skills including confidence, kindness, curiosity, emotional intelligence, resilience and problem-solving.The appointment will see Maars Communicates lead EMOMEE’s communications and PR strategy, while also leveraging its expertise in social media and digital marketing to strengthen the brand’s visibility across business, entertainment, lifestyle, parenting, education and digital media.Through the mandate, Maars Communicates, co-founded by sibling duo Mausam Shah and Aayush Shah, will work closely with the EMOMEE team to build the brand’s narrative as it expands beyond content into streaming, consumer products, licensing, live experiences and international markets. The communications strategy will also spotlight the entrepreneurial journey of founders Pooja Jauhari and Varun Duggirala, while highlighting EMOMEE’s larger vision of building an Indian-origin children’s IP with global relevance.Speaking about the mandate, Mausam Shah, Founder & Director- PR, Maars Communicates, said, “EMOMEE is an exciting example of how an Indian-origin IP can think globally from day one. We’re delighted to partner with the team to build a strong and differentiated narrative around its growth and global ambitions.”Aayush Shah, Co-Founder & Director- Digital & Business Development, Maars Communicates, added, “EMOMEE’s unique blend of entertainment, life-skill learning and global ambition makes it a compelling homegrown IP with tremendous potential. We’re excited to bring its story to wider audiences and support its growth across markets and formats.”Pooja Jauhari, Founder & CEO, EMOMEE, said, “As EMOMEE enters its next phase of growth, communications will play an important role in helping us articulate our vision of building a global children's franchise from India. Maars Communicates brings strong experience across entertainment, consumer and kids’ brands, and we look forward to working together to tell the EMOMEE story to audiences, partners and the larger ecosystem.”For Maars Communicates, the mandate further strengthens its growing portfolio across entertainment, children’s brands, consumer businesses and social-impact-led organisations. With over a decade of experience, the agency has spearheaded communications for leading brands and platforms including MX Player, EPIC Channel and IVM Podcasts, India’s podcasting pioneer, and has also handled the PR mandate for the launch of Billboard India. Its portfolio further includes marquee IPs such as the Lux Golden Rose Awards and Event Capital’s properties including WindMill Festival and PetFed.Alongside its PR and strategic communications expertise, the agency has a strong focus on social media and digital marketing, developing digital-first narratives, content strategies and audience engagement campaigns for brands across categories.Its consumer and social-impact experience includes communications for leading kids and parenting brands such as R for Rabbit and BabyOrgano, as well as social-impact initiatives of the Aditya Birla Group, including Mpower, Ujaas by Neerja Birla and Aditya Birla Education Trust. The agency has also worked on Project Naveli by Navya Naveli Nanda, which focuses on promoting gender equality and empowering women across India.The EMOMEE mandate adds another high-growth children’s entertainment brand to Maars Communicates’ portfolio and reinforces the agency’s focus on building integrated communications and digital strategies for brands at significant stages of growth, expansion and transformation.