Strategic communications agency Prose Integrated has been awarded the PR and communications mandate for online travel platform EaseMyTrip.
Under the new partnership, Prose Integrated will drive EaseMyTrip’s end-to-end public relations strategy, covering corporate communications, media relations, leadership profiling, thought leadership, and reputation management. The agency will focus on crafting targeted narratives across business, consumer, travel, and technology media to highlight EaseMyTrip’s business growth, technological innovation, and expansion across travel categories and international markets.
Shweta Srivastava, Account Director at Prose Integrated, said: “EaseMyTrip has built a strong position in India’s travel ecosystem, presenting a compelling opportunity to create differentiated conversations around its business evolution, technology, and expanding offerings. We are delighted to partner with EaseMyTrip and look forward to building credible, consistent, and impactful media narratives that strengthen the brand’s visibility and reputation during its next phase of growth.”
EaseMyTrip spokesperson said: “As EaseMyTrip continues to evolve as a broader travel ecosystem, strategic communication plays a vital role in strengthening our brand narrative and stakeholder engagement. We are pleased to partner with Prose Integrated, whose deep understanding of the communications landscape and strategic approach will help us build meaningful conversations around our growth and innovation journey across key media platforms.”
