Lisa Wilkinson, previously Director of Publicity at Sony Music Australia, has unveiled her latest move in the entertainment industry. She has launched her own public relations agency called The Locker Room.
Positioned as a publicity and entertainment hub, The Locker Room will focus on tailored campaigns for clients across music and sport. Wilkinson said the agency is driven by authenticity, creativity, and respect for the people whose stories it helps tell.
Wilkinson has worked in entertainment publicity and talent strategy for more than 15 years. Her career spans major labels including Universal Music Australia, Warner Music Australia, and most recently Sony Music Australia, where she led the publicity division. She also spent time in London working in artist management alongside British manager Craig Logan.
Across both Australian and international markets, Wilkinson has played key roles in major campaigns for artists such as Luke Combs, Kane Brown, Troy Cassar-Daley, Illy, Dua Lipa, and COTERIE.
Reflecting on the launch, Wilkinson said she wanted to build a space that supports both artists and athletes in every aspect of their careers.
Troy Cassar-Daley praised her as one of the strongest promotional talents he has encountered, highlighting her imagination, attention to detail, and character. Radio and TV presenter Ash London echoed that sentiment, calling Wilkinson a rare mix of kindness and “kickass,” and describing her as one of the best in the business.
