Queen's University Belfast, one of the United Kingdom's leading research-intensive universities and the first Russell Group university to establish a campus in India, has appointed Redhill India as its strategic communications partner to strengthen its presence and stakeholder engagement across the country. Under the mandate, Redhill India will lead integrated strategic communications for Queen's University Belfast in India, including corporate communications, media relations, executive profiling, thought leadership, stakeholder engagement and reputation building. The agency will work closely with the University to amplify its academic achievements, research impact, industry collaborations and student success stories while supporting its broader growth ambitions in the Indian market.The appointment marks the next chapter in Queen's University's India journey as it expands its engagement with students, academia, industry and policymakers following the launch of its campus in GIFT City, Gujarat. The communications mandate will support the University's vision of building greater awareness around its academic excellence, research leadership, innovation ecosystem and long-term commitment to India's higher education landscape.As international collaboration in higher education continues to gain momentum under India's National Education Policy (NEP) 2020, Queen's University Belfast is strengthening its role as a partner in developing globally relevant talent, advancing research collaborations and creating opportunities for academic and industry engagement between India and the United Kingdom.Located in GIFT City, India's emerging international education and financial hub, the University's campus offers postgraduate programmes in future-focused disciplines including Artificial Intelligence, FinTech, Cybersecurity and Business Analytics, enabling students to access a globally recognised Queen's education within India.Prof. M. Satish Kumar, Dean of Queen’s University Belfast – GIFT City Campus, Gandhinagar, Gujarat, said: "India is a strategically important market for Queen's University Belfast and central to our long-term international vision. Our presence in GIFT City reflects our commitment to creating meaningful academic partnerships, nurturing future talent and contributing to innovation and economic growth. As we continue to strengthen our engagement across India, it is important that we build lasting connections with students, educators, industry and government. We are pleased to partner with Redhill India to help tell this important story."Ankita Juneja, Country Head – India, Redhill, said: "India is witnessing a transformation in higher education, with increasing demand for globally recognised learning experiences and stronger international collaboration. Queen's University Belfast brings together academic excellence, pioneering research and a clear commitment to India's growth story. We are delighted to partner with the University and look forward to shaping meaningful conversations that enhance its visibility and strengthen engagement with students, academia, industry and policymakers across the country."The partnership underscores the growing importance of strategic communications as leading global universities establish a stronger presence in India and seek to engage meaningfully with an increasingly discerning student community and a rapidly evolving higher education ecosystem.