https://theprpost.com/post/12092/

PR Professionals wins AVIS India PR mandate to boost brand presence

PR Professionals (PRP), India’s leading integrated communications firm and the flagship of PRP Group, has been awarded the public relations mandate for AVIS India, the country’s only global mobility brand. AVIS India offers Mobility 360° suite including everything from short-term rentals to long-term leasing and corporate fleet management, combining safety, convenience, reliability, and flexibility. Originally launched to serve Oberoi hotel guests in 12 cities, AVIS has since evolved into a full-spectrum mobility partner for both B2B and B2C segments.The partnership with PR Professionals is set to further enhance AVIS India’s communication outreach, enabling the brand to engage effectively with corporate and individual customers while reinforcing its reputation for trust, innovation, and customer-first approach. Under this mandate, PRP will manage AVIS India’s comprehensive PR strategy, including media relations, brand positioning, and stakeholder communication. The focus will be on strengthening visibility, amplifying the brand’s leadership in the mobility sector, and highlighting its differentiated offerings as a trusted partner for premium services, convenience, and flexible mobility solutions.Neha Mittal, Head – Marketing, AVIS India, said “At AVIS India, we have always been committed to delivering global standards of service while catering to the unique needs of Indian customers. Our partnership with PR Professionals will help us communicate this vision more effectively, highlight our expanding portfolio, and foster stronger connections with our stakeholders. We are confident that PRP’s expertise will further reinforce our leadership in the mobility space.”Speaking of the association, Dr. Sarvesh Kumar Tiwari, Founder and Managing Director, PR Professionals, said: “AVIS India is unlike any other mobility brand in the country. Its ability to blend international standards with local expertise, its diversified offerings across rentals, leasing, and fleet management, and its strong emphasis on technology and safety—including initiatives like the Lady Traveler helpline—set it apart. Backed by its strategic partnership with The Oberoi Group, AVIS embodies trust and innovation. We are honored to be chosen as their PR partners and look forward to amplifying this distinctive story across platforms.”With a strong legacy and presence across India’s widest city network, AVIS India has consistently set benchmarks in safety, transparency, and customer satisfaction, achieving a strong satisfaction rate and winning the World Travel Awards for India’s Leading Car Rental Company three years in a row. With over 900 corporate partnerships and a strong national presence, AVIS India stands out as the only global brand offering a comprehensive mobility suite in the country.This collaboration highlights PR Professionals’ expanding footprint in the mobility and automotive sector, where effective public relations is central to shaping brand preference and strengthening market presence. PR Professionals, established in 2011, is a leading integrated communications agency renowned for delivering exceptional branding and public relations solutions. The agency is dedicated to helping businesses achieve market leadership while engaging in meaningful philanthropic activities. Confianza Consulting, another PRP Group company, offers a comprehensive range of human resource solutions, including talent acquisition, performance management, compliance, and employee engagement. PRP Group has expanded to 12 offices across India and six international locations, reflecting its commitment to excellence and growth.
https://theprpost.com/post/8621/

PRP Group appoints Shailja Patyal into its Senior Leadership Team

PRP Group today announced the appointment of Shailja Patyal as Vice President of PR Professionals, marking her return to the senior leadership team. With a robust background in communications and marketing strategy, Shailja brings over 16 years of industry experience to her new role.In her position at PR Professionals, Shailja will concentrate on enhancing client management and servicing. Her strategic vision will focus on aligning teams to improve stakeholder engagement and ensure effective communication with clients. Renowned for her collaborative approach, she has a unique talent for uniting diverse teams to leverage collective expertise and achieve common objectives. Before her return to PRP Group, Shailja held significant roles with multinational companies such as SMEC ?Çô A Surbana Jurong Group, Systra India, and IL&FS, where she showcased her strategic acumen and leadership capabilities.Shailja?ÇÖs extensive background includes expertise in Marketing Strategies, Organizational Development, People Communications, Client Relationships, and Conflict Management. Her educational credentials are impressive, featuring an Executive MBA in Strategic Business Management from IIM Kolkata, an MBA from IIPM, New Delhi, and a Master?ÇÖs in Electronics & Communications from DAVV University, Indore.Dr. Sarvesh Tiwari, Founder & Managing Director of PR Professionals, expressed his excitement about Shailja?ÇÖs return: ?Ç£We are absolutely delighted to welcome Shailja back to the PRP Group. She was instrumental in our early days, playing a pivotal role in shaping the company?ÇÖs foundation and her return brings valuable experience and strategic insight that will propel PRP forward.?Ç¥Shailja Patyal shared her enthusiasm about rejoining PR Professionals, stating, ?Ç£Coming back to PR Professionals feels like a homecoming. The warm reception from the team and management has been incredible, and it feels as though I?ÇÖve never been away. I am excited to collaborate with this talented team and contribute to the company?ÇÖs ongoing success in my second innings with PRP.?Ç¥PR Professionals, established in 2011, is a leading integrated communications agency renowned for delivering exceptional branding and public relations solutions. The agency is dedicated to helping businesses achieve market leadership while engaging in meaningful philanthropic activities. Confianza Consulting, another PRP Group company, offers a comprehensive range of human resource solutions, including talent acquisition, performance management, compliance, and employee engagement. PRP Group has expanded to 12 offices across India and six international locations, reflecting its commitment to excellence and growth.