Dubai-based independent communications agency Tales & Heads has been appointed as the PR and communications partner for MG Motor Middle East following a competitive pitch.
Under the new mandate, Tales & Heads will lead an integrated communications programme across the GCC, Levant, and Morocco, focusing on elevated brand storytelling, media strategy, and leadership profiling. Moving beyond traditional automotive narrative, the agency will drive brand engagements across lifestyle, culture, and strategic partnerships, while showcasing MG’s investments in automotive technology, innovation, and future mobility.
The appointment comes as MG Motor—backed by SAIC Motor's tech-driven innovation and a 100-year automotive heritage—accelerates its footprint and product portfolio across the region.
Joanna Agnew, Managing Director of Tales & Heads, said: “MG has a remarkable story: more than a century of heritage combined with a rapidly evolving business. The opportunity here is to bring the full breadth of that story to life in fresh, meaningful ways across regional communities. It is precisely the kind of brief where communications play a genuine role in shaping how a brand is understood and experienced.”
Khail Dagher, PR & Social Media Manager at MG Motor Middle East, said: “As MG enters an exciting period of growth across the Middle East, the way we tell our story must evolve alongside our expanding product and tech portfolio. In Tales & Heads, we’ve found a regional partner that deeply understands our vision and shares our ambition to bring MG’s next chapter to life in fresh, engaging ways.”
